Sports Card Strategy Show

Ep.141: What's The Best Way For Agencies To Add Clients To Facebook Business Manager: Data Driven Daily Tip 263

25 Feb 2019

Contributed by Lukas

This is a great follow-up Data Driven Daily Tip, from a fellow agency owner in Croatia, who saw this video ... Her question is: My question is, how sh...

Ep.140: How To Grow Your Podcast Following- Shorten Your Episodes and Post Daily: Data Driven Daily Tip 262

22 Feb 2019

Contributed by Lukas

Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase you...

Ep.139: Post On Your LinkedIn Business Page Every Day: Data Driven Daily Tip 261

21 Feb 2019

Contributed by Lukas

When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sens...

Ep.138: The Proof Is In The Data - Post On Google My Business Every Day: Data Driven Daily Tip 260

20 Feb 2019

Contributed by Lukas

As a digital strategist and marketer, I'm not ever an advocate for one particular platform. I'm simply an advocate for what works. Hence, data over op...

Ep.137: How to Monetize Your Blog: Intro To Google AdSense: Data Driven Daily Tip 259

19 Feb 2019

Contributed by Lukas

If you follow my blog at all, you know that I typically talk about ways to generate web traffic via ranking high on Google, best SEO practices, and ev...

Ep.136: How To Create And Deploy Instagram Story Swipe Up Ads: Data Driven Daily Tip 258

18 Feb 2019

Contributed by Lukas

The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to ...

Ep.135: Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you'd want to) - Data Driven Daily Tip 257

15 Feb 2019

Contributed by Lukas

I've been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I've run every single kind of Facebook Ad known to man or woman, and I continue to be ...

Ep.134: Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256

14 Feb 2019

Contributed by Lukas

Google Domains Tip: How To Forward A Domain Name And Why You'd Want To: Data Driven Daily Tip 256 As you can imagine, having built and launched websit...

Ep.133: How To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255

13 Feb 2019

Contributed by Lukas

How to use Google Analytics INSTEAD OF Google Optimize, to run A/B Tests or Experiments on your website. Now, WHY would you want to use Google Analyti...

Ep.132: How To Redirect Your Users To A Custom URL In Your Membership Website Using Memberpress - Data Driven Daily Tip 254

12 Feb 2019

Contributed by Lukas

I've been building a lot of Membership websites for clients over the last couple of years, mainly using WordPress and exploring the best membership pl...

Ep.131: How To Track YouTube Views On Your Website With The Facebook Pixel - Data Driven Daily Tip 253

11 Feb 2019

Contributed by Lukas

I've blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I'm starting to get follow up questions ...

Ep.130: What You Need To Know About Stripe Transactions In MemberPress - Data Driven Daily Tip 252

08 Feb 2019

Contributed by Lukas

The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For exa...

Ep.129: Hey Facebook Ads: Where Did Website Purchase Conversion Value Go? Data Driven Daily Tip 251

07 Feb 2019

Contributed by Lukas

This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip." It also encompasses my favorite thing about digital marketing.......

Ep.128: How To Use WordPress and Gravity Forms to Show Different Confirmation Pages and Route Emails

06 Feb 2019

Contributed by Lukas

How To Use WordPress and Gravity Forms to Show Users Different Confirmation Pages and Route Emails to Different Employees. Data Driven Daily Tip 250. ...

Ep.127: How To Get Your Small Business To The Top of Google: Post on Google My Business

05 Feb 2019

Contributed by Lukas

Data Driven Daily Tip 249. Small Business Owners are some of the hardest working people I've ever met. Which is why it confuses me why some get so mad...

Ep.126: How To Add Schema To WordPress Custom Post Types: Data Driven Daily Tip 248

04 Feb 2019

Contributed by Lukas

WordPress Has Great Plug-ins To Add Schema.org Structured Data to your website. Our favorite, for many reasons, is WP SEO Structured Data Schema ...

Ep.125: How To Tell If A Location Has A Google My Business Listing and How To Link To It

01 Feb 2019

Contributed by Lukas

Data Driven Daily Tip 247 - How To Tell If A Location Has A Google My Business Listing and How To Link To It. Remember Google Places? Remember Google ...

