Social Mavericks
Episodes
Breaking the $3k/month Barrier: Unlocking Success for Online Coaches
22 Apr 2025
Contributed by Lukas
Are you struggling to break through the $3k/month ceiling? You're not alone. In this podcast, you'll discover the strategies that actually mov...
How to Create Engaging Content Consistently Without Burning Out
18 Mar 2025
Contributed by Lukas
How to Create Engaging Content Consistently Without Burning OutMost online coaches struggle to stay consistent with content. They start strong, post d...
What is a USP? How to Stand Out and Get More Clients
11 Mar 2025
Contributed by Lukas
What is a USP? How to Stand Out & Get More ClientsStruggling to stand out in a crowded market? If your offer isn’t unique or different, you’re...
How to Grab Attention Without Being a Cringeworthy Try-Hard
04 Mar 2025
Contributed by Lukas
Struggling to make your content stand out in a sea of endless scrolling? You’re not alone. In this episode, we’re breaking down exactly how to cr...
8-Steps to Understanding Transformational Marketing
12 Feb 2025
Contributed by Lukas
Topics covered in this podcast include:Why and how to shift your marketing from transactional to transformational.Understanding the psychology behind ...
The Death of Online Coaching. Why most coaches fail, and how to avoid the same fate
11 Feb 2025
Contributed by Lukas
Topics covered in this podcast include:Why business mentors telling you to "scale" and stop trading time for money are putting your business...
Standing Out In a Crowded Niche: A 5-Step Guide For Online Coaches
05 Feb 2025
Contributed by Lukas
Topics covered in this podcast include: Why coaches struggle to stand out online, and how to avoid the same fate. How to Create High-Converting Con...
Two Words That Will Help You Craft a Sales Message That Sells
28 Jan 2025
Contributed by Lukas
Topics covered in this podcast include: >> How to use "So That…” to craft a sales message that sells. >> Why keeping content simp...
Three reasons why online coaches struggle to make their first £3k online and how to fix them
28 Nov 2024
Contributed by Lukas
Topics covered in this podcast include: Three reasons why online coaches struggle to make their first £3k online and how to fix them How to turn c...
Finding Your Voice: The Key To Standing Out On Social Media with Paul Standell
23 May 2024
Contributed by Lukas
In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online ...
Staying True to Your Values And Still Building a Successful Coaching Business with Emilia Thompson PHD
16 May 2024
Contributed by Lukas
In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching...
From PT To The Coach's Coach: How I Built My Online Business with Hymsuen Liu
09 May 2024
Contributed by Lukas
In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online co...
Growing Your Online Coaching Business: Tips From Luke Tulloch
02 May 2024
Contributed by Lukas
In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned ...
How I Built My Nutrition Membership Site with Jason Munro
25 Apr 2024
Contributed by Lukas
In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership sit...
How To Win At Email Marketing with Chris Orzechowski
18 Apr 2024
Contributed by Lukas
In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing ...
The Five Fundamental Reasons Why People Buy: Unlocking The Secrets Of Persuasion
16 Apr 2024
Contributed by Lukas
This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion ...
The Curse of Conformity and Comparison: Lessons In Entrepreneurship with Gina Esposito
11 Apr 2024
Contributed by Lukas
Gina Esposito is the founder and owner of the world-renowned Anee Atelier, a wedding photography business she built from nothing into one of the top w...
8-Step Content Repurposing Masterclass
09 Apr 2024
Contributed by Lukas
In this episode, Simon discusses the importance of repurposing content and shares several ways to do it effectively. He emphasizes the value of long-f...
Authentic Social Media Marketing for Personal Trainers with Coach Jewade Graham
04 Apr 2024
Contributed by Lukas
Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for them...
11 Actions To Boost Leads And Sales In The Next 6 Months
02 Apr 2024
Contributed by Lukas
In this episode of the Social Mavericks podcast, Simon Mitchell discusses 11 key actions that can boost leads and sales on social media. You'll al...
How I Built My Online Fitness Business With Austin Current
28 Mar 2024
Contributed by Lukas
In this episode, you'll learn the ups and downs of how Austin Current built successful online body transformation businesses AND published a world...
Writing Emails That Convert Leads, How To Sell Without Sleaze, And More
26 Mar 2024
Contributed by Lukas
This all-new format of the Social Mavericks podcast brings you in-depth marketing insights from start to finish. Here's what you'll discover.....
