Self Maid
Episodes
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
14 Apr 2026
Contributed by Lukas
In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of li...
Stop Building Systems Too Early - Use Frameworks Instead (#111)
24 Mar 2026
Contributed by Lukas
In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, eve...
Will AI Replace Us? The Real Answer (#110)
10 Mar 2026
Contributed by Lukas
AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.But will AI actual...
Stop Assuming Your Clients Are Happy | How to Build an Easy Client Satisfaction System (#109)
25 Feb 2026
Contributed by Lukas
Most cleaning business owners assume their clients are happy.Until they cancel.In this episode, I break down why assuming your clients are "happy...
The Simple Way Successful Cleaning Companies Actually Secure Commercial Contracts (#108)
17 Feb 2026
Contributed by Lukas
Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts.But the most successful cleaning companies...
The Boring System Behind Consistent, Scalable Cleaning Businesses (#107)
10 Feb 2026
Contributed by Lukas
Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and...
The #1 Hack I’m Using to Grow My Cleaning Business in 2026 - Social Media SEO (#106)
03 Feb 2026
Contributed by Lukas
Social media isn’t just about going viral anymore — it’s about being found.In this episode, I break down the #1 growth hack I’m using in 2026 ...
In-Person Quotes vs Online Quotes | What's Better? (#105)
27 Jan 2026
Contributed by Lukas
Everyone’s being told to automate their quotes.Fewer people are asking whether it’s actually costing them trust, authority, and better clients.In ...
One of the Most Overlooked Growth Levers in a Cleaning Business (#104)
20 Jan 2026
Contributed by Lukas
Most cleaning business owners are obsessed with finding new clients...But there’s a growth lever sitting right under your nose that almost no one us...
I Didn’t Mean to Learn This From the Kardashians... (#103)
12 Jan 2026
Contributed by Lukas
From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode break...
This Year Changes If You Do (#102)
02 Jan 2026
Contributed by Lukas
It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most peopl...
The $10 Decision That Can Double Your Profit (#101)
23 Dec 2025
Contributed by Lukas
What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours?In this episode of Self Maid, I br...
Episode 100! | My First Mentor: Mal Emery aka Australia’s “Millionaire Maker” (#100)
17 Dec 2025
Contributed by Lukas
Episode 100 of Self Maid is a very special one for me.Before any of the businesses, before the growth, before the success — Mal Emery was my first m...
Success Has a Circle. Choose Yours Wisely. | Proximity Is Power (#99)
09 Dec 2025
Contributed by Lukas
In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business min...
I Won 2025 Business of the Year (#98)
02 Dec 2025
Contributed by Lukas
It's been a minute... but I'm back! Did you miss me? Probs not. Anyway though, let's have a quick catch-up because a lot has happened. ...
Proactive Marketing & The Dream 100 Strategy | Sustainable Cleaning Biz Growth (#97)
04 Nov 2025
Contributed by Lukas
In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.I br...
Why People Buy You, Not Your Cleaning | Becoming the Attractive Character (#96)
29 Oct 2025
Contributed by Lukas
In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive ch...
Dig Your Well Before You’re Thirsty (#95)
15 Oct 2025
Contributed by Lukas
In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.Too many business ...
I’m Finally Offering 1-on-1 Coaching | Work With Me to Grow Your Business (#94)
07 Oct 2025
Contributed by Lukas
After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode,...
The Cold Calling Blueprint That Added $93,000 to My Business Last Week (#93)
28 Sep 2025
Contributed by Lukas
In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and boo...
Keep Your Finger on the Pulse... Before You Flatline (#92)
25 Sep 2025
Contributed by Lukas
Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and f...
The Five-Minute Fool vs. the Forever Fool (#91)
16 Sep 2025
Contributed by Lukas
In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a f...
Why the Number ‘1’ Is Scary in Business | Grow Bigger Than Your Problems (#90)
09 Sep 2025
Contributed by Lukas
When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, ...
Why Booking a Holiday Could Be the Best Business Decision You Make (#89)
26 Aug 2025
Contributed by Lukas
I used to think I couldn’t take time off until my business was “ready.” The problem is, it’s never really ready — unless you give yourself a...
How to Get a Lot Done Without Doing Anything | DELEGATE! (#88)
21 Aug 2025
Contributed by Lukas
In this episode, I talk about the simple principle of delegation; how stepping back and letting others take on the work is the real key to growth. Ins...
