Social In 10

How Marketing Helps Founders Raise Investment and Build Investor Trust

30 Mar 2026

Contributed by Lukas

Drop us a message!In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between f...

Choosing the Right Marketing KPIs to Measure Real Business Impact

30 Mar 2026

Contributed by Lukas

Drop us a message!In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing met...

How to Scale DTC Brands with Full-Funnel Growth Marketing

23 Mar 2026

Contributed by Lukas

Drop us a message!In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We e...

How to Build an Integrated Marketing Strategy That Puts Customers First

16 Mar 2026

Contributed by Lukas

Drop us a message!In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led...

Bridging Complex Tech and Real-World Value in B2B Product Marketing

09 Mar 2026

Contributed by Lukas

Drop us a message!In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech ...

How to Market Complex AI Products Without Losing Your Audience

02 Mar 2026

Contributed by Lukas

Drop us a message!Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought ...

Subscription Bundling Strategy, Partnerships, and Building Personal Brands

23 Feb 2026

Contributed by Lukas

Drop us a message!Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought ...

Using Data Storytelling to Build Better Customer Journeys

16 Feb 2026

Contributed by Lukas

Drop us a message!In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can ...

Internal Communications Strategy, AI Training, and Personal Branding for Growing Brands

09 Feb 2026

Contributed by Lukas

Drop us a message!In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn bi...

Patient-Centred Marketing in Medical Devices and Healthcare Innovation

02 Feb 2026

Contributed by Lukas

Drop us a message!In this episode, Aigerim Mullen, Marketing Manager at Abbott, shares how her experience across clinical, academic, and commercial en...

Speaking to International Students and Building a Career in Marketing

26 Jan 2026

Contributed by Lukas

Drop us a message!Join Lauren Salisbury, Marketing Manager at QA Higher Education, as she shares practical advice for marketers building their careers...

Creativity, Compliance and the Future of Financial Services Marketing

19 Jan 2026

Contributed by Lukas

Drop us a message!Marketing in financial services means navigating some of the toughest creative constraints out there. In this episode, Luke McGrath,...

Building High-Converting Content in the Age of AI-Driven Acquisition

12 Jan 2026

Contributed by Lukas

Drop us a message!In competitive B2B SaaS, content isn’t just about ranking, it’s about revenue. In this episode, Aysha Shereen, Content Marketing...

Human-First Marketing & Rebuilding Hammer’s Identity

22 Dec 2025

Contributed by Lukas

Drop us a message!What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketin...

Design Psychology, Nostalgia & Emotion in Enterprise Marketing

15 Dec 2025

Contributed by Lukas

Drop us a message!Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy &...

Modern Demand Generation and the Growth Levers That Actually Matter

08 Dec 2025

Contributed by Lukas

Drop us a message!With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shif...

Standing Out in Fintech Through Smart Data and Sharp Creativity

01 Dec 2025

Contributed by Lukas

Drop us a message!Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke ...

The Essential Mindset Behind Marketing Innovation

24 Nov 2025

Contributed by Lukas

Drop us a message!Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Mi...

When Creativity Meets Technology in Branding and Marketing

17 Nov 2025

Contributed by Lukas

Drop us a message!What separates a good brand from one that people believe in?In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at...

Turning Expertise Into Impact Through Storytelling

10 Nov 2025

Contributed by Lukas

Drop us a message!Technical brilliance alone isn’t enough, it needs a story to give it direction.In this episode, Marta Ishaq Zoglman shares how com...

Capturing the Emotion of Sport Through Digital Content

03 Nov 2025

Contributed by Lukas

Drop us a message!Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonat...

The Future of Inclusive and Employee-Led Marketing

27 Oct 2025

Contributed by Lukas

Drop us a message!Great marketing isn’t just seen… it’s accessible, inclusive, and real.In this episode, we explore two shifts reshaping the ind...

