Software Social
Episodes
Guardrails, Guts, and AI at the Pool
26 Mar 2026
Contributed by Lukas
We get into the messy reality of putting guardrails around AI tooling across a team: shared skills repos, documenting design decisions, and why Claude...
We're baaaaaack! And more chaotic than ever
05 Mar 2026
Contributed by Lukas
Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creati...
Colleen & Michele are back on the mics! (For today, at least)
22 Feb 2025
Contributed by Lukas
After two years off-air, Michele and Colleen finally sit down together in front of the mics.Links:SaaS Marketing GymTinySeed Tales with Colleen are be...
Side Projects as Insurance Policies
05 Dec 2023
Contributed by Lukas
Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your ...
ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse
21 Nov 2023
Contributed by Lukas
Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an A...
What 2023 Brings for Colleen, Michele, and This Show
03 Jan 2023
Contributed by Lukas
Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.Huge thanks to all of our listeners who became...
The Forcing Function Episode: Launch Christian Genco's New SaaS
27 Dec 2022
Contributed by Lukas
Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done ...
Reflecting on 2022
20 Dec 2022
Contributed by Lukas
Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show <3 Chris fr...
Culture + Feedback = ???
13 Dec 2022
Contributed by Lukas
Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries....
TinySeed, TinyConf
06 Dec 2022
Contributed by Lukas
Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Soci...
Listing on MicroAcquire
29 Nov 2022
Contributed by Lukas
Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Softw...
The Hammerstone Podcast is back
22 Nov 2022
Contributed by Lukas
Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.Huge thanks to all of our listeners who’ve b...
Qualitative and Quantitative Data
15 Nov 2022
Contributed by Lukas
Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and C...
TinySeed!
08 Nov 2022
Contributed by Lukas
Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions ...
Getting Into Public Speaking as a Developer
01 Nov 2022
Contributed by Lukas
Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter....
Sick Leave for Indie Founders?
25 Oct 2022
Contributed by Lukas
Should indie founders take sick leave? Michele and Colleen discuss.A couple friends of this pod have launched their own shows for entrepreneurs lately...
Competitive Advantage and Moats for Small SaaSes, Part 2
18 Oct 2022
Contributed by Lukas
Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This epis...
Talking Competitive Advantage and Moats for Small SaaSes, Part 1
11 Oct 2022
Contributed by Lukas
Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software com...
Refine Update with Aaron and Colleen
04 Oct 2022
Contributed by Lukas
Aaron Francis, Colleen's co-founder, swings by to chat about Refine. Huge thanks to all of our listeners who’ve become Software Socialites and supp...
Super Pumped (aka The Saturday Edition)
27 Sep 2022
Contributed by Lukas
Four things Colleen is super pumped about... and one thing she's not. Huge thanks to all of our listeners who’ve become Software Socialites and sup...
Sprinting a Marathon
20 Sep 2022
Contributed by Lukas
Colleen and Michele both have a lot going on.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can bec...
Hairy Projects and Heat Waves
13 Sep 2022
Contributed by Lukas
Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.Huge thanks to all of our listeners who’ve b...
Distribution vs Marketing
06 Sep 2022
Contributed by Lukas
Colleen's in go mode for Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a suppo...
One Weekly Win
30 Aug 2022
Contributed by Lukas
Colleen shares the secret to her recent productivity.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You...
The One Where Colleen Goes to LA and Michele Looks at Haybales
23 Aug 2022
Contributed by Lukas
Should indie entrepreneurs take advice from VC-track folks?Huge thanks to all of our listeners who’ve become Software Socialites and support our sho...
That's the Job
16 Aug 2022
Contributed by Lukas
Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and ...
Work vs Life vs Everything Else
09 Aug 2022
Contributed by Lukas
Michele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. Huge thanks to all of our listeners wh...
Bonus: Pre-Episode Banter for 8/9/22
04 Aug 2022
Contributed by Lukas
Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's e...
Colleen vs the Cliff
02 Aug 2022
Contributed by Lukas
It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?Huge thanks to all of our listen...
Starting a Business - Even When Your Family Doesn't Want You To
26 Jul 2022
Contributed by Lukas
Follow Lucie! https://twitter.com/LucieBaratteCheck out Logology: https://www.logology.co/See her husband Dagobert's memes: https://twitter.com/dagore...