Ep.124: How To Turn WordPress Comments Off Without Losing SEO Value: Data Driven Daily Tip 246

31 Jan 2019

Contributed by Lukas

WordPress and Search Engine Optimization Help Is your WordPress Website getting totally spammed with comments? Are your blog posts seeing any kind of ...

Ep.123: How To Download Entries From Gravity Forms Into A Spreadsheet: Data Driven Daily Tip 245

30 Jan 2019

Contributed by Lukas

Top Forms WordPress Plug-Ins One of our favorite WordPress Plug-ins is Gravity Forms. It not only allows simple form building, but it has great stylin...

Ep.122: How To Fix This Site May Be Hacked Message On Google: Data Driven Daily Tip 244

29 Jan 2019

Contributed by Lukas

Have you ever searched for a website, hopefully not your website, and seen a "THIS SITE MAY BE HACKED" message on the Google Search Results page? If i...

Ep.121: How To Run ECommerce Facebook Ads To Past Customers: Data Driven Daily Tip 243

28 Jan 2019

Contributed by Lukas

ECommerce Marketers and Small Business Owners, this one is for you.  Facebook Ads is a super-robust platform with the ability to do a lot of cust...

Ep.120: How To Install A Smart App Banner On Your WordPress Website: Data Driven Daily Tip 242

25 Jan 2019

Contributed by Lukas

One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner. Oh you! ...

Ep.119: How To Use LinkedIn Campaign Manager: Data Driven Daily Tip 241

24 Jan 2019

Contributed by Lukas

Hola mis amigos de negocios! Translation: Hello, my business friends. It's true I've talked and written a lot about the data showing that Facebook Ads...

Ep.118: How To Turn Your Website Into A Revenue Generation Tool: Data Driven Daily Tip 240

23 Jan 2019

Contributed by Lukas

Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool. When most people think of "Return On Inve...

Ep.117: WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239

22 Jan 2019

Contributed by Lukas

I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on ...

Ep.116: How To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238

21 Jan 2019

Contributed by Lukas

Raise your hand if you know what a heatmap of your website is! It's okay if you have no clue, that's why I'm here, friends. :) A heatmap is a recordin...

Ep.115: How To Fix Coverage Issues In Google Search Console: Data Driven Daily Tip 237

18 Jan 2019

Contributed by Lukas

The world of Google Webmaster Tools has changed. It used to be super easy to find "Fetch As Google" or "Robots.TXT" tester in the old platform, but no...

Ep.114: How To Migrate A WordPress Site Using GoDaddy Managed WordPress: Data Driven Daily Tip 236

17 Jan 2019

Contributed by Lukas

I’ve written at length about how tools like WordPress and GoDaddy Managed WordPress can help save time, money and help companies...

Ep.113: Podcast Advertising For Small Businesses Is Here - Data Driven Daily Tip 235

16 Jan 2019

Contributed by Lukas

I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent o...

Ep.112: Why Every Business Needs To Run A Facebook Page Promotion Constantly

15 Jan 2019

Contributed by Lukas

Data Driven Daily Tip 234 - What if I told you you could, for around $1-$2 per person, get qualified real people to "follow your business." If I said,...

Ep.111: How To Add An Admin User To Your Facebook Page and Ads Manager Account in Business Manager

14 Jan 2019

Contributed by Lukas

Data Driven Daily Tip 233 - It's actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s...

Ep.110: How To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232

11 Jan 2019

Contributed by Lukas

This is one of the more utilitarian Data Driven Daily Tips, but it's a super important one. Many Small Business Owners and marketing directors don't e...

Ep.109: How To Set Up And Install The LinkedIn Tracking Pixel: Data Driven Daily Tip 231

10 Jan 2019

Contributed by Lukas

B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the empl...

Ep.108: How To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230

09 Jan 2019

Contributed by Lukas

Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don't know how to implement them. You know, what the...

Ep.107: How To Put Your Ads EXACTLY Where You Want Them - How To Use Placements In Google Ads

08 Jan 2019

Contributed by Lukas

Data Driven Daily Tip 229 - Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of t...

