Special Ops with Emma Rainville
Episodes
Why the Right Room Changes Everything
24 Mar 2026
Contributed by Lukas
In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down the reality most founders don’t talk about — the ...
You Don’t Need Charisma to Build a Personal Brand
17 Mar 2026
Contributed by Lukas
In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down how simple, raw content can build trust, attract lead...
Speed-to-Lead: The Sales Lever Most Businesses Ignore
10 Mar 2026
Contributed by Lukas
Most businesses think they have a lead problem.They don’t.They have a follow-up problem.Leads come in… and then they sit. In the CRM. In an inbox....
Team Stability: What Actually Keeps People (and Clients)
03 Mar 2026
Contributed by Lukas
Most founders don’t lose good people because they’re remote.They lose good people because they tolerate weak standards, unclear ownership, and tox...
Hiring an Agency? This Is Where You’ll Get Burned.
24 Feb 2026
Contributed by Lukas
Most founders don’t lose money because they hired a bad agency.They lose money because they hired wrong, scaled wrong, or expected outcomes without ...
Every Day You Don’t Decide, You Lose Money
17 Feb 2026
Contributed by Lukas
You are the bottleneck… but are you not making a decision because you're tired — or because you're waiting for perfection?In this episode of Speci...
How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong)
11 Feb 2026
Contributed by Lukas
OpenClaw is the agentic AI everyone's talking about, but should you actually install it?In this episode of Special Ops Podcast, Emma Rainville sits do...
London Special Ops Recap: Tactical Calls, Pricing Truths & Fast Filters
06 Jan 2026
Contributed by Lukas
How do elite operators make split-second calls that protect millions—and still run a business on logic, not luck?In this Special Ops best-of compila...
2025 Favorites: How to Flip NO's into a YES, Customer Retention, and TiktTok Tactics
30 Dec 2025
Contributed by Lukas
As 2025 closes out, we’ve clipped together three of the most high-impact segments of the year. From persuasion psychology and TikTok Shop monetizati...
Delegation Gone Wrong? Here's How to Audit & Fix Operational Chaos
23 Dec 2025
Contributed by Lukas
You didn’t build a business. You built yourself a job—with a title that sounds cooler than it feels. This episode is your wake-up call and your bl...
Team Building That Actually Works (Even for Remote Teams)
16 Dec 2025
Contributed by Lukas
If you want a team that moves fast and solves problems, you need trust. And that doesn’t happen by accident.In this high-impact episode, Emma Rainvi...
WAVE 2026: One‑Page Business Plan That Actually Works
09 Dec 2025
Contributed by Lukas
Stop building your business on sticky notes. Instead build a plan that actually sticks past Q1.This episode walks you through Emma’s WAVE framework,...
Automation Butterfly Effect: How One CRM Error Crashed a Million-Dollar Launch
02 Dec 2025
Contributed by Lukas
The systems you trust most might be the ones silently draining revenue.In this Special Ops episode, Emma Rainville sits down with Tiago and Richard fr...
How to Reduce Churn, Prevent Refunds, and Keep Subscribers for Life
26 Nov 2025
Contributed by Lukas
Retention isn't just about keeping customers—it's about removing every reason they'd ever want to leave.In this episode of Special Ops, Emma Rainvil...
From Zero to $3M: How to Monetize TikTok Without Going Viral
18 Nov 2025
Contributed by Lukas
Viral isn’t the goal. Revenue is. Keenya Kelly joins Emma to show how introverts and experts alike are turning 30-second videos into 6-figure funnel...
What happens when there’s no one left to manage the founder?
11 Nov 2025
Contributed by Lukas
In this tactical, no-fluff episode of Special Ops, Emma Rainville is joined in San Diego by Tiago and Richard from the Shockwave team to unpack the un...
How to Run Global Teams Across 6 Time Zones
04 Nov 2025
Contributed by Lukas
What does it really take to run high-performance global ops? This episode takes you inside the war room of Shockwave Solutions’ daily execution mach...
Automate, Delegate, or Kill? The Truth Behind Task Automations
28 Oct 2025
Contributed by Lukas
In today’s special takeover episode, Richard and Tiago from the Shockwave team dissect one of the most misunderstood frameworks in operations: what ...
Meta’s Andromeda Update Is Wrecking Your Facebook Ads. Here’s What to Do.
21 Oct 2025
Contributed by Lukas
Facebook’s ad engine just changed forever. If your campaigns are underperforming and your marketing strategy is still relying on lookalikes or inter...
