SportsPro Podcast

Washington Spirit CEO Kim Stone on the path to profitability in the NWSL

09 Apr 2026

Contributed by Lukas

Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering th...

Bundesliga CEO Steffen Merkel on German football's €6bn business

26 Mar 2026

Contributed by Lukas

In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merke...

Why sports are doubling down on YouTube

12 Mar 2026

Contributed by Lukas

With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highli...

Beyond the Buzzwords: What’s actually working in sports tech?

06 Mar 2026

Contributed by Lukas

Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's ...

10 years of Gianni Infantino: Has Fifa changed for good?

26 Feb 2026

Contributed by Lukas

10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president of soccer&...

Six Nations CEO Tom Harrison on risk, relevance and rugby's future

12 Feb 2026

Contributed by Lukas

In one of his first interviews since joining Six Nations Rugby, chief executive Tom Harrison joins Sam Carp and Steve McCaskill on this week's epi...

The 2026 Winter Olympics are here – but what does the future look like?

29 Jan 2026

Contributed by Lukas

With one week to go until the Winter Olympics, the SportsPro Podcast dives into what Milan-Cortina 2026 means for the future of the Games and discusse...

Who will define the sports business agenda in 2026?

15 Jan 2026

Contributed by Lukas

The SportsPro team reveal their ten most influential figures for the year ahead spanning global sport, media, politics and athlete power before lockin...

The SportsPro Christmas Quiz returns!

02 Dec 2025

Contributed by Lukas

The SportsPro Podcast signs off for the year with its traditional dose of festive chaos, as Ed Dixon hosts the 2025 SportsPro Christmas Quiz with Josh...

“We could sell it out twice”: How the World Darts Championship became a global phenomenon

27 Nov 2025

Contributed by Lukas

The SportsPro Podcast returns with Ed Dixon, Steve McCaskill and Sam Carp as they break down darts’ rapid ascent with PDC Chief Executive Matt Porte...

Inside Football Manager’s future, F1’s Apple Deal and Sportel Monaco!

13 Nov 2025

Contributed by Lukas

The SportsPro Podcast returns with Josh Sim, Steve McCaskill, Ed Dixon and Sam Carp, alongside a drop-in from BlackBook Motorsport’s Cian Brittle.Fr...

Inside the biggest evolution of Football Manager's history

04 Nov 2025

Contributed by Lukas

SportsPro’s Steve McCaskill sits down with Miles Jacobson, the studio director at Sports Interactive, the UK-based video game developer known for Fo...

Who’s #1? Breaking down SportsPro’s 50 Most Marketable Athletes ranking

24 Oct 2025

Contributed by Lukas

The SportsPro Podcast returns with a special guest in the studio, as Ed Dixon, Sam Carp, and Josh Sim are joined by SportsPro’s Director of Key Proj...

Why are US sports leagues making so much money?

16 Oct 2025

Contributed by Lukas

The SportsPro Podcast returns with Ed Dixon, Sam Carp, Steve McCaskill and Josh Sim turning their attention to the US. From the NFL’s rising franchi...

Will stadium naming rights ever catch on in Europe?

09 Oct 2025

Contributed by Lukas

SportsPro's Head of Editorial Sam Carp explores the evolving business of stadium naming rights with Al Guido, president of the San Francisco 49ers...

Who's winning the AI race in sport?

02 Oct 2025

Contributed by Lukas

The SportsPro Podcast goes on the road to London Stadium for SportsPro AI 2025, where Sam Carp, Ed Dixon, Steve McCaskill and Josh Sim take the pulse ...

Is this the END of sports docuseries?

18 Sep 2025

Contributed by Lukas

The SportsPro Podcast is back, and this time Ed Dixon, Steve McCaskill and Sam Carp dive into the boom – and possible bust – of sports documentari...

What we’ve learned from the F1 season so far

04 Sep 2025

Contributed by Lukas

The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 seas...

Why these investors are spending big on sport

21 Aug 2025

Contributed by Lukas

The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last mo...

The summer of women's sport and a Premier League preview

07 Aug 2025

Contributed by Lukas

The SportsPro Podcast is back - and it's back with a fresh new look.  As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, ...