Winning Internal Support and Outsmarting Social Shifts

20 Oct 2025

Contributed by Lukas

Drop us a message!Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules.In this episode, we t...

The Crimes of Marketing, and How to Speak to Engineers on Social Media

13 Oct 2025

Contributed by Lukas

Drop us a message!Engineering audiences are some of the toughest to engage. They’re data-driven, highly analytical, and allergic to fluff, yet too m...

Building a Personal Brand That Gets Noticed

06 Oct 2025

Contributed by Lukas

Drop us a message!In a competitive marketing world, your personal brand can be the difference between blending in and standing out.In this episode, we...

Balancing Your Brand and the Company’s Brand

29 Sep 2025

Contributed by Lukas

Drop us a message!For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we’re ta...

Less But Better: Simplifying Marketing Strategy for Impact

22 Sep 2025

Contributed by Lukas

Drop us a message!Complex marketing strategies can overwhelm teams, dilute focus, and slow execution. In this episode, we explore practical frameworks...

Less Is More: Making Simpler Marketing Strategies Work

15 Sep 2025

Contributed by Lukas

Drop us a message!Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportuniti...

How to Balance Your Unique Voice with a Brand’s Vision

08 Sep 2025

Contributed by Lukas

Drop us a message!Creating what you love often comes naturally, but what happens when your creative voice meets a client brief? In this episode, we ex...

Is it Possible to Stay Creative When You're Always Creating?

01 Sep 2025

Contributed by Lukas

Drop us a message!When creativity is part of your job description, how do you keep the spark alive without burning out? In this episode, we speak with...

The Magic’s in the Details: Building Brand Trust from the Inside Out — with Dale Anne, Creative Lead at Canva

25 Aug 2025

Contributed by Lukas

Drop us a message!Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and prod...

Make Meaning Your Brand’s Superpower — with Dale Anne, Creative Lead at Canva

18 Aug 2025

Contributed by Lukas

Drop us a message!A visually slick brand might grab attention, but without clarity, it won’t hold it. In this episode, we sit down with Dale Anne, C...

Where Audience Segmentation Fails, and How to Fix It

11 Aug 2025

Contributed by Lukas

Drop us a message!Segmentation and automation are often talked about, but rarely done right. In this episode, we sit down with Phillip Bacon, the Foun...

Wasted Tech Potential? Why Marketing Tech Often Goes Unused, and How That Impacts Lead Nurturing

04 Aug 2025

Contributed by Lukas

Drop us a message!Companies invest thousands, sometimes millions, into marketing technology, but most of that stack goes underused. Sitting down with...

The Next Act: Reinventing Marketing for a Streaming-First World

28 Jul 2025

Contributed by Lukas

Drop us a message!In this week’s episode, we sit down with Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into the marketing strat...

AI, Audiences, and the New Attention Economy on Social Media

21 Jul 2025

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into how the entertain...

Why Real Stories Resonate

14 Jul 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as the most impactful B2B marketing strategies and the importance of truth in...

Smarter, Faster, Sharper: How AI is Supercharging B2B Marketing

06 Jul 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as how AI is changing the B2B Marketing landscape and why human-first marketi...

Social Media Mistakes We’re Still Seeing (And Why They Need to Go)

30 Jun 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as growing uniformity in industries such as film, design, fashion, and advert...

From Friends to Founders: Building a Creative Brand That Actually Works

23 Jun 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as growing uniformity in industries such as film, design, fashion, and advert...

Human First Marking, The Future of Community Marketing and Fostering Deeper Relationships

16 Jun 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as Human First Marketing and where we see the landscape of social media and c...

How to Grow your Online Community and Development of Human First Marketing

09 Jun 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as growing a strong community online, and how you can turn passive followers ...

Long vs Short Form Video, Social Media Accessibility, and Meta’s Latest Metrics

03 Feb 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as long-form vs short-form video content, as well as the importance of access...

