Social Creatures
Activity Overview
Episode publication activity over the past year
Episodes
Building a Globally Engaged Community with National Geographic
13 Nov 2024
Contributed by Lukas
With over 800 million followers across their socials(!), National Geographic is a bonafide powerhouse in the world of media. Since their first publish...
Breaking news via social media with V Spehar
22 Oct 2024
Contributed by Lukas
V Spehar has redefined what it means to engage with social media, using platforms to create authentic, community-driven conversations around news and ...
Pushing Boundaries and Challenging the Norm with Oatly
08 Oct 2024
Contributed by Lukas
Oatly have changed the game in plant based milk, whilst redefining what it means to market their products with authenticity, humour and boldness. Whet...
Saving dogs’ lives through social media with Niall Harbison
24 Sep 2024
Contributed by Lukas
If you’re ever having a bad day, the Happy Doggo socials are where you need to be. With over 1.5 million followers across platforms, this animal we...
The Secrets Behind Patagonia’s Globally Successful Social Strategy with Lauren Henshaw
11 Jun 2024
Contributed by Lukas
Patagonia is a global brand known not only for their leading outdoor fashion lines, but also for their focus on authenticity when connecting with thei...
Peeking into the magic of Architectural Digest with Pujah Shah
28 May 2024
Contributed by Lukas
“Sticking to your brand identity, sticking to that brand message is your secret sauce. It’s the only thing that’s gonna drive loyalty” Pujah S...
Craving Meaningful Connections: Professional Networking for Career Success with Ramzi Rizk
14 May 2024
Contributed by Lukas
“I believe in a world where the social network mimics your personal network, and when you’re a little bit depleted, you can just go and interact l...
Cracking the Unicorn Code: Social Media Secrets for Success with Elfried Samba
30 Apr 2024
Contributed by Lukas
In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims...
Kickstarting a Mass Social Media Movement with Jon Morter
16 Apr 2024
Contributed by Lukas
The race to see who will make it to number one in the UK Christmas charts has always been a hotly contested battle. But by 2009, Simon Cowell’s X Fa...
How To Create Viral Content with Garron Noone
02 Apr 2024
Contributed by Lukas
When it comes to going viral on social media, the introduction of TikTok changed the landscape for how creators produce content, and how we consume it...
Breaking the Underground Music Scene with Boiler Room
19 Mar 2024
Contributed by Lukas
With over 10 million followers across their social platforms, Boiler Room has been dominating the online music scene since their inception in 2010. Th...
Season 3 Trailer: Social Creatures is back!
12 Mar 2024
Contributed by Lukas
The internet is buzzing with social media success stories, and we’re back for another season of Social Creatures. We’ll be exploring the secrets b...
Lessons on Fyre: An exclusive interview with Billy McFarland
03 Oct 2023
Contributed by Lukas
In 2017, Fyre Festival captured the world’s attention. For a moment in time it was the hottest ticket in the world and founder Billy McFarland built...
Fighting Food Waste with Too Good To Go
19 Sep 2023
Contributed by Lukas
Harnessing the power of social marketing to unite people to tackle climate change is a formidable undertaking, and Too Good To Go is paving the way. I...
Contemporary Art and Social Media: Unit London
05 Sep 2023
Contributed by Lukas
Despite the progressive nature of the contemporary art industry, there had never been a huge presence of these artists in the social media space. That...
Climbing the Social Media Ranks: Matt Navarra’s Insider Journey
22 Aug 2023
Contributed by Lukas
Over the past two decades, the world of social media has undergone a remarkable evolution, reshaping the way we connect, communicate, and consume cont...
The Digital Runway: Social Media Marketing in Luxury Fashion
25 Jul 2023
Contributed by Lukas
The emergence of luxury fashion houses during the 19th Century marked a transformative moment in history, birthing legendary brands that would shape t...
Disruptive, playful, successful: Ryanair's social media marketing
11 Jul 2023
Contributed by Lukas
From its humble beginnings in 1984, Ryanair has grown to become one of Europe's leading airlines. It has established itself as a prominent and inf...
Emotional marketing with Innocent: Balancing humour, purpose and profit
27 Jun 2023
Contributed by Lukas
Innocent is a fruit juice and smoothies brand that aims to be Europe’s favourite little drinks company. Well known for their ability to create emo...