Impact X: Inside our all-new exhibition of sports marketing excellence

18 Jul 2025

Contributed by Lukas

Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partners...

How did Covid-19 change sport?

08 May 2025

Contributed by Lukas

The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed?Five (and a bit) years on from the coronavir...

How IPL teams use data to get ahead on and off the pitch

10 Apr 2025

Contributed by Lukas

With the 2025 Indian Premier League (IPL) season in full swing, Subhayu Roy, director of CricViz in India, joins the podcast to lift the lid on how th...

Where the Olympic movement goes next under IOC president-elect Kirsty Coventry

27 Mar 2025

Contributed by Lukas

Zimbabwean Kirsty Coventry is the first woman and first African to be elected as president of the International Olympic Committee in its 130-year hist...

More than a sponsor: How Dove is tackling girls' sports dropout crisis

06 Mar 2025

Contributed by Lukas

To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-h...

MLS turns 30 and Cristiano Ronaldo’s new broadcasting gig

27 Feb 2025

Contributed by Lukas

One year ahead of the 2026 Fifa World Cup and in what could be Lionel Messi’s final year in the league, the 2025 MLS season is now underway.As the...

How sustainable infrastructure can transform your sports business

20 Feb 2025

Contributed by Lukas

On this special episode recorded for SportsPro’s Impact Week, editorial director Michael Long is joined by Wayne Mumford, sports and leisure directo...

Why these are the 20 most exciting sports tech startups in the world today

13 Feb 2025

Contributed by Lukas

SportsPro’s annual 20 ideas to invest in now spotlights the most noteworthy sports technology startups in the industry. In this tech special Sam Car...

Will Super Bowl LIX be the most watched yet? Plus, how the LA Rams are transforming the NFL stadium experience

06 Feb 2025

Contributed by Lukas

As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagl...

The Six Nations is here, but does rugby need a commercial rethink?

30 Jan 2025

Contributed by Lukas

With the Six Nations back on our screens this weekend, Ed Dixon, Michael Long and Sam Carp sit down to preview the tournament. The trio discuss the r...

What the return of Donald Trump means for the sports industry

23 Jan 2025

Contributed by Lukas

After seeing Donald Trump sworn in for a second term as president of the United States, Sam Carp, Michael Long and Ed Dixon consider what impact his r...

New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled

16 Jan 2025

Contributed by Lukas

New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled There have barely been three weeks of 2025 but several new sp...

Ten Influencers 2025: We pick out the industry figures who will define the year in sports

09 Jan 2025

Contributed by Lukas

Michael Long, Sam Carp and Ed Dixon kick off 2025 by reviewing SportsPro’s list of Ten Influencers for the year ahead. With representatives from th...

For better or worse, SportsPro's annual Christmas quiz is back

19 Dec 2024

Contributed by Lukas

Chaos is the order of the day as SportsPro's annual Christmas quiz returns. There's a cameo from quizmaster George Breare as he oversees three rounds ...

Is the Club World Cup more of a real tournament now?

12 Dec 2024

Contributed by Lukas

Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by Sp...

Ep 6: The WSL's plan to become a powerhouse sports property | How to Win

11 Dec 2024

Contributed by Lukas

The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the ...

The WTA Tour just increased its revenues by 24% so we spoke to the woman who made it happen

05 Dec 2024

Contributed by Lukas

Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 202...

Ep 5: Leading Brighton, the club using data to challenge the big boys of European football | How to Win

04 Dec 2024

Contributed by Lukas

Brighton are one of the most-admired football clubs in the business and one of the people who have helped oversee the Seagulls' dramatic rise is CEO ...

TV isn’t dead, public service broadcasters still matter and other SportsPro Madrid thoughts

28 Nov 2024

Contributed by Lukas

With the dust having settled on a lively week of industry conversation at SportsPro Madrid, here are Tom Bassam and Steve McCaskill’s thoughts on th...

Ep 4: Rebuilding British Cycling with CEO Jon Dutton | How to Win

27 Nov 2024

Contributed by Lukas

British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercia...

How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

21 Nov 2024

Contributed by Lukas

In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversati...

Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win

20 Nov 2024

Contributed by Lukas

You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of m...

This is how you do sports marketing with social impact

14 Nov 2024

Contributed by Lukas

This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing bud...

Ep 2: An insider's guide to executing a tech-enabled strategy to gain a competitive advantage | How to Win

13 Nov 2024

Contributed by Lukas

The second episode of our new series on how to win in the business of sport sees the conversation turn to tech. Rachel Jacobson, Infinite Reality's CR...

The AI-powered reality for Populous and the sports venues of the future

07 Nov 2024

Contributed by Lukas

Tom Bassam is joined by a couple of sports venue experts as he sits down with Jonathan Nelson, global head of digital at Populous, and OnePlan founder...

Ep 1: Delivering ROI as an investor with Bruin Capital CEO George Pyne | How to Win

06 Nov 2024

Contributed by Lukas

It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential? In How to Win, a new six-part podcast ser...

Introducing... How to Win

04 Nov 2024

Contributed by Lukas

Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win. This new six-part podcast series, in collabora...

Is this new triathlon series showing the way for how to run a challenger sport?

31 Oct 2024

Contributed by Lukas

An invitation to the T100 Triathlon World Tour stop-off in Ibiza was a bit too good to turn down, so SportsPro packed its bag and hopped on a plane. F...

How the stars of the WSL are protecting themselves amid the reality of professionalisation

30 Oct 2024

Contributed by Lukas

While the pay gap between the stars of the WSL and the Premier League remains large, the realities of life as a professional footballer are consistent...

Who is the most marketable athlete in the world?

24 Oct 2024

Contributed by Lukas

SportsPro’s latest annual 50 Most Marketable Athletes list is out now and, as ever, throws up some fascinating names. Tom Bassam is joined by Sam Ca...

How did the NBA get such a good rights deal? Plus, checking in on the NFL's London games with Henry Hodgson

17 Oct 2024

Contributed by Lukas

With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe....

Manchester City v the Premier League was a split decision, right?

10 Oct 2024

Contributed by Lukas

Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was hig...

All the things we don’t know about the Club World Cup and BodyArmor’s plan for sports drink domination

03 Oct 2024

Contributed by Lukas

So we know the Club World Cup final will be at MetLife Stadium but otherwise little else about Fifa’s new tournament. To pick holes in the plan, Tom...

Reasons to be hopeful about the influence of AI

26 Sep 2024

Contributed by Lukas

AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McC...

The big questions for the WSL as Nikki Doucet takes over

19 Sep 2024

Contributed by Lukas

The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the h...

If the Champions League’s ‘Swiss system’ is the answer, what’s the question?

12 Sep 2024

Contributed by Lukas

Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixo...

We figured out how to do an NFL Europe division

05 Sep 2024

Contributed by Lukas

The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassa...

F1: The three biggest storylines of the 2024 season so far

29 Aug 2024

Contributed by Lukas

When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to re...

Why can't Chelsea find a shirt sponsor? Plus, we hear from Paralympics president Andrew Parsons

22 Aug 2024

Contributed by Lukas

Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executi...

Predicting the Premier League... why Man City's charges won't stick and Everton are a mess

15 Aug 2024

Contributed by Lukas

The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahea...

How LiveScore Group is elevating women in sports business

13 Aug 2024

Contributed by Lukas

What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's gener...

USOPC happy with IOC's Salt Lake conditions, Paralympics update, the role of Atos and touring Eurosport's studio | The Olympic Briefing Ep 4

09 Aug 2024

Contributed by Lukas

Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons...

Is DAZN now Europe’s biggest football broadcaster? Plus, how Team USA funds its gold rush

08 Aug 2024

Contributed by Lukas

DAZN now has a slice of domestic football rights in four of Europe’s ‘big five’ leagues so SportsPro deputy editor Ed Dixon joins Tom Bassam to ...

Noah Lyles wants his own shoe | The Olympic Briefing Ep 3

06 Aug 2024

Contributed by Lukas

Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France. We hear what the fastest man i...