The Three Niching Mistakes That Cost You Leads And Sales
20 Feb 2024
Contributed by Lukas
If you're making these three common niching mistakes, you're damaging your chances of getting leads and sales. Listen in to see where you'...
Will Your Lead Magnet Convert Opt-Ins To Sales?
14 Feb 2024
Contributed by Lukas
There's a simple formula you can use to predict if your lead magnet will convert. So, before you waste time on a lead magnet that will never work,...
Three Marketing Tactics I Would Prioritise If I Was Starting From Scratch
29 Jan 2024
Contributed by Lukas
If you're a novice marketer or simply not getting any leads and sales from your content, here's what I would do if I started from scratch. Fo...
Stop Giving Your Best Stuff Away For Free
26 Jan 2024
Contributed by Lukas
It might be an unpopular opinion, but I don't think you should give your best stuff away for free OR focus in giving endless value. Instead, there...
Why Cold DMs NEVER Work: A Thought Experiment
25 Jan 2024
Contributed by Lukas
This episode is a little different. I'm going to use a weird thought experiment to demonstrate why sending cold DMs and trying to go viral is a lo...
Unexpected Lead Gen Tactics That Will Make You Stand Out In A Crowded Niche
24 Jan 2024
Contributed by Lukas
If you're tired of the same ol' lead gen advice from Business Tormentors and social media gurus, here are a few things you might not have cons...
What To Do When Winging It Ain't Working
23 Jan 2024
Contributed by Lukas
If you've been wining your social media marketing and the leads have dried up, here's what you need to do. Listen to the this episode of the p...
How To Make Sales Without Sales Calls
22 Jan 2024
Contributed by Lukas
I hate sales calls. You hate sales calls. And your customers hate sales calls. So why do coaches and creators insist on them? Well, in many cases it&#...
Focus On These 3 Things For More Social Media Leads And Sales
19 Jan 2024
Contributed by Lukas
There are many ways to get leads from social media. But, when I think about it, there are THREE common elements embedded within every strategy. In thi...
The Two Most Underused Forms Of Social Proof
17 Jan 2024
Contributed by Lukas
Think social proof. Think testimonials. But there are two other forms of social proof that build authority and generate sales... The thing is, few peo...
How Monitoring Conversion Rate Can Turn Your Instagram Profile Into A Lead Gen Machine
16 Jan 2024
Contributed by Lukas
You can turn your Instagram profile into a lead generating machine if you optimise conversion rate. But, this metric isn't something you'll fi...
Why Viral Content Doesn't Get Leads
15 Jan 2024
Contributed by Lukas
Ever wondered why content that gets views doesn't always get leads? Well, it could be down to something as simple as How Vs Why content. Listen to...
Why Viral Content Ideas Won't Work For You
07 Dec 2023
Contributed by Lukas
It's tempting to look at the content of people with thousands of views and hundreds of thousands of followers. But this tactic could be causing you to...
The Retention-Boosting Overhaul I Gave My Online Community
05 Dec 2023
Contributed by Lukas
Recently, I overhauled Social Mavericks to increase client retention, give me value, and reduce overwhelm. It's a simple structure you can use in your...
Refocus On These Three Things For More Leads, Sales, And Followers
25 Oct 2023
Contributed by Lukas
If people aren't accessing your lead magnet, following you on social media, or buying what you're selling... refocus on these three things. You'll sta...
The One MISTAKE That Kills Your Reels
24 Oct 2023
Contributed by Lukas
Listen to this episode to discover the biggest mistake people make with short-form video AND how to fix it. Follow me on Instagram to start the F...
Not All Social Proof Is Created Equal
22 Oct 2023
Contributed by Lukas
Listen to this episode to discover why all social proof isn't created equally. AND... how to use social proof to get more leads and sales from social ...
How To Find An Endless Stream Of Content Ideas
19 Oct 2023
Contributed by Lukas
Struggling to think of content ideas every day? Well, there’s an untapped content ideas machine staring you in the face. Listen to this episode to d...
The Best Way To Pitch Your Offer On Social Media
19 Oct 2023
Contributed by Lukas
If you’re putting out offers, but no one is buying (or even enquiring), here’s a simple solution. In this episode, you’ll discover the power of ...
Is Threads A Colossal Waste Of Time?
31 Aug 2023
Contributed by Lukas
Should Threads be a part of your social media strategy? If so, what should you post, and what are the dos and don'ts? Listen to this episode of the po...