Vision and Empathy with Lucie Baratte of Logology
19 Jul 2022
Contributed by Lukas
Follow Lucie! https://twitter.com/LucieBaratteCheck out Logology: https://www.logology.co/Huge thanks to all of our listeners who’ve become Software...
What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron
12 Jul 2022
Contributed by Lukas
Check out Hammerstone here!Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter fo...
From Side Project to Full Time with Damon Chen and Michael Rouveure
05 Jul 2022
Contributed by Lukas
This episode was sponsored by Calm Fund, an ecosystem of founders and funders of profitable, sustainable, calm businesses. Calm Fund invests early in ...
When Should You Let People Pay You?
28 Jun 2022
Contributed by Lukas
Follow Vic! https://twitter.com/VicVijayakumarEveryOak, Vic's preschool communications SaaS: https://www.everyoak.com/Try out HeyTexting: https://www....
Q&A!
21 Jun 2022
Contributed by Lukas
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a yea...
Sales Mode
14 Jun 2022
Contributed by Lukas
Check out The Art of Product Podcast and Default Alive. And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y Combinator...
101 Episodes!
07 Jun 2022
Contributed by Lukas
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a yea...
The One Where the WiFi Goes Out
31 May 2022
Contributed by Lukas
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a yea...
Betting on Multiple Horses with Dan Rowden and James McKinven
24 May 2022
Contributed by Lukas
Follow Dan! https://twitter.com/drSee all of Dan's businesses: https://danrowden.com/Follow James! https://twitter.com/jmckinvenSee all of James' busi...
The Water Bowl of Sorrow
17 May 2022
Contributed by Lukas
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a yea...
Be a Champion with Zuzana Kunckova, Founder of Larabelles
10 May 2022
Contributed by Lukas
Follow Zuzana on Twitter. Zuzana's website. Check out Larabelles. Huge thanks to all of our listeners who’ve become Software Socialites and support ...
Launching, Back to the Future Style
03 May 2022
Contributed by Lukas
Check out Colleen's new product, Refine: https://hammerstone.devHuge thanks to all of our listeners who’ve become Software Socialites and support ou...
Positioning for Maximum Impact with Zach Goldie
26 Apr 2022
Contributed by Lukas
Check out Zach's website: https://www.zachgoldie.com
Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ
19 Apr 2022
Contributed by Lukas
Follow Adam: https://twitter.com/adampallozziCheck out Adam's new business, SleepHQ: https://sleephq.com
Don't Forget to Sell What You Have
12 Apr 2022
Contributed by Lukas
This episode of Software Social is brought to you by Bento. Bento is an email marketing and automation company for more technical-minded marketers. If...
Sales for Founders with Ben Orenstein, Co-Founder of Tuple
05 Apr 2022
Contributed by Lukas
Follow Ben: https://twitter.com/r00kCheck out Tuple: https://tuple.appDid your latest AWS bill give you a heart attack? CloudForecast sends you daily ...
From Learning to Code to Llamas
29 Mar 2022
Contributed by Lukas
Follow Marie: https://twitter.com/threehourcoffeeCheck out Llama Life: https://twitter.com/llamalifecoCheck out Marie's learn to code YouTube recommen...
Less Codesy Stuff, More Salesy Stuff
22 Mar 2022
Contributed by Lukas
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flight...
Raising a Business and Family with Anna Maste
15 Mar 2022
Contributed by Lukas
Follow Anna: https://twitter.com/skulegirlThis episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting c...
Finding Your Career Niche with Nate Berkopec
08 Mar 2022
Contributed by Lukas
Nate's website: speedshop.coThis episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switch...
Special episode: Two additional ways you can help Ukraine
02 Mar 2022
Contributed by Lukas
List of Ukrainian indie businesses/OSS contributors/creators to support: https://ukrainianweb.biz/ Donate to World Central Kitchen: https://donate.wck...
The Business of This Podcast
01 Mar 2022
Contributed by Lukas
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flight...
