Sports CDP Crash Course - Data Talks
Activity Overview
Episode publication activity over the past year
Episodes
#52 These are the sports trends you'll see a lot in 2023
27 Dec 2022
Contributed by Lukas
In the wise words of Robert Kiyosaki, โthe best way to predict the future is to study the pastโฆโ. And thatโs what we did to identify these tre...
#51 In conversation with Stefan Lavรฉn, our CEO and Founder - Looking back on 2022 at Data Talks
20 Dec 2022
Contributed by Lukas
Meet Stefan Lavรฉn the CEO and Founder of Data Talks. Did you listen to #49 with Martin Jacobsen, Ticketing Manager at FC Midtjylland on Using a...
#50 Make women's sports a key component of your sports marketing strategy today!
13 Dec 2022
Contributed by Lukas
In todayโs episode, we are focusing on the importance of making womenโs sports a priority as part of our โ10 components to include in your sport...
#49 In Conversations with Martin Jacobsen - Using a subscription model to sell football tickets
06 Dec 2022
Contributed by Lukas
โFC Midtjylland is the story of how will and unity can create the impossible. It is the story of what can happen when the dreams are big and the wil...
#48 Make social justice a key component of your sports marketing strategy today
29 Nov 2022
Contributed by Lukas
In this day and age, sports organizations possess powerful platforms that can be leveraged for the greater good. And addressing issues related to inju...
#47 Create sponsorship agreements of higher value for your organization - include this in your sports marketing strategy
22 Nov 2022
Contributed by Lukas
Creating sponsorship agreements of higher value for your organization is one of the top two priorities of many sports organizations. We know this beca...
#46 In conversation with Lindi Ngwenya - What it takes to build a sports agency from the ground up
15 Nov 2022
Contributed by Lukas
Meet Lindi Ngwenya The Founder and Managing Director of a sports agency called Sisu Sports Management, representing male and female football pl...
#45 Leverage influencer marketing as a key component of your sports marketing strategy
08 Nov 2022
Contributed by Lukas
Today, an increasing number of sports athletes are driving personal connections on different platforms and channels โ especially on social media. Sp...
#44 Why you should leverage social media and make it a key component of your sports marketing strategy
01 Nov 2022
Contributed by Lukas
We are continuing with our โ10 components you need to include in your sports marketing strategy todayโ series and todayโs focus is on leveraging...
#43 In conversation with Soleen Al-Zou'bi - Follow your passion and success will follow you
25 Oct 2022
Contributed by Lukas
Meet https://www.linkedin.com/in/soleenal-zoubi/ (Soleen Al-Zou'bi) Head of Womenโs Football and Assistant Technical Director at Jordan Football A...
#42 Why you should prioritize OTT as part of your sports marketing strategy
18 Oct 2022
Contributed by Lukas
Today we are focusing on why you should prioritize Over the top streaming (OTT) platform as part of your sports marketing strategy. This is the 5th co...
#41 Content is King, so make it a key component of your sports marketing strategy
11 Oct 2022
Contributed by Lukas
An increasing number of supporters expect to receive some form of content during the off-season. Moreover, with the rapid increase in content creation...
#40 In conversation with ... August Berg
04 Oct 2022
Contributed by Lukas
Meet August Berg an academy coach at BP FC here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organi...
#39 Working data-driven as a key component of your marketing strategy
27 Sep 2022
Contributed by Lukas
We are living in the fastest-changing communications technology landscape than ever before. New software and applications are sprouting up like mushro...
#38 Personalization - why you should always include this key component in your marketing strategy
20 Sep 2022
Contributed by Lukas
We are continuing our โ10 components to include in your marketing strategy seriesโ. Today we are looking at component number 2, personalization. W...
#37 In conversation with ... Lucy Mills
13 Sep 2022
Contributed by Lukas
Meet Lucy Mills From working with the FC Barcelona Foundation and Impact Youth Foundation Ghana to being a member of the Board of Directors at Lewes ...
#36 Why having a supporter-centric marketing strategy is the way to go
06 Sep 2022
Contributed by Lukas
This is something that our customer AIK have seen incredible results from when they generated 6 figures during one marketing campaign. So how did they...
#35 10 Key components you should include in your marketing strategy today
30 Aug 2022
Contributed by Lukas
As we have previously discussed, strategy is important because it is your roadmap to achieving all your organizational goals and beyond. Today we will...
#34 In conversation with ... Alba Pardo
23 Aug 2022
Contributed by Lukas
Meet Alba Pardo, co-founder of Women in Action Sports Network. We sat down with Alba to talk about: being a woman in action sports all the exciting...
#33 Why you especially need a CDP if you have a limited budget
16 Aug 2022
Contributed by Lukas
The question we are answering is, should you invest in a sports CDP if you have a limited budget? The answer straight away is a resounding yes. Althou...
#32 Win over Gen Z fans and make them loyal
09 Aug 2022
Contributed by Lukas
In this episode, we will give you a concise guide on how you can win over Gen Z fans. Focus on World-class fan experience in and outside the stadium...
#31 In conversation with ... Julia Roca Valverde
02 Aug 2022
Contributed by Lukas
We sat down with Julia Roca Valverde - a world-renowned Event Manager & Ticketing Strategist. She has worked extensively in Sports Management, Ti...