The First Seven Must-Have Emails For Your Lead Magnet Automation
06 Jun 2023
Contributed by Lukas
If you're lost and don't know where to start with email automation, here's a simple framework to nurture leads into clients. You don't need to make em...
The Easiest Way To Find The Right Content Ideas
31 May 2023
Contributed by Lukas
Struggling to find the right content ideas? Let me walk you through the simplest and, arguably, the most effective way to think of the right content i...
The 3 Most Common CTA Mistakes, And How To Fix Them
22 May 2023
Contributed by Lukas
If no one is downloading your lead magnet or enquiring about coaching, your CTAs might suck! In this episode, you'll discover the 3 most common CTA mi...
How To Build A Profitable Online Fitness Businesses Without Sacrificing Your Integrity w/ Emma Storey-Gordon
17 May 2023
Contributed by Lukas
This podcast is a recording of an Instagram Q&A that I hosted with Emma Storey-Gordon, founder of Applied Fitness Mentoring. If you're an onl...
Making The Leap To Full-Time Online Coach
15 May 2023
Contributed by Lukas
Most advice about making the leap to becoming a full-time online coach is WRONG. I've been there. I've done it. Let me tell you what it's really like,...
How To Get More Confident On Camera w/ Paul Standell
10 May 2023
Contributed by Lukas
I went live on Instagram with Paul Standell from The PT Project to talk about all things video. If you're an online coach struggling with confidence i...
Fact Don't Sell On Social Media. And That's A Fact!
08 May 2023
Contributed by Lukas
Facts are boring and will send your audience to sleep, not inspire them to buy. So, in this episode of Lead Gen in 10, you'll discover how t...
5 Lead Generating Tactics That Are Working On Social Media Right Now
04 May 2023
Contributed by Lukas
Wanna know what's working on Instagram right now? Want more leads for the least effort possible? ! You can't afford to miss this episode of ...
The Carousel Trend That Will Bring More Leads From Instagram
04 May 2023
Contributed by Lukas
Carousels are BACK on Instagram. But they're not the same as they were several years ago. You can use new tactics and strategies to leverage this...
Why Anti-Niche Trends Will Damage Your Business
26 Apr 2023
Contributed by Lukas
Anti-niche trends are now a thing. Before you kill your business by jumping on this bandwagon, let me explain why it's the most nonsensical idea EVER!...
Why "Giving Value" Doesn't Make Sales On Social Media
24 Apr 2023
Contributed by Lukas
"Just give value" could be the worst marketing advice I've ever heard. And, if you find yourself posting tons of free content and never getting leads,...
The Lead Gen Eco-System Every Coach Needs
20 Apr 2023
Contributed by Lukas
Posting on social media isn't enough. If you want consistent leads, you need to build a marketing eco-system that nurtures prospects to buyers. I reco...
Why Your Lead Magnet Generates ZERO Leads, And How To Fix It
18 Apr 2023
Contributed by Lukas
Most online coaches create lousy magnets. Instead of generating email subscribers, they repel clients and get nothing but digital tumbleweeds. But... ...
Stop Using These Generic Phrases If You Want More Leads
13 Apr 2023
Contributed by Lukas
There are several phrases that you should NEVER use on social media. Not because they are wrong, but because they are generic, dull, and won't inspire...
3 Things To Get Leads From Almost Every Post
11 Apr 2023
Contributed by Lukas
Getting leads from Instagram isn't complicated (that doesn't mean it's easy, though). If you're not getting as many leads as you would like, at least ...
How to Use Instagram to ALMOST Replace Your Website
06 Apr 2023
Contributed by Lukas
You could and should use your Instagram profile like your website. Follow a few simple rules, and you can ensure your account is more discoverable by ...
How to Plan Your Content to Attract The Right Clients
08 Jul 2022
Contributed by Lukas
Unsure what to post and when? This podcast guides you through the simple process I use to make sure my content is relevant to my target audience and a...
Why I Changed My Mind About Saying F*ck on Social Media
07 Jul 2022
Contributed by Lukas
Should you swear on social media or not? I used to swear a LOT on podcasts, videos, and all social media platforms, but I've changed my mind. Here's w...
How I Grew My Business By Killing My Reach
06 Jul 2022
Contributed by Lukas
Purposefully killing your reach might be the best thing you can do for your online business. Let me explain... Find me on Instagram: @iamsimonmitchell...
