Small Business PR
Episodes
Spring & Summer PR Angles That Get Your Product Featured
06 Apr 2026
Contributed by Lukas
Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.In this epi...
How AI Chooses Who to Recommend: Reddit vs Blogs vs PR
30 Mar 2026
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new sto...
How Claude AI Saves Me $10,000 a Month (CoWork)
23 Mar 2026
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multip...
The PR Strategy to Get Into Mother’s Day Gift Guides
16 Mar 2026
Contributed by Lukas
Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coa...
Burnout, Chronic Stress, and the Surgery That Forced Me to Slow Down
09 Mar 2026
Contributed by Lukas
For years I pushed through burnout while building my business — until my body forced me to stop.When Burnout Shows Up in the Body: My Fibroid Surger...
Get Featured in Mother’s Day Gift Guides (Magazine Editor Interview)
02 Mar 2026
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime ...
SEO Has Changed Forever: AI Visibility Is Here
23 Feb 2026
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn’...
Why 2026 Is the Best Year for Small Businesses to Get Found Online
16 Feb 2026
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for wh...
AI Words to Avoid: How to Stop Your Captions and Emails From Sounding Like ChatGPT
09 Feb 2026
Contributed by Lukas
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, reveals why most AI-g...
We're Not OK and We Can't Do Business as Usual
02 Feb 2026
Contributed by Lukas
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing ...
My Word of the Year: “Owning It” (Why It Matters for Confidence, Visibility, and Business)
26 Jan 2026
Contributed by Lukas
Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made...
Why Everything Feels Unhinged Right Now (And Why It’s Not Just You)
19 Jan 2026
Contributed by Lukas
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks from conventio...
Follower Count Is a Terrible Metric (Here’s What Matters Instead)
12 Jan 2026
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal an...
Press Releases for Small Business: How Product Brands Get Media Coverage + SEO
22 Dec 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the mos...
How Generational Trauma Impacts Building a Business (and What No One Talks About)
15 Dec 2025
Contributed by Lukas
Generational trauma doesn’t stop at our personal lives — it quietly shows up in how we build businesses, make decisions, set boundaries, and defin...
How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
08 Dec 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most con...
Is Your Business Ready for the New Year? Do This End-of-Year Audit
01 Dec 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end ...
How to Make Your First $100K on Shopify (Without Overthinking Everything) with Kurt Elster
24 Nov 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The ...
How to Brand Authentically and Attract Your “Hell Yes” People with Sarah Ashman
17 Nov 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic b...
Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025
13 Nov 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-t...
How to Build Visibility and Confidence to Get PR for Your Small Business
03 Nov 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—w...
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
27 Oct 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools...
3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)
20 Oct 2025
Contributed by Lukas
In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, ...
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
13 Oct 2025
Contributed by Lukas
AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.In this episode of t...
ChatGPT Shopping Changes Everything for Shopify, Etsy & Amazon Sellers
06 Oct 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-p...
The PR + AI Shortcut to Getting Featured in Media + Gift Guides
29 Sep 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially tran...
Best AI Tools for Small Business PR in 2025: ChatGPT, Claude & Perplexity Explained
22 Sep 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO...
PR + AI: The Now-or-Never Publicity Opportunity for Small Businesses
15 Sep 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hir...
How to Pitch Your Product to Gift Guides & Magazines (Without Paying for PR)
08 Sep 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, with...
Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
01 Sep 2025
Contributed by Lukas
What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Gloria Chou PR Po...
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
25 Aug 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, an...
Why Hustle Culture and Bro Marketing Are Failing Small Businesses and Female Entrepreneurs
18 Aug 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and w...
How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
11 Aug 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscript...
How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt
06 Aug 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcas...
Recession-Proof Retail: What’s Actually Working in 2025 w/ Cathy Donovan
28 Jul 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I sit down with Cathy Wagner—retail industry veteran, founder of RETAILMavens, and host of The Richer...
The End of the ‘Online Expert’ Era?
21 Jul 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, co...
STOP Making Content 24/7. Do THIS instead
14 Jul 2025
Contributed by Lukas
In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for...
Selling on Etsy in 2025? Here’s What You Need to Know
07 Jul 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—t...
Want To Get Booked on Podcasts? DO THIS!
30 Jun 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even...
How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg
23 Jun 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about...
Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg
16 Jun 2025
Contributed by Lukas
In this episode of the Gloria Chou PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to re...
Why I Am Being Unapologetic AF in My Content This Year
09 Jun 2025
Contributed by Lukas
In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated ma...
Want PR Features? Don't Make These Mistakes
02 Jun 2025
Contributed by Lukas
In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn’t working—and how to fix them so you can finally get feat...
How to Build a Loyal Community Around Your Product
26 May 2025
Contributed by Lukas
Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with...
How To Get Into Oprah's Favorite Things As A First Time Founder
19 May 2025
Contributed by Lukas
In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwea...
Shark Tank to Ulta: How This Founder Scaled to $50M in Sales
05 May 2025
Contributed by Lukas
In this powerful episode of Small Business PR with Gloria Chou, we’re joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essenc...
3 Ways to Overcome The Fear of Being Seen
05 May 2025
Contributed by Lukas
Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I...
What’s Actually Working on Instagram in 2025 w/Shannon Mckinstrie
28 Apr 2025
Contributed by Lukas
Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.In thi...
New to PR? 3 Ways to Get the Media's Attention
21 Apr 2025
Contributed by Lukas
Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares ...
How to Track Exactly Where Your Buyers Are Coming From w/ Kelsey Silver
15 Apr 2025
Contributed by Lukas
Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could tran...
