Social Media Manager Confidential

106. How to Audit a Social Media Account (Complete Step-by-Step Guide)

26 Aug 2025

Contributed by Lukas

If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel profess...

103. Social Media Manager Starter Kit: Everything You Need to Get Started

05 Aug 2025

Contributed by Lukas

If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or...

102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates

29 Jul 2025

Contributed by Lukas

Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your RatesIf opening your laptop fills you with dread, you're not alone—and you'r...

101. How I’d Start as a Social Media Manager in 2025 (With $0 Budget)

22 Jul 2025

Contributed by Lukas

Starting From Scratch? Here's How to Become a Social Media Manager in 2025 (Without Spending a Dime)If you’ve been dreaming about becoming a social ...

100. How to Explain Social Media Expectations to Clients (Without Feeling Awkward)

15 Jul 2025

Contributed by Lukas

When Your Client Thinks Going Viral Is a Strategy (And You’re Tired of Explaining Why It’s Not)If you’ve ever felt awkward trying to explain soc...

99. The 5 Client Boundaries That Saved My Social Media Business

08 Jul 2025

Contributed by Lukas

Your portfolio is polished and sitting in a folder somewhere—but it's not booking you clients. You've spent hours creating beautiful case studies, y...

98. What Actually Gets You Booked: My Portfolio Strategy That Works in 2025

01 Jul 2025

Contributed by Lukas

Your portfolio is beautiful. Your case studies are organized. Your screenshots are perfectly curated. So why aren't potential clients reaching out?&nb...

97. How to Create a Social Media Analytics Report That Clients Understand

24 Jun 2025

Contributed by Lukas

You’ve been told to “show your value with data”—but what happens when the data still doesn’t land? If you’re a social media manager o...

96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently

17 Jun 2025

Contributed by Lukas

Feeling like you're building your agency on vibes and caffeine?You're not alone. The first few years of running a social media management business can...

95. What's Wrong With Your Content Strategy? 7 Common Mistakes to Fix Now

10 Jun 2025

Contributed by Lukas

You’re posting. You’re showing up. But the clients? Still quiet.If your content looks polished but doesn’t convert, you’re not alone—and you...

94. Building the Perfect Content Calendar Approval Process: Canva vs. ClickUp for Social Media Managers

03 Jun 2025

Contributed by Lukas

If content approvals are slowing you down, stressing you out, or making you want to chuck your calendar out the window—this one’s for you. In...

93. Best Social Media Management Tools 2025 for Freelancers & Marketing Agencies

30 May 2025

Contributed by Lukas

Your systems should support your creativity—not drain it.  In this episode, I’m sharing the exact tech stack I use to run Sugarpunch Marketin...

92. Social Media Manager Pricing Explained: $500 vs. $5,000+ Support

23 May 2025

Contributed by Lukas

Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management ...

91. Proving ROI as a Social Media Manager: What to Say When Clients Want Results

16 May 2025

Contributed by Lukas

Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat. If y...

90. What Business Owners Look for When Hiring a Social Media Manager

09 May 2025

Contributed by Lukas

Thinking of hiring a social media manager? Or trying to figure out how to position yourself as the right choice for potential clients? In this ep...

89. 15 Social Media Manager Packages For Small Businesses (That Aren't Full Management)

02 May 2025

Contributed by Lukas

If you’ve been quietly wondering if you’re the only social media manager struggling to book clients lately—you’re not. This episode is a real ...

88. Understanding Key Social Media Metrics & What They Actually Mean

25 Apr 2025

Contributed by Lukas

Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but tho...

87. Why Posting More Won’t Get You Clients (But This Will)(Buyer Journey Series - Part 3/3)

18 Apr 2025

Contributed by Lukas

More content ≠ more clients. If you’re stuck in the content grind but not seeing results, it’s time to rethink your content marketing strategy. ...

86. How to Lead Your Audience from “Just Looking” to “I’m In” (Buyer Journey Series - Part 2/3)

11 Apr 2025

Contributed by Lukas

Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a bu...

85. Why Content Pillars Keep You Stuck (And What to Do Instead) (Buyer Journey Series - Part 1/3)

04 Apr 2025

Contributed by Lukas

Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead....

84. How to Scale from Freelancer to Social Media Agency Owner (Is It Right for You?)

28 Mar 2025

Contributed by Lukas

🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes.Scaling your social media...

83. How to Stop Wasting Time on Social Media & Start Seeing Real ROI

21 Mar 2025

Contributed by Lukas

🚨 If you’re posting on social media but not getting sales, your content strategy is broken.Social media should be bringing in clients—not just ...

82. How to Get Clients as a Social Media Manager (Without Cold Pitching)

14 Mar 2025

Contributed by Lukas

🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025.In this episode of Social ...