Make Every Detail Perfect & Limit the Number of Details | SIMPLIFY! (#87)
19 Aug 2025
Contributed by Lukas
In this episode, I dive into one of the biggest lessons I’ve learned in running a cleaning business: success doesn’t come from doing more, it come...
Clean Up Your Calendar: How to Use Time Blocking to Grow Your Cleaning Business (#86)
14 Aug 2025
Contributed by Lukas
Feeling like your days run you instead of the other way around? In this episode of Self Maid, I break down how cleaning business owners can use time b...
Big Business, Bigger Unknowns (#85)
08 Aug 2025
Contributed by Lukas
In this episode of Self Maid, I share my raw, unfiltered experience of setting up an offshore virtual call centre, something I know absolutely nothing...
You’re Building the Good Old Days | Deconstructing "Highlight Bias" (#84)
06 Aug 2025
Contributed by Lukas
Right now it feels chaotic, uncertain, and maybe even overwhelming, but one day, you’ll look back on this moment as the “good old days.” In th...
Be Your Own Biggest Fan (#83)
29 Jul 2025
Contributed by Lukas
In this episode of Self Maid, we're talking about why being your own biggest fan isn’t just mindset fluff, it’s a real growth strategy. If ...
How to Choose the Right Business Coach, Not Just the Loudest One (#82)
29 Jul 2025
Contributed by Lukas
In this episode, we unpack how to choose the right business coach, not just the one shouting the loudest online. I’ll walk you through the importanc...
Mould Myths Busted: What You Actually Need to Know (#81)
27 Jul 2025
Contributed by Lukas
I recently hopped on a plane from Perth all the way to Brisbane for an intensive four-day certification course in Applied Microbial Remediation thro...
90-Day Financé | Solving Cash Flow in a Cleaning Biz (#80)
15 Jul 2025
Contributed by Lukas
In this episode, I dive into one of the biggest silent killers of cleaning businesses: cash flow problems. You’re paying your team every week, but y...
Open Doors, Open Wallets (#79)
08 Jul 2025
Contributed by Lukas
In this episode of Self Maid, I dive into one of the most underrated but insanely effective ways to grow your residential cleaning business: door knoc...
The George Clooney Close | Turn Your Clients Into Selfless Sales People (#78)
01 Jul 2025
Contributed by Lukas
In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame disco...
We Hit a Rough Patch (#77)
24 Jun 2025
Contributed by Lukas
The last few weeks have been tough. We've lost key team members, taken a hit to our revenue, and had to face some hard truths about the busines...
My Story (#76)
22 Jun 2025
Contributed by Lukas
In this special episode, I’m pulling back the curtain and sharing my full story, from humble beginnings to building one of WA’s most recognised cl...
If You Want to Succeed, Simplify (#75)
17 Jun 2025
Contributed by Lukas
75 episodes in - what a milestone! Thanks for riding with me.In this solo episode, we’re diving into one of the most underrated business growth stra...
From Cleaner to CEO: Navigating 3 Key Growth Milestones (#74)
11 Jun 2025
Contributed by Lukas
In this episode of Self Maid, we answer four critical listener questions that highlight the most common, and most pivotal challenges cleaning business...
Anecdotal & Analytical Evidence | Your Secret Weapon in Business (#73)
04 Jun 2025
Contributed by Lukas
Should you trust your gut or follow the numbers? In this episode of Self Maid, Jason shares how to balance real-world feedback with hard data to make ...
Get Uncomfortable | How to Get to Where You REALLY Wanna Be (#72)
27 May 2025
Contributed by Lukas
If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversa...
The Morning Show! (#71)
20 May 2025
Contributed by Lukas
In this episode of Self Maid, I break down how a simple TikTok landed me a spot on The Morning Show with Larry and Kylie.I take you behind the scenes ...
Jim’s Empire | Meet the Man Behind Australia’s Famous $500,000,000/yr Franchise (#70)
06 May 2025
Contributed by Lukas
In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with jus...
I Interviewed Jim Penman... Episode Coming Wednesday! | What It’s Like Talking to the Billion Dollar Man (#69)
02 May 2025
Contributed by Lukas
What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands? In this solo episode, I reflect on my conversation with J...
24 Laps Around the Sun (#68)
29 Apr 2025
Contributed by Lukas
I turned 24 today. Just wanted to jump on here quickly and say a big thank you to everyone listening!Follow Jason Shipway on social media to stay up t...
Document the Journey | Make Your Success Undeniable (#67)
22 Apr 2025
Contributed by Lukas
In this episode, I talk about the power of documenting your journey. Whether it’s through journaling, voice notes, or video. Not for likes or follow...
Business is Hard - It's Even Harder if You're an Idiot | Know Your Numbers (#66)
15 Apr 2025
Contributed by Lukas
In this episode of Self Maid, Jason breaks down the real reason most businesses fail — and it’s not the economy, competition, or bad marketing. It...
Answering Your Questions in Sydney Harbour! ft. Kings Cleaning Co (#65)
09 Apr 2025
Contributed by Lukas
In this special Q&A episode, we’re coming to you straight from Sydney Harbour, with the iconic Harbour Bridge as our backdrop. I sat down with S...
Water Restoration Training in Sydney ft. Scott & Gabby from Kings Cleaning Co. (#64)
05 Apr 2025
Contributed by Lukas
In this episode of Self Maid, I’m joined by Scott and Gabby from Kings Cleaning Co for a laid-back but powerful convo about all things business grow...
Good Is the Enemy of Great | Are You Growing or Just Coasting? (#63)
25 Mar 2025
Contributed by Lukas
Is your cleaning business running smoothly, but not really growing? In this episode, we unpack why "good enough" can be the biggest threat t...
Is This Really a Big Deal? Shifting Perspective on Business Challenges (#62)
18 Mar 2025
Contributed by Lukas
As business owners, it’s easy to let one small issue consume our entire day. A single complaint, a minor mistake, or a difficult customer can feel l...
Sell Like Amazon, Hire Like Harvard: My Secret Business Growth Formula (#61)
11 Mar 2025
Contributed by Lukas
If you want to grow your cleaning business (or any business), you need to do two things: make it ridiculously easy for customers to buy from you and m...
The Fortune Is in the Follow-Up: HOW TO MAKE MORE MONEY! (#60)
04 Mar 2025
Contributed by Lukas
Most cleaning business owners either fear following up or think they shouldn’t have to. But the reality? It takes 7-15+ touchpoints to close most ...
Decentralized, Not Disorganized: Systemizing a Cleaning Business Without Micromanaging (#59)
25 Feb 2025
Contributed by Lukas
How do you scale a cleaning business without micromanaging every move your team makes? In this episode of Self Maid, we dive into the systems and st...
Control the Sale: How to Lead, Close, and Win More Cleaning Clients (#58)
18 Feb 2025
Contributed by Lukas
First impressions matter, but confidence closes the deal. Learn how to lead the conversation, take control of in-person quotes, and win more clients w...
Drop the Mop | How to Delegate Your Way to a Succesful Business (#57)
14 Feb 2025
Contributed by Lukas
Live from Melbourne! Are you stuck doing all the cleaning in your business? In this episode, we break down why delegation is the key to scaling and ho...
This One Simple Mistake Cost Me $20,000+ | Begin With the End in Mind (#56)
04 Feb 2025
Contributed by Lukas
In this Self Maid episode, we cover why having a clear long-term vision is crucial for building a scalable, profitable cleaning business. Learn how st...
Doubling Down on Commercial Clients | Getting Clear With Your Intentions (#55)
28 Jan 2025
Contributed by Lukas
Happy CNY!In this episode, I dive into the importance of getting clear with your intentions and planning ahead to achieve your business goals. I share...
Service > Sales | Secrets to Scaling (#54)
14 Jan 2025
Contributed by Lukas
The bottom of the funnel isn’t the sale—it’s when a customer leaves your business. In this episode, I’ll share why focusing on service over ...
The Palessi Experiment | How to Make People Pay 15X More for the Same Damn Thing! (#53)
07 Jan 2025
Contributed by Lukas
In this episode, we dive into the fascinating story of how Payless Shoes created a fake luxury brand called "Palessi" and sold $40 shoes for...
The Story of the 3 Bricklayers | How to Create a Team Powered by Purpose (#52)
31 Dec 2024
Contributed by Lukas
In this episode, we explore the timeless parable of the three bricklayers and uncover how its lessons on purpose, attitude, and vision can transform...
Episode 51 | A Mrs Muscle Christmas [Part 2/2] (#51)
24 Dec 2024
Contributed by Lukas
In Part 2 of my interview with the amazing Mrs Muscle Cleaning, we dive into the challenges of running a cleaning business and discussing the world of...
Episode 50 | A Mrs Muscle Christmas [Part 1/2] (#50)
24 Dec 2024
Contributed by Lukas
In Part 1 of my interview with the dynamic team at Mrs Muscle Cleaning, we explore what it takes to build a thriving cleaning business from the ground...
The Yes or Yes Close | Simple But Powerful Sales Tactic (#48)
17 Dec 2024
Contributed by Lukas
Stop hearing “no” in your sales conversations! In this episode of Self Maid, Jason teaches you the Yes or Yes Close — a simple strategy to guide...
Dust Settles, But You Shouldn’t | How & Why to Rethink Your Pricing (#47)
10 Dec 2024
Contributed by Lukas
In this episode, we tackle one of the most impactful changes for your cleaning business: raising your prices. I share my journey from being undervalue...
R-I-S-E-N Framework | Simple Method to Master AI in Your Business (#46)
03 Dec 2024
Contributed by Lukas
In this episode of Self Maid, we're looking into the transformative power of AI for cleaning business owners. Learn how the RISEN framework—Rol...
The Kaizen Method | How to 10x Culture & Productivity (#45)
26 Nov 2024
Contributed by Lukas
In this episode of Self Maid, we dive deep into the Kaizen method—a powerful approach to continuous improvement that can transform your cleaning bus...
The A.D.D Method (#44)
19 Nov 2024
Contributed by Lukas
Automate, delegate, and delete your way to cleaning business utopia.Follow Jason Shipway on social media to stay up to date.Instagram link @jasonclean...
Create Contingencies | How to Eliminate Operational Fear & Risk (#55)
05 Nov 2024
Contributed by Lukas
When a plane experiences a catastrophic failure at 30,000 feet with hundreds of people on board - you bet your shiny tail feathers there are fail-safe...
Swift Sword | Know When to Cut Through BS... Fast! (#42)
29 Oct 2024
Contributed by Lukas
How I'm able to make the right decisions, and make them quickly.Follow Jason Shipway on social media to stay up to date.Instagram link @jasonclea...
The Answer is Advertising | Increase Your Output (#41)
22 Oct 2024
Contributed by Lukas
Most people aren't advertising NEARLY enough. Are you one of these people? Increasing the volume at which you advertise could be the one big domi...
Master Your Chemical Arsenal (#40)
16 Oct 2024
Contributed by Lukas
Here's my $0.02 on what sort of cleaning chemicals to use, simplifying, and why you should better educate yourself on the products you use for mo...
Deliver a Spectacular Buying Experience (#39)
08 Oct 2024
Contributed by Lukas
Last week I was in Australia's Gold Coast and had a lot of fun at theme parks, theatre plays, dinner cruises, and cabarets, and with that fun cam...
The Vicious & Virtuous Cycle of Price (#38)
24 Sep 2024
Contributed by Lukas
The price you anchor your services at can either have a very positive compounding effect, or a very negative one. Follow Jason Shipway on social medi...
You Either Pay With Money or Time (#37)
17 Sep 2024
Contributed by Lukas
In business, we either pay for progress with our money or with our time. Which one would you pick? We'll also be taking a look at how to align ou...
Communication is Key (#36)
10 Sep 2024
Contributed by Lukas
Lately, I've been working on my communication and conflict resolution skills with my business coach, and I wanted to share some of the nuggets I ...
Small Hinges Swing Big Doors (#35)
03 Sep 2024
Contributed by Lukas
Sometimes all we need to do is take action - A lot of the big and ugly problems we face in business often have simple solutions.Follow Jason Shipway o...
A Chat With Stacy, Operations Manager at Enhanced Cleaning Bunbury [Part 2/2] (#34)
13 Aug 2024
Contributed by Lukas
Stacy was my very first employee, and in the 3 years she's been with me, she has climbed the ranks to now be running our largest location in Aust...
A Chat With Stacy, Operations Manager at Enhanced Cleaning Bunbury [Part 1/2] (#33)
06 Aug 2024
Contributed by Lukas
Stacy was my very first employee, and in the 3 years she's been with me, she has climbed the ranks to now be running our largest location in Aust...
How You Do One Thing Is How You Do Everything (#32)
23 Jul 2024
Contributed by Lukas
How to realize your personal values and bring yourself in alignment with them to start living a life of definitive purpose.Follow Jason Shipway on soc...
Cleaners' Roundtable (Ft. Mrs Muscle, Kings Cleaning Co, Valley to Beach Forensic) (#31)
16 Jul 2024
Contributed by Lukas
Awesome episode full of value for you today - Myself, Arlene (Mrs Muscle Cleaning), Scott & Gabby from Kings Cleaning Co, and Megan Warr from Vall...
Crime Scene Cleaning in Brisbane! (#30)
08 Jul 2024
Contributed by Lukas
Today I'm flying out to Brisbane to learn how to clean crime scenes with some of my favourite people (Mrs Muscle Cleaning, Kings Cleaning Co, and...
Booked Out Cleaners is Now LIVE! (#29)
03 Jul 2024
Contributed by Lukas
Join now at www.bookedoutcleaners.com.au/joinFollow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link...
Be a Content Machine (#28)
05 Jun 2024
Contributed by Lukas
Become a content machine for your business today and reap the rewards down the track. This new generation of social media and business is all about CO...
Detecting Bad Patterns (#27)
28 May 2024
Contributed by Lukas
History likes to repeat itself, especially in business. As entrepreneurs, we constantly need to pounce on these patterns and put a stop to them before...
The Rollercoaster of Business (#26)
22 May 2024
Contributed by Lukas
Being an entrepreneur can be the most stressful thing on Earth, full of euphoric highs and tantalizing lows - and I've been no stranger to the ro...
How to Do a Price Increase the Right Way (#25)
14 May 2024
Contributed by Lukas
Increasing your prices is an inevitability in business - here's some useful tips for how to do it correctly and effectively.Follow Jason Shipway ...
Understanding and Creating "Systems" (#24)
01 May 2024
Contributed by Lukas
"System" is a big and scary word in business - Let's break it down to its simplest form so you can harness and apply it in your own bus...
Australia's Fastest Cleaner (#23)
09 Apr 2024
Contributed by Lukas
In this episode, I'll be talking about my experience at VIVA's House of Spills from start to finish, including a behind the scenes look at w...
Do You Need a Website For Your Cleaning Business? (#22)
26 Mar 2024
Contributed by Lukas
Is a website the be-all, end-all of your business? Let's discuss.Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncle...
Zambrero's Million-Dollar Mistake (#21)
20 Mar 2024
Contributed by Lukas
How we can learn from the silly little pitfalls of a multi-million dollar business.Follow Jason Shipway on social media to stay up to date.Instagram l...
How to Use VA's to Grow Your Business (#19)
12 Dec 2023
Contributed by Lukas
www.onlinejobs.ph is a great tool you can use to find virtual assistants who have bachelor degrees in business (and even PHDs!) to help you scale your...
I Just Got My Worst Complaint Ever! How to Deal With Negative Feedback (#18)
08 Dec 2023
Contributed by Lukas
Negative feedback SUCKS! It can feel like a punch in the gut, but don't worry - this stuff happens to everyone. You're not alone.Follow Jaso...
New Location Update! (#17)
08 Dec 2023
Contributed by Lukas
I've recently expanded the business to a new location, and here's how I'm going to start growing it.Follow Jason Shipway on social medi...
Is the Cleaning Industry Too Saturated? (#16)
14 Nov 2023
Contributed by Lukas
A common question that I see a lot; is the cleaning industry too saturated? A lot of people are coming and going in this market, so let's unpack ...
How We Doubled Our Revenue During Australia’s Biggest Telco Disaster Ever (#15)
08 Nov 2023
Contributed by Lukas
Yes Optus? No... no optus. Thanks for the boost in revenue though. Follow Jason Shipway on social media to stay up to date.Instagram link @jasonclean...
Using FREE to Grow Your Business (#14)
07 Nov 2023
Contributed by Lukas
Should you give away free cleans to grow your business? Let's talk about it!Follow Jason Shipway on social media to stay up to date.Instagram lin...
Branding: Business & Self (#13)
31 Oct 2023
Contributed by Lukas
In this episode, we're diving into branding, both in your business, and yourself.Follow Jason Shipway on social media to stay up to date.Instagra...
Why You Need to Take Time off From Your Business (#12)
24 Oct 2023
Contributed by Lukas
Taking breaks is one of the best ways I revitalize myself and increase productivity in the business - and it's what's allowed me to grow so ...
Fundamentals First (#11)
21 Oct 2023
Contributed by Lukas
A lot of people come to me saying they can't get clients - but haven't even done the bare minimum FREE stuff. Let's talk about that.Fol...