Building social community through customer-centric marketing with Riley
13 Jun 2023
Contributed by Lukas
Building a large following on social media is often key to the success of many companies. But building a trusted online social community is at the hea...
Maximise marketing with SXSW: Achieving big results with a small team
29 May 2023
Contributed by Lukas
Faced with challenging economic times and global inflation, businesses across all industries are working hard to get the best return on investment. ...
Sustainable Fashion Marketing with Oxfam
16 May 2023
Contributed by Lukas
Discover how Oxfam blend fashion, celebrity and social media for Second Hand September to show how sustainable clothing can be chic and good for the e...
How to tackle internet trolling with FIFPRO
02 May 2023
Contributed by Lukas
Social media is a place where any user can be connected to celebrities, influencers, and any public figure in an instant, but sometimes that connectio...
Workfluencer Marketing: Where personal meets the professional.
18 Apr 2023
Contributed by Lukas
Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones ...
Social Creatures: The Social Media Podcast Season 2 Trailer
03 Apr 2023
Contributed by Lukas
Social media marketing is a constantly evolving space, and with new trends, topics, and tactics seemingly emerging overnight, it’s sometimes hard to...
Mob: A delicious digital blend of cool cooking and conscience
06 Sep 2022
Contributed by Lukas
Mob is a salivatingly delicious food platform which makes cooking cool. But beyond the tasty meals and branding - Mob is a collective with a conscienc...
Fanbytes: Masters of Gen Z Marketing
23 Aug 2022
Contributed by Lukas
Fanbytes are making digital waves with their award winning social media campaigns for some huge global brands. Their secret weapon? Gen Z influencers ...
Ambassador Theatre Group: Where a multi-faceted social strategy takes centre stage
09 Aug 2022
Contributed by Lukas
ATG is the driving force behind 32 regional theatres across the UK, and many more around the world. Chris Welton, Head of Social and Content, shares h...
ParalympicsGB: How sport and social have a societal impact
26 Jul 2022
Contributed by Lukas
There are some events that feel made for social media. The Paralympics are undoubtedly one of them. But beyond the thrill of event, the victories and ...
Chatterboxing: The online tango between Twitter and TV
12 Jul 2022
Contributed by Lukas
Let's face it, there's fewer of us hanging around the water cooler these days. So much of our chit chat now happens on social media, something that TV...
Royal Academy: A canvas for creative communication
28 Jun 2022
Contributed by Lukas
Wine drinking, shenanigans and hams - they're all in a day's work at the Royal Academy. We speak to Fionnuala Deasy, social media lead at the renowned...
FRANK: Winning over the world with Weetabix
14 Jun 2022
Contributed by Lukas
One of the UK's most respected PR companies, FRANK's award-winning 2021 Weetabix x Heinz campaign went to new levels – sparking global controversy o...
Black Country Living Museum: Where history meets pop culture for TikTok domination
31 May 2022
Contributed by Lukas
Where does Anderson Paak converge with the West Midlands of yesteryear? At the Black Country Living Museum, an open-air museum that uses TikTok to ent...
Eurovision: The cultural phenomenon's perfect duet with social media
17 May 2022
Contributed by Lukas
The Eurovision Song Contest is world's biggest live music event, with over 180 million viewers tuning in to see who will win the yearly competitio...
Orkney Library: The little library with the big literary following
03 May 2022
Contributed by Lukas
Orkney Library is a small library off the northeastern coast of Scotland. It's also the darling of British literary X (formally Twitter) with a fo...
UN Women: Social-based activism on a global scale
18 Apr 2022
Contributed by Lukas
Anu Hautalampi is the Head of Social for UN Women. A global entity with millions of followers, UN Women's mission is to work towards gender equali...
Get Baked: How fury can win you fans
05 Apr 2022
Contributed by Lukas
#Sprinklegate was the biggest, loudest and most furious hashtag to make international headlines in 2021. When Trading Standards investigated the Leeds...
Unlock the wonderful world of social media with Social Creatures
29 Mar 2022
Contributed by Lukas
Join us as we chat with some of our favourite social media accounts, to explore their success and share the secrets behind their social media strategy...