Main Character Marketing
Episodes
92: 6 Types of Launch Emails
31 Mar 2024
Contributed by Lukas
If you're getting ready to launch or re-launch your online offer, you need to have a banging email sequence. This episode of Cherries On Top gives you...
91: You're Valued, Periodt.
28 Mar 2024
Contributed by Lukas
You don't have to post VaLuAbLe content all of the time to be valued by your community. This episode of Cherries On Top reminds you that showing up ju...
90: 3 Copywriting Prompts for Online Business Owners
24 Mar 2024
Contributed by Lukas
Are you an online business owner struggling to convey the value of your offer within your messaging? This episode of Cherries On Top gives you 3 copyw...
89: Using ChatGPT As An Assistant Writer
21 Mar 2024
Contributed by Lukas
If you want to use ChatGPT, you need to learn how to feed it well. This episode of Cherries On Top gives you some tips for using ChatGPT to write bett...
88: Why Templates Aren't Working (Anymore)
17 Mar 2024
Contributed by Lukas
Sure, templates and formats have worked for you in the past, but that was a few offers ago (at least). But, now, your business is on another level...i...
87: Which Copywriting Metrics Matter?
14 Mar 2024
Contributed by Lukas
Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, s...
86: Being Annoying, Going Niche-less, and Harry Potter w/ David Rosales
10 Mar 2024
Contributed by Lukas
Today we have a special appearance of one of my dearest friends: David, the writer. This epsiode of Cherries On Top talks about writing, niches, clima...
85: My current email flow (take what serves you)
07 Mar 2024
Contributed by Lukas
You've begged me for email templates and strategy help. This episode of Cherries On Top gives you my current email strategy, how I write emails quickl...
84: Copywriting Trends of 2024-2025
03 Mar 2024
Contributed by Lukas
Ready to ditch some old-school copywriting advice and bring in new, aligned messaging? This episode of Cherries On Top predicts the copywriting trends...
83: Turn "You Inspire Me" Into New Payment Notifications
29 Feb 2024
Contributed by Lukas
If you've ever felt like your inspiring words aren't translating into the business growth you dream of, this is the episode for you. This episode of C...
82: Use Your Sales Page to Double Your Results
25 Feb 2024
Contributed by Lukas
A compelling sales page can dramatically enhance your launch results, practically doing the heavy lifting for you. Whether you're a course creator, se...
81: Stop Saying You Don't Know How
22 Feb 2024
Contributed by Lukas
You're more ready than you think to tackle that 'I don't know how' feeling head-on. This episode of Cherries On Top dives into the heart of cr...
80: What 4+ Years As A Copywriter Taught Me About Launching
18 Feb 2024
Contributed by Lukas
Discover the secrets behind crafting launch materials that not only capture attention but drive sales, ensuring your offer stands out in a cro...
79: Sugar Rush Writing
15 Feb 2024
Contributed by Lukas
Sugar Rush Writing is going to change the way you see content, touchpoints, and marketing forever. This episode of Cherries On Top is a game-changer f...
78: Relieve the Launch Pressure
11 Feb 2024
Contributed by Lukas
Why are you putting so much pressure on your launch? It's not the end all, be all. Let your launch launch. This episode of Cherries On Top helps yo...
77: Get Delusional & Plan Your 2024
08 Feb 2024
Contributed by Lukas
There's a reason your plan isn't working...it's not custom tailored for you, and it's most likely either too short or too long. So, let's build you...
76: Trust What You Already Know
04 Feb 2024
Contributed by Lukas
You already know so much about businesses, marketing, and messaging. Are you trusting it? This episode of Cherries On Top reminds you to trust what...
75: 3 Ways Jesus Simplified His Marketing
01 Feb 2024
Contributed by Lukas
Our lives are so busy because life moves so fast. If you want your messaging to stick during a scroll, you have to simplify your marketing. This ep...
74: Write Your Sales Page Already
28 Jan 2024
Contributed by Lukas
One of the primary assets I see online business owners struggle with is the sales page. This episode of Cherries On Top simplifies the sales page...
