Stacking Growth | The B2B Marketing Podcast
Episodes
S2 E32 - Creating Demand With Your Target Accounts
25 Aug 2022
Contributed by Lukas
In this episode our General Manager, Sidney Waterfall, dishes out the best ways to create demand for your target accounts. She goes over Demand 101, R...
S2 E31 - Pipeline Source Showdown: Inbound vs. Outbound | Stacking Growth Live
23 Aug 2022
Contributed by Lukas
Whether you want benchmark data or you're trying to convince your leadership that you need to be investing more time and resources into demand creatio...
S2 E30 - Early Indicators for Measuring Demand Creation Impact
20 Aug 2022
Contributed by Lukas
You're a marketer who is totally bought into creating demand. You presented to your leadership and they agree and you're now just getting started on y...
S2 E29 - How to Determine your Marketing Tech Stack | Darrell Alfonso
18 Aug 2022
Contributed by Lukas
This episode is summed up with a simple question: What is marketing at your org trying to accomplish and what is necessary from a tech stack perspecti...
S2 E28 - Shifting Budget from Demand Capture to Demand Creation
16 Aug 2022
Contributed by Lukas
Over the past few years, B2B SaaS marketing teams have embraced the fact that they need to invest more in demand creation functions. In order to do th...
S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
11 Aug 2022
Contributed by Lukas
This is the first episode in a new series we are calling "Lab Experiments", where we talk to client-facing members of our team about the tests that th...
S2 E26 - How To Optimize The Inbound Sales Process for High Intent Demand
09 Aug 2022
Contributed by Lukas
Marketing and sales have a...colorful past to say the least. Marketing complains that sales doesn't follow up on their leads. Sales complains that the...
S2 E25 - Marketing with a Reduced Budget
04 Aug 2022
Contributed by Lukas
Tory Kindlick hosted today's Stacking Growth episode with Darren Perucci to share tips about marketing with a reduced budget. We are seeing budgets be...
S2 E24 - Not All Of Your Marketing Impact Can Be Measured
02 Aug 2022
Contributed by Lukas
This episode consists of a recording from Sidney Waterfall's appearance on the Demand Gen Chat podcast, hosted by Chili Piper. They talked through lea...
S2 E23 - Shifting Your Marketing Strategy in a Changing Market
26 Jul 2022
Contributed by Lukas
On last week's Stacking Growth Live, we covered a timely topic - how to shift your marketing strategy to match what's happening in the market. It's cl...
S2 E22 - Is Your Company Ready to Create Demand?
21 Jul 2022
Contributed by Lukas
Tory Kindlick (VP of Demand Gen) hosted a solo episode today where he broke down the 5 most common traits he's observed in the B2B SaaS companies that...
S2 E21 - Innovation in Outbound Sales is Lacking
19 Jul 2022
Contributed by Lukas
Carl Ferreira and Cassidy Shield recorded a Friday afternoon conversation about the lack of innovation in outbound sales compared to that of marketing...
S2 E20 - Should Brand and Demand Be One Team?
14 Jul 2022
Contributed by Lukas
Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked thr...
S2 E19 - B2B Buying Has Changed, Your Marketing Should Too
12 Jul 2022
Contributed by Lukas
Today's episode consists of a recorded conversation between Sam Kuehnle (VP of Demand Gen) and Tom Hunt (Founder at Fame) where Sam talks through how ...
S2 E18 - The Current State of Content & Messaging in B2B Sales
06 Jul 2022
Contributed by Lukas
Today's episode features a casual conversation between Carl Ferreira and Cassidy Shield about the state of outbound sales today.
S2 E17 - Leveraging Content and Community in B2B
30 Jun 2022
Contributed by Lukas
Nick Bennett (Director of Evangelism and Customer Marketing @ Alyce) and Arthur Castillo (Senior Manager, Field Marketing & Community @ Chili Pipe...
S2 E16 - Measuring Demand Creation
28 Jun 2022
Contributed by Lukas
Cassidy Shield (CGO), Victoria Sakal (The Vault), Daniel Pinkston (Performance Marketing Manager) and Myles Madden (Performance Marketing Manager) hos...
S2 E15 - Cognitive Biases and Their Implications for Marketers
23 Jun 2022
Contributed by Lukas
Whether you know it or not, most of the decisions you make throughout your day (especially purchasing decisions) are driven by cognitive biases. Every...
S2 E14 - Overcoming Internal Challenges When Switching to A Demand Creation Model
21 Jun 2022
Contributed by Lukas
Tory Kindlick (VP of Demand Gen) and Tylor Jones (Director of Demand Gen) hosted this Stacking Growth episode on the topic of: how to overcome the int...
S2 E13 - Getting Your Go-to-Market Foundations Stack Right
16 Jun 2022
Contributed by Lukas
A successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to...
S2 E12 - Creative Professionals Are Not Sidekicks
14 Jun 2022
Contributed by Lukas
Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywr...