Ep.106: How To Use Your Email Marketing Data - Mailchimp A/B Tests: Data Driven Daily Tip 228

07 Jan 2019

Contributed by Lukas

It's super easy to send an email marketing campaign. But it's not super easy to be really strategic and maximize the value you get out of sending said...

Ep. 105: How To Convert Your Shopify Abandoned Carts: Data Driven Daily Tip 227

04 Jan 2019

Contributed by Lukas

Do you have a Shopify Store? If so, I've got some good news that you might not know about. It's super easy, AND FREE, to drive a few extra conversions...

Ep.104: WTF Facebook? What Do Marketers Need To Do About First Party Cookie Tracking?

03 Jan 2019

Contributed by Lukas

Data Driven Daily Tip 226. So I know that if you're a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you...

Ep.103: What is Google Firebase? New Way To Set Up Google Analytics For Mobile Apps

02 Jan 2019

Contributed by Lukas

Data Driven Daily Tip 225 - Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The ...

Ep.102: How To Set Up eCommerce Tracking In Google Analytics for WooCommerce

01 Jan 2019

Contributed by Lukas

Data Driven Daily Tip 224. Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, y...

Ep.101: How To Import Your Google Contacts Into Mailchimp: Email Marketing Tip

23 Dec 2018

Contributed by Lukas

Data Driven Daily Tip 223: Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to y...

Ep.100: Google Ads Expert: What's New In Google Ads? More Room To Write - Data Driven Daily Tip #222

22 Dec 2018

Contributed by Lukas

I've started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation...

Ep.99 - What Does The New Google Ads Look Like? Campaign Set-up Overview - Data Driven Daily Tip 221

21 Dec 2018

Contributed by Lukas

I'm a huge fan of the new Google Ads. It's the replacement to the old Google Adwords. This podcast takes an in-depth look at what's like to start to s...

Ep.98: What Is Google Webmaster Tools? Data Driven Daily Tip #220

17 Dec 2018

Contributed by Lukas

Don't worry, you're not alone. You're clearly smart. You're a successful small business owner OR an extremely intelligent marketer at an emerging bran...

Ep.97: Top Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219

14 Dec 2018

Contributed by Lukas

It's not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently to...

Ep.96 - #1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218

13 Dec 2018

Contributed by Lukas

Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords ...

Ep.95 - How To Generate Leads Using Facebook Ads - Data Driven Daily Tip #217

12 Dec 2018

Contributed by Lukas

If Facebook Ads aren't working for your Service Based business, then you're doing it wrong. Period. We've been running Lead Generation ads for our cli...

Ep.94: How To Run Targeted Ads On YouTube (And Why You Need To) - Data Driven Daily Tip #216

11 Dec 2018

Contributed by Lukas

Let's say you're planning a family vacation. You've obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attracti...

Ep.93 - How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215

10 Dec 2018

Contributed by Lukas

The new Google Ads platform is pretty sweet. I'm big into it, and as I continue to dive in, there will be more and more content on how businesses can ...

Ep.92: How To Automate Your Website Email Form Submissions Into Your Marketing Lists

09 Dec 2018

Contributed by Lukas

How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214....

Ep. 91 - How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213

07 Dec 2018

Contributed by Lukas

You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element - linking your Go...

Episode 90 - Why You Need To Verify With Google Search Console And Link To Google Analytics

03 Dec 2018

Contributed by Lukas

This episode talks about how to link Google Analytics with Google Webmaster Tools (now known as search console) and what additional data marketers can...

Ep.89: How To Set Proper Location Targets & Exclude Locations In New Google Ads

25 Nov 2018

Contributed by Lukas

How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211 - It's super frustrating to run Google Ads, spend...

Ep.88: When & How To Run An A/B Test On Your Website Using Google Optimize

23 Nov 2018

Contributed by Lukas

Data Driven Daily Tip #210 - We're redesigning our logo. We can't decide which logo to pick between the final two options. This is obviously a very im...

Ep.87: How To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209

22 Nov 2018

Contributed by Lukas

This podcast episode documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments ...