How to Use Twitter Effectively (feat. Arvid Kahl)
22 Feb 2022
Contributed by Lukas
Follow Arvid: https://twitter.com/arvidkahlArvid's Twitter course: https://www.findyourfollowing.com/This episode of Software Social is brought to you...
Workshopping Pay-As-You-Go Failed Payments
15 Feb 2022
Contributed by Lukas
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high...
Selling a Business and Scaling Another Amidst Tragedy
08 Feb 2022
Contributed by Lukas
Read the post Jesse mentions about his daughter Leia: https://jessehanley.com/blog/2021Follow Jesse: https://twitter.com/jessethanleyCheck out Bento: ...
From Bodybuilder to SaaS Founder
01 Feb 2022
Contributed by Lukas
Follow Jesse: https://twitter.com/jessethanleyCheck out Bento: https://bentonow.com/This episode of Software Social is brought to you by TranslateCI. ...
Redefining Success with Chris Spagnuolo of Jetboost
25 Jan 2022
Contributed by Lukas
Follow Chris: https://twitter.com/c_spagsCheck out JetBoost: https://www.jetboost.io/Listen to Default Alive: https://www.defaultalive.fm/This episode...
January Blues and easy wins
18 Jan 2022
Contributed by Lukas
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high...
Learning How to Interview Customers: A Conversation with Jonathan Markwell
11 Jan 2022
Contributed by Lukas
Listen to Empathy Deployed! https://empathydeployed.com/Follow Jonathan! https://twitter.com/jotThis episode of Software Social is brought to you by T...
From Side Project to $6M ARR
04 Jan 2022
Contributed by Lukas
Colleen and Michele chat with Nick Zadrozny, Founder and CEO of Bonsai.
It's Been a Year
28 Dec 2021
Contributed by Lukas
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Chec...
Enterprise Sales as an Indie SaaS featuring Josh Ho, Founder of ReferralRock
21 Dec 2021
Contributed by Lukas
Follow Josh! https://twitter.com/jlogicEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your websi...
Marketing for SaaS Founders with Corey Haines of Swipe Files
13 Dec 2021
Contributed by Lukas
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Chec...
Using Atomic Habits to Get Through Burnout
07 Dec 2021
Contributed by Lukas
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Chec...
Solving Your Spouse's Problem: A Conversation with Jordan O'Connor, Founder of Closet Tools
30 Nov 2021
Contributed by Lukas
Follow Jordan! https://twitter.com/jdnocEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your webs...
So This Is Burnout
23 Nov 2021
Contributed by Lukas
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Chec...
Using Jobs to Be Done to Build a Whiteboard That Does Math: A Conversation with Matt Wensing, Founder of Summit
16 Nov 2021
Contributed by Lukas
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Chec...
Founder Summit Takeaways
09 Nov 2021
Contributed by Lukas
Follow the speakers we mentioned!David Sherry: https://twitter.com/_brandswellItamar Marani: https://twitter.com/itamarmaraniColleen Schnettler 0:00...
A Conversation with Kevin Sahin, Co-Founder of ScrapingBee
02 Nov 2021
Contributed by Lukas
Follow Kevin! https://twitter.com/SahinKevinCheck out ScrapingBee: https://www.scrapingbee.com/AUTOMATED TRANSCRIPTColleen Schnettler 0:00 This ep...
A Conversation with Rosie Sherry
26 Oct 2021
Contributed by Lukas
Follow Rosie! https://twitter.com/rosiesherryCheck out Rosieland: https://rosie.land/Michele Hansen 0:01 This episode of Software Social is brough...
Getting Meta
19 Oct 2021
Contributed by Lukas
MIchele: This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback,...
Deploy Empathy Audiobook Podcast Preview
12 Oct 2021
Contributed by Lukas
Go to deployempathy.com to buy the audiobook private podcast, physical book, or ebook!This episode of Software Social is brought to you by Reform.As a...
To Freemium, or Not to Freemium
05 Oct 2021
Contributed by Lukas
Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, u...
Taking on Amazon...and winning?
28 Sep 2021
Contributed by Lukas
Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, u...
Software Social University?
21 Sep 2021
Contributed by Lukas
Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture,...
A Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product Tours
14 Sep 2021
Contributed by Lukas
Send Cam some love and support! https://twitter.com/SloanCamCheck out Hopscotch: https://hopscotch.club/ Michele Hansen 0:01 This episode of Softw...
Just Tell People About The Thing You Made
07 Sep 2021
Contributed by Lukas
Listen to the latest from Michele's podcast book tour! Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding...
Everything Is Happening
31 Aug 2021
Contributed by Lukas
Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/When you’re...
Struggle and Sponsors: A Conversation with Adam Hill, Creator of Django Unicorn
24 Aug 2021
Contributed by Lukas
Check out Django Unicorn! https://www.django-unicorn.com/Follow Adam on Twitter: https://twitter.com/adamghillMichele Hansen 0:00 Hey, welcome back...
Decisions, Decisions Part 2: Colleen Takes the Plunge
17 Aug 2021
Contributed by Lukas
Check out Hammerstone! http://hammerstone.dev/Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is spons...
Breaking 200
10 Aug 2021
Contributed by Lukas
Buy Michele's book! https://deployempathy.com/Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsor...
Decisions, Decisions
03 Aug 2021
Contributed by Lukas
Buy Michele's book! deployempathy.comMichele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Nok...
It's Happening!
27 Jul 2021
Contributed by Lukas
Buy Michele's book! Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon)PDF/ePub: deployempathy.com/pdfMich...
When Is It Time to Move On?
20 Jul 2021
Contributed by Lukas
Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your comm...
Growing an Early Stage SaaS: A Conversation with SavvyCal Founder Derrick Reimer
13 Jul 2021
Contributed by Lukas
Follow Derrick on Twitter: https://twitter.com/derrickreimer Check out SavvyCal (which Michele uses and loves, btw): https://savvycal.com/Colleen Schn...
Shutting Down and Opening Up: A Conversation with Marie Poulin, Creator of Notion Mastery
06 Jul 2021
Contributed by Lukas
Pre-order Michele's book on talking to customers! https://deployempathy.com/order Marie's course, Notion Mastery: https://notionmastery.com/ Marie'...
Getting Started with Customer Interviews: A Conversation with Nicole Baldinu, Co-Founder and COO of WebinarNinja
29 Jun 2021
Contributed by Lukas
Pre-order Michele's book! https://deployempathy.com/order Follow Nicole on Twitter: https://twitter.com/NicoleBaldinu Michele Hansen 00:00Welcome...
Holy Forking Sportsballs
22 Jun 2021
Contributed by Lukas
Pre-order Michele's book on talking to customers! https://deployempathy.com/order Michele Hansen 00:00Welcome back to Software Social. This episode...
Sympathy, Empathy, and Solving Problems
15 Jun 2021
Contributed by Lukas
Pre-order Michele's book! deployempathy.com/order/ Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website mo...
Michele's First Numbers Update
08 Jun 2021
Contributed by Lukas
Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. If you've listened to this p...
Marketing an eBook
01 Jun 2021
Contributed by Lukas
Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We use Oh Dear to keep track...
The Real Life Episode
25 May 2021
Contributed by Lukas
Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the Ge...
Valuable, Usable, Viable, Feasible
18 May 2021
Contributed by Lukas
Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Oh Dear, the website monitoring app. As an Oh Dear customer myself...
Real Internet Money
11 May 2021
Contributed by Lukas
Colleen Schnettler 00:00This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours a...
No Longer "Bootstrapped"
04 May 2021
Contributed by Lukas
Michele Hansen 00:00Hey, welcome back to Software Social. This episode is sponsored by Oh Dear. Oh Dear makes it easy to monitor uptime, SSL certi...
Surprises
27 Apr 2021
Contributed by Lukas
Colleen Schnettler 00:00This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours all...
Approaching Nebulous Tasks
20 Apr 2021
Contributed by Lukas
Michele Hansen 00:00The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their...
Doing Different Things, Doing Things Differently
13 Apr 2021
Contributed by Lukas
Michele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating the...
Good Problems
06 Apr 2021
Contributed by Lukas
Michele Hansen 00:00The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their...
Applying the Five Steps to Finding an Audience
30 Mar 2021
Contributed by Lukas
Michele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating the...