Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

208. The Truth About Being “Too Busy to Market”

09 Nov 2025

Contributed by Lukas

What if the best content strategy wasn’t about doing more...but about capturing what’s already happening in your most brilliant moments?If you’v...

207. Burned by Lead Services? Here's Why Your Leads Won't Convert

04 Nov 2025

Contributed by Lukas

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks...

206. How I Got a Dream Client from YouTube (Proof Video Marketing Works)

11 Oct 2025

Contributed by Lukas

There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?”This week, I got ...

205. What Actually Builds Trust Online (After 200 Episodes)

25 Aug 2025

Contributed by Lukas

After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust.In this episode, I’m breaking down the bigge...

204. I Studied Pamela Slim's Video. What I Found Shocked Me.

17 Aug 2025

Contributed by Lukas

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts strug...

203. The One Thing That Makes Your Brand Unforgettable (It’s Not What You Think)

11 Aug 2025

Contributed by Lukas

🚗 A dead car battery. No phone. And an unexpected lesson in branding.This week, something happened to my girlfriend that reminded me why some brand...

202. The 5 Trust-Building Videos Every Expert Needs (But No One’s Making)

05 Aug 2025

Contributed by Lukas

💡 Want the free download?Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:👉 https://awesom...

201. The One Strategy Every Video-First Brand Is Using Now

27 Jul 2025

Contributed by Lukas

This week we’re diving into the one marketing skill most expert businesses are still ignoring…👉 And it’s not ads. 👉 It’s not shouting l...

200. Mel Robbins' Secret: For Experts Who Want Video Authority

20 Jul 2025

Contributed by Lukas

What if the thing you’re avoiding on camera… is exactly what your audience needs to see?In this episode, I’m unpacking the one skill most expert...

199. Feeling Invisible Online? Make Your Expertise Visible in 90 Days (without posting every day)

13 Jul 2025

Contributed by Lukas

You don’t need to go viral.You don’t need a trending sound, a big production budget, or a complicated funnel strategy.Because the most powerful wa...

198. The Attention Advantage: What Zohran Mamdani’s Campaign Can Teach You About Standing Out

07 Jul 2025

Contributed by Lukas

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up?In this ...

197. Why Your Content Isn’t Building Trust (And What To Do Instead)

30 Jun 2025

Contributed by Lukas

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you.Please Note: This opens wi...

196. 4 Ways To Let Your Expert Voice Build Real Trust

22 Jun 2025

Contributed by Lukas

What's the one thing that you’re really good at?What are the moments when you're in your zone of genius?What’s your angle of mastery, yo...

195. Why “Posting More” Won’t Make You Visible (Do This Instead)

15 Jun 2025

Contributed by Lukas

✨ Ready to stand out — without feeding the content machine? 👉 Book your free ‘Standout on Video’ call → https://standoutcall.comYou’ve...

194. Less Hustle, More Mojo - Ditching the Content Machine

01 Jun 2025

Contributed by Lukas

The internet’s louder than ever.But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by t...

193. Does Vertical Video Really Perform Better on LinkedIn? The Data Says… Nope.

25 May 2025

Contributed by Lukas

We’ve all heard it:“Vertical video performs best on mobile.” “More screen space = more attention.” “That’s what everyone’s doing on ...

192. The Secret Advantage of Being Yourself No One Talks About

18 May 2025

Contributed by Lukas

If you want to stand out, you can’t follow the rules of mainstream marketing. We’ve all been told that you need to be a more polished, performati...

191. What Makes People Buy? How to Build the Chain of Beliefs That Sells Your Offer

11 May 2025

Contributed by Lukas

Before anyone buys from you, they need to believe.Not just in your offer—but in themselves, their problem, the possibility of change, and the method...

190. Why Playing It Safe Might Be the Riskiest Move You Can Make

04 May 2025

Contributed by Lukas

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out.But here's the thing abo...

189. AI Video Coach in Your Pocket?

27 Apr 2025

Contributed by Lukas

What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1? That’...

188. Capitalize on Your Competitors' Blind Spots

20 Apr 2025

Contributed by Lukas

What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? In t...

187. Could Short Form Video Serials Be The Future of Audience Building?

06 Apr 2025

Contributed by Lukas

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not ...

