Selling in the Paddock
Episodes
Ep 58 - How Great Ag Reps Build Trust Over Time with Mick Wearne
13 Apr 2026
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Mick Wearne from Pursehouse Rural, where he works as Business Manager – Seed.Mick and I f...
Ep 57 - Selling in the Paddock Is Live
12 Apr 2026
Contributed by Lukas
This is a pretty special episode… the book is officially live.This hasn’t just been a few months of writing — it’s been years in the making. B...
Ep 56 - Questions, Transparency & Regenerative Thinking: Building Better Ag Conversations with Ciara Douglas
06 Apr 2026
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia Stormont is joined by Ciara Douglas, founder of Herd to Home, regenerative agriculture advocate, an...
Ep 55 - Healing from the Ground Up: Holistic Health, Rural Women & Thriving (Not Just Surviving) with Kristy Hollis
30 Mar 2026
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia is joined by Kristy Hollis, founder of Everlasting Health and a naturopath based in Darwin, working...
Ep 54 - Why Salespeople Discount Too Early (and How to Fix It) with Kurt Newman
23 Mar 2026
Contributed by Lukas
Episode: Why Sales People Discount to Early with Kurt NewmanPodcast: Selling in the PaddockHost: Georgia StormontGuest: Kurt Newman, Managing Director...
Ep 53 - From the Ground Up: Trust, Timing and Turning Up with Harley Johnston (JH Leavy & Co)
16 Mar 2026
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Harley Johnston from JH Leavy & Co for a grounded conversation about what selling reall...
Ep 52 - Wagyu, WAGYOUTH & the Long Game: What Great Ag Sales Reps Do Differently (with Jessie McQueen)
09 Mar 2026
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia Stormont sits down with Jessie McQueen — Wagyu operator, former Bar H Wagyu team member, and Pres...
Ep 51 - What Australia’s Leading Vegetable Grower Really Wants from Sales Reps — with Mark Kable
02 Mar 2026
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Mark Kable, Managing Director of Harvest Moon — one of Australia’s leading vegetable gr...
Episode 50: Listening Is the Sale — What My Mum Taught Me About People
23 Feb 2026
Contributed by Lukas
This episode is a special one.To mark Episode 50 of Selling in the Paddock — and nearly 12 months on air — I invited a very special guest onto the...
Ep 49 - From Fences to Full Farm Systems: Designing Better Farms with Jess Federow
16 Feb 2026
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Jess Federow from Copper Creek Contracting in Central West NSW – a former primary school ...
Ep 48 - No Bosses, Big Tomatoes: How Morning Star Runs 40% of California’s Crop with William 'Skeeter' Bethea
09 Feb 2026
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia heads to California (well… via Zoom) to talk tomatoes, trust and teamwork with William “Skeeter...
Ep 47 - Circular Thinking in Ag: Why the Future Is a Team Sport – with Ben Van den Delden
02 Feb 2026
Contributed by Lukas
Welcome back team to another episode of Selling in the Paddock!Today I’m joined by Ben Van den Delden — founder of Delco AgriFood, co-founder of W...
Ep 46 - Inside the Hive: Pollination, Tech & Trust with Beekeeper Steve Fuller
26 Jan 2026
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Steve Fuller, Director of Buzz and Growth at BeeStar – and a man who’s spent mor...
Ep 45 - Where the Rubber Hits the Road: Commercialising Ag Innovation with Andrew Kelly
19 Jan 2026
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Andrew Kelly, Executive Director of BioPacific Partners, to unpack a career that’s...
Ep 44 - Modelling Profit in a Messy World: Farm Economics with Michael Young
12 Jan 2026
Contributed by Lukas
Welcome back team to another episode of Selling in the Paddock.Today I’m joined by Michael Young, an agro-economist with Farm Optimization Group, be...
Ep 43 - Soil Health, Human Behaviour & Getting the Job Done — with Dr Aurelie Quade
05 Jan 2026
Contributed by Lukas
Welcome back team to another episode of Selling in the Paddock.Today I’m joined by the brilliant and refreshingly down-to-earth Dr Aurelie Quade, fo...
