Small Spark Theory: a marginal gains approach to new business and marketing
Episodes
EP7: Events
03 Jul 2017
Contributed by Lukas
Getting in a room together with clients and prospects is undoubtedly the best way to foster good relationships. But creating the opportunity to connec...
EP6: Agency Websites
05 Jun 2017
Contributed by Lukas
Something interesting happens when you ask an agency leader about their website. Usually a slight shift in their seat, followed by a sigh, a pained...
EP5: Lead Generation | The Future Factory
08 May 2017
Contributed by Lukas
Prospecting, cold calling, lead generation. Call it what you will, most agencies recognise the need to supplement the more reliable client and network...
EP4: Agency Growth Planning | Felix Velarde
03 Apr 2017
Contributed by Lukas
For agency leaders, managing the day to day business of client and staff needs whilst staying focused on a clear growth trajectory can seem an insurmo...
EP3: Communication and Presentation Skills | Catherine Allison | Master The Art.
06 Mar 2017
Contributed by Lukas
Sound the new business klaxon! You've got an opportunity to meet the prospect of your dreams. That first meeting, the pitch, the first strategy or ...
EP2: PR | Tim Duncan | TDC PR
13 Feb 2017
Contributed by Lukas
Raising your agency profile works hand in hand with new business lead generation, but with so many (free) social media channels at our disposal, it's ...
Small Spark Theory
24 Jan 2017
Contributed by Lukas
New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doin...