186. 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

23 Mar 2025

Contributed by Lukas

You’re exceptional at what you do.Your clients get results.You’ve put in the time, earned the expertise, built something real.So why does it feel ...

185. How to use video to sell your expertise - with Brad Powell

16 Mar 2025

Contributed by Lukas

Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding s...

184. Why Most Experts Fail at Building the Right Network (And What to Do Instead)

09 Mar 2025

Contributed by Lukas

If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting ti...

183. The Content Marketing Myth: Why More Content ≠ More Clients

02 Mar 2025

Contributed by Lukas

You’ve probably heard it a thousand times:If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. Li...

182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle

23 Feb 2025

Contributed by Lukas

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?It a...

181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever

16 Feb 2025

Contributed by Lukas

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s a...

180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)?

09 Feb 2025

Contributed by Lukas

Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise a...

179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video

02 Feb 2025

Contributed by Lukas

Are you ready to finally get over your resistance to being on camera?Do you feel hesitant to turn your camera on during a Zoom call (or even record a ...

178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)

26 Jan 2025

Contributed by Lukas

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up &apo...

177. The BEST Workshop Design Framework in the World? (Storytelling)

19 Jan 2025

Contributed by Lukas

HATE clunky workshops? They're super annoying and they make it harder to learn. Here's why:❌ No direction means information is less intuit...

176. How to Stand Out as an Easy "Yes!"

12 Jan 2025

Contributed by Lukas

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?Then join my special mast...

175. Crafting Unforgettable Client Experiences with Jeffrey Shaw

05 Jan 2025

Contributed by Lukas

What does it take to capture the attention of premium buyers? How do you win their trust? How do you exceed their expectations? and, most important...

174. Make this the year your business stands out

29 Dec 2024

Contributed by Lukas

Register for the Coaching-as-Marketing Blueprint training. (It's FREE)https://awesomevideomakers.com/blueprint/Can you make this be the year that...

173. Why Great Coaching is Your Best Marketing Strategy in 2025

23 Dec 2024

Contributed by Lukas

Here's My #1 business growth prediction for the new year:There's huge momentum towards being authentic - showing up as a human being because...

172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell

15 Dec 2024

Contributed by Lukas

What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple ...

171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck

08 Dec 2024

Contributed by Lukas

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/...

170. How your upbringing has programed you to fail at business - with Brad Powell

01 Dec 2024

Contributed by Lukas

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/...

169. Turn your personal story into profit with Andrea Merrill

17 Nov 2024

Contributed by Lukas

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where ...

168. Ever thought of using LinkedIn Ads? Me neither, until now... featuring Anthony Blatner

10 Nov 2024

Contributed by Lukas

Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of ...

167. Building a Lasting Legacy Brand with Tiffany Newman

03 Nov 2024

Contributed by Lukas

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in to...

166. Monetize Your Expertise Through Workshops and Live Events with Jeannie Spiro

27 Oct 2024

Contributed by Lukas

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatheringsIf you&ap...

165. Open a Client Portal to Other People’s Audiences with Laura Lopuch

20 Oct 2024

Contributed by Lukas

Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out...

164. Thriving as an Introvert in Digital Marketing with Digital Transformation Leader, Dan Keldsen

13 Oct 2024

Contributed by Lukas

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyon...

163. Creating a Storyteller Brand with Story Catalyst Alan Samuel Cohen

06 Oct 2024

Contributed by Lukas

If you're looking for video marketing tips and personal branding tips on topics like:*How do I get more visibility online?*How do I grow my perso...

162. Document and Show Your Creative Process - with Photographer Elaine Freitas

03 Oct 2024

Contributed by Lukas

If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online?*How do I grow my pers...

161. Is Your Brand Legendary? with Brand Building Expert Scott Wozniak

29 Sep 2024

Contributed by Lukas

I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Appl...

160. What Makes Your Business Remarkable? with Digital Marketing Expert Rich Brooks

22 Sep 2024

Contributed by Lukas

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to ...

159. A Cure For Your Business Doldrums with Mia Moran

12 Sep 2024

Contributed by Lukas

Register for the "Back to Business" virtual summit Looking to boost momentum in your business as we head into the final quarter of the year?...

