SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Episodes
Our Needs Have Changed: Thriving with Post-Pandemic Mentorship
31 Aug 2022
Contributed by Lukas
Although mentorship took a pause for many professionals during the pandemic, now is a great time to revisit this essential relationship. Challenges cr...
Assertive Communication for Healthcare Leaders
10 Aug 2022
Contributed by Lukas
Communication skills are vital to your success as a healthcare leader and are potentially the biggest stumbling blocks you will encounter. This podcas...
Designing for the Post-Pandemic Future: Modernizing Space to Promote Safety, Efficiency, and Agility
08 Aug 2022
Contributed by Lukas
The pandemic highlighted the need for health systems to be ready for anything and as nimble as possible. In order to become a highly flexible and adap...
Diversity, Equity and Inclusion: Global Perspective
29 Jul 2022
Contributed by Lukas
In the wake of the pandemic and recent social justice movements, more and more health care leaders are addressing issues of racism and bias. Highly mo...
Overwhelmed: How to Work, Love & Play When No One Has the Time
22 Jul 2022
Contributed by Lukas
Today many of us are caught up in a swirl of “Overwhelm,” for example Americans work among the longest hours of any advanced economy. We value bus...
Docs on TikTok: Mastering Clinical “Edu-tainment”
14 Jul 2022
Contributed by Lukas
Northwestern Medicine launched their TikTok account in April of 2021, with a vaccine advocacy video that quickly went viral on the platform shortly af...
How to be the Queen Bey of Engaging Internal Communications
24 Jun 2022
Contributed by Lukas
Healthcare systems are facing a crisis in retaining great employees and recruiting new ones. We’ll offer practical tools that can be implemented imm...
Content is King
21 Jun 2022
Contributed by Lukas
As the saying goes, “Content is king.” And that truth has never been more evident than during the COVID-19 pandemic. Hospitals and health systems ...
Health Care Marketing Plans, Communications and Market Research
09 Jun 2022
Contributed by Lukas
Rob Klein, David Marlowe and Joel English discuss highlights from the Health Care Marketing Plans, Communications and Market Research Intensive.
Online Healthcare Communities as a Marketing Tool
21 Mar 2022
Contributed by Lukas
Creating communities online has the potential to change traditional hospital-patient relationships and/or contextualize service line marketing program...
Facing the Future of Reputational Risk for Hospitals and Health Systems
15 Nov 2021
Contributed by Lukas
In the coming decade, health systems will face four new and ominous reputational risks: political risk, value risk, expertise risk, and health gap ris...
Five Potent Predictions Reshaping How Consumers Engage Healthcare
15 Nov 2021
Contributed by Lukas
Based on Joe Public 2030 book, there are five key ways consumer health engagement may change over the coming decade, covering everything from AI and p...
The Leaders' Guide to Earning Your Seat in the C-Suite
01 Nov 2021
Contributed by Lukas
The Financial Impact of Your Strategic Initiatives
25 Oct 2021
Contributed by Lukas
Craig Holm and Kurt Barwis are presenting a 50-minute concurrent session at this year's SHSMD Connections in person annual conference on the STRATEGIC...
The Road to Becoming a Digital Marketing Leader Starts with Your Team
30 Sep 2021
Contributed by Lukas
Reimaging an organization’s digital marketing strategy is exciting. But it requires a thoughtful look at one of your biggest resources – your team...
KEYNOTE - Reimagining Diversity & Inclusion: A Pathway to Courageous Conversations
30 Sep 2021
Contributed by Lukas
Has anyone ever calculated the total cost of discrimination in the workplace? Derreck tackles the subject head-on by sharing how his organization foun...
The Importance of Patient Engagement on Achieving Positive Health
30 Sep 2021
Contributed by Lukas
Jack Vance, Vice President for Digital Strategy and Marketing Technology delivering a best-in-class client experience across multiple channels discuss...
Spark Inspiration: How St. Charles Uses Videos for Next Level Employee Engagement
30 Sep 2021
Contributed by Lukas
With four hospitals, more than 4,600 employees and a 38,000-square-mile service area, keeping employees engaged and connected is a special kind of cha...
Responding to an Active Shooter Incident
30 Sep 2021
Contributed by Lukas
It’s a hospital CEO’s worst nightmare, the call that tells them that multiple members of their team have been gunned down by an active shooter. Sh...
How the Nation's Most Recognized Systems Spend Their Marketing Dollars...and Why It Matters to You
30 Sep 2021
Contributed by Lukas
Marketing and communications executives from leading health care systems across the country have been working together to compare their resource alloc...