81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

07 Mar 2025

Contributed by Lukas

The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.The industry is shifting. More people are entering social media ...

80. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]

07 Jun 2024

Contributed by Lukas

Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this t...

79. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More

31 May 2024

Contributed by Lukas

How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing q...

78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager

24 May 2024

Contributed by Lukas

Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your...

77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager

17 May 2024

Contributed by Lukas

Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the ans...

76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series

10 May 2024

Contributed by Lukas

Welcome to the Visibility Strategy Series!Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram witho...

75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!

03 May 2024

Contributed by Lukas

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm ne...

74. The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series

26 Apr 2024

Contributed by Lukas

Welcome to the Visibility Strategy Series! Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving th...

73. The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series

19 Apr 2024

Contributed by Lukas

Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive ...

72. Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

12 Apr 2024

Contributed by Lukas

Welcome to the Visibility Strategy Series!Video content is here to stay, but how do you create engaging social media videos for your clients? In part ...

71. Writing Hooks That Don't Suck | Visibility Strategy Series

05 Apr 2024

Contributed by Lukas

Welcome to the Visibility Strategy Series!I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re coveri...

70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients

29 Mar 2024

Contributed by Lukas

Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just a...

69. How to Create a Social Media Report with KPIs (Key Performance Indicators)

22 Mar 2024

Contributed by Lukas

Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worryi...

68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know

15 Mar 2024

Contributed by Lukas

Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries...

67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months

08 Mar 2024

Contributed by Lukas

Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity...

66. What To Do If Getting Content From A Client Is Difficult

01 Mar 2024

Contributed by Lukas

Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll wa...

65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.

23 Feb 2024

Contributed by Lukas

Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions compl...

64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers

16 Feb 2024

Contributed by Lukas

Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had ...

63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager

09 Feb 2024

Contributed by Lukas

Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other...

62. Shannon McKinstrie on: "Social Media Management" is Dead

02 Feb 2024

Contributed by Lukas

Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKins...

61. What to Charge & How To Raise Your Rates for 2024

26 Jan 2024

Contributed by Lukas

Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have ...

60. How to Actually Get Clients as a Social Media Manager in 2024

19 Jan 2024

Contributed by Lukas

Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills ...

59. What You Need To Change In Your Social Media Management Business For 2024

12 Jan 2024

Contributed by Lukas

Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management bu...

58. Uncensored: How 2023 Went for My Social Media Management Business

05 Jan 2024

Contributed by Lukas

Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back...

57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations

29 Dec 2023

Contributed by Lukas

Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics...

56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It)

22 Dec 2023

Contributed by Lukas

If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental h...

55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling

15 Dec 2023

Contributed by Lukas

Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind f...

54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together

08 Dec 2023

Contributed by Lukas

Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing mo...

53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies

01 Dec 2023

Contributed by Lukas

Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I ca...

52. Diana Jakubcova on: Creating A Premium Client Experience

24 Nov 2023

Contributed by Lukas

Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m go...

51. The 2 Things You Need To Do Before You Build A Social Media Agency with Sam Marcellino

17 Nov 2023

Contributed by Lukas

Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make th...

50. What Should Your Social Media Manager Brand Be?

10 Nov 2023

Contributed by Lukas

Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you'...

49. 5 Steps To Create A Data-Driven Social Media Strategy

03 Nov 2023

Contributed by Lukas

Ever find yourself at a loss when trying to prove the worth of your social media strategies to clients? You're not alone. Demonstrating the true value...

48. How To Create A Strategic Content Calendar for Your Social Media Management Clients

27 Oct 2023

Contributed by Lukas

Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic conte...

47. Expectations of High Paying Clients: What To Expect & What You Need to Deliver

20 Oct 2023

Contributed by Lukas

Ever feel like you might be selling your social media services short? Do you keep hearing people in the industry say you are undercharging? When you a...

46. Melissa Litchfield On: What It's Really Like Running A $30K/mo Agency

13 Oct 2023

Contributed by Lukas

Ever wondered about the transition from a freelance social media manager to running a  full-scale digital marketing agency? Curious about where t...

45. Calling All People Pleasing High Performing Social Media Managers with Mentee Bee Santangelo

06 Oct 2023

Contributed by Lukas

Attention all self-proclaimed 'people pleaser' social media managers — ever find it hard to say 'no,' especially when finances are involved? If you’...

44. Milou Pietersz On: Using AI As A Social Media Management Agency

29 Sep 2023

Contributed by Lukas

Wondering where AI fits into your social media management agency? Curious if you should join team AI? Milou Pietersz definitely has, and that’s exac...