How Snoop Dogg became an unlikely star at Paris 2024 | The Olympic Briefing Ep 2

02 Aug 2024

Contributed by Lukas

Sam Carp has been criss-crossing across Paris to bring us his second Olympic Briefing. In this episode, he gets the inside track on how Coca-Cola is t...

Michael Johnson's plan to put athletics on the fast track to big business

01 Aug 2024

Contributed by Lukas

As four-time gold medallist Michael Johnson knows very well, athletics is one of - if not the - biggest ticket events at the Olympic Games. Ahead of t...

Was the soggy opening ceremony better for athletes than fans? - The Olympic Briefing Ep 1

30 Jul 2024

Contributed by Lukas

Sam Carp has arrived in Paris after an Olympic opening ceremony that flirted with controversy, but thankfully saw no major security issues arise. In t...

What if tennis wasn't in the Olympics?

25 Jul 2024

Contributed by Lukas

The eyes of the sporting world are turning to Paris as the Olympics gets underway with Friday's opening ceremony. Tom Bassam is joined by SportsPr...

Euro 2024 review: Was it good? What did we learn? And were our predictions correct?

18 Jul 2024

Contributed by Lukas

All the tears have now dried after Euro 2024 so it's time to unpick the last month's events in Germany. Tom Bassam is joined by SportsPro feat...

Who were the big winners of the year so far? We handed out some awards

11 Jul 2024

Contributed by Lukas

Now we're through Q1 and Q2, it's about time to recognise the sports industry's outstanding performers in first half of 2024. SportsPro Po...

Jim Ratcliffe 'the disruptor' at Manchester United, $2bn for Fifa+, AI at Wimbledon and leading change at Dizplai

04 Jul 2024

Contributed by Lukas

These are changing times at Manchester United with new minority owner Jim Ratcliffe undertaking a root and branch overhaul of the club. Tom Bassam, St...

Successfully managing the work-life balance | NEW ERA

02 Jul 2024

Contributed by Lukas

How do top female leaders juggle professional success and a personal life? Kate Miller, the ECB's chief communications and diversity officer, addr...

Taking Roc Nation international

27 Jun 2024

Contributed by Lukas

This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global spo...

The Euro 2024 most marketable XI

25 Jun 2024

Contributed by Lukas

A Hungarian striker primed to sell you power drills, a German defender-cum TV star and a keeper with his own partnerships web page, this is SportsPro’...

A 'football ramble' and other things with Stak's Luke Moore

20 Jun 2024

Contributed by Lukas

The Football Ramble is an 'OG' sports podcast in the UK and Luke Moore has seen it grow from a hobby into the centrepiece of a successful, ind...

What next for Hellmann's and Jack Grealish? Will Hisense regret sponsoring VAR? All the big Euro 2024 questions answered

13 Jun 2024

Contributed by Lukas

Euro 2024 is here, so to answer all the serious (and less serious) commercial questions ahead of the tournament, SportsPro Podcast host Tom Bassam is ...

AI in the sports industry... best practices in groundbreaking technology

06 Jun 2024

Contributed by Lukas

The advent of artificial intelligence is the biggest tech innovation since the dawn of the Internet. The sports industry, much like the rest of societ...

Interviewing Ice Cube... 'It's time to take the Big3 to the next level'

30 May 2024

Contributed by Lukas

Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball lea...

Katrina Adams has been championing diversity, equity, and inclusion for a long time

23 May 2024

Contributed by Lukas

A trailblazer in the tennis world, Katrina Adams has consistently championed gender equality, diversity, and inclusion throughout her career. Firstly ...

Why PWHL fever in Ottawa offers a blueprint for sporting success

21 May 2024

Contributed by Lukas

A packed out TD Place full of young Ottawa fans have come to watch their team try to make the playoffs and SportsPro's Tom Bassam was lucky to hav...

We went to the Beyond Rally Forum and here's what we learned

16 May 2024

Contributed by Lukas

Few sports properties in the world are embracing sustainability like the World Rally Championship. Co-hosting the Beyond Rally Forum, the most recent ...

Afcon, Amapiano and TikTok: How culture and digital media is taking African soccer to the world

14 May 2024

Contributed by Lukas

The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major...