UGC, Influencer Marketing, and Creative Social Media Direction

27 Jan 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we are talking all things UGC and Influencer Marketing, as well as creative direction in social me...

Elevating Thought Leadership and Maximising LinkedIn Leads

20 Jan 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as brand authenticity with user-generated content (UGC), elevating your thoug...

Public Speaking in Marketing and the Risks of UGC

13 Jan 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking...

LinkedIn Strategies, Creative Direction, and Mastering UGC

06 Jan 2025

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re talking about all things LinkedIn, Creative Direction in Social Media, as well as the best...

Global Branding Insights and 2025 Social Media Predictions

16 Dec 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re talking TikTok music updates and how it can affect brands, global brand messaging and mana...

Putting Accessibility First, and How Trends Emerge and Evolve on Social Media

09 Dec 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re discussing cover topics such as LinkedIn’s new AI Hiring Assistant, how to make your con...

Predicting Social Media Trends and Mastering Google with AI

02 Dec 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as a Google Ads AI update, data-driven analysis, and predicting trends on soc...

Helping People Shine in the World of Digital Marketing

25 Nov 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we cover topics such as new AI YouTube replies, marketing strategies & department leads, and u...

Video Creation with Meta, Strategic Marketing, and Exploring TikTok Shop

18 Nov 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re talking all things Meta and video creation, essential marketing strategies and department ...

Social Platform Integrations, Personal Branding, and Competitor Insights

11 Nov 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re discussing Instagram’s new Profile Cards, approaching the integration of new social medi...

Mastering Meta Ads, SEO Content, and Remote Team Success

04 Nov 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re covering topics Meta’s holiday ad update, how to enhance SEO content and content strateg...

TikTok Subscriptions, Social Listening, and Growth Strategies Unpacked

28 Oct 2024

Contributed by Lukas

Drop us a message!This week’s podcast episode is an all-Giraffe special! And we’re covering things such as TikTok expanding its subscription optio...

Maximising Lead Generation and Networking with Intention

21 Oct 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re discussing topics such as a TikTok Search Ad updates, our top tips for lead generation, an...

Snapchat Ads, Marketing Memes, and Taking Control of Your Personal Brand

14 Oct 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re discussing updates to Snapchat ads, how to take control of your personal branding tips, an...

Personal Branding, Content Crossposting, and Becoming a Market Leader

07 Oct 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re talking all things crossposting to Threads, building up your confidence as a market leader...

Becoming an Expert in Engagement, Storytelling & Sustainability!

30 Sep 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we spoke with Ellie Crowson, Marketing and Content Lead at Tall Ships Youth Trust, Elior Doani, So...

Mastering Audience Messaging and Turning Viewers into Clients

23 Sep 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we spoke with Ellie Crowson, Marketing & Content Lead at Tall Ships Youth Trust, as well as Lo...

Storytelling for Success and the Latest in B2B Marketing

16 Sep 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re again speaking to Lauren Burton, the Social Media Lead at Arup, as well as Rita, Nikki, an...

The Best Approach to Brand and Social Strategies

09 Sep 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re talking to Fab Giovanetti (CEO of Alt Marketing School,) Lirut Nave (Head of Social Media ...

Marketing Hacks and Standing Out in the B2B Space

02 Sep 2024

Contributed by Lukas

Drop us a message!In this week’s podcast episode, we’re talking to Fab Giovanetti, the CEO of Alt Marketing School, as well as Nikki, Sam and Phil...

Thriving in Social Media Marketing: Competitor Analysis and Our Wellbeing Advice

26 Aug 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Lirut Nave, the Head of Social Media at Wix.com, and Giraffe Social’s Head of Social ...

Creating Impact with Storytelling, and Marvel's Amazing Marketing

19 Aug 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Elior Doani, Social Media Manager at Water Aid, as well as some members of the Giraffe ...

Strategies for Long-Term Success and Risk Management in the B2B Space

12 Aug 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Lauren Burton, the Social Media Lead at ARUP, as well as our Head of Operations here at...

Unlocking Creative Excellence and Marketing to Gen Z

05 Aug 2024

Contributed by Lukas

Drop us a message!In this episode, we’re talking to Dung Nguyen, the Head of Creative Kids EMEA & Benelux Local Productions at Warner Bros Disco...

Podcasts as Marketing (Part Two!): Insights from Flight Studio’s Grace Andrews

29 Jul 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re back talking to Grace Andrews, the Marketing and Brand Director at Flight Studio, home of The Diar...

Podcasts as Marketing: Insights from Flight Studio’s Grace Andrews

22 Jul 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Grace Andrews, the Marketing and Brand Director at Flight Studio, home of The Diary of ...

Optimise Your LinkedIn and Unlock Engagement with Marketing Experts

15 Jul 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Aston Brooks-Ashitey, a Social Marketing Manager at the social media platform LinkedIn,...

The Future of Digital Media and Brand Trust on Social Media

08 Jul 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re speaking to Nico Sarti, the Global VP of Creative Strategy at Conde Nast Commercial Creative, as w...

Mastering the Market: Evolving Strategies with Paramount, Grind, and Giraffe Social

01 Jul 2024

Contributed by Lukas

Drop us a message!In this episode, we’re talking to three guests this week! We’re chatting to Hannah Penhall, the Head of Social Media at Paramoun...

Influence Unfiltered: Mastering UGC, Algorithms, and Audience Alignment

24 Jun 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re chatting to Chloe Gill, Junior Influencer and PR Executive at Pretty Little Thing, as well as Soci...

The Essentials of Visual Communication in Marketing

17 Jun 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Mafalda Bernardo, Head of Creative at Joe and the Juice, as well as Elo, a Creative Man...

How Can Brands Use Reactive Content to Boost Awareness on Socials?

10 Jun 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking to Sean Cook, Head of Social at JAAQ, as well as Dani, the Head of Social here at Giraffe ...

Why Employee Advocacy is Vital for Brand Growth

03 Jun 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we talk to Jamil Zakaria, Global Head of Social Media at Oliver Wyman, as well as Elo and Alicia from Gira...

How to Transition Traditional Marketing to Social Media

27 May 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re exploring how traditional marketing can be translated to social media with guest Stacey Britt-Fitz...

Putting the Human into Human-First Marketing

20 May 2024

Contributed by Lukas

Drop us a message!In this week’s episode, we’re joined by Ella Moody, the Head of Social Media at Fanaverse, as well as our CEO Phil. In the episo...

How to Adapt and Thrive in the World of Digital Marketing

13 May 2024

Contributed by Lukas

Drop us a message!Happy Monday! In this week’s episode of the Social in 10 Podcast, we’re talking to Sarah Sanderson-Smith, Head of Growth and Cli...

How Much Does Web Design Impact your Brand?

06 May 2024

Contributed by Lukas

Drop us a message!In the first episode of the new and improved Social In 10 Podcast, we’re talking to James Coates, founder of Impact Media, a leadi...

S2 011 // Threads Vs. Twitter: What's the Difference?

23 Aug 2023

Contributed by Lukas

Drop us a message!Have you seen all the talk of Meta’s new social media platform, but aren’t sure what it’s all about? Not to worry! In this epi...

S2 010 // How Does the Instagram Algorithm Work?

16 Aug 2023

Contributed by Lukas

Drop us a message!When two worlds collide - The Social Media World and The Matrix?!This week, Rachel and Sam go inside what makes Instagram tick - the...

S2 009 // What to Look for in a Social Media Agency

09 Aug 2023

Contributed by Lukas

Drop us a message!Have you been considering working with an external social media marketing agency, but don’t know what you should be looking for? N...

