Social Media Marketing Happy Hour Podcast

S3E001 - Love Never Dies

09 May 2024

Contributed by Lukas

Episode 23: Happy Hour Holiday Edition

28 Dec 2019

Contributed by Lukas

Episode 22: Excellent Customer Experiences: The pathway to increased revenue

18 Nov 2019

Contributed by Lukas

Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical ...

Episode 21: Don't Compare Your Insides To Others Outsides

04 Nov 2019

Contributed by Lukas

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoug...

Episode 20 Holistic Marketing vs Silo Marketing

21 Oct 2019

Contributed by Lukas

It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traf...

Episode 19: Life Happens: Having Systems in Place For Your Business

07 Oct 2019

Contributed by Lukas

  Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Du...

Episode 18 - A Beginners Guide to FB Ads

23 Sep 2019

Contributed by Lukas

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talke...

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert

09 Sep 2019

Contributed by Lukas

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energ...

Episode 16 - Focusing on Visuals in Your Marketing

26 Aug 2019

Contributed by Lukas

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a car...

Episode 15 - Features, Advantages, Benefit

12 Aug 2019

Contributed by Lukas

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don'...

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

29 Jul 2019

Contributed by Lukas

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for the...

Episode 13 - Are You Getting Advice From the Right People?

15 Jul 2019

Contributed by Lukas

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. ...

Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits

01 Jul 2019

Contributed by Lukas

If you don't have a sales funnel, you are hurting your profits. We talked about: All businesses will grow and benefit from a sales funnel. Sales Funne...

Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind

17 Jun 2019

Contributed by Lukas

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.   Outsourcing is a key p...

Episode 10 - How to Shorten Your Sales Cycle

04 Jun 2019

Contributed by Lukas

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. We talked about:...

Episode 9 - Scaling Up

27 May 2019

Contributed by Lukas

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scali...

Episode 8 - Getting Personal

20 May 2019

Contributed by Lukas

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience. We talked about: Human-t...

Episode 7 - Authenticity in Marketing

13 May 2019

Contributed by Lukas

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.  We talked a...

Episode 6 - List Building & Email Marketing

06 May 2019

Contributed by Lukas

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. W...

Episode 5 - Navigating the Customer Journey

29 Apr 2019

Contributed by Lukas

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: C...

Episode 4 - Creating a Killer Offer

22 Apr 2019

Contributed by Lukas

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your peo...

Episode 3 - Going Deep on Your Perfect Potential Client

15 Apr 2019

Contributed by Lukas

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig d...

Episode 2 - Creating a content strategy that converts!

08 Apr 2019

Contributed by Lukas

Content is important no matter what industry you're in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, yo...

Episode 1 - It's not an April Fools Joke...We're Back!

01 Apr 2019

Contributed by Lukas

Welcome back to our Reunion Show!   We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. ...

370: Email Marketing & Mistakes You Want To Avoid

20 Jun 2016

Contributed by Lukas

Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the ...

369: Creating A Content Marketing Strategy Part 2

13 Jun 2016

Contributed by Lukas

In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself a...

368: Creating A Content Marketing Strategy Part 1

06 Jun 2016

Contributed by Lukas

In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strate...

367: Content Marketing- Always Leading To The Next Step

30 May 2016

Contributed by Lukas

A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci d...

366: Why You Need Your Own Website

23 May 2016

Contributed by Lukas

Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version o...

365: 4 Components of a Solid Social Strategy

16 May 2016

Contributed by Lukas

Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy ...

364: Hitting the Sweet Spot in Your Marketing

08 May 2016

Contributed by Lukas

There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Mar...

363: Providing More Value than You Take

02 May 2016

Contributed by Lukas

Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effe...

362 : Customizing Your Marketing

25 Apr 2016

Contributed by Lukas

In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and disc...

361: Why A Cookie Cutter Approach Doesn't Work

18 Apr 2016

Contributed by Lukas

It's human nature to want to take the easy road. If you're running a business, trying to do every aspect of it, and all the marketing, the idea of te...

360: Snapchat, Automation & Traffic Audits

11 Apr 2016

Contributed by Lukas

There's so much going on in marketing these days and it's no different with the girls at Happy Hour! In this episode of the Social Media Marketing Ha...

359: Hitting the Mark with Your Irresistable Offer

04 Apr 2016

Contributed by Lukas

In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're ...