#30 The key differences between a CDP and CRM
26 Jul 2022
Contributed by Lukas
The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across...
#29 Why you should choose a sports specific CDP vendor instead of a generic vendor
19 Jul 2022
Contributed by Lukas
"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a C...
#28 In conversation with ... Robert Vilahamn
12 Jul 2022
Contributed by Lukas
Meet Robert Vilahamn From founding Vilahamn Standard Soccer Academy in Uganda to being the Head Coach of BK Hรคcken, a team in the highest division o...
#27 How to grow your contact database in order to grow your revenue
05 Jul 2022
Contributed by Lukas
Key takeaways: It is important to have a contact database and not just followers The larger your contact database, the more revenue you are likely ...
#26 Four organization-wide benefits of a sports CDP you don't want to miss out on
28 Jun 2022
Contributed by Lukas
Excerpt: One of the most crucial sports CDP use cases is getting data insights. These insights are important to the success of your organization. Usin...
#25 In conversation with ... Maria Caicedo Cabrera
21 Jun 2022
Contributed by Lukas
Our next guest, MARIA CAICEDO CABRERA is the director of America de Cali official sports training school in Bogota. At just 25 years old, she has many...
#24 KPIs: What they are and why you need to have them
14 Jun 2022
Contributed by Lukas
There are many different KPIs in sports that you can create based on your organization's specific needs. But no matter what strategic goals you are tr...
#23 Why you should never copy another sports organization's strategy
07 Jun 2022
Contributed by Lukas
Excerpt: ...is copying another organizationโs strategy as good of an idea as some people often think? Well, In the words of Aristotle, the huma...
#22 In conversation with ... Fiona Green
31 May 2022
Contributed by Lukas
We sat down with the co-founder of Winners FDD - Fiona Green and discussed all things working data driven in the sports industry. So listen to this ep...
#21 Sports CDP Strategy implementation use cases
24 May 2022
Contributed by Lukas
Excerpt: we also want to give you something more concrete for you to refer to. So, we have listed a few resources below in the description box to help...
#20 What is strategy and why is it important to have one?
17 May 2022
Contributed by Lukas
The word strategy is a commonly used among sports organization but this word is often misunderstood. So in today's episode we dig into the meanin...
#19 In Conversation with ... Arianna Criscione
10 May 2022
Contributed by Lukas
From being a professional football player and goalkeeper for the likes of Kungsbacka DFF and Paris St-Germain to being a community manager, and a co-f...
#18 The importance of collecting data with a sports CDP
03 May 2022
Contributed by Lukas
Transcript You often hear about collecting data but do you know what data you are meant to collect, why you are meant to collect it, where to collect...
#17 How to maximize your marketing budget spend with a sports CDP
26 Apr 2022
Contributed by Lukas
It might seem counterintuitive to invest in a sports CDP when you have a small marketing budget. The most natural thing would seem to be tightening up...
#16 How to increase fan engagement with a sports CDP
19 Apr 2022
Contributed by Lukas
Did you know that fan engagement is much broader and more meaningful than just getting likes on your social media channels? That you can actually acti...
#15 Sports marketing trends to follow today
12 Apr 2022
Contributed by Lukas
There are so many marketing trends out there and we know that it can be difficult to discern the facts from fakes. That's why we have been used our ex...
#14 Opportunities available for women's sports today
05 Apr 2022
Contributed by Lukas
There are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking adv...
#12 How to take your segmentation from basic to flawless with a sports CDP
22 Mar 2022
Contributed by Lukas
Excerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, a...
#11 Why having a 360-degree supporter view matters
15 Mar 2022
Contributed by Lukas
Excerpt: "When you use a CDP and have a 360-degree view of your supporters, you can: Identify high-value supporters vs lower value supporters You c...
#10 #breakthebias: an international women's day special episode
08 Mar 2022
Contributed by Lukas
Happy International Women's Day to all women! We see you, we hear you and we celebrate you. This year's women's day theme is #breakthebias So in this ...
#9 The three biggest obstacles to women's sports
01 Mar 2022
Contributed by Lukas
"This episode does not aim to oversimply the complexity of the issues faced by women in sports and womenโs sports organizations but rather aims to d...
#8 FAQ about a Customer Data Platform (Part 2)
22 Feb 2022
Contributed by Lukas
This is a continuation of the previous episode. We answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make i...
#7 FAQ about a Customer Data Platform (Part 1)
15 Feb 2022
Contributed by Lukas
Today we answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episo...
#6 How to get started with the Data Talks sports CDP today
08 Feb 2022
Contributed by Lukas
So we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable ...
#5 Invaluable CDP use cases for sports organizations
01 Feb 2022
Contributed by Lukas
How can you use a Customer Data Platform (CDP) to meet and exceed your departmental and organizational goals? Listen to today's episode to find out mo...
#3 This is why EVERY sports organization should be data-driven
14 Jan 2022
Contributed by Lukas
The only way sports organizations can navigate the challenges we discussed in Episode 1 while simultaneously leveraging the digital opportunities avai...
#1 Challenges sports organization are facing in today's hyper-digitalized environment
12 Jan 2022
Contributed by Lukas
The sports industry, just like many other industries, has been experiencing many changes due to rapid hyper-digitalization. Of course with this comes ...