Skip the Queue
Episodes
What happens when museums stop giving answers and start asking questions instead - Donna Speed
25 Mar 2026
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey is joined by Donna Speed, CEO of We The Curious, to explore how curiosity can transform visitor experien...
Dark Universe at Epic Universe: Design Secrets from Universal Creative and Framestore - Greg Hall and Max MacEwan
18 Mar 2026
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey speaks with Greg Hall from Universal Creative and Max MacEwan from Framestore about the creation of Dark...
Why neuroinclusion needs to be top of mind for themed attractions - with Robbie Jones
11 Mar 2026
Contributed by Lukas
In this episode of Skip the Queue, host Andy Povey is joined by Robbie Jones from Katapult to discuss how guest insights and psychology shape the desi...
The Leaders Redefining the Visitor Attractions Industry - Emily Popovich, Rachael Hamilton, Ruth Read, Liz Sanchez Rasking & Claire Furnival
04 Mar 2026
Contributed by Lukas
In this special International Women’s Day episode of Skip the Queue, guest host Claire Furnival brings together four leaders from across the global ...
Master Planning the Future: How to Build Visitor Attractions That Last - Ray Hole
25 Feb 2026
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey is joined by Ray Hole of Ray Hole Architects for a wide-ranging and thought-provoking conversation about...
Live at Cultural Enterprises Conference with Richard Paterson
18 Feb 2026
Contributed by Lukas
In this live episode of Skip the Queue, recorded at the Association of Cultural Enterprises Conference, Andy Povey is joined by Richard Paterson, Chie...
From Brand to Belonging: Designing Experiences People Feel Connected to - Mark Lofthouse
11 Feb 2026
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey is joined by Mark Lofthouse, Creative Director and Business & Client Strategy Manager at RWS Global, a g...
How to Design Play Spaces That Drive Revenue and Repeat Visits - Simon Egan
04 Feb 2026
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey is joined by Simon Egan, Project Development Fellow at CAPCO, the creative studio behind some of the UK’...
How to Improve Your Attraction’s Website in 2026: What the Latest Data Tells Us
28 Jan 2026
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey explores how visitor attractions can improve website performance in 2026 using insight from the 4th Visi...
Burnout and Blue Monday: Why Wellness Matters in the Attractions Industry - Emma Newell
19 Jan 2026
Contributed by Lukas
This special Monday release of Skip the Queue marks Blue Monday, often labelled the most depressing day of the year. But is Blue Monday real, or just ...
Windsor Great Park Illuminated: Designing Experiences That Draw Guests Back Year After Year
10 Dec 2025
Contributed by Lukas
Step into the woods with us for a behind-the-scenes look at one of the UK’s most iconic winter light trails: Windsor Great Park Illuminated.In this ...
Attraction Trends 2026 and insights from the TEA Global Experience Index - Melissa Oviedo, Martin Palicki and Edmond Chih
03 Dec 2025
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey is joined by Melissa Oviedo (TEA), Martin Palicki (InPark Magazine), and Ed Chih (ECA) to discuss the TE...
When VFX meets visitor attractions - Rob Liddell and Simon Clarke
26 Nov 2025
Contributed by Lukas
Andy Povey is joined by two guests at the forefront of this space: Rob Liddell, Executive Producer at BBC Studios Science Unit, and Simon Clarke, Crea...
How to Engage All the Senses: Building More Immersive Attractions
19 Nov 2025
Contributed by Lukas
Today’s attractions need to do more than look amazing — they need to feel, sound, and even smell unforgettable. In this episode, we explore how to...
Reflect. Adapt. Thrive - Science and Discovery Centres the next 25 years.
12 Nov 2025
Contributed by Lukas
In today’s episode, recorded live at the National Science and Media Museum during the Association for Science and Discovery Centres Annual Conferenc...
The Role Of Data For Visitor Attraction Management with Jim Deegan and Ernesto Batista- Sanchez
05 Nov 2025
Contributed by Lukas
This week on Skip The Queue we explore the science behind ensuring good visitor experiences, by looking at the role data has to play in thisJoining me...
Behind the Screams: How Avon Valley Masters Halloween Attractions - Doug Douglas
29 Oct 2025
Contributed by Lukas
We’ve got a frightfully good episode for you today on Skip The Queue. We’re taking a trip to the dark side… where screams echo, shadows stir an...