How to Run Profitable Events: Budgeting, Coordinators, and Exhibitor ROI
14 Oct 2025
Contributed by Lukas
Even the most polished events are logistical warfare. In this Special Ops deep dive, Emma Rainville and Richard Parkin break down the unseen mechanics...
Why Fast Thinking Is Is Killing Your Morale, Creativity, and Profits
07 Oct 2025
Contributed by Lukas
What if the very thing you’re proud of—your speed—was destroying your team, your creativity, and your profits?In this episode, Emma Rainville si...
How to Build an Employee Onboarding System That Multiplies Performance
01 Oct 2025
Contributed by Lukas
When your operations fall apart, it isn't because your team failed, it's because you failed to onboard them right.In this episode, Emma Rainville sits...
Eco-Friendly or Illegal? The Truth About Green Product Marketing
26 Sep 2025
Contributed by Lukas
When is a green claim a marketing win — and when is it a lawsuit waiting to happen?In this episode of Marketing on Trial, Emma and Ryan unpack what ...
Why 7-Figure Businesses Stall – and How to Break Through (Leadership Fix Pt. 2 of 2)
23 Sep 2025
Contributed by Lukas
Scaling to seven figures isn’t the finish line — it’s the breaking point.In Part 2 of this rapid-fire leadership series, Emma Rainville zeroes i...
A $500 Email Mistake? The Brown v. Old Navy Case Every Marketer Needs to Know
19 Sep 2025
Contributed by Lukas
False urgency isn’t just bad marketing — it could now cost you $500 per email in Washington. In this episode of Marketing on Trial, Emma Rainville...
Why Founders Micromanage — And How to Stop It (Part 1 of 2)
16 Sep 2025
Contributed by Lukas
If your team can’t operate without you... you don’t have a team, you have a bottleneck. And that bottleneck is you.In this 6-minute Special Ops ra...
Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm Culture
12 Sep 2025
Contributed by Lukas
Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm CultureWhat drives a lawyer to choose advertising law over the mor...
Most Entrepreneurs Mentor The Wrong Way — Here’s How to Fix It
09 Sep 2025
Contributed by Lukas
Most founders obsess over scaling revenue—but forget the most scalable asset of all: their internal team. In this tactical solo episode, Emma Rainvi...
New FTC Law Bans Hidden Fees: How to Make Your Checkout Compliant in 2025
05 Sep 2025
Contributed by Lukas
If your pricing strategy still hides fees at checkout, you’re already in violation. A new FTC rule just dropped the hammer on deceptive drip pricing...
Fix This Before You Hire: Why ‘Fire Fast’ Only Works If You Prep Right
02 Sep 2025
Contributed by Lukas
Hiring to fix chaos? That’s how chaos hires you back. In this tactical solo episode, Emma Rainville breaks down exactly why hiring to patch broken s...
Made in USA or Made in Trouble? What You Missed About FTC Label Laws
29 Aug 2025
Contributed by Lukas
Slapping a “Made in the USA” label on your product? You might be setting your brand up for an FTC beatdown. In this episode of Marketing on Trial,...
How to Unplug as a Founder: Let Your Business Run While on Vacation
26 Aug 2025
Contributed by Lukas
You didn’t build a business — you built a job.If stepping away from your company causes chaos, you haven’t built a business — you’ve built y...
Is Your Cookie Banner a Legal Trap? Here’s How to Fix It Before the FTC Does
22 Aug 2025
Contributed by Lukas
If your cookie banner has one-click "accept" but a buried opt-out, you're not compliant — you're exposed.In this high-risk episode of Marketing on T...
Texas Just Changed SMS Rules and It’s Wild! — Here's what you need to know
19 Aug 2025
Contributed by Lukas
If you're texting Texas residents, you may already be breaking the law — and the state’s not playing around.In this Special Ops mini-episode, Emma...
DraftKings Promo Lands $3M Fine (Could Yours Be Next?)
15 Aug 2025
Contributed by Lukas
What if your next big promo landed you in court?This week, Emma Rainville and compliance attorney Ryan Poteet break down DraftKings’ $3 million mark...
ChatGPT 5 Is Here! Here’s How I Trained It to Run My Business… and my Life!
12 Aug 2025
Contributed by Lukas
“I trained ChatGPT 5 to think like me—and run my business.”In this episode of Special Ops, Emma Rainville pulls back the curtain on her real-lif...
