Send It!
Episodes
EP 74: Conversion psychology: 6 principles for retention marketers
31 Mar 2026
Contributed by Lukas
Retention isn't about technology. It's about human behavior. In this episode of Send It, Jimmy Kim and Chase Dimond get into the six psycholog...
EP 73: Our 5 step ESP migration warmup guide
24 Mar 2026
Contributed by Lukas
Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.In this episode of Send It, Jimmy Ki...
EP 72: Why discounts are hurting your brand + what to do instead
17 Mar 2026
Contributed by Lukas
Discounts feel like the easy button. But every time you hit it, you're training your customers to wait for a sale… and slowly destroying your ma...
EP 71: The funniest things email marketers did in 2025
10 Mar 2026
Contributed by Lukas
What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025.In this e...
EP 70: 6 Retention habits of 8 and 9 figure DTC brands
03 Mar 2026
Contributed by Lukas
There's a reason some brands keep growing and others plateau… and it usually shows up in their retention strategy first.In this episode of Send ...
EP 69: How to embrace AI as an email marketer + 3 hot click tips
24 Feb 2026
Contributed by Lukas
AI is everywhere in email marketing… but is it actually workingIn this episode of Send It, Jimmy Kim sits down with Filip Pejic, Co-Founder of Bedfo...
EP 68: A practical framework for profitable email and SMS in 2026
17 Feb 2026
Contributed by Lukas
Acquisition is harder. CAC keeps climbing. Attribution feels like guesswork.The brands still growing profitably are not “sending more” to fix it. ...
EP 67: The new definition of engagement (and the metrics that actually matter)
10 Feb 2026
Contributed by Lukas
Open rates are inflated. Clicks are misleading. And inbox algorithms don’t reward surface-level engagement anymore.In this episode of Send It, Jimmy...
EP 66: 12 Unusual segments that drive serious eCommerce revenue
03 Feb 2026
Contributed by Lukas
Most brands only segment by openers and VIPs… then wonder why email performance stalls.In this episode of Send It, Chase Dimond and Jimmy Kim dive i...
EP 65: Why the first 45 days matter more than the first purchase
27 Jan 2026
Contributed by Lukas
The biggest mistake most brands make? They think retention starts after the first sale.In this episode of Send It, Jimmy Kim and Chase Dimond break do...
EP 64: What we learned from 41 billion emails sent in 2025
20 Jan 2026
Contributed by Lukas
We got early access to Omnisend’s 2025 ecommerce report and the numbers will change how you think about your email and SMS strategy.Based on 41 bill...
EP 63: The retention audit: How to diagnose any brand in 60 minutes
13 Jan 2026
Contributed by Lukas
Struggling with retention but not sure what’s broken?In this episode, Jimmy Kim and Chase Dimond walk through their 7-part retention audit framework...
EP 62: The secret behind the click and why click tracking is so important
06 Jan 2026
Contributed by Lukas
Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.In this episode, Jimmy Kim and Chase Dimond break...
EP 61: Here's what AI says about retention marketing in 2026
30 Dec 2025
Contributed by Lukas
AI just predicted the future of retention marketing… but is it accurate?In this episode, Jimmy Kim and Chase Dimond ask ChatGPT to generate bold 202...
EP 60: Gmail’s new rules: What every email marketer needs to know
16 Dec 2025
Contributed by Lukas
Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.In this episode, Jimmy Kim ...
EP 59: The real lessons from Black Friday + Cyber Monday 2025
09 Dec 2025
Contributed by Lukas
BFCM 2025 didn’t play out the way anyone expected. In this special report, Jimmy Kim and Chase Dimond break down what actually happened, why it happ...
EP 58: Don’t go silent after BFCM (Here’s what to send next)
02 Dec 2025
Contributed by Lukas
Most brands blow their budget on BFCM and then ghost their best customers.In this episode of Send It, Jimmy Kim and Chase Dimond break down what happe...
EP 57: How often should you really email your list?
21 Nov 2025
Contributed by Lukas
What's the perfect email cadence? Daily, weekly, or just when you have something to say?In this episode, Jimmy and Chase break down the pros and c...