I’ll Take One To Go! Increasing Ambulatory Strategy In Key Procedures And Services
30 Sep 2021
Contributed by Lukas
Using Google to Build Trust in Your Brand
13 Sep 2021
Contributed by Lukas
The fact is, most people start their health journey in Google Search. So how do you make your content and providers stand out? Learn how Henry Ford He...
Challenges and Successes: Entering a Competitive Market
03 Sep 2021
Contributed by Lukas
In 2014, Atlantic Health System’s (AHS) Business Development team entered a contiguous market, infiltrated with fierce competition, despite having n...
Humanizing Social Media for Meaningful Connections that Matter
23 Aug 2021
Contributed by Lukas
Meaningful strategies means weaving together the brand experience with human needs. The goal is to create relationships with your audience. And relati...
Making Societal Factors Part of a Health Equity Strategy
06 Aug 2021
Contributed by Lukas
The COVID-19 pandemic has placed spotlight on health inequities in the United States. One pathway for improving health equity is to address the societ...
The Growing Importance of Behavioral Health in the COVID and Post-COVID Landscape
06 Aug 2021
Contributed by Lukas
Behavioral health services have been undervalued and underfunded for many years, making them unprofitable service lines for most health systems. Even ...
You’re Solving the Wrong Problem: It’s Not Your Strategy Falling Short, It’s Your Strategy Execution
02 Aug 2021
Contributed by Lukas
We just witnessed how quickly health care organizations can implement when forced to focus. Those who can direct that type of focus to their strategy ...
Post Pandemic Media Relations
02 Aug 2021
Contributed by Lukas
Media Trainer Russ Rhea and Adam Bagni, Communications Director at Wentworth-Douglass Hospital in Dover, NH, will share the results of recent research...
Building Population Health Neighborhoods: Learn How a Person’s Zip Code Can Actually Determine Their Health
28 Jun 2021
Contributed by Lukas
A person's zip code is a highly predictive determinant of their health. Clinically integrated health networks must account for and manage neighborhood...
How Clubhouse Conversations are Connecting Healthcare Researchers, Practitioners, Patients, and More.... Join the Club
28 May 2021
Contributed by Lukas
Clubhouse is a new social network based on voice—where people come together to talk, listen and learn from each other in real-time. Is this just a n...
Long COVID: Enabled By Social Media, Patients Define An Urgent New Need
28 May 2021
Contributed by Lukas
"Citizen scientist" patient groups have been known since the dawn of the Web, but never has there been as potent and urgent an example as the "Long CO...
Improving Patient Experience and Access to Care with a Dynamic Mobile Wayfinding Platform
26 Mar 2021
Contributed by Lukas
WakeMed Health & Hospitals, a large and growing health system, chose a mobile wayfinding platform to improve access to care and engage with patients a...
The New Powerhouse Combination: Driving Measurable Demand With Meaningful Brand
22 Mar 2021
Contributed by Lukas
It’s Simple Math, 1 + 1 =3. The combination of demand generation and branding is an unrecognized powerhouse. Demand generation touting features and ...
Creating Meaningful Healthcare Campaigns for Multi-cultural Audiences
05 Mar 2021
Contributed by Lukas
Many healthcare organizations are built on solid foundations of providing care to all segments of the population. But, in 2020, many realized that the...
The Impact of AI and Machine Learning on Health Care Marketing - Preparing Marketers for A New Generation of Data and Technology
04 Feb 2021
Contributed by Lukas
Artificial Intelligence (AI) is revolutionizing almost every industry and area of life today and the field of healthcare marketing is already being im...
Futurescan Spotlight: Creating a Culture of Disruption, Change and Innovation
15 Dec 2020
Contributed by Lukas
Spotlight featuring Nancy Schlitchling, Chief Executive Officer of Henry Ford Health System: Creating a Culture of Disruption, Change and Innovation. ...
Gen X’s Crucial Role in Healthcare
14 Dec 2020
Contributed by Lukas
Dr. Dean Browell, Alan Shoebridge, and Dan Miers discuss the importance of Gen X's role in healthcare.
Benefits of Real-Time Mobile Engagement in Healthcare Today
10 Nov 2020
Contributed by Lukas
CEO and Founder of Gozio Health, Joshua Titus, discusses the benefits of mobile engagement in healthcare.
Winning the Modern Health Care Consumer: Candid Insights and Speakers
29 Oct 2020
Contributed by Lukas
Paul Crnkovich and Dan Clarin discuss winning the modern health care consumer.
Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success
28 Oct 2020
Contributed by Lukas
Juana Spears Slade discusses equity, diversity, and inclusion.
Strategy Development and Alignment: Leadership Toolkit
13 Oct 2020
Contributed by Lukas
Sara Poncelet discusses Strategy Development and Alignment: Leadership Toolkit.
A Pivotal Moment in Healthcare Engagement
25 Sep 2020
Contributed by Lukas
Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering fr...
Navigating a New Reality Series: Digital Opportunities as Health Systems Take the Journey Toward the Next Normal
25 Sep 2020
Contributed by Lukas
Sara Vaezy shares insight on digital opportunities as health systems take the journey toward the next normal.
What Retirees Want: A Holistic View of Life’s Third Age
13 Jul 2020
Contributed by Lukas
Dr. Ken Dychtwald discusses is book What Retirees Want: A Holistic View of Life’s Third Age.
Jefferson Health Pandemic Recovery: Strategic Insights from Monica Doyle, CSO
08 Jun 2020
Contributed by Lukas
As hospitals and health systems across the country are resuming pre-pandemic operations, they are also re-evaluating opportunities to change their str...
Strategic Marketing in the wake of COVID-19
27 May 2020
Contributed by Lukas
Jennifer Horton discusses strategic marketing insights during the COVID-19 pandemic.
Practicing Social Compassion: How One Health System is Using Brand to Drive Business in its COVID-19 Response
27 May 2020
Contributed by Lukas
Greg Feirn and Christine Albert discusses the response to COVID-19.
Top 5 Lessons Learned from a Children’s Hospital CMO
18 May 2020
Contributed by Lukas
Donna Teach, Chief Marketing and Communications Officer for Nationwide Children’s Hospital in Columbus, Ohio, discusses crisis communications at th...
COVID-19 Conversations Series: How Nebraska Med Became a Trusted COVID-19 Information Source
15 May 2020
Contributed by Lukas
Frank Lococo discusses how Nebraska Medicine became a trusted information source for COVID-19.
Practice Mindfulness with this Guided Meditation
14 May 2020
Contributed by Lukas
Jenna discovered meditation five years ago. As she continued to notice the profound impact it had on her quality of life, it quickly became a daily pr...
How Hillsdale Hospital Pivoted Quickly in the COVID-19 Pandemic to Offer Telehealth Services
08 May 2020
Contributed by Lukas
Rachel Lott discusses how Hillsdale Hospital was able to pivot quickly to offer Telehealth Services during the COVID-19 Pandemic.
COVID-19 Conversations: Managing Social Media During a Pandemic
30 Apr 2020
Contributed by Lukas
Robbie Schneider discusses managing social media during a pandemic.
Going Viral: A Lesson in Crisis Communications from Aboard the #Westerdam
16 Apr 2020
Contributed by Lukas
Christina Kerby discusses crisis communications and her experience aboard the Westerdam.
COVID-19 Conversations: The Changing Role of Planners and the Planning Function During the COVID-19 Pandemic
16 Apr 2020
Contributed by Lukas
Lisa Crockett discusses the changing role of planners and the planning function during the COVID-19 pandemic.
COVID-19 Conversations: How Rush University System for Health is Embracing Resiliency in Challenging Times
10 Apr 2020
Contributed by Lukas
A dialogue on resiliency in crisis and ways Rush has both prepared and adapted to operate strongly through the COVID-19 crisis. Listen to hear:· How ...
COVID-19 Conversations: Jeff Kraut at Northwell Health Shares Key COVID-19 Planning Actions at New York’s Epicenter
09 Apr 2020
Contributed by Lukas
Jeffrey Kraut at Northwell Health shares key COVID-19 planning actions at New York’s epicenter.
Send the Elevator Down – 10 Ways to Sponsor Women of Color
06 Apr 2020
Contributed by Lukas
Jhaymee Tynan discusses women in leadership.
COVID-19 Conversations: How the UNC Health Marketing and Communications Team Manages COVID-19 Connectedness, Featuring Lisa Schiller
01 Apr 2020
Contributed by Lukas
UNC Health’s Chief Communication and Marketing Officer Lisa Schiller describes how her organization is dealing with the COVID-19 crisis and how th...
COVID-19 Conversations: Spectrum Health’s Story of COVID-19 Preparedness Featuring Holly Sullivan
01 Apr 2020
Contributed by Lukas
Spectrum Health’s senior director of strategic marketing Holly Sullivan describes how her organization is preparing for COVID-19 and how the strateg...