Start-up marketing stories: The Marketing Hustle
Episodes
She Learnt to Code on Mat Leave: Building a Global Tech Platform - Sara Tatento, Happity’s Founder - Ep 76
18 Mar 2026
Contributed by Lukas
Today’s guest is Sara Tatento, founder of Happity – the platform helping parents find baby & toddler classes while powering thousands of small...
Motherhood, Anxiety & Career: Coming Back Stronger - Jade Howe, Little Freddies Marketing Manager - Ep 75
04 Mar 2026
Contributed by Lukas
Today's guest is Jade Howe, Marketing Manager for Little Freddy's and an experienced marketer who parented through different corporate environ...
She submitted an MBA paper while being induced - Jo Wong, CEO and Founder - Ep 74
18 Feb 2026
Contributed by Lukas
This episode's guest is Jo Wong - a commercial leader turned founder whose career spans Estée Lauder, People Care Planet Care, and now a consulta...
Getting Pregnant Was Her Best Leadership Decision - Amelia Christie-Miller, founder of Bold Bean Co - Ep 73
04 Feb 2026
Contributed by Lukas
This episode The Maternity Hustle is called “Getting Pregnant Was Her Best Leadership Decision” and we’re thrilled to be joined by Amelia Christ...
Pregnant, Fundraising and Running a Startup with Luna Daily CEO Katie Cottam - Ep 72
21 Jan 2026
Contributed by Lukas
Luna Daily CEO & co-founder Katie Cottam joins The Maternity Hustle to talk about fundraising while pregnant, building a maternity plan A/B/C, and...
The Marketing Mindset That Makes You a Better Mum - Ep 71
07 Jan 2026
Contributed by Lukas
Motherhood is a hot mess of love, guilt, change and tiny decisions… and it turns out an “agile marketing mindset” might be one of the most usefu...
Building a Global Brand Without Paid Media: The CMO behind Ottolenghi’s Growth Strategy - Ep 70
05 Nov 2025
Contributed by Lukas
She’s built one of the most beloved food brands on the planet and she’s done it without spending big on ads. Shona Campbell, Chief Marketing Offic...
Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69
22 Oct 2025
Contributed by Lukas
What does it take to build a creative culture that lasts? CMO Sandie Dilger shares how Proper turned culture into a commercial advantage - from lunch-...
Inside Oddbox: The CMO Who Helped a Purpose-Driven Brand Become a Growth Machine - Ep 68
08 Oct 2025
Contributed by Lukas
Oddbox has rescued over 60 million kilos of wonky fruit and veg, but their real story is one of brand, mission and heart. Former CMO Gaston Tourn reve...
How Butternut Box Went From Startup to Europe’s #2 Pet Food Brand - Ep 67
24 Sep 2025
Contributed by Lukas
Butternut Box is on track to become Europe’s #2 pet food brand, but still feels like a “secret discovery brand.” Interim Brand & Creative Di...
Rock Face CEO on Category-First Thinking, Modern Masculinity & Building a Men’s Brand That Lasts - Ep 66
10 Sep 2025
Contributed by Lukas
What happens when a former L’Oréal fragrance manager takes on men’s grooming? Rock Face CEO James Wilkinson shares how he’s reshaping the categ...
From Bread to Brand: How Gail’s Built an In-House Creative Engine - Ep 65
27 Aug 2025
Contributed by Lukas
An in-house agency at a bakery? Gail’s Head of Brand, Charlotte Gunn, reveals how she codified the brand, built a creative studio from scratch and t...
The CMO Who Turned Content Into a Traffic-Driving Growth Engine at Carwow - Ep 64
13 Aug 2025
Contributed by Lukas
60% of traffic. 1.6 billion views. A YouTube celebrity in-house. Carwow CMO Ben Carter reveals how they built a content machine so powerful, it became...
Building a Team of 20 Experts, 3 Businesses & a Podcast: Behind the Brand Strategy of a Serial Founder - Ep 63
30 Jul 2025
Contributed by Lukas
In this bold, brilliantly honest episode, Marketer and Founder of Sprowt Carly Osman Holmes turns the tables on Brand Hackers founder Lottie Unwin for...
From £50M to £250M: Scaling Secrets from the CMO who grew Fever Tree into 93 Markets - Ep 62
16 Jul 2025
Contributed by Lukas
He drove Fever Tree's growth from 50 million to over 250 million, expanding from the UK to 93 global markets. Now Marketing Expert Vince Lawson un...
From Three Businesses to One Baby: Startup Lessons from the Edge of Mat Leave - Ep 61
02 Jul 2025
Contributed by Lukas
She built not one, but three businesses - and now she’s planning to step away. In this special episode, Brand Hackers founder Lottie Unwin gets gril...
The CMO Who Scaled to 120 Million Users on a Shoestring Budge - Ep 60
18 Jun 2025
Contributed by Lukas
He scaled a mission-led brand from 50 million to 120 million users. Now he’s revealing the truth behind it all. Former Too Good To Go CMO Ivo van de...
