Startup Brainframe
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Episodes
Startup Brainframe 34 (S02E09) Case Study - Neurofounder Lessons From Marcus Aurelius
25 Jan 2026
Contributed by Lukas
Today's episode covers lessons from Marcus Aurelius and Stoic philosophy. Marcus was a true emperor who never let power corrupt him. You will find les...
Startup Brainframe 33 (S02E08) Case Study - Neurofounder Lessons From Silicon Valley (The Show)
18 Jan 2026
Contributed by Lukas
Today's episode covers lessons and anti-lessons from Silicon Valley (the HBO show). The Pied Piper crew is a satirical "brutal" reflection of the life...
Startup Brainframe 32 (S02E07) Case Study - What Neurofounders Can Learn (And Shouldn't Learn) From Jimmy McGill/Saul Goodman
11 Nov 2025
Contributed by Lukas
Today's episode covers lessons and anti-lessons from neurofounders from Jimmy McGill/Saul Goodman. He is an example for adaptability, resourcefulness,...
Startup Brainframe 31 (S02E06) Case Study - What Neurofounders Can Learn From Moneyball
01 Nov 2025
Contributed by Lukas
Today's episode covers lessons from Billy Beane and Peter Brand (inspired after Paul DePodesta) of the '02 Oakland A's. This one contains: - practical...
Startup Brainframe 30 (S02E05) Case Study - What Neurofounders Can Learn From Tyrion Lannister
03 Oct 2025
Contributed by Lukas
Today's episode covers lessons from Tyrion Lannister. This one contains: - practical tips for every scene - 3 lesson for neurofounders - 1 CTA -------...
Startup Brainframe 29 (S02E04) Case Study - What Neurofounders Can Learn From Daenerys Targaryen
06 Sep 2025
Contributed by Lukas
Today's episode covers Daenerys Targaryen. Unlike previous episodes, this one contains: - practical tips for every scene - 3 lesson for neurofounders ...
Startup Brainframe 28 (S02E03) Case Study - What Neurofounders Can Learn From Arya Stark
03 Sep 2025
Contributed by Lukas
Today's episode covers Arya Stark. As per usual: 3 actionable tips and 1 CTA -------------------------------------------------------------------------...
Startup Brainframe 27 (S02E02) Case Study - What Neurofounders Can Learn From Jon Snow
31 Aug 2025
Contributed by Lukas
Today's episode covers: - 8 scenes from Game of Thrones that can be applied in startups - as per usual: 3 actionable tips and 1 CTA ------------------...
Startup Brainframe 26 (S02E01) - From Sparta To Startups - What Neurfounders Can Learn From King Leonidas and Persister Personalities
26 Aug 2025
Contributed by Lukas
Today's episode covers: - what cognitive complexity is and how this season will be all about drawing insights from seemingly disparate fields - the PC...
Startup Brainframe Episode 25 - Understanding And Mastering Neurochemicals In Startups (Part 6 - Adrenaline)
17 Aug 2025
Contributed by Lukas
--------------------------------------------------------------------------- If you want to find out about or try Neoteq's neuroscience and personality...
Startup Brainframe Episode 24 - Understanding And Mastering Neurochemicals In Startups (Part 5 - Cortisol)
17 Aug 2025
Contributed by Lukas
Today's episode covers: - the follow-up for episode 17 (using "stress" as a strategic asset) - cortisol's role on circadian rhythms (sleep cycles) - t...
Startup Brainframe Episode 23 - Understanding And Mastering Neurochemicals In Startups (Part 4 - Endorphins)
06 Aug 2025
Contributed by Lukas
Today's episode covers: - what endorphins are beyond the runner's high - how they make the brain reframe challenges - how they contribute to eustress ...
Startup Brainframe Episode 22 - Understanding And Mastering Neurochemicals In Startups (Part 3 - Oxytocin)
21 Jun 2025
Contributed by Lukas
Today's episode covers: - why oxytocin is a hidden power in startups - how it contributes to aligned teams and companies - how it directly impacts tru...
Startup Brainframe Episode 21 - Understanding And Mastering Neurochemicals In Startups (Part 2 - Serotonin)
20 Jun 2025
Contributed by Lukas
Today's episode covers: - how serotonin allows founders to lead from with quiet confidence - how serotonin complements the previously mentioned dopami...
Startup Brainframe Episode 20 - Understanding And Mastering Neurochemicals In Startups (Part 1 - Dopamine)
17 Jun 2025
Contributed by Lukas
Today's episode covers: - dopamine from an evolutionary standpoint - the startup dopamine loop - dopamine adaptation and desensitization - the darksid...
Startup Brainframe Episode 19 - The Neuroscience Of Purpose And Why Mission-Driven Founders Have More Grit
03 Jun 2025
Contributed by Lukas
Today's episode covers: - why purpose give a competitive edge to founders - 3 actionable steps for neurofounders + 1 CTA -----------------------------...