Your AI Ads Might Be Illegal (Here's What You Need to Know)
08 Aug 2025
Contributed by Lukas
Before you hit “publish” on that AI-generated ad, the FTC and state regulators may already be looking for you.Hosts Emma Rainville and FTC complia...
Are Non-Compete Clauses Dead? Here's How You Can Protect Your Business
05 Aug 2025
Contributed by Lukas
If you're relying on a non-compete to protect your business, you're already behind.In this episode, Emma Rainveille and Ryan Poteet expose the non-com...
How to Protect Your Brand Legally Before Someone Steals It
01 Aug 2025
Contributed by Lukas
Most online business owners believe that buying a domain or designing a logo means their brand is protected. But in the eyes of the law, you don’t o...
Click to Cancel is Here! The FTC’s New Rule That Could Make Your Subscription Illegal
29 Jul 2025
Contributed by Lukas
Your “cancel anytime” could get you canceled. The FTC’s new Click-to-Cancel rule changes everything for subscription marketers.Emma Rainville an...
How to Respond to FTC Civil Investigative Demand (You Only Have 14 Days!)
26 Jul 2025
Contributed by Lukas
Receiving a Civil Investigative Demand from the FTC isn’t a lawsuit… but it might be worse if you don’t act fast.In this episode of Marketing on...
Fake Stars, Real Lawsuits: How Review Hijacking Can Kill Your Brand
18 Jul 2025
Contributed by Lukas
In this episode of Marketing on Trial, Emma Rainville and Ryan Poteet of Gordon Reese break down a legal time bomb hiding on your product pages: fake ...
What’s keeping you from your 10-year vision? It might be your execution plan
15 Jul 2025
Contributed by Lukas
In this tactical episode, Emma Rainville breaks down the WAVE Framework, a four-part strategic system built to help visionary entrepreneurs realign th...
Marketing Mistakes That Trigger FTC Investigations (and How to Avoid Them)
11 Jul 2025
Contributed by Lukas
Discover why "everyone else is doing it" could cost you millions—and how to navigate the FTC’s aggressive stance on marketing compliance.In this h...
Why People Buy: It’s Not Price, It’s Energy
08 Jul 2025
Contributed by Lukas
What is the real cost of indecision? This highlight episode breaks down risk, ops, and the rise of experiential buying. In this Special Ops highlight ...
Why Money Is Like Oxygen And You Never Noticed!
01 Jul 2025
Contributed by Lukas
You can have the perfect strategy, but if you screw up the timing, or your ego gets in the way, you’ll blow the entire thing!In this highlights epis...
Can You Say That in an Ad? Limited-Time Lies, Testimonial Traps, and the Real FTC Rules | Marketing on Trial
27 Jun 2025
Contributed by Lukas
Limited-time offers. Income claims. Celebrity testimonials. What if everything your funnel is built on is legally shaky—and you don’t even know it...
What Losing $5M to a Comma Taught Me About Contracts, Liquidity, and Copy That Converts
24 Jun 2025
Contributed by Lukas
What happens when hard-won marketing wisdom meets the cold realities of legal fine print? These next few weeks were bringing you highlights from the b...
Special Ops Spinoff! Marketing on Trial – Season Teaser
20 Jun 2025
Contributed by Lukas
From the creators of the Special Ops Podcast comes a brand-new spinoff series that marketers can’t afford to ignore.Marketing on Trial is where hard...
The Psychology Behind Pricing and Value Stack to Maximize Your Sales
17 Jun 2025
Contributed by Lukas
You’re probably leaving money on the table because of your pricing and you don’t even know it.There are significant psychological and strategic pr...
How the FTC is Using AI To Target Marketers Faster Than Ever | Marketing on Trial
13 Jun 2025
Contributed by Lukas
Can AI reshape regulatory enforcement in the supplement industry? Emma Rainville and Ryan Poteet of Gordon Reese dive deep into how automation tools m...
How to Build Bulletproof Marketing Ops with Saka
10 Jun 2025
Contributed by Lukas
Is your marketing execution as strong as your strategy?In this episode of the Special Ops podcast, Emma Rainville pulls back the curtain on the unsung...
The FTC’s Next Target: Are Direct Response Advertisers About to Get Wrecked? | Marketing on Trial
06 Jun 2025
Contributed by Lukas
Are your direct response marketing tactics compliant with the FTC's latest standards? As the Federal Trade Commission tightens its grip on mainstream ...
The Decision Room: Mastering High-Stake Choices for Operations Excellence
03 Jun 2025
Contributed by Lukas
How do high-level business operations make critical decisions quickly and effectively?This week on the Special Ops podcast, Emma is joined by her ever...