358: Creating an Irresistable Offer

28 Mar 2016

Contributed by Lukas

If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of ...

357: 3 List Building Strategies for 2016

21 Mar 2016

Contributed by Lukas

Do you have a list building strategy for your business? If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 d...

356: Minimum Viable Setup - What Do You Need

14 Mar 2016

Contributed by Lukas

If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go ...

355: Creating Effective Marketing

07 Mar 2016

Contributed by Lukas

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital...

354: Using Resources To Market More and Market More Effectively

29 Feb 2016

Contributed by Lukas

As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all. In this episode of the Social Media Marketin...

353: Dana Malstaff

22 Feb 2016

Contributed by Lukas

We're always looking for ways to help our audience be more productive, get more results and enjoy your life. On this episode of the Social Media Mark...

352: The Downside To Entrepreneurship & The Future Of Happy Hour

15 Feb 2016

Contributed by Lukas

Been wondering where the Happy Hour Crew has been? In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in th...

351: Setting Targets For A New Year Part 2 2015 Best of Show

30 Dec 2015

Contributed by Lukas

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you epis...

350: Dialing in Your Dreams 2015 Best of Show

23 Dec 2015

Contributed by Lukas

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you epis...

349: Why Are You On Social Media Anyway? - 2015 Best of Show

16 Dec 2015

Contributed by Lukas

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you epis...

348: Mindset, Strategy & Tactics - 2015 Best of Show

10 Dec 2015

Contributed by Lukas

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today is episode 162 an...

347: Happy Hour History Making: Live on Blab.im & Our First Guest

25 Nov 2015

Contributed by Lukas

This episode of the Social Media Marketing Happy Hour is making history! Its the first episode Dawn & Traci record live AND its the first time Happy ...

346: Why You Need A Sales Funnel

18 Nov 2015

Contributed by Lukas

You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to cre...

345: Get Geeky With Process Maps

11 Nov 2015

Contributed by Lukas

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek.   If you want to grow your business to the level th...

344: Talking To Your "Who"

04 Nov 2015

Contributed by Lukas

One of the secrets to success in marketing is knowing "who" you are talking to.   So first off, you must know "who" your "who" is, then if you want ...

343: Marketing Mindsets

28 Oct 2015

Contributed by Lukas

The mindset that you bring to your marketing efforts is crucial. If you have the wrong attitude or expectation when marketing, it could dramatically ...

342: Nuturing Your Leads

21 Oct 2015

Contributed by Lukas

So you're running traffic, you're starting to get leads, and you have a couple of emails written in your autoresponder.   What do you do after that?...

341: Targeting The Right People

14 Oct 2015

Contributed by Lukas

Have you ever tried to persuade someone to do business with you that just "didn't get it" or they weren't ready for your solution?   It can be an ex...

340: Facebook Lead Ads

07 Oct 2015

Contributed by Lukas

Facebook continues to be an incredible source of traffic for businesses that have a paid advertising strategy. In this episode of the Social Media Ma...

339: Creating Content Worthy of Traffic

30 Sep 2015

Contributed by Lukas

In the last episode of the Social Media Marketing Happy Hour we talked about where you send traffic, but in this episode, Dawn & Traci share how you c...

338: Where Do You Send Traffic?

26 Sep 2015

Contributed by Lukas

Traffic, traffic, traffic.....everybody wants it, but what do you do with it?   In this episode of the Social Media Marketing Happy Hour, Dawn & Tra...

337: Rome Wasn't Built In A Day

16 Sep 2015

Contributed by Lukas

When you first start (or even if you started a long time ago) marketing online and with social media, it can be tempting to think that marketing doesn...

336: Twitter is a Traffic Beast

09 Sep 2015

Contributed by Lukas

Twitter continues to be the #1 source of free traffic for The Social Media Marketing Happy Hour, and even after a summer of ups and downs, leads conti...

335: Knowing What's Working Now

07 Sep 2015

Contributed by Lukas

What works in social media marketing changes on a regular basis.  There are some fundamentals and strategies that never change but your approach and...

334: Finding Topics To Blog About When You're Stuck

02 Sep 2015

Contributed by Lukas

You've heard of writers block, right?  Many people who set out to blog often get stuck with coming up with ideas of what to blog about and what type...