S2 008 // Video: THE Social Media Marketing Tool

02 Aug 2023

Contributed by Lukas

Drop us a message!This week, Rachel takes a quick deep-dive into the power of video on social media. Why has the social video revolution occurred? Wha...

S2 007 // The Importance of Being Authentic in your Marketing

26 Jul 2023

Contributed by Lukas

Drop us a message!In this week’s episode, we’re tackling that all-too-common buzzword: Authenticity. What does it actually mean to be authentic on...

S2 006 // 4 Ways to Reduce Stress Working from Home

18 Jul 2023

Contributed by Lukas

Drop us a message!This week's episode of The Giraffe Social Media Podcast features our top 4 ways to reduce stress when working from home.In true...

S2 005 // Why You Need to Plan Your Social Content

12 Jul 2023

Contributed by Lukas

Drop us a message!In this week’s episode of The Giraffe Social Media Podcast, we’re looking at why it’s vital for anyone working on social media...

S2 004 // 5 Mistakes Small Businesses Make on Social Media

05 Jul 2023

Contributed by Lukas

Drop us a message!In this week’s episode, we’re looking at five common mistakes that small businesses make on social media – and what you can do...

S2 003 // The Dos and Don'ts of Social Media Marketing

28 Jun 2023

Contributed by Lukas

Drop us a message!In this week’s episode, we’re looking at the essential Do’s and Don’ts of social media marketing. We cover everything from b...

S2 002 // The Power of User-Generated Content for Your Brand

21 Jun 2023

Contributed by Lukas

Drop us a message!User-Generated Content is here to stay but how do you unlock its potential?  In this episode we unpack some of the ways brands use ...

S2 001 // 4 Creative Ways to Use Instagram Reels for Marketing

14 Jun 2023

Contributed by Lukas

Drop us a message!We’re back!After a little break, The Giraffe Social Media Podcast is finally back!We’ve played around with the format a little b...

114 // Interview with Kurogo's Head of Social Isobel Cowell

03 Nov 2022

Contributed by Lukas

Drop us a message!In this week’s episode, Chloe direct messages Personal Brand Manager and founder of Dear Future Marketer, Isobel Cowell. Together...

113 // Social Media Horror Stories 👻

27 Oct 2022

Contributed by Lukas

Drop us a message!In celebration of Halloween, and all things spooky, we’re sharing our very own social media horror stories! Are you brave enough t...

112 // The Rise of Foodstagram 🍔

20 Oct 2022

Contributed by Lukas

Drop us a message!In this week’s episode, we’re talking all things food! We’re chatting about the rise of foodstagram, and the best methods rest...

111 // The TikTok Algorithm is CHANGING 👀

13 Oct 2022

Contributed by Lukas

Drop us a message!Have you noticed that people are starting to use TikTok differently? It’s been shown that Gen-Z is now using TikTok as a search en...

110 // Can Organic Social Media Survive Without Paid Promotions?

22 Sep 2022

Contributed by Lukas

Drop us a message!The social media landscape is constantly evolving, and so is the big question that we all want the answer to: Can I grow on social m...

109 // The Rise of the Creator Economy

15 Sep 2022

Contributed by Lukas

Drop us a message!The creator economy has experienced massive growth in recent years, with 50 million people identifying themselves as "creators....

108 // Do We Have Influencer Fatigue?

08 Sep 2022

Contributed by Lukas

Drop us a message!Are social media users becoming bored of influencers? Should brands be looking at new and inventive ways of using influencer marketi...

107 // Interview with Instagram Expert Lucas O'Keefe

25 Aug 2022

Contributed by Lukas

Drop us a message!In this week’s episode, Chloe sits down with Teacher and Instagram Marketing Creator, Lucas O’Keefe. Together they discuss susta...

106 // How to Stand Out From the Crowd on Social Media

18 Aug 2022

Contributed by Lukas

Drop us a message!This week, we’re talking about standing out from the crowd! How can you make your brand catch the eye of social media users? This ...