73: Someone Wants to Pay You
25 Jan 2024
Contributed by Lukas
There is already someone in your community who is WAITING to sign up with you. This episode of Cherries On Top reminds you to trust the community y...
72: Stop Following Someone Else's Launch Plan
21 Jan 2024
Contributed by Lukas
Launching feels way more complicated when you're following someone else's plan. This episode of Cherries On Top explains how to set your launch up ...
71: 5 Ways You're Overcomplicating Your Launch
18 Jan 2024
Contributed by Lukas
Why haven't you launched already? This episode of Cherries On Top walks you through 5 ways you're overcomplicating your launch. A...
70: 12 TBR Books for 2024
14 Jan 2024
Contributed by Lukas
I have a ton of books. So many, there's no way I'm going to read them anytime soon. And so many more that I keep buying them before giving my other...
69: Vision Board 2023 Recap & 2024 Changes
11 Jan 2024
Contributed by Lukas
After creating my 2024 Vision Board, I thought it may be fun to recap my 2023 vision board, tell you what I accomplished, and how I created this ye...
68: Why are you making it so hard on yourself?
07 Jan 2024
Contributed by Lukas
Truly, couldn't it be simpler? This episode of Cherries On Top gives you examples of how just getting started is quite simple. And it reminds you that...
67: A Prayer Over You for 2024
04 Jan 2024
Contributed by Lukas
This episode of Cherries On Top is a prayer over you and your business for the next 365 days! I love yaaaa! 2024 COPYWRITING MASTERMIND: Click h...
66: Business Longevity: Why Staying Power Matters
31 Dec 2023
Contributed by Lukas
Staying power will always outperform consistent pivoting, shiny object syndrome, or quick fixes. This episode of Cherries On Top discusses the importa...
65: 3 Business and Life Lessons I Learned Alone
28 Dec 2023
Contributed by Lukas
Do you feel like you're navigating life all alone and don't want/know how to show it online? I sure did. This episode of Cherries On Top gives you 3 b...
64: 23 Gratitudes from 2023
24 Dec 2023
Contributed by Lukas
Gratitude doesn't have to be drastic. This episode of Cherries On Top gives you 23 things I'm grateful for from 2023. I hope this episode helps you le...
63: Take Risk Out of the Equation
21 Dec 2023
Contributed by Lukas
Want to make building your brand risk-free? This episode of Cherries On Top reminds you how to build your brand as risk-free as possible. Want to...
62: 11 Tips for Holiday Self-Care
17 Dec 2023
Contributed by Lukas
Christmas Eve, Christmas Day, and the New Year are all right around the corner. How are you handling it? How do you hope to handle it? This episode of...
61: How I'm Restructuring My Business for 2024
14 Dec 2023
Contributed by Lukas
Thinking about changing your offer suite? I'll go first. This episode of Cherries On Top takes you BTS in my copywriting business + gives you the perm...
60: Clap Twice (You're Ready)
10 Dec 2023
Contributed by Lukas
Did you know this about podcasting!? I definitely didn't! This episode of Cherries On Top reminds you how truly ready you are to get started. If you'r...
59: 5 Free Ways to Support Creators and Online Businesses
07 Dec 2023
Contributed by Lukas
If you want to support the creators and businesses around you without having to open up your wallet, you need to listen to this episode. This episode ...
58: 7 Gifts for Writers
03 Dec 2023
Contributed by Lukas
Wondering what to gift the writer in your life? This episode of Cherries On Top gives you seven gifts to consider getting the writer in your life! Wan...
57: A Prayer Over You + Your Business
30 Nov 2023
Contributed by Lukas
This episode of Cherries On Top is a prayer over you and your business! I love yaaaa! We also look at Matthew 25:29 and Ecclesiastes 4:9-10. Join m...
56: Reminder To Take Messy Action
26 Nov 2023
Contributed by Lukas
As your Messy Action Mami, it's time for your reminder to take messy action. This episode of Cherries On Top explains messy action, gives an example, ...
55: 13 Tidbits from Regenerative Business by Samantha Garcia
23 Nov 2023
Contributed by Lukas
Regenerative Business, written by Samantha Garcia, will change the way you do business and life. This episode of Cherries On Top gives you 13 of my...
54: Honoring Your Slow Season
19 Nov 2023
Contributed by Lukas
Leaning into a slow season doesn't mean you are a quitter or a failure. This episode of Cherries On Top reminds you of the importance of taking time t...
53: Nonviolent Communication in Marketing
16 Nov 2023
Contributed by Lukas
While helping a friend work on a speech, I learned a lot about nonviolent communication, and thought, "Hmm. This is SUCH a helpful reminder for busine...
52: What Proverbs Teaches About Business
12 Nov 2023
Contributed by Lukas
After finishing a study on Proverbs, I decided to share with you some of my favorite lessons, takeaways, and reframes for business owners! This episod...
51: Dream Job, Nightmare Interview
09 Nov 2023
Contributed by Lukas
When I applied to this position as a freelance SEO copywriter and strategist, I thought it was a DREAM! Then, after a quick interview, I realized how ...
50: ADHD Riff On Chaotic Brains
05 Nov 2023
Contributed by Lukas
Interested in how my self-employed, ADHD brain works...and maybe feel a little seen and validated with your own? This episode of Cherries On Top is a ...
49: Hero's Journey Vs Human Story
02 Nov 2023
Contributed by Lukas
I've sat through thousands of dollars and countless hours of mentally exhausting trainings, only to be told the hero's story is the most powerful tool...
48: Being 'On Brand' (ft. the Barbie movie)
29 Oct 2023
Contributed by Lukas
Love it or hate it, we can all agree the Barbie movie killllleedddddd its marketing plan (in the best way)! This episode of Cherries On Top gives you ...
47: Writing Tips from Ginny and Georgia
26 Oct 2023
Contributed by Lukas
Ginny and Georgia is one of my FAVORITE Netflix shows -- and or good reason! If you loved this show and can't wait for the next season, you'll love th...
46: ISO Sales Page Copywriter?
22 Oct 2023
Contributed by Lukas
If you've been considering hiring a sales page copywriter for your upcoming launches? This episode of Cherries On Top (#46) tells you everyth...
45: What is a freelance writing mentor?
19 Oct 2023
Contributed by Lukas
Coaching and mentorship are words thrown around quite often nowadays. This episode of Cherries On Top tells you everything you need to know about...
44: 5 Truths for Writers from Verity by Colleen Hoover
15 Oct 2023
Contributed by Lukas
If you've read Verity by Colleen Hoover, you may be thinking, "Wtf are we supposed to learn from that lady!?" This episode of Cherries On Top gives yo...
43: 7 Reasons to Hire a Mentor
12 Oct 2023
Contributed by Lukas
Are you wondering if you need a freelancing or writing mentor? This episode of Cherries On Top gives you 7 reasons to hire a mentor. Click here to...
42: 9 Halloween Books (For Adults)
08 Oct 2023
Contributed by Lukas
Are you excited for alllll things apple cider, witchy, orange, murder, and gore??? This episode of Cherries On Top gives you 9 books to consider r...
41: Trust Issues
05 Oct 2023
Contributed by Lukas
Considering joining me on Substack for $8/mo? (Ilysm, this is the best way to support me!!!) This episode of Cherries On Top gives you a sneak peek of...
40: More On Substack
01 Oct 2023
Contributed by Lukas
Over the last few weeks, I've been posting everything from my favorite freelancing BTS moments (and the worst) to love letters I'll never send. This e...
39: "Writers Don't Make Livings"
28 Sep 2023
Contributed by Lukas
Did someone say...love letter? In this episode of Cherries On Top, I'm reading you my love letter to you as an artist, creator, and incredibly worthy ...
38: Social Media got you stuck??
24 Sep 2023
Contributed by Lukas
If you ever feel 'stuck' on social media or like you're faking it every time you post, you're going to eat this episode up...and probably feel some ty...
37: 3-Step Branding
21 Sep 2023
Contributed by Lukas
In this episode of Cherries On Top, learn how to build your brand as a freelance writer or online business in 3 steps. Click here to get your ticke...
36: Straight To The Point
17 Sep 2023
Contributed by Lukas
I'm giving it to you straight: In this episode of Cherries On Top, I'm inviting you inside Funnel Cake Freelancing. Click here to get your ticket t...
35: Be Polarizing? No.
14 Sep 2023
Contributed by Lukas
Contrary to popular belief, polarizing content isn't always the vibe. In this episode of Cherries On Top, I'm telling you my thoughts on polarizing op...
34: Person-alty by Deb Gabor
10 Sep 2023
Contributed by Lukas
Your brand is everything. In this episode of Cherries On Top, we're looking at my top 5 takeaways from the brand queen, Deb Gabor's Person-ality! G...
33: No One is Watching You
07 Sep 2023
Contributed by Lukas
Why are you worried about showing up on social media? Literaly no one's paying attention, babe. In this episode of Cherries On Top, we're holding the ...
32: What is your brand?
03 Sep 2023
Contributed by Lukas
Are you intentionally or unintentioanlly building you brand? In this episode of Cherries On Top, we dive into building your brand, especially as a fre...
31: Live Coaching Call Replay
31 Aug 2023
Contributed by Lukas
A few weeks back, I announced an impromptu coaching call inside one of my courses. This episode of Cherries On Top is a live recording of our coaching...
30: Hiiiii Riff on Branding
27 Aug 2023
Contributed by Lukas
If you are running a business, you need a brand. Listen to this episode of Cherries On Top to hear the evolution of my brand, how to strengthen your b...
29: Listen To Who You Are Paying
24 Aug 2023
Contributed by Lukas
Do you listen to everyone on your social feeds...or are you dialed in to hear what the coaches, teachers, and guides you're paying have to say? Li...
28: Real-Time Sales Page Audit
20 Aug 2023
Contributed by Lukas
Want to enhance your sales page without hiring a copywriter? Wondering what a sales page audit is like? This episode of Cherries On Top carries you th...
27: Picking Your Skill
17 Aug 2023
Contributed by Lukas
If you are interested in freelancing and don't know where to start…Start by picking the skill you want to monetize! This episode of Cherries On Top ...
26: Tips for Making Memes
13 Aug 2023
Contributed by Lukas
I'm a self-proclaimed meme Queen, and you asked how I come up with my ideas, find screen grabs, and relate the popular ones to my industry. In today's...
25: A little more about me
10 Aug 2023
Contributed by Lukas
I've been a full-time freelance writer since the beginning of 2020. Let's rewind just a bit, though. In this episode of Cherries On Top, I'm giving yo...
24: Never eat a whole bag of cherries!!!!!!
06 Aug 2023
Contributed by Lukas
I did not know this about cherries!!! Omg. It makes Cherries On Top feel even moooorrrreeeee aligned! Listen to this episode to learn the reason you s...
23: "I Don't Know Where to Start"
03 Aug 2023
Contributed by Lukas
Let's answer a question I frequently receive about Freelancing for Freedom: What if I don't know anything at allll about freelancing? In this Cherries...
22: Why Copy Templates Don't Work for Your Biz
30 Jul 2023
Contributed by Lukas
Wish you could write better copy without buying another pack of sales funnel templates? In this episode of Cherries On Top, we're diving into why temp...
21: Writing, Freelancing, and Priorities w/ David Rosales
27 Jul 2023
Contributed by Lukas
In this episode of Cherries On Top, we have a special appearance of one of my dearest friends: David the writer! We talk about monthly writing contain...
20: Word Wizardry Copywriting Tips
23 Jul 2023
Contributed by Lukas
Want bomb-diggity copywriting tips and a peek inside Freelancing for Freedom? Perfect--that's exactly what you're about to listen to. ;) In this episo...
19: 3 Unconventional Ways to Grow on Social Media
20 Jul 2023
Contributed by Lukas
Tired of hearing to post 3x/day, start 30,000 accounts, and follow/unfollow to grow your social media accounts? This episode of Cherries On Top is for...
18: Editing Tools (For Blogging)
16 Jul 2023
Contributed by Lukas
Are you a blog writer, starting your blog, or ready to hire out to strengthen your blog? You'll love this episode! In today's Cherries On Top episode,...