Ep.86: Facebook Ads: Why Everyone Needs To Know How To Create Custom Reports In Facebook Ads Manager

21 Nov 2018

Contributed by Lukas

Data Driven Daily Tip 208: This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If...

Ep.85: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager?

16 Nov 2018

Contributed by Lukas

B2B Marketing Series: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager? Data Driven Daily Tip 207 B2B Marketing is not tha...

Ep.84: Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions

13 Nov 2018

Contributed by Lukas

Data Driven Daily Tip #206 - There's nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, ...

Ep.83: Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping

11 Nov 2018

Contributed by Lukas

Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205). One of the best content strategies is to have an ...

Ep.82 How to create a really good looking Instagram Feed on your WordPress Website

08 Nov 2018

Contributed by Lukas

(Data Driven Daily Tip #204) Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon's FREE Instagram Feed plu...

Ep.81: Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day.

05 Nov 2018

Contributed by Lukas

Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203). Attention Executives and S...

Ep.80: WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202

02 Nov 2018

Contributed by Lukas

I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That's NOTHING, and ...

Ep.79: Why Businesses Should Use The Instagram Nametag Feature: Data Driven Daily Tip #201

30 Oct 2018

Contributed by Lukas

Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales...

Ep.78 How To Make An Offer Post On Google My Business - Data Driven Daily Tip 200

27 Oct 2018

Contributed by Lukas

A Great Small Business Marketing Tip. I've written a lot about the importance of Google My Business, how it's the number one most important Small Busi...

Ep.77 Does Your Digital Agency Know How To Get Your Business To The Top Of Google?

19 Oct 2018

Contributed by Lukas

Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199. Google has clearly decided that maps results ...

Ep.76: How To A/B Test Your Email Marketing Campaigns In Mailchimp - Data Driven Daily Tip #198

18 Oct 2018

Contributed by Lukas

So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webin...

Ep.75: Attention Marketers: You Need To Know About Facebook Events Partner Integrations

16 Oct 2018

Contributed by Lukas

Ep.75: Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? It's a tool within Facebook Business Manager that...

Ep.74: How To Create A Custom Conversion With The Facebook Tracking Pixel: Data Driven Daily Tip 196

14 Oct 2018

Contributed by Lukas

Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it's important to truly understand why some Faceb...

Ep.73: How To Use The Data From Your Website Facebook Pixel.

04 Oct 2018

Contributed by Lukas

How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195. So you installed your Facebook Trackin...

Ep.72: Facebook Brings Back Employer and Job Title Targeting

01 Oct 2018

Contributed by Lukas

While most people think of LinkedIn for B2B marketing, I've made it well known that the data shows that when paying for advertising space, Facebook A...

Ep.71 How To Install Google Tag Manager On Your Shopify Site

28 Sep 2018

Contributed by Lukas

Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you're likely interested in running digital campaigns, and very interested in unders...

Ep.70: How To Create A New Google Analytics Account

24 Sep 2018

Contributed by Lukas

How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192. It just kind of dawned on me ...

Ep.69: How To Set Up A Staging Server In GoDaddy WordPress

14 Sep 2018

Contributed by Lukas

One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if...

Ep68: The Four Main Types of Instagram Ads

09 Sep 2018

Contributed by Lukas

We've been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are givi...

Ep.67: Podcast Episode 67: Gutenberg Is Here!

04 Sep 2018

Contributed by Lukas

Attention WordPress Developers & Marketers: Data Driven Daily Tip 189 - Our WordPress Development Team (special thanks to "Chris Tooma"), has been on ...

Ep:66- The Data Says: Use Hashtags In Your Instagram Stories

31 Aug 2018

Contributed by Lukas

Data Driven Daily Tip 188: One more important one that the data says is extremely important is - when posting Instagram Stories, each :15 story post s...

Ep:65 Instagram Stories Questions Sticker (NEED TO KNOW)

28 Aug 2018

Contributed by Lukas

Believe it or not, the number one excuse (after "we don't have enough time to do that") from brand marketers and small business owners as to why they ...

