Built in Public

Why Personal Brands Are the Ultimate Career Leverage, with Danielle Canty

10 Mar 2026

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If you’ve ever thought, “I don’t really know what a personal brand is” or “how do I even start a personal brand???”, this episode is for you.Today I’m joined by Danielle Canty, former co-founder of Bossbabe, to break down one of the biggest misconceptions about personal branding:You don’t start a personal brand.  You ALREADY have one.Danielle shares how she went from working in the medical field to co-founding BossBabe, one of the most recognizable online business brands of the last decade, and how she now thinks about personal brands as leverage. Not the business itself, but the thing that opens doors, builds trust, and compounds opportunities over time.We also talk about the mindset blocks that stop people from showing up online, why perfect content actually hurts engagement, and how building community matters far more than going viral.Mentioned in this episode:📘 Career Cheat Codes (Pre-Order) My new book Career Cheat Codes is now available for pre-order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities.Pre-order → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/👩‍💻 Holly Maglin — Early Career Recruiting StrategyIf you're a founder or startup team hiring Gen Z talent, check out Holly Madeline. She helps companies modernize how they recruit early-career candidates.Connect on LinkedIn → Holly Maglin02:30 You already have a personal brand09:34 The truth about reputation and online presence13:31 Why personal brands create leverage16:41 The cultural excuses people make about showing up online17:17 “You are what you say you are”19:41 How mindset shapes growth and motivation36:05 Perfect content hurts engagement37:45 The power of imperfection in building trustAbout Danielle Danielle Canty is an entrepreneur and the former co-founder of BossBabe, the online education brand that grew into an eight-figure business supporting hundreds of thousands of women entrepreneurs worldwide.Since exiting the company in 2023, Danielle focuses on helping founders turn ideas into scalable businesses through clear systems, predictable revenue, and strategic simplicity.She has generated $35M+ in online revenue, built multiple seven-figure businesses, and her work has been featured in Forbes, Entrepreneur, Elle, and Success Magazine.Connect with Danielle📲 Instagram: @daniellecanty💼 LinkedIn: Danielle Canty🔗 Website: danielle-canty.com/Stay connected with me📧 Contact: [email protected]👍 Instagram: @builtinpublicpod👍 Instagram: @courtlynnjohnson💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

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13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Built in Public

Why Personal Brands Are the Ultimate Career Leverage, with Danielle Canty

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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