333: Blogging - What If You Don't Like Writing?

31 Aug 2015

Contributed by Lukas

Blogging regularly and producing valuable content is an extremely powerful marketing strategy.  But what if you don't like to write or aren't good a...

332: Growing Your "Invisible List" With Great Content

28 Aug 2015

Contributed by Lukas

If you've listened to the Social Media Marketing Happy Hour Podcast for any length of time, you know the importance we place on building an email list...

331: Blogging & Social Media

26 Aug 2015

Contributed by Lukas

Do you have your own blog? Is blogging part of your social media strategy?  In this episode of the Social Media Marketing Happy Hour, Dawn and Traci...

330: #AskHappyHour - Balancing Promotional Vs. Value Content

24 Aug 2015

Contributed by Lukas

When it comes to social media, you can't be constantly pushing your links and trying to sell all the time.  People will tune you out.  In this epi...

329: #AskHappyHour - Connecting With Your Avatar in Person

21 Aug 2015

Contributed by Lukas

Leveraging social media and the internet is a great way to reach your exact perfect prospect, or as we refer to it, your avatar.  But what about in ...

328: #AskHappyHour - Copywriting Tips

19 Aug 2015

Contributed by Lukas

A group of The Social Media Marketing Happy Hour Podcast listeners recently hopped on a Periscope with Traci to ask questions they want to have answer...

327: #AskHappyHour - What Are The Best Tools For Content Managment

17 Aug 2015

Contributed by Lukas

Using the right tools to manage your social media accounts can make a huge difference in running your business or having your business run you!     ...

326: Building Relationships Online

14 Aug 2015

Contributed by Lukas

Traci was recently asked if it was possible to build meaningful relationships online and that is the inspiration for today's Social Media Marketing Ha...

325: #AskHappyHour: Capitalizing on Increased Twitter Traffic

12 Aug 2015

Contributed by Lukas

Twitter is our favorite source of free traffic and leads and for many people, they have no idea how to make Twitter work for them.   In this episode ...

324: Chasing Your Avatar, Not Hot Social Media Platforms

10 Aug 2015

Contributed by Lukas

Social Media is an amazing way to grow your business.  So many people, so many places.  Where do you focus?  What about the hottest new social medi...

Episode 323: When Are The Best Times To Post in Social Media

07 Aug 2015

Contributed by Lukas

If you're using social media to grow your business, then you want to make the most of your efforts and be sure to post when people are likely to see w...

Episode 322: Planning for Disaster

05 Aug 2015

Contributed by Lukas

What would happen to your business if disaster strikes?  Would your business grind to a halt?  What would happen if you suddenly got so sick you cou...

Episode 321: Is Blogging Dead?

03 Aug 2015

Contributed by Lukas

With all the constant changes with digital marketing, has blogging gone off to the marketing graveyard?     In this episode of the Social Media Mark...

320: Facebook Groups: Increased Engagement

31 Jul 2015

Contributed by Lukas

A few episodes back, Dawn & Traci shared a strategy to get increased engagement in Social Media, specifically Facebook.     In this episode of the S...

Episode 319: Learn Marketing By Watching Marketers In Action

29 Jul 2015

Contributed by Lukas

One of the best ways to learn marketing is to watch marketers.  In this episode of the Social Media Marketing Happy Hour podcast, Dawn & Traci share ...

318: Best Way To Get Traffic From Social Media

24 Jul 2015

Contributed by Lukas

Social Media is amazing and we at the Social Media Marketing Happy Hour LOVE it!!  But the truth is, you don't own your social media or your social m...

317: Creating A Social Media Marketing Growth Strategy

22 Jul 2015

Contributed by Lukas

Having a solid marketing strategy to promote your business is key, but do you have a strategy to actually grow your social media following?     In t...

316: Having a Strategy For Slow Seasons

20 Jul 2015

Contributed by Lukas

Summertime, Christmas Holidays....they can both be extremely slow times for business.  So what do you do? Do you just check out and buy into the fact...

315: #FOMO - Fear of Missing Out

17 Jul 2015

Contributed by Lukas

Do you suffer from a bad case of #FOMO?     Do you even know what that is?     In this episode of the Social Media Marketing Happy Hour, Dawn & Tr...

Episode 314: FTC Warning For Social Media ~ Be Aware!