Ep 42 - Cups of Tea, Trust & Regeneration: Leading with Heart in WA Agriculture
29 Dec 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Bonnie Jupp from Regen WA — a passionate advocate for regenerative agriculture and...
Ep 41 - Bridging Tradition and Regeneration: Jeff Kleypas on Rethinking Agronomy from the Ground Up
22 Dec 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia chats with Jeff Kleypas, agronomist and Regional Sales Manager with Advancing Eco Agriculture (AEA)...
Ep 40 - From the Paddock to the Lab: Animal Wellbeing and the Future of Livestock with Dr Michael Lawrence (MLA)
15 Dec 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Dr Michael Lawrence, Program Manager of Animal Wellbeing at Meat & Livestock Australia ...
Ep 39 - Wool 101, Real-World Broking & Relationship-First Sales with Justin Haydock (West Coast Wool & Livestock, WA)
08 Dec 2025
Contributed by Lukas
Today we head west with Justin Haydock from West Coast Wool & Livestock. Justin breaks down how wool is classed (in plain English), why micron mat...
Ep 38 - Underwater Forestry, Carbon Tailwinds & Relationship-First Selling with Andrew Morgan (SFM & Hydrowood)
01 Dec 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia chats with Andrew Morgan, CEO/Director at SFM and co-founder of Hydrowood, about building trust in ...
Ep 37 - Purpose, Profit & Gold Kiwifruit: People-Ownership, Governance and an Abundance Mindset with James Grafas (Bay of Plenty, NZ)
24 Nov 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with New Zealander James Grafas to unpack how purpose-led governance and people-ownership...
Ep 36 - Curiosity, Community & Regeneration: The Future of Farming with Celia Leviton
17 Nov 2025
Contributed by Lukas
Welcome back to another episode of Selling in the Paddock!Today, I’m joined by Celia Leviton, Chair of the Regenerative Agriculture Network, whose p...
Ep 35 - Farming Is a Lifestyle: Water, Yield & Straight Talk with California Dairies Farmer–Leader Jason Gianelli
10 Nov 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia crosses the Pacific (via LinkedIn!) to chat with fourth-generation Californian farmer and director ...
Ep 34 - Trade, Don’t Cave: Win-Win Negotiation That Builds Trust — with Mark Rizkalla (Scotwork Australia)
03 Nov 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Mark Rizkalla, negotiation consultant at Scotwork Australia, to unpack practical way...
Ep 33 - From Poultry to Pipelines: Building Trust, Velocity and Teams with Bunzl’s Jonathan Leslie
27 Oct 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia chats with Jonathan Leslie, GM Sales at Bunzl—a multinational distributor serving healthcare, hos...
Ep 32 - Managing a Territory You Don’t Live In: Presence, Planning & Patience in Ag Sales
20 Oct 2025
Contributed by Lukas
In this solo episode, Georgia shares reflections from her recent South Australian onion loop — where she covers hundreds of kilometres across rural ...
Ep 31 - Sell as Service: DISC, Mentoring & the Urgency–Patience Paradox (with Darren Mitchell)
13 Oct 2025
Contributed by Lukas
Sales = service. Darren Mitchell (The Exceptional Sales Leader) joins me to unpack DISC in real sales conversations, why mentoring accelerates your ca...
Ep 30 - Kitchen Table Wealth: How Koda Capital Serves Farming Families — with Troy Armstrong
06 Oct 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Troy Armstrong, Adviser & Partner at Koda Capital, Australia’s largest indepen...
Ep 29 - Global Markets, Trade Shifts & Ag’s Future with Rabobank’s Ben Picton
29 Sep 2025
Contributed by Lukas
Welcome back to Selling in the Paddock!In this episode, I’m joined by Ben Picton, Senior Market Strategist at Rabobank, to unpack the big global shi...
Ep 28 - Virtual Fences, Real Trust: Mark Dempsey on AgTech, Sales & Simplifying the Complex with Gallagher
22 Sep 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I sit down with Mark Dempsey, Business Development Manager at Gallagher Australia, to unpack the rise of eS...
Ep 27 - From Swim Teacher to Plant Doctor: Building Trust & Careers in Hort with Elders’ Connor Steel
15 Sep 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Connor Steel, Horticultural Agronomist at Elders, to unpack a nine-year journey in a...