ECB CEO Richard Gould on why the time is right to privatise The Hundred and the state of play in English cricket

09 May 2024

Contributed by Lukas

Richard Gould, CEO of the ECB, comes into the SportsPro Podcast studio to give his view from the top on the health of English cricket. Speaking exclus...

WNBA preseason, 3x3 events and Olympic history... why Edmonton is putting women's basketball at the heart of its hosting strategy

07 May 2024

Contributed by Lukas

Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3...

Why women make the sports industry better

02 May 2024

Contributed by Lukas

SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about be...

Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet

25 Apr 2024

Contributed by Lukas

The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro...

The winners and losers from the Premier League's new 'squad cost' rules

18 Apr 2024

Contributed by Lukas

Last week Premier League ushered out the PSR era and in the dawn of 'squad cost' regulations - meaning the amount clubs can spend on players w...

The Masters arrives with golf stuck in a holding pattern

11 Apr 2024

Contributed by Lukas

Jon Rahm arrives at Augusta not only as defending champion but also as a member of a different tour to 12 months ago. Tom Bassam is joined by SportsPr...

MotoGP changes gear as Liberty makes €4.2bn move

04 Apr 2024

Contributed by Lukas

The owners of F1, Liberty Media, will now control the two biggest global motorsport properties after agreeing to pay €3.5bn for 86% of MotoGP's ...

IPL 2024... can anything stop the big business of Indian cricket?

28 Mar 2024

Contributed by Lukas

The opening day of the 2024 IPL season brought in 590m video views for JioCinema, showing nothing moves the needle in sports like Indian's Twenty2...

Does Fubo CEO David Gandler have a point about the 'streaming cartel'? Answers from on the floor at SportsPro NYC

21 Mar 2024

Contributed by Lukas

Amid a very publicly announced antitrust lawsuit, FuboTV CEO David Gandler has described the new streaming service from ESPN, Fox and Warner Bros Disc...

NWSL commissioner Jessica Berman... new season, new teams, growing interest

14 Mar 2024

Contributed by Lukas

The NWSL is back for the 2024 season with an expanded 14 franchises, a new raft of TV deals and growing interest from fans, as well as investors. Here...

Darts is arrowing up on the Luke Littler wave so we spoke to PDC CEO Matt Porter

07 Mar 2024

Contributed by Lukas

4.8 million people tuned in to watch the 2023/24 World Darts Championship final between Luke Littler and Luke Humphries across Sky Sports' channel...

What does allyship truly mean?

05 Mar 2024

Contributed by Lukas

In this special NEW ERA podcast, SportsPro's Katie Preston, Yin Khoo and Jatila Blake discuss the true meaning of allyship and the importance of a...

F1 2024 season preview: The big off-track storylines

29 Feb 2024

Contributed by Lukas

Formula One returns this weekend with the Bahrain Grand Prix and, to mark the start of the new season, BlackBook Motorsport writer Cian Brittle joins ...

Green Football Weekend and the challenges of sustainability in soccer

22 Feb 2024

Contributed by Lukas

The second-ever Green Football Weekend was held earlier in February to encourage fans to adopt a more sustainable approach to following their teams. P...

The secrets of making a successful sports documentary

15 Feb 2024

Contributed by Lukas

Series five of Drive to Survive was watched for 90.2m hours in the first half of last year - one of Netflix's biggest hits. Box to Box, the creato...

These are 2024's 20 ideas to invest in now

08 Feb 2024

Contributed by Lukas

SportsPro has published its fifth annual class of sports technology startups worth investing your attention in. To mark the occasion, technology edito...

Meet the man entrusted to spend PIF money on making Saudi Arabia a global sports powerhouse

01 Feb 2024

Contributed by Lukas

Danny Townsend, the recently installed CEO of SRJ Sports Investments, has a fun job. Counting the PIF as its sole shareholder, SRJ (pronounced 'su...

Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike

25 Jan 2024

Contributed by Lukas

Since being founded in 2016, UK-based Castore has come from nowhere to establish itself as one of the most eye-catching brands in sportswear. Brothers...