Deceptive Marketing or Smart Advertising? Where the Law Draws the Line | Marketing on Trial
30 May 2025
Contributed by Lukas
Can your clever marketing copy land you in legal trouble? In today's episode, Emma Rainville and FTC compliance attorney Ryan Poteet explore the fine ...
Funnel Quality Checks You Should Do Before AND After Launching
28 May 2025
Contributed by Lukas
When launching funnels, we tend to obsess over what the customer sees. But what they don’t see is the background, where things break, lawsuits start...
Most Influencer Marketing Is Breaking the Law (Here’s Why) | Marketing on Trial
23 May 2025
Contributed by Lukas
Is your influencer marketing compliant with FTC regulations? In this tactical episode, Emma Rainville and Ryan Poteet of Gordon Reese dissect the crit...
Special London Episode! Shockwave’s Secret to Ops Excellence with Global Teams
20 May 2025
Contributed by Lukas
In this special episode of Special Ops, Emma sits down with Richard and Saka in London to discuss the operational strategies that have propelled Shock...
Your Marketing Might Be ILLEGAL and Here’s What the FTC Won’t Tell You | Marketing on Trial
16 May 2025
Contributed by Lukas
The Special Ops Podcast is launching a new spinoff show! Join host Emma Rainville opposite Ryan Poteet from Gordon Reese as they delve into FTC compli...
The Final Showdown: Marketing vs Ops, Who is REALLY Slowing You Down?
13 May 2025
Contributed by Lukas
If you’ve been following this 3-part arc with Yara, you know we’ve been hammering home the same critical idea from every angle: Ops and Marketing ...
Why People Say NO (And How to Flip That Into a YES Instantly)
06 May 2025
Contributed by Lukas
What if the real reason people say “no” to your offer has nothing to do with your product, but how you're presenting it? Nick Verge, copywriting a...
The Slow Quiet Bleed Killing Your Business: How to Fix It Fast | Yara Golden
29 Apr 2025
Contributed by Lukas
Are your marketing and operations teams speaking different languages? If your marketing team is constantly over-promising while your operations team s...
Stop Undervaluing Your Business: Smart Pricing Strategies with Robin Waite
22 Apr 2025
Contributed by Lukas
Are you charging less than you’re worth? In today’s episode, I’m hosting Robin Waite, an author, business coach, and the founder of Fearless Bus...
How Direct Response Marketers Can Launch Challenges to Increase Profits and Reduce Chaos
15 Apr 2025
Contributed by Lukas
Are you pouring money and effort into marketing challenges that just aren't converting? Your challenge structure could be the real problem. I’m join...
Why Leaders Make Millions While Managers Stay Stuck—The Secret to Earning More
08 Apr 2025
Contributed by Lukas
Are your teams just getting by or thriving under true leadership? Today, I sit down with leadership expert Andy Neillie to discuss why leadership alwa...
You’re Losing Customers Because of This One Psychological Mistake (Fix It Now)
01 Apr 2025
Contributed by Lukas
Are you struggling with low conversions despite having a great product? Your messaging—not your offer—could be the real problem. In today’s epis...
Why Your Marketing and Ops Team Are Near Blows: The Secret to Getting Them Into a High-Performing Team
25 Mar 2025
Contributed by Lukas
Hiring the right people isn’t just about finding someone smart or a great team player. It’s about putting the right person in the right role. Too ...
The Business Freedom Formula: How to Build Self-Managing Teams That Scale
18 Mar 2025
Contributed by Lukas
Too many entrepreneurs start a business for freedom, only to find themselves stuck in endless work, unable to step away without everything falling apa...
Your Retention Sucks! Fix It With Custom Experiences That Skyrocket Your Revenue
11 Mar 2025
Contributed by Lukas
Most businesses obsess over customer acquisition but neglect what happens next. If you think a sale is the finish line, you’re leaving money on the ...
Stop the Bleeding and Take Back Your Cash
04 Mar 2025
Contributed by Lukas
Are you managing your business costs effectively? Mastering cost management could be the key to driving your company's profitability. So, in today’s...
How to Convert 100x More Leads (Using This 5-Minute Rule)
25 Feb 2025
Contributed by Lukas
If your competitors are answering the phone faster than you, they’re taking your business! Studies show that responding to a lead within five minute...