A Weird Way to Grow Your Instagram Following
05 Jul 2022
Contributed by Lukas
This is a weird, but highly effective way to grow your Instagram following while rapidly enhancing your authority. Check it out. Find me on Instagram:...
What Content Should You Create to Attract Your Ideal Clients?
04 Jul 2022
Contributed by Lukas
Confused about what content to create for social media? Time to find out in this episode of the Social Mavericks podcast. Find me on Instagram: @iamsi...
How Often Should You Post on Instagram?
01 Jul 2022
Contributed by Lukas
How often do you need to post on Instagram if you want to grow your online business? Time to find out in this episode of the Social Mavericks podcast....
The 11-Point Awesome Content Checklist
29 Jun 2022
Contributed by Lukas
How do you know if the content you're posting is good? How can you be sure you're not wasting your time? In this podcast, you'll discover the 11-point...
What's The Perfect Time to Post?
29 Jun 2022
Contributed by Lukas
Is there a perfect time to post on Instagram? Is there a sweet spot during the day where your content will perform exponentially better than at any ot...
3 Ways to Showcase Client Transformations in Reels
27 Jun 2022
Contributed by Lukas
Traditional before and after pictures no longer get high engagement. So, here are three ways to showcase client results using Reels. And, if you want ...
8 Ways to Generate Leads If You Need Clients Right Now
23 Jun 2022
Contributed by Lukas
If you need clients quickly, here are 8 things you can do right now to generate more leads. And, if you want 4 more ways to start getting more leads a...
Are You Tracking These 3 Instagram Metrics?
16 Feb 2022
Contributed by Lukas
If you want to objectively measure the effectiveness of your content and your profile, tracking the right metrics is crucial. Here are three metrics t...
Do Your Programme Features Pass The "So What" Test?
14 Feb 2022
Contributed by Lukas
If people aren't investing in your coaching services, it could be for one simple reason... You talk about features and not benefits. Or... you DO talk...
No CTA in Your Bio? Are You Crazy?
11 Feb 2022
Contributed by Lukas
With the right CTA, your Instagram bio provides the perfect opportunity to generate leads. But there's a trick to getting it right. Listen to find out...
How to Generate Leads From Instagram Highlights
09 Feb 2022
Contributed by Lukas
There are many different ways to generate leads from Instagram. One of the simplest methods is through your Instagram highlights. In this episode of t...
How to Brand Your Business with ONE Word
07 Feb 2022
Contributed by Lukas
Branding is complicated with many factors to consider. But, if you want to start defining your message and position in the marketplace in a simple way...
Igniting Your Sales Skills with Tyler Archer
29 Dec 2021
Contributed by Lukas
If you can't sell, your business is dead before you start. Many coaches think sales is about deception and sleaze, but that couldn't be further from t...
The Art of Logo Design with James Martin
15 Oct 2021
Contributed by Lukas
If you think a logo is not an important aspect of branding, you are sorely mistaken. A great logo helps define your brand and makes your company insta...
Building a Career as a Graphic Designer with Michael Janda
07 Oct 2021
Contributed by Lukas
Want to build a career as a designer? Michael Janda has been and done it. Not only did he develop a successful career as a freelancer, but he also bui...
Insights Into Building a 1.2m YouTube Following with Rebecca Vocal Athlete
27 Sep 2021
Contributed by Lukas
Rebecca Vocal Athlete is a singer and vocal coach who's amassed over a million subscribers on YouTube. In this episode of the podcast, she provides in...
How To Crush It On LinkedIn And Build A 6-Figure Business with Lea Turner
27 Sep 2021
Contributed by Lukas
In this episode of the podcast, Lea Turner shows you how to use LinkedIn as your secret weapon for growth and sales. Don't think of this platform as t...
The Instagram Mistakes That Kill Your Growth with Abi Frances
27 Sep 2021
Contributed by Lukas
In this episode of the podcast, Abi from Holler Academy guides you through the most common Instagram mistakes people make that kill their reach, engag...
How To Grow A Social Media Following of 1.5m with Konstantinos Synodinos
27 Sep 2021
Contributed by Lukas
In this episode of the podcast, Konstantinos Synodinos (aka Simply Digital) provides insights, tips, and strategies on how he amassed a social media f...
5 Secrets For A 5-Figure Product Launch
20 Sep 2021
Contributed by Lukas
If you're thinking about launching an eBook or online course, listen to this episode of the podcast. You'll discover the strategies and tactics that h...