Sports Marketing Machine Podcast
Episodes
59 - How Data-Driven Messaging Drives More Ticket Sales
12 Mar 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of cl...
58 - Mini-Plan Marketing (Part 2) - In-Season Marketing
05 Mar 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers in...
57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing
27 Feb 2024
Contributed by Lukas
Send us a textPart 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports ind...
56 - What's Working Now with META Ads with Ralph Burns
20 Feb 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder o...
55 - K.I.S.S. Your Way to Improving Your Marketing
14 Feb 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas r...
54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors
07 Feb 2024
Contributed by Lukas
Send us a textIn this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupon...
53 - How to Create A 30 Days to Opening Day Marketing Calendar
02 Feb 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their market...
52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
23 Jan 2024
Contributed by Lukas
Send us a textIn this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional ...
51- How to Use Testimonials to Sell More Tickets
16 Jan 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimoni...
50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
08 Jan 2024
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murp...
49 - The Differences Between Boosted Posts & Meta Ads
26 Dec 2023
Contributed by Lukas
Send us a textIn this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link ...
48 - Brand Launching 101 with Ryan Foose from Fooser Sports
18 Dec 2023
Contributed by Lukas
Send us a textIn this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports indu...
47 - Texting Your Fans with Austin Noonan from Vozzi
13 Dec 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text mes...
46 - The Pros/Cons To Adding Texting To Your Marketing
04 Dec 2023
Contributed by Lukas
Send us a textIn this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of ...
45 - What is Remarketing & How Can You Use It To Sell More Tickets
22 Nov 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy th...
44 - 3 Ways To Collect More Email Addresses From Your Website
17 Nov 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email mar...
43 - Black Friday/Cyber Monday Marketing Planning
09 Nov 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importanc...
42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success
06 Nov 2023
Contributed by Lukas
Send us a textI sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so s...
41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson
30 Oct 2023
Contributed by Lukas
Send us a textToday's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.Dr. JJ Peterson discusses...
40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
23 Oct 2023
Contributed by Lukas
Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Banan...
39 - What's Your Focus?
20 Oct 2023
Contributed by Lukas
Send us a textThe Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting the...
38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It
10 Oct 2023
Contributed by Lukas
Send us a textCase Study: In full disclosure, the Stockton Ports are a client of mine. I started working with Chris Zavaglia in May of 2023.The WINS ...
37 - Cold Audiences & Warm Audiences - The Differences For Your Marketing
03 Oct 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that mark...
36 - 3 Metrics for Proof of Performances That Increase The Value of the Partnership
25 Sep 2023
Contributed by Lukas
Send us a textIn this episode, host Jeremy Neisser discusses the importance of proof of performance (POP) for marketing directors in sports. He highli...
35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
19 Sep 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the ...
34 - Leveraging Your Brand's Identity with Katie Woods of Wichita Sports Commission
12 Sep 2023
Contributed by Lukas
Send us a textKatie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They t...
33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of Leads
08 Sep 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. Th...
32 - How to Use AOV to Plan Your Marketing
31 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps ...
31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool
29 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ti...
30 - Using Data: 3 Email Marketing Tips To Sell More Tickets
24 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the...
29 - Impressions vs Accounts Reached - What’s the Difference?
21 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the import...
28 - How the Hillsboro Hops Get 4-to-1 ROI Using Awarity
15 Aug 2023
Contributed by Lukas
Send us a textCasey Sawyer from the Hillsboro Hops shares how they have used Awarity to achieve a 4 to 5 to 1 return on ad spend. They have been worki...
27: Why Impressions Are Important BUT NOT the Only Metric You Should Track
10 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlight...
26 - Boosting Ticket Sales: Key Off-Season Marketing Strategies You Can't Afford to Miss
31 Jul 2023
Contributed by Lukas
Send us a textIn this episode, the host discusses three important strategies to boost ticket sales: growing your email list, social media engagement, ...
25 - What The Barbie Movie Teaches Us About Email Collecting
28 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes ...
24 - 3 Tactics to GROW your LinkedIn without Sounding Salesy
27 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. H...
23 - Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page
19 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more...
22 - How to buy Billboards For CHEAP to Promote Your Games
13 Jul 2023
Contributed by Lukas
Send us a textIn this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to ...
21 - The 3 Audiences You Should Have In Your Meta Business Suite
06 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key...
20 - How Talent Acquisition/Recruiting for Sports Teams Has Changed Since Covid
03 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams...
19 - How Marketing Directors Can Help Ticket & Sponsorship Sales Teams
26 Jun 2023
Contributed by Lukas
Send us a textIn this episode, John Wilson from Ballgame Consulting shares insights on what GMs are looking for from their marketing directors. The c...
18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game Attendance
22 Jun 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes.We dive into: ...
17 - How Often Should You Post on Social Media
17 Jun 2023
Contributed by Lukas
Send us a textIn this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of postin...
16 - How Teams Can Get FREE Television Coverage
07 Jun 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free ...
15 - The Difference Between Views & Viewers on Social Media & Why They BOTH Matter
01 Jun 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that...
14 - 5 Social Media Metrics You Should Pay Attention To
30 May 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses five important social media metrics that sports marketers should pay attention to. These metri...
13 - 4 Marketing Terms You Should Know
25 May 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer A...
12 - The Impact of Video on Social Media & 3 Tools To Help You Create More Videos Fast
22 May 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of creating videos for social media and the impact they can have on a sports or...
11 - How To Create A Social Media Shot List For Your Games
15 May 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of a social media shot list for capturing photos and videos during a game. He e...
10 - 4 Ways to Use Social Media to Grow Your Email Database
20 Apr 2023
Contributed by Lukas
Send us a textIn this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build a...
9 - 2 Unique Ways to Grow Your Email Database During the Season
20 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of growing your email database during the off-season and provides two unique id...
8 - How to Grow Your Email Database During the Offseason
20 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy discusses the importance of growing your email database during the off-season. While the in-season is a prime ti...
7 - 6 Not-So-Common Emails That You Should Send to Your Fans
14 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket h...
6- 6 Email Marketing Opportunities That You Might Have Missed
13 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through e...
5 - How to Use the Preview Text When Sending Emails to Fans
12 Apr 2023
Contributed by Lukas
Send us a textIn this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text i...
4 - How Adjusting Subject Lines Lead to Higher Open Rates
12 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The...
3 - Segment Your Email Lists
11 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categori...
2 - Email Marketing is NOT Dead
11 Apr 2023
Contributed by Lukas
Send us a textIn this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketin...
Introducing Sports Marketing Machine!
10 Apr 2023
Contributed by Lukas
Send us a textIf you work in Professional Sports or College Athletics and your primary goal is to sell more tickets to your games... this podcast is f...