158. Say What They Can't Unhear with Message Strategist Tamsen Webster

09 Sep 2024

Contributed by Lukas

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be pe...

157. Make Coaching Your Marketing with Business Coach Caryn Gillen

02 Sep 2024

Contributed by Lukas

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're mea...

156. Change the Conversation About Your Business with Jaci Russo

26 Aug 2024

Contributed by Lukas

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain brandin...

155. No Friction Lead Generation with Brad Powell

19 Aug 2024

Contributed by Lukas

What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing...

154. Charge Higher Prices & Get Your Clients to Thank You For It with Scott Sorrell

12 Aug 2024

Contributed by Lukas

Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)?Well, spoiler alert...

153. Let's turn your voice & vision into an industry leading brand with Kristie Keever

05 Aug 2024

Contributed by Lukas

What does it really take to build a standout personal brand?And what if your personal brand was really the key to unlocking endless opportunities?In t...

152. How to put more personality into your marketing with Marina Krivonossova

28 Jul 2024

Contributed by Lukas

Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketi...

151. Get referrals without asking with Stacey Brown-Randall

21 Jul 2024

Contributed by Lukas

How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right...

150. 3 Lessons From 3 Years of Podcast Hosting with Brad Powell

14 Jul 2024

Contributed by Lukas

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podc...

149. How to breakthrough the noise with storytelling with Patti Sanchez

07 Jul 2024

Contributed by Lukas

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes:# 143. How to be more bingeable than ...

148. How Pink Socks and Intuition Built a Standout Business with Melinda Van Fleet

30 Jun 2024

Contributed by Lukas

Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living somepla...

147. How to be more memorable with Brad Powell

23 Jun 2024

Contributed by Lukas

After you give a talk, or make a presentation, or make a video, what if no one remembers what you said? What if after all your posting on social medi...

146. Time to get your butt on video (OK, not your actual butt)

16 Jun 2024

Contributed by Lukas

It's time you got your butt on video. There, I said it. And you know it's true.  Not in the "there's only one way to market your...

145. 6 Simple Steps to Lean Marketing with Sarah Noel Block

02 Jun 2024

Contributed by Lukas

How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department?...

144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101

26 May 2024

Contributed by Lukas

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've f...

143. Social Media Storytelling: How to be more bingeable than Netflix

16 Apr 2024

Contributed by Lukas

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?Everyone's had the...

142. A Simple Hack to come up with Endless Ideas for your Videos

12 Mar 2024

Contributed by Lukas

Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are n...

141. Can your business exist without social media? My minimalist approach.

12 Feb 2024

Contributed by Lukas

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & foll...

140. Steady growth without spending a fortune on ads with Danny Young

05 Feb 2024

Contributed by Lukas

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a s...

139. Building Trust in a Digital World with Brad Powell

29 Jan 2024

Contributed by Lukas

Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. A couple of weeks ...

138. Cut short the sales cycle with short-form video

22 Jan 2024

Contributed by Lukas

When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you.They want to know who th...

137. The Secret to Minimalist Marketing with Sarah Noel Block

15 Jan 2024

Contributed by Lukas

Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitor...

136. Tired? Distracted? Burned-out? Listen to this: with Cydnee Detoy

08 Jan 2024

Contributed by Lukas

Feeling a bit overwhelmed lately? Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no t...

135. My #1 business growth prediction

01 Jan 2024

Contributed by Lukas

While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the differen...

134. Multiply your content creation effortlessly with Brad Powell (Rebroadcast)

26 Dec 2023

Contributed by Lukas

I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day.A...

133. The perfect remedy for long, boring virtual summits - with Mia Moran

18 Dec 2023

Contributed by Lukas

The only thing worse than a long boring webinar...(you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pit...

132. The Winning Strategy for Online Course Creation: Micro Courses - with Matthew Biggar

12 Dec 2023

Contributed by Lukas

Are you planning on creating a signature course or group coaching program?  Is 2024 the year you're going to create and host the kind of experie...

131. Be the brand you're meant to be with Eva Chen

04 Dec 2023

Contributed by Lukas

So, you want to build a standout business...A business people are excited about...But how do you connect the dots between your innate talents, authent...