Avoid These 3 Costly Mistakes When Hiring an Ad Agency w/ Zach Spuckler
11 Apr 2025
Contributed by Lukas
In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of...
How To Get Featured In Mother's Day Gift Guides
31 Mar 2025
Contributed by Lukas
Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch ...
PR on a Budget: Free Tools to Get Your Brand Featured w/ Swapna Patel
25 Mar 2025
Contributed by Lukas
Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help y...
3 Ways to Grow Your Email List Using PR w/Liz Wilcox
18 Mar 2025
Contributed by Lukas
Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media cov...
Lessons I Learned From Scaling To 7 Figures
10 Mar 2025
Contributed by Lukas
Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business....
Secret to Product Photos That Sell w/ Lyrik Fryer
04 Mar 2025
Contributed by Lukas
Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals mus...
Email Mistakes Killing Your Open Rates (and How to Fix Them) w/ Michael Barber
27 Feb 2025
Contributed by Lukas
Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and st...
3 Best AI Tools to Get Featured in the Media
17 Feb 2025
Contributed by Lukas
Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide...
5 Simple Email Tweaks to Increase Sales w/ Anita Siek
10 Feb 2025
Contributed by Lukas
Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals fiv...
Why Losing Followers is the Best Thing for Your Brand
03 Feb 2025
Contributed by Lukas
I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up au...
3 Golden Rules for E-Commerce Brands
27 Jan 2025
Contributed by Lukas
If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying...
Why the Old Way of Marketing Is Dead (and What to Do Instead) w/ Veronica Romney
20 Jan 2025
Contributed by Lukas
The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal...
3 Must-Haves to Boost SEO This Year w/ Laura Jawad
13 Jan 2025
Contributed by Lukas
Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and drivi...
Why This Year Changed Everything For Me (Part 2)
06 Jan 2025
Contributed by Lukas
In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immi...
Why This Year Changed Everything For Me (Part 1)
30 Dec 2024
Contributed by Lukas
In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigr...
What Grief Taught Me About Business And Life
23 Dec 2024
Contributed by Lukas
In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpec...
How To Make An Annual Plan That Works w/ Frenchie Ferenczi
16 Dec 2024
Contributed by Lukas
Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so...
5 Toxic AF Marketing Tactics I'm Calling Out
09 Dec 2024
Contributed by Lukas
Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In...
How To Get Featured In Q4/Q1
02 Dec 2024
Contributed by Lukas
End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOV...
5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
25 Nov 2024
Contributed by Lukas
The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple ...
Don't Make These Three Mistakes If You Want PR for Your Business
18 Nov 2024
Contributed by Lukas
From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know ...
How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie
11 Nov 2024
Contributed by Lukas
Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and...
What a Shopping Editor Looks For in Products to Feature with Neha Tandon
04 Nov 2024
Contributed by Lukas
Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tie...
2 Things You Must Have in Order to Get PR
28 Oct 2024
Contributed by Lukas
From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, ...
How to Get Into Holiday Gift Guides and Product Roundups with Shopping Expert Trae Bodge
21 Oct 2024
Contributed by Lukas
Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who s...
The WORST Podcast Pitches I Ever Received As A Podcast Host
14 Oct 2024
Contributed by Lukas
Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday...
How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak
07 Oct 2024
Contributed by Lukas
Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This epi...
How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk
30 Sep 2024
Contributed by Lukas
If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are consta...
Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
23 Sep 2024
Contributed by Lukas
If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of&q...
How Product Owners Can Get Featured Year Round With Kim Behzadi
16 Sep 2024
Contributed by Lukas
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Ell...
Why I Hate Bro Marketing and Hustle Culture
09 Sep 2024
Contributed by Lukas
As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that l...
How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
02 Sep 2024
Contributed by Lukas
It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let t...
How to be authentic as f*ck in your marketing w/Sun Yi
26 Aug 2024
Contributed by Lukas
How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is...
5 Mistakes to Avoid When Pitching Journalists for PR
19 Aug 2024
Contributed by Lukas
From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views o...
Sell More Products Using Video with XayLi Barclay
12 Aug 2024
Contributed by Lukas
Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "be...
Why Your Sales Page Isn't Selling with Marisa Corcoran
05 Aug 2024
Contributed by Lukas
WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I...
5 Things I Learned from PR Pitching to 1000 Journalists
29 Jul 2024
Contributed by Lukas
From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am s...
Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
22 Jul 2024
Contributed by Lukas
Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tel...
How to solve a PR crisis w/Oliver Aust
15 Jul 2024
Contributed by Lukas
What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust ...
10 ways to get featured in the media for free
08 Jul 2024
Contributed by Lukas
From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angle...
PR tips from a food/travel journalist w/Kristie Hang
01 Jul 2024
Contributed by Lukas
Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whe...
3 Types of Money-Making Emails to Send with Eman Ismail
24 Jun 2024
Contributed by Lukas
You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must li...
Get more sales using REELS w/ Keenya Kelly
17 Jun 2024
Contributed by Lukas
Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless y...
10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
10 Jun 2024
Contributed by Lukas
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Ell...
10 best ways to get your products featured in the media (part 1)
03 Jun 2024
Contributed by Lukas
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Ell...
How to get into a product gift guide FAQs
27 May 2024
Contributed by Lukas
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Ell...
Style + Beauty Industry Insights w/Journalist Jennifer Chan
20 May 2024
Contributed by Lukas
Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOV...
How to TRIPLE your sales using Etsy w/Monica Little
13 May 2024
Contributed by Lukas
If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple...
Popular Business Advice I Rejected (Part 2)
06 May 2024
Contributed by Lukas
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and s...
Popular Business Advice I Rejected (Part 1)
29 Apr 2024
Contributed by Lukas
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and s...