Sports Marketing Machine Podcast

67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study

09 May 2024

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Send us a textSummaryIn this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, it was revealed that most of the reported conversions were from repeat ticket buyers, not new ticket buyers. The ad agency was taking credit for the marketing director's efforts to engage repeat ticket buyers. Neisser emphasizes the importance of understanding the difference between new and repeat ticket buyers and suggests using a marketing report to gain visibility into the impact of marketing efforts.TakeawaysReturn on ad spend (ROAS) can be misleading if not properly analyzed.Ad agencies often take credit for the work of marketing directors in engaging repeat ticket buyers.Understanding the difference between new and repeat ticket buyers is crucial for marketing success.Using a marketing report can provide visibility into the impact of marketing efforts.Chapters00:00 - Introduction00:41 - The Misleading Nature of ROAS04:06 - Differentiating Between New and Repeat Ticket Buyers06:23 - The Importance of Marketing Reports for Visibility09:13 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Sports Marketing Machine Podcast

67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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