43. How to Tell Social Media Management Clients What Your Prices Are

22 Sep 2023

Contributed by Lukas

Ever been met with, 'This wasn’t what I was expecting to pay' or 'My budget is $150, can you do something for that?' Pricing as a social media manag...

42. Carole Barsano On: The Social Media Reality Check We All Need

15 Sep 2023

Contributed by Lukas

Are you still posting like your sales depends on it? Churning through content, posting content for content's sake and not stopping to think about the ...

41. Q&A with Shanté: Will Your Clients Leave You For Someone ‘Better’?

08 Sep 2023

Contributed by Lukas

Questions have been flooding in from my mentees and I thought it would be a good place to address them here in a Q&A format. This episode is to he...

40. Jamar Diggs On: Trying To Be A Social Media Manager Who Does Everything For Everyone

01 Sep 2023

Contributed by Lukas

What if I told you that you didn’t have to be liked to be a success on YouTube? What if I told you that all of the metrics you pour your heart and s...

39. Kar Brulhart On: Starting From Scratch In Social Media Marketing

25 Aug 2023

Contributed by Lukas

Imagine this, you’ve had this soul-quenching position as a social media strategist for the UN, you alone have received accolades for the most health...

BONUS: What is the Social Media Manager Incubator?

21 Aug 2023

Contributed by Lukas

With the launch of my new program, Social Media Manager Incubator, there have been a lot of questions about how the program works and what it is. So I...

38. The Downside of Being a Creative Social Media Manager with Mentees Casey Poe and Holly VanAkkeren

18 Aug 2023

Contributed by Lukas

Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm...

37. Lead Gen, Engagement and White Labeling as a Social Media Manager with Mentees Nessa and Mari

11 Aug 2023

Contributed by Lukas

Have you ever thought about narrowing down your services to lead generation only? Or maybe white labeling for another agency is for you? In today’s ...

36. Firing Clients & Sticking to Boundaries with Mentees Katya Valiquette and Katie Campbell

04 Aug 2023

Contributed by Lukas

Have you ever found yourself grappling with the thought of firing a challenging client? Wondering how to establish rock-solid boundaries and actually ...

35. Successfully Leaving Your 9-5 To Build A Social Media Management Business With Alyece Smith

28 Jul 2023

Contributed by Lukas

Ever had those clients who approve an entires months content a week at a time...and they start approving it on the 1st of the month? What did you do? ...

34. Latasha James On: Attracting High-Paying Social Media Clients is a Journey

21 Jul 2023

Contributed by Lukas

High paying social media clients…wouldn’t that be a dream?! Well, that actually could be your reality. The caveat is this reality doesn’t happen...

33. Tomisin Smith On: The Honest Truth Behind How Long It Actually Takes to Build A Successful Agency

14 Jul 2023

Contributed by Lukas

Building a successful agency is no walk in the park. It takes time, effort, and a whole lot of grit. But what's the real deal behind a flourishing age...

32. 8 Phrases Social Media Managers Need to Memorize ASAP

07 Jul 2023

Contributed by Lukas

The age-old saying "the customer is always right" doesn't always hold true, especially when setting boundaries as a social media manager. Failing to e...

31. Do’s and Don’ts: How I Would Start A Marketing Agency from Scratch

30 Jun 2023

Contributed by Lukas

Are you ready to take the leap and launch your own marketing agency? Do you need help figuring out where to begin or how to transition from freelancin...

30. When Clients Go Rogue: How to Successfully Handle a Social Media Management Client That Posts On Their Own

23 Jun 2023

Contributed by Lukas

Have you ever experienced that sinking feeling when you discover rogue posts on your client's social media accounts, completely derailing your content...

29. The Secret to Staying Creative as a Social Media Manager with Mya Shell of Cloud Campaign

16 Jun 2023

Contributed by Lukas

How’s your creative meter holding up? You’ve probably noticed it waning a little bit and that is totally normal! You’re a social media manager, ...

28. Staying Organized and On Top of Social Media Changes with Shelly Terry

09 Jun 2023

Contributed by Lukas

With social media platforms constantly evolving, staying on top of the changes can be quite a challenge for social media managers. In this episode, Sh...

27. Behind-the-Scenes of Building an International Social Media Agency with Sharon Brand

02 Jun 2023

Contributed by Lukas

Are you ready to take your social media agency to the next level or craving answers to your burning questions? Look no further! This episode is a deep...

26. Quick & Easy Way To Never Run Out of Post Ideas As A Social Media Manager

26 May 2023

Contributed by Lukas

We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients a...

25. The Strategy To Increase Visibility for Your Social Media Management Clients

19 May 2023

Contributed by Lukas

We all know that social media management clients all want one thing, and that's to have their social media accounts bring in more business. Whether th...