Ep.64: How To Hyperlink Directly To A Timestamp In YouTube

27 Aug 2018

Contributed by Lukas

Data Driven Daily Tip 186 - Have you ever sent someone a link to a video on YouTube and then explained to them that they need to skip to the 50 second...

Ep.63: Why You Need To Rework Your Podcast Strategy

24 Aug 2018

Contributed by Lukas

Data Driven Daily Tip 185: For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me ...

Ep:62 - Why You Should Blog On Medium and Grow Your Audience

22 Aug 2018

Contributed by Lukas

Data Driven Daily Tip 184: What Is Medium.com? It's a free place to blog from daily to weekly to monthly, but as long as you're doing it consistently,...

Ep.61: Conversion Value vs. Purchase Conversion Value

20 Aug 2018

Contributed by Lukas

What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, i...

Ep.60: Alexa vs. Facebook - The Answer Is Always Both

14 Aug 2018

Contributed by Lukas

I'm HUGE on what the data says is working for your marketing strategy. The data doesn't lie. So this may seem confusing, but I'm really not concerned ...

Ep. 59: YouTube Launches New Messaging Feature

11 Aug 2018

Contributed by Lukas

ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), i...

Ep.58: How To Create A Paypal Button and a Confirmation URL

05 Aug 2018

Contributed by Lukas

How To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180. ATTN MARKETERS: (from CMOs to Small Business Own...

Ep.57: Hey Google! WTF Is Parallel Tracking In Adwords?

31 Jul 2018

Contributed by Lukas

So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and...

Ep. 56: Google Analytics Intelligence Reports - Need To Know

29 Jul 2018

Contributed by Lukas

So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small...

Ep. 55: How Instagram Says To Use Instagram

26 Jul 2018

Contributed by Lukas

I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram th...

Ep: 54: What Marketers Need to Know About Insta Shopping Feat.

25 Jul 2018

Contributed by Lukas

Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to kn...

Ep. 53: Installing Google Analytics On Your Mobile App

23 Jul 2018

Contributed by Lukas

Most people don't think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Anal...

Ep. 52: Google Tag Manager: Setting Up Tags & Triggers

17 Jul 2018

Contributed by Lukas

Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’...

Ep 51: Making Data Driven Design and Marketing Decisions

12 Jul 2018

Contributed by Lukas

I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back t...

Ep 50: Download Cumulative Locations from Google My Business

11 Jul 2018

Contributed by Lukas

In this episode, you hear audio from Data Driven Daily Tip 172, where I break down the data that exists inside Google My Business and how it can help ...

Ep 49: Google My Business User Contributions & How To Manage

10 Jul 2018

Contributed by Lukas

There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a v...

Ep.48: My Discussion With College Sports Marketing Interns

06 Jun 2018

Contributed by Lukas

Are you in college and looking for a career path? Whether or not you like sports, or are interested in a career in professional or college sports, the...

Ep. 47: Small Business Blogging and SEO Session is like Fitness

04 Jun 2018

Contributed by Lukas

Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into...

Episode 46: Don't Be Scared of GDPR! Do Something! :)

25 May 2018

Contributed by Lukas

What Does General Data Protection Regulation (GDPR) Mean For Websites? So, GDPR, huh? :) I'm thinking that you either fall into one of two camps on th...

Ep.45: Exploring Digital Audio at VoiceCon 2018

24 May 2018

Contributed by Lukas

I was fortunate enough to attend VoiceCon in NYC, hosted by VaynerMedia. The conference focused on Digital Audio, Podcasting, Alexa Skills, Google Hom...

Ep.44: How I Cut My Marathon Time In Half (12 years apart)

11 May 2018

Contributed by Lukas

In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can't NOT refer to her that way :) said th...

Episode 43: Building Your Career: How To Do What You Love

23 Apr 2018

Contributed by Lukas

This is a special episode. Audio ripped from a phenomenal talk my wife Kate Hickey and I had with 80 high school students in Spring Hill, Tennessee ab...

Episode 42: Why Doesn't Email Marketing Work Anymore?

22 Apr 2018

Contributed by Lukas

Over the past year, it's become increasingly clear - regular old email marketing just isn't really working that well anymore. B2B marketers that bough...