S2 E11 - Breaking into SaaS Marketing
09 Jun 2022
Contributed by Lukas
Tory Kindlick (VP of Demand Gen) and Matt Sciannella (Director of Demand Gen) talk about breaking into SaaS marketing on today's episode of Stacking G...
S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition
07 Jun 2022
Contributed by Lukas
Cassidy Shield (Chief Growth Officer) hosted today's episode of Stacking Growth with Matthew Bramson (Director of Strategic Accounts at MANTA) to talk...
S2 E9 - Transitioning from MQLs to HIROs
02 Jun 2022
Contributed by Lukas
Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth O...
S2 E8 - Talking with VCs about Demand Gen
31 May 2022
Contributed by Lukas
Tory Kindlick (VP of Demand Gen) hosted this episode with Matt Wilbanks (Director of Demand Gen) and Jonathan Unger (Director of Demand Gen). The main...
S2 E7 - Paid Advertising In A World of Rising Costs [Clearbit Webinar]
26 May 2022
Contributed by Lukas
Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Co...
S2 E6 - Hybrid Attribution
24 May 2022
Contributed by Lukas
Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it i...
S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
19 May 2022
Contributed by Lukas
Today's episode consists of a recording from last week's Stacking Growth LIVE event. Our hosts took the audience through the top 5 GTM mistakes they s...
S2 E4 - Deep Dive on Building And Refining a Strong GTM Foundation
17 May 2022
Contributed by Lukas
Cassidy Shield (Chief Growth Officer) and Victoria Sakal (Senior Director, Research - The Vault) hosted this episode of Stacking Growth to cover all t...
S2 E3 - Building Brand Awareness Through Niche Audiences [Podcast Takeover]
12 May 2022
Contributed by Lukas
A couple of our Refine Labs Performance Marketing Managers, Chris Denno and Payton Christopher, took over the Stacking Growth podcast to talk about bu...
S2 E2 - Demand Capture vs. Demand Creation
10 May 2022
Contributed by Lukas
Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growt...
S2 E1 - Influencing and Driving Change Throughout Your Organization
03 May 2022
Contributed by Lukas
Welcome to Season 2! We're kicking off this Go-to-Market focused season with an episode about influencing and driving change throughout your organizat...
SEASON 2 COMING SOON!
29 Apr 2022
Contributed by Lukas
We have an exciting update for Marking Movement listeners. Starting next week, we'll be transforming into Stacking Growth: The B2B Go-To-Market podcas...
32 - The Sales & Marketing Dance
21 Apr 2022
Contributed by Lukas
On this episode of The Marketing Movement, Refine Labs' Director of Demand Gen Silvia Valencia sits down with Kristy Sadler, CRO of Synapse to talk al...
31 - How To Hire The Best Demand Gen Talent
19 Apr 2022
Contributed by Lukas
The job market is hot, but not as hot as this episode breaking down what it's like to try to hire the best Demand Gen talent. Our VP's of Demand, Tory...
30 - Make It Pop: a guide to better creative feedback
14 Apr 2022
Contributed by Lukas
On this episode of the Marketing Movement, our talented trio of creatives (Maria, Courtney, and Devon) guide is ways to augment the client/customer re...
29 - Breaking Down Self-Reported Attribution PART TWO
12 Apr 2022
Contributed by Lukas
We are back for PART TWO of our self-reported attribution breakdown. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Dem...
28 - Breaking Down Self-Reported Attribution PART ONE
08 Apr 2022
Contributed by Lukas
In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen)...
27 - Is Unlimited PTO a Positive or Negative?
05 Apr 2022
Contributed by Lukas
Jessica Williams (VP of People), Jordan Anderson (People Operations Manager) and Hope Wood (People Operations Coordinator) from our People team hosted...
26 - The Most Effective B2B Paid Search Strategies
31 Mar 2022
Contributed by Lukas
Myles Madden, Chris Denno, and Keegan Slattery (Performance Marketing Managers at Refine Labs) got tactical on the most effective B2B paid search stra...
25 - Using Your Personal Brand to Get Organizational Buy-In
29 Mar 2022
Contributed by Lukas
Angelica Taylor (Senior Manager, Brand Marketing @ Refine Labs) recorded a follow-up conversation she had with a friend Mason Cosby (Marketing Directo...
24 - Quick Wins For Your Paid Media Accounts
24 Mar 2022
Contributed by Lukas
Myles Madden, Blake Strozyk, and Daniel Pinkston (Performance Marketing Managers at Refine Labs) hosted a tactical episode on running paid media. Get ...
23 - Working with a Distributed Workforce
22 Mar 2022
Contributed by Lukas
Jessica Williams (VP of People) and Rebecca Hart (Talent Advisor) hosted another episode of The Marketing Movement to talk about transitioning from a ...
22 - Starting with the Customer and Working Backwards
17 Mar 2022
Contributed by Lukas
This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common chall...