15 Jul 2015

Contributed by Lukas

Do you sell things on Social Media?     If you're in business, likely you do.  If so, you need to be aware of a new warning that was recently relea...

313: Periscope....what's it all about?

13 Jul 2015

Contributed by Lukas

Have you heard all the buzz about Periscope, the new social media platform that Twitter bought?     Well, Traci is utterly addicted, and in this epi...

312: Filling Facebook Groups

10 Jul 2015

Contributed by Lukas

Facebook is still the granddaddy of all social media sites and where most businesses customers are hanging out.     In this episode of the Social Me...

311: When Your Fanpage is losing steam

08 Jul 2015

Contributed by Lukas

There are some people who believe Facebook is on its way out and going the way of MySpace.  That couldn't be further from the truth.   Things may be...

310: Power of A Follow Up Series

06 Jul 2015

Contributed by Lukas

You've heard the fortune is in the follow up right?  Well it really is.   In this episode of the Social Media Marketing Happy Hour, Dawn & Traci sha...

309: PostPlanner Adds Instagram Pics in Their Viral Images

03 Jul 2015

Contributed by Lukas

If you've never used PostPlanner to help you curate content for your marketing, now might be the time to reconsider it!     In breaking news, Dawn...

308: Instagram Search & Explore

01 Jul 2015

Contributed by Lukas

For the entire month of June, Instagram was our hot topic, and even though today is July 1, (Happy Canada Day to our neighbors to the north) Dawn & Tr...

307: When Your Avatar Isn't Willing To Fork Over The Cash!

29 Jun 2015

Contributed by Lukas

What do you do when you've gone through the efforts to discover who your avatar is, just to realize that they either don't want pay for or don't value...

306: What's New With Happy Hour

26 Jun 2015

Contributed by Lukas

In this edition of the Social Media Marketing Happy Hour, Dawn & Traci share some of the things going on with Happy Hour Marketing.  Dawn is in a new...

305: Is Facebook Out & Instagram in?

24 Jun 2015

Contributed by Lukas

Dawn recently shared an article in the Social Media Marketing Happy Hour Inner Circle and it caused a bit of an uproar. In the article, a women interv...

304: #PieceofABurger: Why Social Listening Pays

22 Jun 2015

Contributed by Lukas

Did you see the viral video from a week ago with the flamboyant green haired man? You know the one...#PieceofABurger. In this episode of the Social...

303: Why We Almost Completely Ignored Instagram

19 Jun 2015

Contributed by Lukas

We've dedicated the month of June to Instagram, yet we almost completely ignored this hot platform. In this episode of the Social Media Marketing H...

302: Escaping The Boiler Room - Selling As A Servant

17 Jun 2015

Contributed by Lukas

How can you sell products and services to your prospects without feeling icky and manipulative? Who wants to be a "boiler room" kinda sales person any...

301: #AskHappyHour: Building List Before You're Ready To Sell

15 Jun 2015

Contributed by Lukas

When should you start building your email list? What if you don't have anything to sell? In this episode of the Social Media Marketing Happy Hour, ...

300: Instagram Opening It's Feed To Ads

12 Jun 2015

Contributed by Lukas

Our clients have been asking us to focus on Instagram, and so for the month of June, that's our focus. Just as we roll out our tips and strategies for...

289: #AskHappyHour - What Should Your First Step Be To Market A New Business

08 Jun 2015

Contributed by Lukas

If you are just getting started in business, marketing online can be pretty overwhelming. Where do you start? In this episode of the Social Media Mark...

288: Never Stop Learning

01 Jun 2015

Contributed by Lukas

No matter how much you may know about a topic, there is always room to learn more. In this episode of the Social Media Marketing Happy Hour, Dawn & Tr...

287: #AskHappyHour - CTA's in Social Media

29 May 2015

Contributed by Lukas

So many people struggle when it comes to finding a good way to create social media posts with a good, strong call to action. In this episode of the So...

286: #AskHappyHour - Creating A Library of Social Media Posts

26 May 2015

Contributed by Lukas

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer the question submitted by a listener about creating a library of social ...

285: #AskHappyHour - Incorporating Your Website into Your Marketing

22 May 2015

Contributed by Lukas

In this episode of the Social Media Marketing Happy Hour, Dawn & Traci answer a listeners question about how to incorporate your own website into your...