From New Zealand to Worldwide: Anna Henwood on Leading with Curiosity & Building Brands That Stick
30 Apr 2025
Contributed by Lukas
"Marketing is the growth engine of every business…”Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from ...
Inside the Mind of a Marketing Agency Founder: Lottie Unwin on Burnout, Growth & Real Talk - Episode 7
23 Apr 2025
Contributed by Lukas
This week’s hot take: Most people don’t plan to become founders—and even fewer are ready for what it actually takes.In this solo(ish) episode, w...
How Wild Sold for £230M: Brand Strategy, Influencer Scale & Creative Performance - Episode 6
16 Apr 2025
Contributed by Lukas
This week’s hot take: Wild didn’t just get lucky. Their £230M exit to Unilever was the result of laser-focused strategic thinking from day one. I...
How to Sell a Bold Idea: The Secrets Behind a High-Impact Campaign when Starting a Business - Episode 5
09 Apr 2025
Contributed by Lukas
Most marketing teams don’t talk enough about what’s actually working. So in this episode, we’re pulling back the curtain on one of our favourite...
Why Ben & Jerry’s Activism Works and How Your Brand Can Learn from It - Episode 4
02 Apr 2025
Contributed by Lukas
This week’s hot take: Activism isn’t just a marketing gimmick - it can be the heartbeat of a brand.Lottie and James unpack what makes Ben & Je...
How to Hire: Behind the Scenes of Building a Winning Marketing Team - Episode 3
26 Mar 2025
Contributed by Lukas
This week’s hot take: Most hiring processes are broken. Companies focus on the wrong things, overlook the right talent, and end up with marketing te...
How to Work with Agencies: The Do’s, Don’ts and Deal-Breakers - Episode 2
19 Mar 2025
Contributed by Lukas
This week’s hot take: Most brand-agency relationships fail—not because the agency isn’t good, but because the partnership is set up to struggle ...
Start up Mistakes: The Worst Ones & How to Avoid Them - Episode 1
12 Mar 2025
Contributed by Lukas
Welcome to the debut episode of "The Marketing Hustle Hot Takes," where we ditch the fluff and dive straight into the juicy, unfiltered conversations ...
#58: From a London market to cracking the natural nut butter category with Pip & Nut
30 Jan 2025
Contributed by Lukas
“You have to follow what feels right…” Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founde...
#57: Bold branding, Netflix partnerships and the power of period humour with Here We Flo
16 Jan 2025
Contributed by Lukas
“They had men seeing how they’d insert a tampon with our tampon microphone…” Welcome back to The Marketing Hustle, the podcast that brings you...
#56: The rise of digital detox cabins and why most marketing is a waste of time with Unplugged
02 Jan 2025
Contributed by Lukas
“Your email inbox is not your to-do list…” Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Fo...
#55: The journey to 75k LinkedIn followers and the future of work-life balance with Flexa
19 Dec 2024
Contributed by Lukas
“You see some people go mega viral, but that engagement's not gonna get you anything… ” Welcome back to The Marketing Hustle, the podcast that b...
#54: Big budget energy, Travis Kelce and transforming canned wine with NICE drinks
05 Dec 2024
Contributed by Lukas
“Big budget energy is about getting more value…” Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start...
#53: Owning artisanal hedonism with big sipping botanical brand, BOTIVO
21 Nov 2024
Contributed by Lukas
“What makes a great marketer? People who realise that the consumer isn’t them…” Welcome back to The Marketing Hustle, the podcast that brings ...
#52 How to become the accidental drink headliner at Glastonbury with MOTH cocktails
31 Oct 2024
Contributed by Lukas
“We thought Waitrose was going to be the end of our journey…” Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stori...
#51 Why Sophie, 24, from Clapham is not your ideal customer with Max Maharajh, Founder of Be A Bear.
17 Oct 2024
Contributed by Lukas
“Marketers need to stop being marketers…” Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Fou...
#50 Selling Matcha, navigating ADHD and Dragon’s Den success with Marisa Poster, Co-Founder of Perfect Ted
03 Oct 2024
Contributed by Lukas
“We WhatsApp Steven Bartlett every single day…” Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-...
#49 From the rugby pitch to high growth CBD brand with George Kruis, Co-Founder of fourfive
19 Sep 2024
Contributed by Lukas
From the rugby pitch to high growth CBD brand with George Kruis, Co-Founder of fourfive “I’m definitely a Founder for life but I really want to do...
#48 How a lockdown idea grew to 50k customers with Sam Smith, Founder of Pot Gang
05 Sep 2024
Contributed by Lukas
“It required a huge amount of sacrifice and wasn’t a pleasant lifestyle at the time…” Welcome back to The Marketing Hustle, the podcast that c...
#47 How to become the highest rated product on TrustPilot with Mark Rushmore, Co-Founder of SURI
22 Aug 2024
Contributed by Lukas
“The glass isn’t half full or half empty, it’s actually both, simultaneously…” Welcome back to The Marketing Hustle, the podcast that cuts t...