Pinpoint The MOST Profitable Customers By Fixing THIS
18 Feb 2025
Contributed by Lukas
Bad data leads to bad decisions—period. If you’re not tracking the right numbers (or worse, not tracking them at all), you’re flying blind and b...
He Built a Billion Dollar Video Production Company in a Year!
11 Feb 2025
Contributed by Lukas
What does it take to go from having no systems to running a thriving agency in a year? We sit down with Chris Encarnacion to uncover his incredible jo...
Merchant Accounts Simplified: Avoid Fees, Reduce Risks, and Scale Easily
04 Feb 2025
Contributed by Lukas
If you've ever struggled with navigating payment processing, reducing fees, or avoiding pitfalls like chargebacks or frozen funds, this conversation i...
Health Optimization: Could a Simple Mineral Test Save Your Life?
28 Jan 2025
Contributed by Lukas
Are you living optimally? What if the key to reaching your peak performance lies in something as simple as minerals? Barton Scott, a chemical engineer...
Inflation-Proofing Your Business: Strategies for Resilience
21 Jan 2025
Contributed by Lukas
Since February 2020, consumer prices have surged by an unprecedented 21.2%—a sharp contrast to the 18.9% increase over the entire decade from 2010 t...
New FTC & FDA Laws Could Harm Your Business in 2025
14 Jan 2025
Contributed by Lukas
Are you prepared for the regulatory shifts in 2025? Ryan Poteet of Gordon Rees Scully Mansukhani joins today’s episode to break down the upcoming FT...
Targeting the Right Audience in E-commerce: Proven Strategies to Maximize ROI
07 Jan 2025
Contributed by Lukas
Many marketers may spend heavily on advertising but fail to identify the audience that will bring them the highest ROI. Consequently, businesses end u...
How Risk Reversal Can Boost Your Sales Success with Jason Fladlien
31 Dec 2024
Contributed by Lukas
Many marketers focus only on their product's benefits and ignore the risks that potential customers consider, including money, time, and energy. By re...
The WAVE System: A Strategic Plan That ACTUALLY Works
24 Dec 2024
Contributed by Lukas
Strategic planning doesn’t have to be overwhelming or reactive. In today’s episode, I’m walking you through the WAVE System—a proven method to...
End-of-Year Budget Evaluation for Faster Growth in 2025
17 Dec 2024
Contributed by Lukas
Year-end budget evaluations are an instrumental tool for achieving sustainable growth and financial stability. In today’s episode, I provide a step-...
Holiday Bonus vs Performance Bonus: What Really Works?
10 Dec 2024
Contributed by Lukas
Bonuses are more than extra cash; they reflect how much a company values and motivates its team members. Today, we explore bonus structures and their ...
Profit Boosting Strategies For Visionary Entrepreneurs
03 Dec 2024
Contributed by Lukas
Profit margins are essential KPIs because they reveal a business's financial health. By optimizing profit margins, businesses improve cash flow, make ...
Why Your 7-Figure Business Is Stuck (And How to Fix It)
26 Nov 2024
Contributed by Lukas
Many entrepreneurs feel stuck after reaching the seven-figure milestone in their business. Hitting that milestone is a huge accomplishment, but we kno...
How to Fire Yourself As a CEO (Step by Step)
19 Nov 2024
Contributed by Lukas
Today, we tackle a bold move that every entrepreneur should consider: firing yourself as the CEO. Many founders unknowingly become the bottleneck in t...
The Key to Thriving Business Partnerships: Clear Roles, Communication, and Trust
12 Nov 2024
Contributed by Lukas
Business partnerships often fail because of unclear roles and unspoken expectations. Without defined responsibilities, tension and misunderstandings b...
Direct Response Marketing is Dying: What You Need To Know with Perry Belcher
12 Nov 2024
Contributed by Lukas
We sat down with legendary marketer Perry Belcher, also known as the "godfather of marketing," to discuss why direct response marketing appears to be ...
Selling Your Business? Avoid These Costly Exit Mistakes and Pitfalls with Kasim Aslam
12 Nov 2024
Contributed by Lukas
Many business owners underestimate the complexities of exit deals and make mistakes that lead to reduced sale value, unfavorable terms, and financial ...
Election Year of Chaos: How Political Campaigns Will Disrupt Your Ad Spend
01 Nov 2024
Contributed by Lukas
Political ad spending is set to skyrocket to $2.64 billion this election year, a 28% increase from the previous election cycle. As businesses struggle...
Welcome to Special Ops!
17 Oct 2024
Contributed by Lukas
Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words.Hosted by seasoned entrepreneur...