21 - How Gen Z is Using Content to Redefine the SDR Role
10 Mar 2022
Contributed by Lukas
The role of the SDR has been unchanged for years—using cold outreach to book meetings with account executives. And for years we’ve associated the ...
20 - Where "Leads" Go To Die
08 Mar 2022
Contributed by Lukas
Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall, VP of Demand at Refine Labs, chops it up with Hana Jaco...
19 - Overcoming Imposter Syndrome
03 Mar 2022
Contributed by Lukas
Today's episode features a panel on the topic of imposter syndrome. Sam Kuehnle (VP of Demand Gen), Scott Schilling (Director of Demand Gen), Kevin Ja...
18 - What Is Good Copy and Why Does It Matter?
01 Mar 2022
Contributed by Lukas
Michael Bright (Lead Copywriter) and Brianna Pennella (Senior Copywriter) hosted today's episode of The Marketing Movement to talk about good copy and...
17 - Navigating Today's Job Market as a Candidate
24 Feb 2022
Contributed by Lukas
Jessica Williams (VP of People) and Kim Schell (Talent Advisor) hosted an episode dedicated to being a candidate in today's hot job market that is val...
16 - All About Paid Social
22 Feb 2022
Contributed by Lukas
Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode so...
15 - How to and Why You Need to Split the Funnel
17 Feb 2022
Contributed by Lukas
Sidney Waterfall (VP of Demand Gen), Ashley Lewin (Director of Demand Gen), and Tory Kindlick (Director of Demand Gen) hosted an episode dedicated sol...
14 - Rule Your Time; Don't Let Your Time Rule You
15 Feb 2022
Contributed by Lukas
Megan Bowen (COO @ Refine Labs) is a time management machine. Everyone who has worked with her knows she’s insanely organized despite how busy she m...
13 - We Are At a Turning Point with Creativity in B2B Marketing
10 Feb 2022
Contributed by Lukas
Obaid Durrani (Associate Creative Director @ Refine Labs) interviewed Johnathan Dane (Founder @ KlientBoost) on what may be our longest episode of The...
12 - The Time Is Now for TikTok
08 Feb 2022
Contributed by Lukas
What are you waiting for? The best B2B marketers are already experimenting and learning on TikTok. Todd Clouser (Sr. Manager, Brand Marketing @ Refine...
11 - Meeting Your Buyers Where They Are, In Dark Social
03 Feb 2022
Contributed by Lukas
Steve Voith (Director of Demand Gen @ Refine Labs), appeared as a guest on the Ideally Content Consulting podcast to talk about dark social. The major...
10 - Why You Need to be Repurposing Your Content
01 Feb 2022
Contributed by Lukas
Angelica Taylor (Sr. Manager, Brand Marketing @ Refine Labs) hosted a short solo episode on why and how you should be repurposing your content. Too of...
9 - Reaching Your Audience on Emerging Channels
27 Jan 2022
Contributed by Lukas
Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters P...
8 - How and Why You Need to be Talking to Customers
25 Jan 2022
Contributed by Lukas
This episode contains a recording from a Customer Research session MJ Peters (VP of Growth, Refine Labs) hosted internally. She shared how to seek out...
7 - The Role Empathy Plays in B2B Design
20 Jan 2022
Contributed by Lukas
Courtney Vermette (Lead Graphic Designer), Devon Rose (Sr. Graphic Designer), and Maria Finelli (Sr. Graphic Designer) hosted an episode of The Market...
6 - Owning Your Career Path with Maya Grossman
18 Jan 2022
Contributed by Lukas
Maya Grossman (Founder, Maya Grossman Consulting and Author of Invaluable) joined Sidney Waterfall (VP of Demand, Refine Labs) on the podcast to talk ...
5 - Creating Demand as an Employer, And as a Candidate
13 Jan 2022
Contributed by Lukas
Sam Kuehnle (VP of Demand Gen, Refine Labs) had an impromptu conversation with Casey Graham (CEO, Gravy) that was focused solely on marketing recruiti...
4 - Why Are We Still Gating Content?
11 Jan 2022
Contributed by Lukas
Tory Kindlick (Director of Demand Gen @ Refine Labs) hosted a solo episode about gated content. He started out with the two reasons people are still g...
3 - Creating a Personal Brand on Company Time
05 Jan 2022
Contributed by Lukas
MJ Peters (VP of Growth at Refine Labs) joined Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce) on the Rep Your Brand podca...
2 - To Conference or To Not Conference?
05 Jan 2022
Contributed by Lukas
MJ Peters (VP of Growth, Refine Labs) hosted a debate on something many people have been unsure of whether or not to reintroduce to their marketing st...
1 - Marketing Ops Do's And Don'ts
05 Jan 2022
Contributed by Lukas
Judy Sheriff (VP of Demand, Refine Labs) and Sidney Waterfall (VP of Demand, Refine Labs) teamed up to bring you the first, and definitely not the las...