EP 56: The secret quarter most brands ignore (Q5)
11 Nov 2025
Contributed by Lukas
The biggest week in ecommerce is the one everyone forgets.In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secret...
EP 55: Why we’re betting big on retention tools
03 Nov 2025
Contributed by Lukas
Ever wondered what Jimmy and Chase are up to behind the scenes?In this episode, the duo reflect on their first year of partnership and pull back the c...
EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less
28 Oct 2025
Contributed by Lukas
What if 80% of your email revenue comes from just 20% of your effort?In this episode, Jimmy Kim and Chase Dimond unpack the real data behind ecommerce...
EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook
21 Oct 2025
Contributed by Lukas
Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late).In this episode, Jimmy Kim and Chase Dimond walk you through a fle...
EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend
14 Oct 2025
Contributed by Lukas
What’s really happening in email, SMS, and push marketing this year? In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) join...
EP 51: iOS 26 Explained: What Apple’s New Update Means for Email & SMS Marketers
07 Oct 2025
Contributed by Lukas
Apple’s iOS 26 update just changed the game for retention marketers. With link tracking stripped, device signals scrambled, inflated open rates, and...
EP 50: Overcoming Inbox Overload: Stand Out Strategies for Competitive Markets in eCommerce
30 Sep 2025
Contributed by Lukas
The average shopper gets 121+ emails a day… and during peak seasons like Black Friday, it can feel like 200+. Most brands try to compete by sending ...
EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch
23 Sep 2025
Contributed by Lukas
How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim...
EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels
16 Sep 2025
Contributed by Lukas
Most brands still treat email and SMS like broadcast tools. They send promotions, track clicks, and hope for the best. But the smartest operators are ...
EP 47: Building a Referral and Rewards Program: Turning Subscribers into Advocates
09 Sep 2025
Contributed by Lukas
Your email and SMS subscribers are more than just an audience, they’re your biggest growth lever. In this episode of the Send It! podcast, Jimmy Kim...
EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale
02 Sep 2025
Contributed by Lukas
Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark ...
EP 45: Low Budget, High Impact Retention Marketing Hacks
26 Aug 2025
Contributed by Lukas
Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again.In this episode of Send It!, Jimmy Kim a...
EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales
19 Aug 2025
Contributed by Lukas
The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force t...
EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately
12 Aug 2025
Contributed by Lukas
97% of your website visitors leave without buying, here's how to win them back. Most eCommerce brands just blast these warm prospects with discoun...
EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing
05 Aug 2025
Contributed by Lukas
Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything. In this episode of Se...
EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce
29 Jul 2025
Contributed by Lukas
The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copyw...
EP 40: How to Double Your Customer Repurchase Rate in 2025
22 Jul 2025
Contributed by Lukas
Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands -...
EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)
15 Jul 2025
Contributed by Lukas
While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve ...
EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates
08 Jul 2025
Contributed by Lukas
Most ecommerce brands are sitting on goldmines of user-generated content but aren't leveraging it strategically in their email and SMS marketing. In t...
EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert
01 Jul 2025
Contributed by Lukas
Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct...
EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles
24 Jun 2025
Contributed by Lukas
High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this ...
EP 35: Beyond the List: Building Engaged Brand Communities Online
17 Jun 2025
Contributed by Lukas
Most brands build a list. The best brands build a community.In this episode, Jimmy and Chase break down the difference between having subscribers and ...
EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention
10 Jun 2025
Contributed by Lukas
Everyone’s talking about personalization… but most brands are doing it wrong.In this episode, Jimmy and Chase rip apart the biggest myths in email...
EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth
03 Jun 2025
Contributed by Lukas
Who should you hire next? How do you avoid a bloated team? And what tools actually scale?This episode breaks down the building blocks of a high-perfor...
EP 32: The Science of Send Time: When —and How Often—to Hit Send
27 May 2025
Contributed by Lukas
Most marketers obsess over what to send. But the smartest ones ask when.Because the same email at the wrong time? That’s not just bad luck—it’s ...
EP 31: 2025 Email & SMS So Far - Data and Insights
20 May 2025
Contributed by Lukas
Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in ...
EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing
13 May 2025
Contributed by Lukas
What if you could stop blasting your whole list and start predicting exactly who is ready to buy, what message will convert them, and when to hit send...
EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement
06 May 2025
Contributed by Lukas
Welcome emails don’t just get higher open rates—they drive 9–11x more revenue than your average newsletter.In this episode of Send It!, Jimmy Ki...
EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads
29 Apr 2025
Contributed by Lukas
An old email list can either be a goldmine... or a deliverability disaster. Here’s how to revive it the right way—without wrecking your sender rep...
EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying
22 Apr 2025
Contributed by Lukas
Most brands go quiet after peak season—and that’s where they lose momentum. In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-wo...
EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
15 Apr 2025
Contributed by Lukas
In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and...
EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered
08 Apr 2025
Contributed by Lukas
Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and C...
EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era
01 Apr 2025
Contributed by Lukas
Apple's latest privacy updates—Mail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changes—are making it harder than e...
EP 23: First-Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement
25 Mar 2025
Contributed by Lukas
Tired of guessing what your subscribers want? The key to better engagement isn’t more emails—it’s better data. In this episode, we’re breaking...
EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List
18 Mar 2025
Contributed by Lukas
A bloated, unengaged email or SMS list isn’t just hurting your deliverability—it’s costing you money. If your messages are landing in spam, your...
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
11 Mar 2025
Contributed by Lukas
Product recommendations can make or break your revenue—so why do so many brands get them wrong?This episode of Send It! dives into AI-powered produc...
EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce
04 Mar 2025
Contributed by Lukas
Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever...
EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement
25 Feb 2025
Contributed by Lukas
The future of customer engagement is here—are you ready to keep up? As the modern commerce experience evolves, brands that master omnichannel market...
EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers
18 Feb 2025
Contributed by Lukas
Want to make your email and SMS marketing work while you sleep? In this episode of Send It, Jimmy Kim and Chase Dimond break down the power of behavio...
EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success
11 Feb 2025
Contributed by Lukas
What worked in 2024, won’t in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already broug...
EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect
04 Feb 2025
Contributed by Lukas
Where do you draw the line between effective strategy and unethical tactics? In this episode of Send It, Jimmy Kim and Chase Dimond tackle the fine ...
EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques
28 Jan 2025
Contributed by Lukas
Ready to find out what really makes a CTA click? In this episode of 'Send It', Jimmy Kim and Chase Dimond dissect the anatomy of an irresist...
EP14: eCommerce Email Marketing Platform: A Guide on How to Choose The Right Tool
21 Jan 2025
Contributed by Lukas
From customer support and integrations to features and ease of use—there’s a lot to consider when it comes to picking the right email tool for you...
EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success
14 Jan 2025
Contributed by Lukas
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transform...
EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025
07 Jan 2025
Contributed by Lukas
Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the u...
EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention
31 Dec 2024
Contributed by Lukas
How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of A...
EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook
17 Dec 2024
Contributed by Lukas
From Shopify’s impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond...
EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS
10 Dec 2024
Contributed by Lukas
EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS Turn first-time buyers into repeat customers! In this episode of 'Send I...
EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement
03 Dec 2024
Contributed by Lukas
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation plat...
EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained
19 Nov 2024
Contributed by Lukas
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a n...
EP6: Email Personalization at Scale: Automating Without Losing The Human Touch
12 Nov 2024
Contributed by Lukas
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a n...
EP5: The Science of Copy: How to Drive More Opens and Conversions in eCommerce Email Marketing
05 Nov 2024
Contributed by Lukas
Strong copy = stronger sales In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and S...
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing
29 Oct 2024
Contributed by Lukas
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http:/...
EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using
22 Oct 2024
Contributed by Lukas
EP3: The BEST BFCM Email Strategies You're NOT Using It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send...
EP2: The Secrets of Email Deliverability: What Google Doesn’t Want You to Know
15 Oct 2024
Contributed by Lukas
Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real c...
EP1: 2024 Email, SMS & The Future of Retention Marketing
08 Oct 2024
Contributed by Lukas
Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase D...