Startup Brainframe Episode 18 - Human Fine-Tuning For Founders: Train Your Brain Like You Train Your AI Model
03 Jun 2025
Contributed by Lukas
Today's episode covers: - how training your brain is a similar process to training an AI model - how things from your past influence(d) your internal ...
Startup Brainframe Episode 17 - Stress As A Strategic Asset: Channeling Cortisol For High Performance
17 May 2025
Contributed by Lukas
Today's episode covers: - the Stress Curve (Yerkes Dodson Law) - (what happens in the brain) when stress is good - when stress is bad - surfing the St...
Startup Brainframe Episode 16 - CQ + PQ ＞ IQ
16 May 2025
Contributed by Lukas
Today's episode covers: - what is CQ (curiosity quotient) - what is PQ (passion quotient) - why their combination is better than IQ (while not neglect...
Startup Brainframe Episode 15 - Why The Founder’s Growth Becomes The Company’s Ceiling
15 May 2025
Contributed by Lukas
Today's episode covers: - why founders need to look within first, before looking for external fixes - why solutions that worked in the past can limit ...
Startup Brainframe Episode 14 - Why Startups Are A Real Life Lab Experiment
14 May 2025
Contributed by Lukas
Today's episode covers: - why neurofounders are simultaneously the "scientist" and the "subject" - how the human brain is wired to predict scenarios a...
Startup Brainframe Episode 13 - Why Is It Fundamental To Learn About The Brain In A Digital, AI-Driven And Complex World (Especially for Founders)
14 May 2025
Contributed by Lukas
Today's episode covers: - what's a VUCA world and how startups are similar to it - how not understanding the our brains can limit our (startup's) grow...
Startup Brainframe Episode 12 - (Case Study) Neurofounders vs. Traditional Ones
03 May 2025
Contributed by Lukas
Today's episode covers: - how neurofounders outperform and obtain better results compared to traditional ones by understanding and applying brain prin...
Startup Brainframe Episode 11 - (Case Study) The Michelin Stars and How the Michelin Brothers Engineered Demand Through the Brain
02 May 2025
Contributed by Lukas
Today's episode covers: - A brief History of the Michelin Brothers - How they created their demand using brain principles (probably without being awar...
Startup Brainframe Episode 10 - Three More Biases Than Can Affect Your Startups And How To Counteract Them
27 Apr 2025
Contributed by Lukas
Today's episode covers 3 more cognitive biases that can affect you and your startup: - The Curse of Knowledge Bias - The Status Quo Bias - The Anchori...
Startup Brainframe Episode 9 - Three Biases Than Can Affect Your Startups And How To Counteract Them
26 Apr 2025
Contributed by Lukas
Today's episode covers 3 cognitive biases that can affect you and your startup: - The Dunning-Kruger Effect - The Halo Effect - The Fundamental Attrib...
Startup Brainframe Episode 8 - How to Build Trust with Customers Using Brain Principles
26 Apr 2025
Contributed by Lukas
Today's episode covers dealing with: - how trust forms in the brain - how to build and maintain trust with your customers - 3 actionable steps and 1 C...
Startup Brainframe Episode 7 - Founder Resilience: Dealing with Stress, Pressure and Uncertainty
25 Apr 2025
Contributed by Lukas
Today's episode covers dealing with: - stress - pressure - uncertainty - building resilience dealing with them - the neuroscience behind them - 3 acti...
Startup Brainframe Episode 6 - How Neuroscience Can Help You Build Better Teams
23 Apr 2025
Contributed by Lukas
Today's episode covers: - why hiring based on CVs and vibes isn't enough - the importance of having a team made of people with different a different b...
Startup Brainframe Episode 5 - Why Lifelong-Learning Gives Founders an Edge
20 Apr 2025
Contributed by Lukas
Today's episode covers: - the importance of lifelong-learning for founders and how it can give them an edge. - neuroplasticity - 2 examples of success...
Startup Brainframe Episode 4 - The Neuroscience of Product-Market-Fit
19 Apr 2025
Contributed by Lukas
Today's episode covers the neuroscience of PMF and - as per usual - offers 3 actionable steps and a call to action. ----------------------------------...
Startup Brainframe Episode 3 - The Hero’s Journey For Founders
19 Apr 2025
Contributed by Lukas
The Hero's Journey for founders. In today's episode the following topics are covered: - How Joseph Campbell's Hero's Journey can easily be adapted to ...
Startup Brainframe Episode 2 - The Neuroscience of Startup Decision-Making
18 Apr 2025
Contributed by Lukas
The Neuroscience of Startup Decision-Making. In today's episode the following topics are covered: - The brain parts and their functions. - System1 ...
Startup Brainframe Episode 1 - What Neuroentrepreneurship is and isn’t
16 Apr 2025
Contributed by Lukas
-- Pilot episode -- This is Tiberius Dinu and I'm the founder of Neoteq. My company builds the new field of neuroentrepreneurship and thought leade...