How to Build a High-Converting Online Gift Shop for Museums and Attractions - Stephen Spencer and Simon Jones
22 Oct 2025
Contributed by Lukas
Paul Marden and Andy Povey head to the VAC 2025 Conference at the Queen Elizabeth II Centre in Westminster, London, to explore the evolving world of a...
LIVE from AVEA Conference 2025 - Get your attraction retail ready
15 Oct 2025
Contributed by Lukas
Paul Marden heads to the AVEA conference in front of a LIVE audience to find out why gift shops are such an important part of the attraction mix. Joi...
Behind the scenes at The Traitors Live Experience - Neil Connolly
08 Oct 2025
Contributed by Lukas
This week on Skip the Queue, we’re stepping into the turret and turning up the tension, as we explore one of the UK’s most talked-about immersive ...
Green by Design - Choni Fernández
01 Oct 2025
Contributed by Lukas
In this episode, we chat with Choni Fernández, Chief Sustainability Officer and Customer at PortAventura World, the first carbon-neutral theme park i...
Leading with Authenticity - Andreas Andersen
26 Sep 2025
Contributed by Lukas
It’s Day 3 of IAAPA Expo Europe, and this episode of Skip the Queue brings you insights from industry leaders. Hear from Andreas Andersen (Liseberg)...
Magic in the Sky - Jérôme Giacomoni
25 Sep 2025
Contributed by Lukas
In this episode of Skip the Queue, Andy Povey sits down with Jérôme Giacomoni, co-founder and Chairman of AEROPHILE, the world leader in tethered ga...
The £100 Million Dream - Andy Hadden
24 Sep 2025
Contributed by Lukas
In this episode of Skip the Queue, host Paul Marden speaks with Andy Hadden, founder of the Lost Shore Surf Resort in Scotland. Andy shares the remark...
Think Different, Do Different - Massimiliano Freddi
17 Sep 2025
Contributed by Lukas
We’ve well and truly kicked off season 7 in style as we welcome our first guest onto the show - IAAPA Board Chairman, Massimiliano Freddi. In this e...
Go Big Or Go Home!
10 Sep 2025
Contributed by Lukas
Skip The Queue is back for Season 7 and we’re announcing some big changes! Get ready for new hosts, a fresh new look, weekly content and find out wh...
It's not pipes and slippers
09 Jul 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Collaboration in the Maritime Museums Sector
25 Jun 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Museums + Heritage Show 2025 the big catch up
21 May 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
What does best in class museum retail look like?
07 May 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
25 Years of the Millennium Projects - Dynamic Earth
23 Apr 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Starting a new heritage attraction in the UAE
05 Mar 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Sharing our secret squirrel project - Crowd Convert
27 Feb 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Innovation in the Cultural Sector - the View from the Top
19 Feb 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Vox pops from the Farm Attractions Conference 2025
05 Feb 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Marketing Strategies for regional attractions
22 Jan 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Science Meets Cocktails: How Lit Lab is Shaking Up Public Engagement with Science
08 Jan 2025
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Innovating for Change: Youth, Climate, and the Science Centres of Tomorrow
27 Nov 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Sustainability and Performance: How Greener Websites Drive Better Results
14 Nov 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Cambridge Science Centre - A Nomadic attraction that finally found a home
30 Oct 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Building a Sustainable Future: Real-World Solutions for Visitor Attractions
09 Oct 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Roller Coaster Royalty: The UK Theme Park Awards Unveiled
26 Sep 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Viral Monkeys and Marketing Magic - A recipe for social media success
11 Sep 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Putting the customer at the heart of everything we do. CX in the real world
07 Aug 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Why you absolutely should take part in the 2024 Visitor Attraction Website Survey
17 Jul 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Digital Sustainability and the Elephant in the Room
03 Jul 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
From Lockdown to LEGO: Crafting History and Building the Future
19 Jun 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
A surprise election, a dip in the sea, and all the glass cases in the world
05 Jun 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How the 2024 Visitor Attraction survey is different, and a new face at Rubber Cheese
22 May 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Data driven social media at the Royal Institution
08 May 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Understanding Sustainability Reporting
24 Apr 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Kelly's final episode
10 Apr 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
What does it take to be a truly family friendly museum?
20 Mar 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Questions from the 2023 Visitor Attraction Website Report, with Kelly and Paul from Rubber Cheese
06 Mar 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
What the heck is a brand proposition and why should you care? With Catherine Warrilow
21 Feb 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
The Accessible and Inclusive Tourism Toolkit for Businesses, with Emily Yates
07 Feb 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Improving inclusivity at Kew Gardens, with Julia Willison
24 Jan 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Interactivity for visitor attraction websites, with Kelly and Paul from Rubber Cheese
10 Jan 2024
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How Blenheim Palace uses data and AI to predict, and not just report on past performance
20 Dec 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Personalisation for visitor attraction websites, with Kelly and Paul from Rubber Cheese
06 Dec 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
The transformation of process and people at an 180 year old attraction, with Dominic Wray
22 Nov 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Mobile optimisation for visitor attractions, with Kelly and Paul from Rubber Cheese
01 Nov 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Philanthropic thinking for funding of new projects, with Rhiannon Hiles
18 Oct 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Content, design and navigation, with Kelly and Paul from Rubber Cheese
04 Oct 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
20 years of the Visitor Attractions Conference, with Bernard Donoghue OBE, Ken Robinson and Paul Kelly
20 Sep 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Harnessing potential and creating a great working environment at the Scottish Crannog Centre
26 Jul 2023
Contributed by Lukas
EPISODE NOTESSkip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that help...
Why taking part in the 2023 Visitor Attraction Website Survey is so important, from The Mary Rose Museum and Roman Baths
05 Jul 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Lilidorei - the story behind the world's biggest playpark, with Ian McAllister
28 Jun 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Attraction Marketing: Find out the Number 1 thing all attraction marketers need to focus on in 2023
14 Jun 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Is the procurement process broken? With Sarah Bagg
31 May 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Transformative Public Programming. How a bold approach has transformed the calendar at Chelsea Physic Garden.
03 May 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How to develop a creative career in the Theme Park industry - and the mindset you need for it, with Mark Lofthouse
19 Apr 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Closing a visitor attraction and the opportunities that brings, with Mike Coe
05 Apr 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How attractions and cultural sites can create better visitor experiences through innovative storytelling, with Spencer Clark
22 Mar 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Developing and monetising online communities, with Nik Wyness
08 Mar 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Creative ideas and solutions for driving commercial income, with Matthew Henderson
22 Feb 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Ticketing Professionals Conference
15 Feb 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How to innovate and diversify income streams beyond admissions, membership and retail, with Kingston Myles
08 Feb 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
The economic outlook for 2023, and the big shift in experiences discovery and marketing, with Douglas Quinby
01 Feb 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Developing a culture of innovation, with Elizabeth McKay
25 Jan 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Walk the Big One. Developing an exclusive experience, from an everyday safety process
11 Jan 2023
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Looking forward to 2023: Key digital trends attractions shouldn’t miss out on.
14 Dec 2022
Contributed by Lukas
EPISODE NOTESSkip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that help...
Castle Howard through the lens. What it’s like to film a TV production at a visitor attraction.
30 Nov 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
The importance of building a great social community and process behind rebranding a 70 year old attraction
16 Nov 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Why smell is a form of mind control, with Liam Findlay
02 Nov 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
State of the nation report, with Steve Mills
19 Oct 2022
Contributed by Lukas
EPISODE NOTESSkip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that help...
How introducing variable pricing increased revenue by 2.3 million, with Simon Addison
05 Oct 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How to create truly unique visitor attractions, with Robbie Jones
21 Sep 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
From award winning breakfast cereal to award winning visitor attraction. The story of Pensthorpe with Bill and Deb Jordan
03 Aug 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
How storytelling can increase your donations by 400%, with Bala McAlinn
20 Jul 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Customer journey mapping at Historic Royal Palaces, with Cate Milton
06 Jul 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Kelly - Survey Announcement
29 Jun 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Attraction partnerships and rivalries, with Dominic Jones
22 Jun 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Why retail space is pivotal for today’s visitor attractions
08 Jun 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
An attractions industry update, with Jakob Wahl, COO of IAAPA
25 May 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Guided tours and making it personal at the National Gallery, with Katie Weller
11 May 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Falling in love with ZSL. How engaging the internal team is benefiting both them and their visitors, with Kelly Wessell
27 Apr 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Innovation Marketing and why this sits at the heart of Imperial War Museums strategy, with Pete Austin.
13 Apr 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Switching from an international to domestic market. With Neil Dolan
30 Mar 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...
Leadership learnings and looking to the future at St. Paul’s. With Sandra Lynes Timbrell
16 Mar 2022
Contributed by Lukas
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increa...