Ep 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)
08 Sep 2025
Contributed by Lukas
Welcome back to Selling in the Paddock! 🚜In this first-ever Q&A episode, I’m diving into the real-world challenges you’ve sent in from the ...
Ep 25 - From Alsace to the Outback: Ag Machinery, Sales & Trust with Michael “Frenchy” Murer
01 Sep 2025
Contributed by Lukas
Welcome back to Selling in the Paddock! In this episode, Georgia sits down with her first French guest, Michael Murer(aka Frenchy), a passionate produ...
Ep 24 - Bake the Cake, Don’t Rush the Sale: Rural Real Estate, Leadership & Respect with Simon Wilkinson
25 Aug 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Simon Wilkinson — Director of Transactions WA at LAWD — for a brilliant conversation pa...
Ep 23 - Kayla Evans on Building Careers in Agriculture, Authentic Connections & Why Asking Questions Sells
18 Aug 2025
Contributed by Lukas
Welcome back to another episode of Selling in the Paddock! This week, I sit down with the powerhouse that is Kayla Evans – a passionate advocate for...
Ep 22 - From Clyde to Tarwin: 4 Generations of Growing with Adam Schreurs of Schreurs & Sons
11 Aug 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Adam Schreurs, third-generation vegetable grower and Director at Schreurs & Sons, one o...
We’re Flipping the Mic — Got a Question About Selling in Ag?
05 Aug 2025
Contributed by Lukas
This week on Selling in the Paddock, we’re doing something a little different…I want to hear from YOU.Whether you’re in the ute, walking the pad...
Ep 21 - Perishable Freight, Unbreakable Trust: Colby Varley on Transporting Fresh Produce Across America
04 Aug 2025
Contributed by Lukas
In this logistics-meets-lettuce episode of Selling in the Paddock, I’m joined by Colby Varley, Vice President of a leading US transport logistics co...
Ep 20 - Selling Meat, Not Myths: A Real Talk with Jason Strong on Relationships, Red Meat & Earning the Sale
28 Jul 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Jason Strong, long-time advocate for Australia’s red meat industry and a leader with deep...
Ep 19 - How to Break Into a New Territory in Ag Sales (Without Burning Out or Blending In)
21 Jul 2025
Contributed by Lukas
Taking on a new sales patch? Whether you’re stepping into a new region, repping a fresh product, or launching your own business — this episode is ...
Ep 18 - Behind the Green & Gold: Sales, Service, and Showing Up with Tim Hoadley former RDO Branch Manager & Sales Rep
17 Jul 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I’m joined by Tim Hoadley — former RDO Equipment Branch Manager and experienced ag sales rep — who br...
Ep 17 - Hoof Trimming, Herd Trust & Heart in Agriculture with Jeremy Wood, The Hoof Cowboy
07 Jul 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I sit down with the legendary Jeremy Wood — better known online as The Hoof Cowboy — all the way from I...
Ep 16 - Emotional Intelligence in Ag Sales: How to Build Trust, Handle Rejection, and Make Human-Centred Sales with Nathan Jones from Mood AI
30 Jun 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with Nathan Jones, founder of Mood AI and emotional intelligence expert, to explore how u...
Ep 15 - From Seedlings to Strategy: The Numbers-Driven Sales Mindset with Darren Wood, Bayer Vegetables ANZ
23 Jun 2025
Contributed by Lukas
In this episode of Selling in the Paddock, Georgia sits down with long-time connection and commercial lead of Bayer Vegetables ANZ, Darren Wood. With ...
Bonus Ep: The Sh*t Show That Taught Me More About Sales Than Any Win Ever Has
19 Jun 2025
Contributed by Lukas
This episode is raw, real, and straight from my kitchen table – bacon, eggs, and a side of humble pie.Today, I'm sharing a sales muck-up that ha...
Ep 14 – From Warehouse to Ag Tech: Why Confidence, Curiosity & Connection Still Close the Deal – with Rodney Dunn
16 Jun 2025
Contributed by Lukas
This week on Selling in the Paddock, I sit down with the sharp, grounded, and all-round legend Rodney Dunn, now part of the team at Tenstar Simulation...
Ep 13 - What Makes a Sales Rep Great – A Grain Grower’s Perspective with Brett South
09 Jun 2025
Contributed by Lukas
Ever wondered what growers really think of ag sales reps?In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumon...
Bonus Ep - Introverts vs Extroverts in Ag Sales: Who Has the Edge?
05 Jun 2025
Contributed by Lukas
Can introverts really thrive in sales? Are extroverts naturally better at selling? In this episode of Selling in the Paddock, we’re digging into one...
Ep 12 - Straight Talk, Real Change: Troy Williams on Leadership, Language & Trust in Ag Sales
02 Jun 2025
Contributed by Lukas
Troy pulls back the curtain on what it really takes to lead, influence, and drive change in agriculture. We unpack:🔄 Why the same issues are spoken...
Ep 11 - Building High-Performing Teams with Paul Roos
26 May 2025
Contributed by Lukas
Guest: Paul RoosHost: Georgia StormontPaul Roos needs no introduction to AFL fans—premiership coach, elite player, and now leadership consultant and...
Ep 10 - Hustling, Hiring & Holding Your Ground – with Kelli McDougall
19 May 2025
Contributed by Lukas
In this episode of Selling in the Paddock, I chat with Kelli McDougall, Director at Agri Talent, about all things recruitment, leadership, and the oft...
Ep 9 - Connecting Through Sales: Lessons from the Livestock and Rural Property Market
12 May 2025
Contributed by Lukas
Building Connections in Agricultural Sales with Jimmy BlaineIn this episode of 'Selling in the Paddock,' we talk with Jimmy Blaine, a rural pr...
Bonus Episode: Rejection in Sales — It’s Not Personal (But Damn, It Feels Like It)
08 May 2025
Contributed by Lukas
In this bonus episode of Selling in the Paddock, we're diving headfirst into one of the toughest parts of the sales game — rejection. Whether you’...
Ep 8 - Building trust one tractor at a time
05 May 2025
Contributed by Lukas
In this special episode of Selling in the Paddock, Georgia welcomes her very first guest — Mark Allott, now Sales Manager for Agriculture across Aus...
Ep 7- Too Busy to See You? – Getting Face Time with Growers Who Say No
28 Apr 2025
Contributed by Lukas
In this episode of Selling in the Paddock, we're answering a real question from a listener: How do you get in front of farmers who say they’re too b...
Trailer - Selling in the Paddock
25 Apr 2025
Contributed by Lukas
Hey, I’m Georgia Stormont — Ag Sales Coach, keynote speaker, sales rep and podcast host.Welcome to Selling in the Paddock — real sales conversat...
Ep 6 - Asking for the Sale: Why Ag Sales Reps Need to Get Comfortable Closing
21 Apr 2025
Contributed by Lukas
Closing the sale is one of the most critical – and often most avoided – parts of the sales process. But in Ag, where relationships are long-term a...
Ep 5 - Objection or Opportunity? How to Handle Pushback Without Losing the Sale
16 Apr 2025
Contributed by Lukas
Objections aren't roadblocks – they're buying signals in disguise.In this episode of Selling in the Paddock, we unpack the difference between an obj...
Ep 4 - How You Talk Matters – Understanding the 4 Communication Styles in Ag Sales
16 Apr 2025
Contributed by Lukas
When it comes to selling in agriculture, it’s not just what you say—it’s how you say it that makes the difference.In this episode of Selling in ...
Ep 3 - Understanding DISC & Selling with Style
14 Apr 2025
Contributed by Lukas
Ever wonder why some sales conversations just click and others feel like pulling teeth? In this episode, we dive into DISC – a powerful tool for und...
Ep 2- Why Selling in Ag is Different
14 Apr 2025
Contributed by Lukas
We Don’t Switch Off: What Makes Ag Sales UniqueSelling in agriculture isn’t your average sales job. In this episode, I dive into what makes sellin...
Ep 1 - Welcome to Selling in the Paddock
14 Apr 2025
Contributed by Lukas
From paddock to playbook: Meet your Ag Sales Coach Meet your host Georgia Stormont, she has 15 years' experience selling into the agricultural markets...