17: Email Marketing: What to Send
13 Jul 2023
Contributed by Lukas
Are you ready to revamp (or maybe start) your email list? Email marketing is an absolute game-changer. In this episode of Cherries On Top, you'll lear...
16: 'Even Though' Energy for ADHD (Riff)
09 Jul 2023
Contributed by Lukas
Even Though energy is a whole freaking vibe. This episode of Cherries On Tops explains this concept, provides you with my Even Though framework, and g...
15: SEO Blogging in a Nutshell
06 Jul 2023
Contributed by Lukas
Want to dip your toes into the fresh waters of Search Engine Optimization (SEO) with your blog? You're in the PUUURRRRFECT spot, my dear. Addition...
14: Building Online Courses, Dog Training, and Other Gems w. Wag More Dog Training
02 Jul 2023
Contributed by Lukas
We're giving a huge warm welcome to one of my besties: Britt with Wag More Dog Training! While she is offering an in-person service with an online bra...
13: 9 Helpful Tips from Amy Suto's Six Figure Freelance Writer
29 Jun 2023
Contributed by Lukas
Love reading? Cool, cool--add this to your TBR list NOW! On today's episode of Cherries On Top, we're diving into Amy Suto's new book for freelancers,...
12: Going from URL to IRL w/ Chelsea Dickinson
25 Jun 2023
Contributed by Lukas
I am LIVING for this epsiode, okay? Okay. Today, we have the honor of sharing this space with the one and only: Chelsea Dickinson! We talk about trust...
11: Copywriting Metrics for Your Sales Funnel
22 Jun 2023
Contributed by Lukas
Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, s...
10: Social Media Metrics: What Matters + What Doesn't
18 Jun 2023
Contributed by Lukas
What social media analytics should you actually be paying attention to? Find out in this episode of Cherries On Top!! Want to get connected? Join m...
9: Staying Creative as a Creator
15 Jun 2023
Contributed by Lukas
Wondering if becoming a money-making freelance writer, online business owner, or creator for your favorite hobbies will turn your passion into resentm...
8: Mushrooms, Microdosing, and Marketing
11 Jun 2023
Contributed by Lukas
In today's episode of Cherries On Top, we're welcoming Marilyn on to discuss mushrooms, microdosing, marketing as an online business...and so much mor...
7: How to Honor Your Investments
08 Jun 2023
Contributed by Lukas
Investing in a class, course, creator, or coach is not enough--you must take action. In this episode of Cherries On Top, you'll learn my 3 favorite ti...
6: When is the BEST time to start freelancing?
04 Jun 2023
Contributed by Lukas
I used to think the fall/winter was the best time for freelancers to start their careers...but my thoughts have changed - with good reasons! Listen to...
1: The PPP Framework
01 Jun 2023
Contributed by Lukas
In this episode of Cherries On Top, we're talking about merging your passions with profit to bring more play. Learn the science behind this little ...
2: Freelancing w/ a FT Job (3 Tips)
01 Jun 2023
Contributed by Lukas
Will freelancing work for you if you have a full-time job? Yes, of course it can. In this episode of Cherries On Top, you'll learn 3 tips for navigat...
3: Is freelancing an MLM?
01 Jun 2023
Contributed by Lukas
Without fail, nearly every single time I go viral on TikTok, I get hit with, "It's an MLM," comments...So, let's bust this myth together! In this...
4: Let's Talk About ChatGPT
01 Jun 2023
Contributed by Lukas
Is ChatGPT ethical for writers? Should online businesses use ChatGPT to create content and write copy? Can copywriters prompt AI well enough to write ...
5: Cold Pitching Debunked
01 Jun 2023
Contributed by Lukas
Is cold pitching a scam? How can you write SOLD pitches? Does everyone hate being pitched? Ya girl is going IN!!!! If you're ready to sign up fo...
About Your Host
21 May 2023
Contributed by Lukas
This podcast episode of Cherries On Top lets you deep dive into the world of Jess-your host. With a combined audience of 45,000 wild and creative ...
Welcome to Cherries On Top 🍒
21 May 2023
Contributed by Lukas
Do you want to add cherries on top to every aspect of your life? You're in the right place. ;) In this introduction episode, you'll learn more abou...