Off Script: Teams should broadcast training!
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What is the concept behind broadcasting training sessions to fans?
We're here at the Etihad for the second episode of Offscript, a new podcast, vodcast thing, which allows us to get more Gary Neville into people's ears, into people's faces. Can't be a bad thing, can it? Just depends. I've had a very busy week. I've noticed. Is this your podcast, vodcast, then? No, so it was debuted last week by Shreves and Cara, and we need to top that. That won't be difficult.
That won't be difficult at all. So what's it about the off-script?
So different bits, anecdotal. So what I thought we might talk about this week with the Tunnel Club behind us, which if people don't know, people get warmed up seats, they get to, through the glass, watch the interview happening, see players warming up, stuff like that. So I wondered with you, other bits of football clubs, behind the scenes, things we don't see. I always remember Swaggs Ferguson's last game. I actually went into his office and just sat there, terrified. But see, that would have been a bit. And you used to sit next to Solskjaer in the changing room, right?
Certainly did. I mean, obviously, different clubs have different levels of facilities. I always remember going back to growing up and sort of Barry's Sponsors Lounge. My mum and dad were there working on match days. And at the end of the game, I'd sort of go around and wait for them and wait in the Sponsors Lounge and there'd be sort of a sandwich on and drink and you think that you were sort of like getting treated after it was hospitality it feels like a big deal even now you'll get kids come around and they'll hold them out of the match award and sit there with a microphone it's it's massive and you forget if you're there every week how big it can be i think i think so and i think hospitality has changed hospitality 20 years ago famously by roy keen was called the prawn sandwich brigade essentially for people who
could afford it it was you know big match tickets big money so Matt Busby introduced hospitality at Manchester United in the 60s out of the back of an American tour where he'd been to a baseball or a NFL game and seeing that people went to games not just to obviously watch the match but obviously to be entertained to have a social event like you would when you go to the cinema and actually when I think back when I think now to some of the new stadiums that are being built you think of Tottenham you think of the new stand at Liverpool
It's absolutely integral.
And Wembley. It's actually now every fan feels like they're getting a bit of hospitality.
How do behind-the-scenes experiences enhance fan engagement?
We have to walk through the new Liverpool stand, unfortunately, to get to the commentary box. But the concourse is there now. They're like smart cafe stroke. It is smart. They're no longer refreshment bars like you see in the old stadiums where you basically got a few bags of toffees and sort of a beer or a hot chocolate and a coffee. You've now got really high quality facilities. And to be honest with you, the money that fans are paying... They absolutely deserve it. Everybody should feel like they've got some sort of experience when they come to a football match. And Manchester United, I think, were the first club that I remember in England having the boxes all around the ground at the top of the second tier.
They've obviously now added them in the third tier, in the corners. Other clubs now, it's just standard in the Premier League that you have boxes. We have them at Salford when we designed our very small... We might get them in.
No.
When we signed our very small stadium at Salford 5000, we have seven or eight hospitality boxes, a sponsor's lounge, a director's box. Believe it or not, it wasn't from the Tunnel Club here, but our refreshment bar for the fans in the other stand next to the changing rooms looks into the tunnel. And the idea that, to be fair, I got was from Tottenham's. I went around the marketing suite of Tottenham's and saw this sort of what would be, it was like a virtual reality experience of the stadium. The stadium wasn't built then. and thought about how fans could watch the players behind the scenes.
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