Selling Education
Episodes
What's Really Working in School Marketing
16 Feb 2026
Contributed by Lukas
I'm joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who's actually done the job. Admissions, m...
What Happens In Schools
02 Feb 2026
Contributed by Lukas
In this solo episode of Selling Education, I tackle a question that makes many schools uncomfortable, but cannot be avoided any longer. What happens i...
Smart Admissions: Personalise, Connect & Convert Using AI
01 Dec 2025
Contributed by Lukas
In todays episode we have the one and only Julie Holmes. Discover how independent schools and admissions teams can use AI to increase enrolments. Jul...
Get their Attention-then keep it - Keeping Students Interested with great service
17 Nov 2025
Contributed by Lukas
What really drives student bookings in today's market? In this episode, Umang Ghandecha, Executive Director at Londonist Global and one of the Hurun ...
Selling Education: How to Be Persuasive Without Being Pushy, with Lee Warren
03 Nov 2025
Contributed by Lukas
If you've ever worried about sounding too 'salesy' when talking to parents, agents, or even your Head – this episode is for you. Lee Warren joins Ni...
"How One Phone Call Turned into 4 Years of Bookings" with Kevin McNally
20 Oct 2025
Contributed by Lukas
Kevin McNally is a seasoned figure in international language education with over 25 years of industry experience. As Owner and Director of Torquay In...
Stop Flinging Jelly! 'Afters' First, Habits that convert
06 Oct 2025
Contributed by Lukas
What do people really buy when they choose a school? It isn't your facilities list, it's the afters. In this episode, international bestselling autho...
The mindset challenge in student recruitment you can't ignore.
08 Sep 2025
Contributed by Lukas
Why Your Admissions Process Stalls and What to Do Instead Are you (or your team) holding back because you don't want to be "too salesy"? This episode ...