24. The 9 Types of Posts You Should Be Making If You Want to Get Social Media Management Clients

12 May 2023

Contributed by Lukas

Tell me if this is you. You're so busy with client work that you never have time to create content for yourself. You know you could be better at posti...

23. Q&A: Communicating Realistic Social Media Growth to Clients, Crappy Text Messages, Getting Content Out of Stubborn Clients, & More

05 May 2023

Contributed by Lukas

Need help with challenging client situations? Like wanting to end contracts after just one month or dealing with nightmare clients who make you want t...

22. What Is a Social Media Manager Actually Responsible For?

28 Apr 2023

Contributed by Lukas

Feel like your clients are asking the world from just one post? Perhaps they are expecting a lot more from your efforts that have nothing to do with t...

21. How to Answer “Why Are Your Prices So High?” As A Social Media Manager

21 Apr 2023

Contributed by Lukas

Being your own boss can feel like being on top of the world but when you get asked “Why are your prices so high?” you can feel like you have been ...

20. I Thought I Was Going to Lose My Social Media Management Business Because I Raised My Prices

14 Apr 2023

Contributed by Lukas

Imagine having a social media management business and losing 77% of your clients in one month. Imagine the thoughts, feelings, and emotions that a soc...

19. Here’s How Much I’ve Made From Passive Income as a Social Media Manager

07 Apr 2023

Contributed by Lukas

Hearing the phrase passive income bounced around like a beach ball but not sure how you as a social media manager can capitalize on this revenue strea...

18. Authentic Storytelling as a Social Media Manager with Marianna Correa

31 Mar 2023

Contributed by Lukas

Have you ever wondered how to stand out on social media amongst the masses? It all goes back to being unique and comes down to being your authentic se...

17. Alyssa Chan-Evangelista on: Why You Should Stop Neglecting Your Own Social Media Accounts

24 Mar 2023

Contributed by Lukas

Are you ready to walk the walk? If you’re wondering if it is okay to neglect your own social media accounts because you are swarmed by your clients’...

16. TOP Freelance Social Media Manager Business Hacks

17 Mar 2023

Contributed by Lukas

Ever wanted some hacks to make your workload feel a little lighter? I wouldn’t blame you! These days being a freelance social media manager is more ...

15. Get Your Social Media Management Client's Content Seen By Harnessing the Power of SEO

10 Mar 2023

Contributed by Lukas

When you think of SEO or keyword research you don’t tend to think of social media, do you? SEO is widely known as search engine optimization and whe...

14. 5 Reasons Why You’re Struggling to Book Clients as a Social Media Manager

03 Mar 2023

Contributed by Lukas

None of my leads are booking with me, I really need a new client, what am I doing wrong? Does this sound like you? Then have no fear because in this e...

13. Q&A: What to Post, Dealing with Bossy Clients, Where to Find Clients That Can Afford Hiring a Social Media Manager + More!

24 Feb 2023

Contributed by Lukas

Do I charge hourly or monthly, how much should my packages be, should I hire an assistant, what is the best scheduling tools…and the questions go on...

12. Are You Making These Big Mistakes As A Social Media Manager?

17 Feb 2023

Contributed by Lukas

Have you tried your hand at social media managing, you’ve built your business, you’ve given it a red hot crack and yet you still feel like you’r...

11. 10 Actionable Steps to Going Full-Time In Your Social Media Management Agency

10 Feb 2023

Contributed by Lukas

Struggling to find clients and turn your dream business into a social media management agency? Going full-time can be tough, especially if you are fly...

10. Kristina Knapp on: The Secret Sauce to Building 6, 7, and 8 Figure Marketing Businesses

03 Feb 2023

Contributed by Lukas

Ever wanted to know the secret sauce to building a six, seven and even an eight-figure marketing business? In this episode, we talk to Kristina Knapp ...

9. Spilling the Beans on the Worst Client I’ve Ever Had

27 Jan 2023

Contributed by Lukas

Get ready because I am spilling beans on the worst client I have ever had. I usually bare all, the good and the bad and I’m pretty transparent with ...

8. Shannon McKinstrie on: A Call for Transparency & How to Handle Your Client's Unrealistic Social Media Expectations

20 Jan 2023

Contributed by Lukas

Does taking the leap in starting your own social media management business freak you out? Or maybe you have been in the game for a while and feeling m...

7. Are You Supposed to Niche Down As A Social Media Manager?

13 Jan 2023

Contributed by Lukas

To niche or not to niche? That is the question. Like Shakespeare, this is an age-old question for many social media managers who are wondering if they...

6. Painful Lessons I Learned In My First Year of My Social Media Management Business

06 Jan 2023

Contributed by Lukas

If somebody handed over their most painful experiences growing their social media management business on a silver platter, would you take their advice...