130. Personal Brands Aren't Just For CEO's with Sonal Bahl & Ashley Paré

27 Nov 2023

Contributed by Lukas

Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persi...

129. From Zen Monastery to Million Dollar Brand with Curtis Matsko

20 Nov 2023

Contributed by Lukas

When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. But, what...

128. Finding the fastest & most enjoyable path to cash with Dr. Amanda Barrientez

13 Nov 2023

Contributed by Lukas

Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.You're scaling ...

127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

06 Nov 2023

Contributed by Lukas

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so blo...

126. Mastering the Art of Lead Generation with Facebook Ads with Danny Young

30 Oct 2023

Contributed by Lukas

Are you feeling stuck on the hamster🐹 wheel of manual lead generation? Have you been relying on organic traffic to drive your growth?What would it ...

125. Unleashing the Power of Personality-Driven Brands with Andrea Jones

23 Oct 2023

Contributed by Lukas

Want the secret to standing out in a crowded marketplace? It’s not about fancy designs or catchy taglines...It’s about authenticity, human connec...

124. Creating Your Juiciest Offer Yet with Haley Rowe

16 Oct 2023

Contributed by Lukas

Are you ready to create an offer so juicy that people can't resist? Want to start booking your dream clients consistently with a simplified marke...

123. How to use AI to find your authentic voice with Deirdre Tshien

09 Oct 2023

Contributed by Lukas

What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience....

122. Unlock the Power of Daily Video Content Creation with Brad Powell

02 Oct 2023

Contributed by Lukas

Ever wished you could multiply your content effortlessly? Let's make that happen! How can you meet the challenge of keeping up with posting valua...

121. Why Invest In Organic Marketing Instead Of Ads? with Jevon Wooden

25 Sep 2023

Contributed by Lukas

We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember).So, why do so many small businesses th...

120. Humanize Your Brand on LinkedIn with Joshua B. Lee

18 Sep 2023

Contributed by Lukas

How do you humanize your brand and build real human connections in the online marketing world?Being an entrepreneur can sometimes feel like you’re a...

119. How to build a community of brand evangelists - with Laura Gatsos Young

11 Sep 2023

Contributed by Lukas

How can you build a community of brand advocates that love your company as much as you do?After all, your customers don't need another thing; ins...

118. Find Your Unexpected Path to Success: Embracing Happy Accidents with Dennis Geelen

30 Aug 2023

Contributed by Lukas

Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? They're proof...

117. Podcasting Your Way to Seven-Figure Success with Sheryl Plouffe

28 Aug 2023

Contributed by Lukas

Is Podcasting having its moment?With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your experti...

116. Selling The invisible: The Best Practices For Selling A Service with Adam Boyd

21 Aug 2023

Contributed by Lukas

Why is selling a service so difficult?  After all, if you're a professional service provider, sales is probably not your core expertise and none...

115. Make The Biggest Impact In The Least Amount Of Time with Brad Powell

14 Aug 2023

Contributed by Lukas

Ever wondered how to captivate your audience in less than a minute? The secret to grabbing & holding attention these days is keeping it short and...

114. How to do outreach that's not cringey with Megan Killion

07 Aug 2023

Contributed by Lukas

Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox. And if you're at all active on LinkedIn, you&ap...

113. Futureproof Your Business with Adriana Tica

31 Jul 2023

Contributed by Lukas

Are you ready for success & exponential growth?  This year?'cause, here's the thing:Our minds are mostly trained to guard against failu...

112. The Problem With How-To Content with Robb Gilbear

24 Jul 2023

Contributed by Lukas

Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding...

111. Get Overbooked without Social Media with Michelle Warner

17 Jul 2023

Contributed by Lukas

Ready to stop with the endless social media posting? Or praying that clients find you?Are you sick of suffering from social media malaise where you&ap...

110. How to consistently create your best content yet with Brad Powell

10 Jul 2023

Contributed by Lukas

Get ready to revolutionize your content creation game!  I'm sharing my 5 step process that I teach my clients that'll provide you with an e...

109. Stand Out In 30 Seconds: The Power of the Profile Video with Chala Dincoy

03 Jul 2023

Contributed by Lukas

Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowl...