SEO 101
Episodes
Google Dance is Back? Meta Keywords Important Again
02 Oct 2012
Contributed by Lukas
Google Dance is Back, and not the fun one..Meta Keywords Important Again … If you are a News site; Google confirms hidden value to Rel=Author; Manua...
Recovering from Google Page Layout Algorithm; New Algo Update Focusing on Domains
17 Sep 2012
Contributed by Lukas
70 Percent Did Not Recover From Googles Page Layout Algorithm; New Algo update focusing on Domains. Ross and John also answer listener questions on th...
The Current State of Linkbuilding with Garrett French
10 Sep 2012
Contributed by Lukas
Talking about the Current State of Linkbuilding with Garrett French, the Founder at Citation Labs. We learn some tips, techniques and processes for ef...
The Future of Google Penguin and Panda Delivery Updates
27 Aug 2012
Contributed by Lukas
The Future of Google Penguin and Panda Delivery Updates according to a recent SearchEngineLand article that says the anti-spam Penguin Update will hav...
Onsite SEO Best Practices with Ian Lurie
20 Aug 2012
Contributed by Lukas
Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc.Adve...
Citation Placement; Scaling Inbound Marketing
13 Aug 2012
Contributed by Lukas
Listeners questions Where To Get Citations For Local SEO and why Citations are so Important, and a follow up question to the quality site discussion o...
Google Responds to Unnatural Link Warnings; MozCon Recap
06 Aug 2012
Contributed by Lukas
Ross and John discuss how Google Responds with a dont ignore but dont panic response the latest round of UnNatural Link Warnings; Ross recaps MozCon d...
Best Practices for Structured Social Sharing
30 Jul 2012
Contributed by Lukas
Talking Best Practices for Structured Social Sharing with SEO Consultant and Founder of Yo! Yo! SEO Dana Lookadoo.She recently spoke at MozCon 2012 an...
What Makes a Quality Site? SERP Experience and SEO Keyword Ranking Perspective
23 Jul 2012
Contributed by Lukas
Ross and John analyze a recent Stone Temple.com interview between Eric Enge and Google Engineer Matt Cutts about What Makes a Quality Site. They also ...
Local SEO: How to Get Your Business Found
09 Jul 2012
Contributed by Lukas
Local SEO: How to Get Your Business Found, plus Ross answers listener questions on differences in terms of SEO or search engines from the US to Canada...
Google Testing New Navigation Interface; New Look for Bing Images
25 Jun 2012
Contributed by Lukas
Google Testing New Navigation Interface, Bing Unveils New Look for Images, plus Ross and John answer listener questions on Google Merchant Center feed...
Google Government Censorship; Bing does Local Content with Yelp
19 Jun 2012
Contributed by Lukas
Google reveals government censorship requests are on the rise; Bing Does Local Content Deal With Yelp; Google Panda 3.7 Update.Advertising Inquiries: ...
SMX Advanced 2012 Recap: Are Google Panda or Penguin Algorithm Updates Meant to Penalize?
12 Jun 2012
Contributed by Lukas
John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Pe...
Google Places Converting to Google+ Local; Google Paid Inclusion
04 Jun 2012
Contributed by Lukas
Google Places converting to Google+ Local; Google Paid Inclusion, plus Ross and John answer listener questions about Googles recent behavior against i...
Outed for Buying Links; Looking at Google Algorithm Changes
28 May 2012
Contributed by Lukas
Another prominent company outed for Buying Links; iAquire banned for selling links; Looking at Googles Algorithm Changes With Google Search Quality H...
Changes in SERPs Prompt Penguin 1.1
14 May 2012
Contributed by Lukas
Changes in SERPs Prompt Penguin 1.1 Rumors; Losing Videos on Google Places - Apparently it is a Bug; Matt Cutts on the aftermath of Penguin; aftermath...
52 Google Algorithm Updates; Building New Search Traffic to New Site
08 May 2012
Contributed by Lukas
52 Google Algorithm Updates as we look at the recently announced released algorithm update containing 52 changes to improve search quality. Ross and J...
March of the Google Penguin Update
01 May 2012
Contributed by Lukas
March of the Google Penguin Update and how this highlights the need to have access to your Google Webmaster Tools account and view it regularly; Googl...
Google Over-Optimization Penalty Debate Continues
24 Apr 2012
Contributed by Lukas
Google Over-Optimization Penalty Debate Continues; Dropped In Rankings? Googles Mistake Over Parked Domains Might Be To Blame; The Negative SEO Debate...
DMOZ, Linkbuilding and Over-Optimization
17 Apr 2012
Contributed by Lukas
DMOZ, Linkbuilding and Over-Optimization in the mailbag; Google Webmaster Tools Sends out 20,000 Hack Warnings Today; Weird Google Crawl Errors.Advert...
Google SEO Over-Optimization Penalty
27 Mar 2012
Contributed by Lukas
Ross and John discuss the newest Google algorithm update that plans to penalize websites deemed too optimized for SEO. They also run through what some...
Google Search Quality; Linkbuilding Value of Redirects and Shortened URLs
12 Mar 2012
Contributed by Lukas
Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener qu...
Google Panda 3.3 Update Overview
05 Mar 2012
Contributed by Lukas
Ross and John look at the Google Panda 3.3 Update and its 40 changes to the algorithm, plus they answer some Facebook questions on link evaluation, no...
Google Bypassing User Privacy Settings
20 Feb 2012
Contributed by Lukas
Reports are out that Google bypassed privacy settings in Internet Explorer and Safari web browsers. Ross and John discuss this plus listener questions...
Social Signals and Engagement
06 Feb 2012
Contributed by Lukas
Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consid...
Canonical Tags and Long Tail Keyword Traffic
30 Jan 2012
Contributed by Lukas
Questions about canonical tags, long tail keyword traffic, silos, keywords boosting of PageRank and deep page getting traffic are answered by Ross and...
Google to Penalize Too Many Ads Above the Fold
23 Jan 2012
Contributed by Lukas
Google to Penalize Too Many Ads Above the Fold as they announce a planned update that targets sites with too many ads above the fold.Also, Ross and Jo...
Google Search Plus Debacle
17 Jan 2012
Contributed by Lukas
Google has rolled out a new feature called Search plus Your World, currently available for users of Google who are using English and signed in with a ...
Art of SEO with Stephan Spencer
09 Jan 2012
Contributed by Lukas
Stephan Spencer is the co-author of O Reilly Medias The Art of SEO which is being newly released in 2012 with tons of updates. Stephan is a treasure t...
Responsive Design; NoArchive vs. NoIndex
19 Dec 2011
Contributed by Lukas
Responsive Design. NoArchive vs. NoIndex. The BASE element and URI. Plus, why do Canadians have a different thanksgiving? All this and more as Ross an...
Do-It-Yourself SEO Tips
12 Dec 2011
Contributed by Lukas
Ross and John give us some Do-It-Yourself SEO Tips when you are taking a look at your own site, asking yourself whats important to look at and how to ...
Google Algorithm Update Demystified
05 Dec 2011
Contributed by Lukas
Google Algorithm Update Demystified; Blackbar going away on Google dropdown list added; Google New iPad App for Search; Google pulls the plug on their...
Secrets Behind Building a Successful Website
21 Nov 2011
Contributed by Lukas
Learn Secrets Behind Building a Successful Website as Ross speaks with Gil Namur, the President and CEO of the popular ezine LifeAsAHuman. Gil shares ...
Google Adds +1 to Images, Enhances Authorship Markup
14 Nov 2011
Contributed by Lukas
Google adds +1 to images; Google has enhanced the authorship markup in Google Results and made it easier to get in; Google Penalizing Sites with exces...
Google+ Business Pages; Sources Related Information in Search Results
07 Nov 2011
Contributed by Lukas
Google+ Business Pages now available; Google is testing new Sources related information in search results; Bing favors Microsoft content more than Goo...
What Scares SEOs?
31 Oct 2011
Contributed by Lukas
What is SCAAAARYYY about SEO? What scares SEOs? Blackhat, backlinks, Google algorithm changes? Ross and John list the things that really get them cre...
SEO 101 Google Encrypted Search and the Ice Cream Sandwich
25 Oct 2011
Contributed by Lukas
Google Encrypted Search as SEO Under Attack – The Google Analytics Keyword Data Apocalypse; The Android Ice Cream Sandwich and its new features like...
Google Makes Minor Panda Update, Might Buy Hulu
17 Oct 2011
Contributed by Lukas
Google Makes Minor Panda Update; Google earnings report released; Google may still buy Hulu; The End of Search Without Social; Google Buzz going away....
Affiliate Links and Article Submission
10 Oct 2011
Contributed by Lukas
WebmasterTools data into Google Analytics; Oh No! What Happened To My PageRank? Facebook hit 800 million users this week; Android Nears 50 percent US ...
Real Time Analytics, Facebook Changes, and Google+ Explodes
03 Oct 2011
Contributed by Lukas
Ross and John are back, these week diving into GOogle Real Time Analytics and ranking reports. They also answer some questions left over from a prior...
Google News Standout Tag for Featured Content
26 Sep 2011
Contributed by Lukas
Google News Launches Standout Tag for Featured Content as Google introduced a new link rel attribute that news organizations can use to mark their bes...
Stopping Non Subject Sites; Google+ and Google +1 Ranking Impact
19 Sep 2011
Contributed by Lukas
Ross offers us a site review of ClownAntics.com which supplies anything you could possibly need to dress like a clown. He also takes listeners on how ...
Making Buried Information From Google Places More Visible
22 Aug 2011
Contributed by Lukas
Mike Blumenthal reports Google has just released a new browser plugin (Chrome and IE) tool, Google Related that provides information that Google thin...
Google Dropping Support for Firefox; Panda 2.3 Rollout; Analytics Changes
08 Aug 2011
Contributed by Lukas
Ross and John discuss Google dropping support for Firefox, Panda 2.3 Rollout, Analytics Changes and How They Track Google Image Search, Bing Testing A...
Wizard of Google Places
25 Jul 2011
Contributed by Lukas
Ross and John speak with with Professor Maps himself, Mike Blumenthal - the wizard of Google Places and blogger of Understanding Google Maps and Local...
Google Webmaster Trends Analyst John Mueller
18 Jul 2011
Contributed by Lukas
Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Pl...
Get Listed and Google Plus
11 Jul 2011
Contributed by Lukas
John talks about his trip to Get Listed conference, they give their take on Google Plus and a Danny Sullivan article on Search Engine Land on How Twit...
Returned Search Results and Metadata
27 Jun 2011
Contributed by Lukas
Ross and Scott answer listener questions on Google filling up more and more of it's returned search results with ads, local search, google store, ...
Site Review: OnlineBlackJackHQ
20 Jun 2011
Contributed by Lukas
Ross and John give their comments and suggestions in their site review of OnlineBlackJackHQ.com, a website that provides Online Blackjack tips and str...
Schema.org and SMX Advanced 2011
13 Jun 2011
Contributed by Lukas
Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended,...
Google +1 Launches, Screaming Frog Debate and a Site Review
06 Jun 2011
Contributed by Lukas
Ross and John discuss the launch of the Google +1 button, which lets people recommend Web sites to those in their social circle. After John defends th...
Q and A: Graphics and Indexing, SubDomains, Geographic Targeting
17 May 2011
Contributed by Lukas
John returns to the show to help Ross answer your submitted questions, from graphics and indexing to using sub-domains or sub-directories, to geograp...
Site Review of SevillaNJ.com
09 May 2011
Contributed by Lukas
Ross and Scott give their take on the metatags, content and indexing as part of a Site Review of SevillaNJ.com, A New Jersey restaurant that offers Sp...
Site Review: Ticketbooth.org.uk
09 May 2011
Contributed by Lukas
Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking wh...
Site Review BlueSheepDog.com
25 Apr 2011
Contributed by Lukas
Ross and guest Scott Van Achte review and audit a website, giving advice on how to strengthen ranking, SEO, and usability. From better describing jus...
Just What Is Google Doing?
04 Apr 2011
Contributed by Lukas
Google's new feature, Google Plus One aims to make search more social, while also being brought to bare for Google Street View not blurring people...
SEO Impact by Moving Platforms
28 Mar 2011
Contributed by Lukas
Ross and John answer a listener question on SEO Impact by Moving Platforms as a wedding videographer considers the move from Rapidweaver to WordPress....
What Tactics Have Their Days Numbered?
22 Mar 2011
Contributed by Lukas
Ross and John have an update on Google Toolbar and tackle tactics they feel are on the way out. They also cover Content farms, exact match domains, an...
Crawl Frequency and the Google Farmer Panda
14 Mar 2011
Contributed by Lukas
How long do you normally give a change before you decide if it had any effect or not and move on? Is it even possible to answer that, since its largel...
Buying Links and Breaking Down JCPenney Linkbuilding
21 Feb 2011
Contributed by Lukas
Ross and John give their take and breakdown the ongoing JCPenney Linkuilding saga. They discuss their own perspective on buying links based on how JCP...
Google Algorithm Not Targeting Content Farms but Attribution
07 Feb 2011
Contributed by Lukas
Ross and John promised last week to tackle Article Distribution, and the news that came out could not have been more timely.Matt Cutts announcement ab...
Breaking The Link Building Idea Block
31 Jan 2011
Contributed by Lukas
Learn what to do when you run out of link building ideas and how everyday experiences can lead to content creation ideas. A listener also asks is wri...
Google Algorithm Changes for Fixing Spam
24 Jan 2011
Contributed by Lukas
Google Plans Algorithm Changes for Fixing Spam as Matt Cutts, head of the search quality team, wrote in his blog that he agreed about the increase in ...
Matt Cutts Goes to Washington
18 Jan 2011
Contributed by Lukas
Matt Cutts Goes to Washington, Testifies Google Has Integrity, Europeans Go Fishing for Bad Google Behavior, plus Ross and John answer listener questi...
Search Roundtable for Affiliate Marketers Part 2
20 Dec 2010
Contributed by Lukas
Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 2 of their breakout session fro...
Search Roundtable for Affiliate Marketers Part 1
13 Dec 2010
Contributed by Lukas
Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 1 of their breakout session fro...
Sources for Keyword Analysis and Local Listings.
22 Nov 2010
Contributed by Lukas
Sources for Keyword Analysis and local listings are some of the topics brought up by listeners this week. Ross and John discuss how they approach this...
Explaining Benefits of SEO to Clients
15 Nov 2010
Contributed by Lukas
Effective ways of Communicating the Benefits of SEO to potential clients, like local/small business owners that do not know anything about computers w...
How Do You Do Competitor Analysis?
08 Nov 2010
Contributed by Lukas
How do you do competitor analysis? A listener asks if it has to do with typing in your major keywords from keyword analysis and seeing who ranks well...
New Google Local Search Results
02 Nov 2010
Contributed by Lukas
New Google Local Search Results and How to Adapt. Listeners ask how to optimize for these new results, and how Title Attributes, Menu Labels, and Alt ...
Domain Geotargeting and Keyword Research
25 Oct 2010
Contributed by Lukas
Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level dom...
Increasing the Level of Indexation
19 Oct 2010
Contributed by Lukas
Increasing the level of indexation, plus Ross and John discuss what are factors that could lead to non-indexing of a single page, or group of pages if...
5 Things to Focus on When Starting a SEO Program
04 Oct 2010
Contributed by Lukas
What are the top 5 things to focus on when starting an SEO Program on your own? Ross and John break down the question by recommending knowing your ob...
Google Misplaced Reviews and Rich Snippets
27 Sep 2010
Contributed by Lukas
Ross and John discuss a recent blog post that said Google misplaced reviews, ratings, business listings on Google Maps that have since been fixed. The...
Brand Based Searches and Indexing
13 Sep 2010
Contributed by Lukas
Ross and John answer a listener question on indexation, by offering ways to figure out what is indexed, and what isnt, and once youve figured out what...
How Social Impacts Traditional SEO
30 Aug 2010
Contributed by Lukas
Ross and John discuss How Social Impacts Traditional SEO. They discuss on site aspects including User Generated Content and Site Buttons and off site ...
Social Media Optimization Tips
23 Aug 2010
Contributed by Lukas
Ross and John discuss a listener suggested topic on Social Media Optimization and how it can help tie into SEO, like the many ways that you can do to ...
Combining Ranking Results with Analytics
16 Aug 2010
Contributed by Lukas
Taylor Pratt, Product Marketing Manager for Raven Tools and Co-Founder Jon Henshaw discuss Combining Ranking Results with Analytics and how webmasters...
SEO Reputation and Integrity
09 Aug 2010
Contributed by Lukas
Ross and John comments on a State of Search blog post entitled SEOs are going to end up more hated than traffic wardens and estate agents.They also d...
SEO Reputation and Integrity
09 Aug 2010
Contributed by Lukas
Ross and John comments on a State of Search blog post entitled SEOs are going to end up more hated than traffic wardens and estate agents.They also d...
AffCon 2010 Search Marketing Roundtable Part 2
26 Jul 2010
Contributed by Lukas
John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Market...
AffCon 2010 Search Marketing Roundtable Part 1
19 Jul 2010
Contributed by Lukas
John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Market...
Page Sculpting and Rich Snippets
12 Jul 2010
Contributed by Lukas
Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sc...
Google vs. Bing: Obtaining Rankings
28 Jun 2010
Contributed by Lukas
Rand shared SEOmoz's latest correlation study on Google and Bing and how they differ in terms of obtaining rankings. Learn how these search engine...
Is Bing Changing Search?
21 Jun 2010
Contributed by Lukas
Ross and John talk about all things Bing including pros and cons, capability with social networking, and how similar it is, or isn't, to Google.Ad...
Google Mayday and Toolbar PageRank Update
07 Jun 2010
Contributed by Lukas
Ross and John discuss Googles Mayday and Toolbar PageRank Update, and the impact that Mayday has had with longtail search terms. Finally, they discuss...
Getting Going with Local Search
03 May 2010
Contributed by Lukas
Local Search is one of the fastest growing portions of search. Ross and John discuss the basics of getting going with local search, including getting ...
More Keyword Research
26 Apr 2010
Contributed by Lukas
Ross and John continue into their discussion on Keyword Research, including High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool,...
Do You Really Need to do Keyword Research?
19 Apr 2010
Contributed by Lukas
Ross and John discuss Keyword Research, why is it important, do you really need to do it? They also look into High Profile Terms vs. Longtail Tools su...
Page Speed, Ranking Factors and the Eminent Google Caffeine Update
12 Apr 2010
Contributed by Lukas
Ross and John continue their analysis of the recent interview between Eric Enge and Google Senior Engineer Matt Cutts, plus they discuss the need for ...
Session Ids and Affiliate Links
05 Apr 2010
Contributed by Lukas
Ross and John look over the recent Eric Enge interview where Google Senior Engineer Matt Cutts was asked about regarding PageRank, crawling, and index...
SMX West 2010 Recap Part 2
22 Mar 2010
Contributed by Lukas
Ross continues his discussion with John about domains requiring planning, URL parameter handling, Google Tasks, Page Feed, and other information he le...
SMX West 2010 Recap
15 Mar 2010
Contributed by Lukas
Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages,...
WordPress 3.0 Preview
22 Feb 2010
Contributed by Lukas
Wordpress Core Developer Mark Jaquith, BuddyPress developer John Jacoby and head of User Experience Jane Wells preview the eminent launch of WordPress...
Increasing Indexation on Large Sites
15 Feb 2010
Contributed by Lukas
Ross and John discuss Increasing Indexation on Large Sites, plus look in some comments on content management systems, and a discussion on domains and ...
Blog Post Indexing and Duplicate Content
01 Feb 2010
Contributed by Lukas
Ross and John discuss the cost of PPC, duplicate content, plus they help a webmaster with delayed blog posts from being indexed and how to configure y...
Web Design for SEO
25 Jan 2010
Contributed by Lukas
Ross and John discuss the issues that you can come across when you are an SEO working with a web designer, including securing pages being indexed, plu...
Geo Based Search Results on Mobile
18 Jan 2010
Contributed by Lukas
Ross and John discuss Geo Based Search Results on Mobile, plus a Technology Review article on How Google Ranks Tweets, where its Algorithms judge the ...
Mobile Advertising Feud
11 Jan 2010
Contributed by Lukas
Ross and John discuss Real time search results for the recent California earthquake, plus the news that Bing is on all HP desktops and howGoogle Nexus...
SEO Topics to Watch in 2010
21 Dec 2009
Contributed by Lukas
Ross and John ask What are the big SEO topics to watch in 2010. THey go through the various search related events, plus what are the ToDos on your 20...