#46 Becoming the ASOS of second hand clothes with Joe Metcalfe, Founder of Thrift+
08 Aug 2024
Contributed by Lukas
“We are there for the people who don’t use Vinted…” Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you u...
#45 Start-up mistakes, infectious belief and Dragon’s Den reality with Founder of MyoMaster, Lottie Whyte
25 Jul 2024
Contributed by Lukas
“Ice baths make me feel like I’ve done a line of cocaine…” Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring...
#44 How mediocrity is ruining your brand with Founder of Patch Plants, Freddie Blackett
11 Jul 2024
Contributed by Lukas
“I would definitely err on the side of removing roles over marketing spend…” Welcome back to The Marketing Hustle, the podcast that hears from t...
#43 Why starting with your ‘why’ is bullsh*t with Huib van Bockel, Founder of TENZING.
20 Jun 2024
Contributed by Lukas
“I think purpose is exaggerated, you can also just love what you do.” Welcome back to The Marketing Hustle, the podcast that hears from top marke...
#42 When old school marketing meets brand tracking, with Matthew Herbert, Co-Founder of Tracksuit
06 Jun 2024
Contributed by Lukas
“In a world with Meta, we've all lost the art of brand building…” Welcome back to The Marketing Hustle, the podcast that hears from top marketer...
#41 From puffed rice to $8 million revenue, with Camilla Barnard, Co-Founder of Rude Health
23 May 2024
Contributed by Lukas
“For me, incremental change is boring. It’s what you need, but it doesn’t inspire me.” Welcome back to The Marketing Hustle, the podcast that ...
#40 Chasing the formula for product startup success with Ben Parker, Co-Founder of Runna
09 May 2024
Contributed by Lukas
"Our greatest asset in marketing is our happy customers…" Welcome back to The Marketing Hustle, the podcast that breaks through the faff and hears f...
#39 From DJ life to Dragon’s Den and building a £10m deodorant brand with Matt Kennedy, Founder of Fussy
25 Apr 2024
Contributed by Lukas
“Founder life is really hard, but I would not change it for the world…” Welcome back to The Marketing Hustle, the podcast that breaks through th...
#38 Spilling the tea on marketing mishaps and balancing mum life with Emilie Holmes, Founder of Good & Proper
11 Apr 2024
Contributed by Lukas
“I feel like we’ve got our shit together, but at the same time I feel like we’re only just starting...” Welcome back to The Marketing Hustle, ...
#37 Scaling Success in Travel Marketing with Flash Pack 📈🌏
28 Mar 2024
Contributed by Lukas
In this episode of The Marketing Hustle, Lottie interviews Lee Thompson, CMO and Founder of Flash Pack, an award-winning adventure travel company that...
#36 How Fuel 10k Was An Overnight Success ⌛️
14 Mar 2024
Contributed by Lukas
Barney Mauleverer, Co-Founder of Fuel 10k, is sharing his years of knowledge on how you get a business off the ground. In this episode, Barney and ...
#35 How Dash Drinks made an aubergine go viral 🍆
29 Feb 2024
Contributed by Lukas
Alex, the co-founder and CEO of Dash Drinks, provides insights into Dash's mission-driven approach, creative marketing strategies, and commitment to a...
#34 How Volcano Coffee Works pioneered a premium sub-category
19 Jan 2024
Contributed by Lukas
How Volcano Coffee Works pioneered a premium sub-category Emma Loisel, Co Founder and Chairman of Volcano Coffee Works on how to build a business and...
#33 A beginners guide to ATL media with Tom from Squadron
17 Dec 2023
Contributed by Lukas
ATL media doesn’t drive sales and is prohibitively expensive, right? Tom Lucas at Squadron Media says no. He covers the three most common f*ck ups w...
#32 How Bold Bean Co reels get 100k impressions and more
27 Nov 2023
Contributed by Lukas
How Bold Bean Co reels get 100k impressions and more Welcome back to The Marketing Hustle Season 5! In our debut episode, join my conversation with th...
#31 How Baby MORI gained Kim Kardashian as a fan
16 May 2023
Contributed by Lukas
In this episode, we talk to Akin ONAL, the founder of Baby MORI, a leading D2C baby and toddler clothing brand that prioritises the use of organic fab...
#30: How Kara Rosen created and stepped away from her multimillion pound wellness company Plenish
02 May 2023
Contributed by Lukas
Kara Rosen is the Founder and CEO of Plenish, a vision which was sparked by a gap in the market for healthy drinks and juices, once she moved from New...
#29: How Skin + Me created cult favourite skincare
25 Apr 2023
Contributed by Lukas
James Mishreki is the founder of Skin + Me, the brand that’s on a mission to build an accessible way for people to achieve their skin goals with pow...
#28: How The Sports Edit successfully rides the e-commerce rollercoaster
19 Apr 2023
Contributed by Lukas
Nick Paulson Ellis is the Founder and CEO of The Sports Edit, a multi-brand retailer that offers a carefully curated selection of the most stylish and...
#27: How Who Gives a Crap made toilet paper popular!
11 Apr 2023
Contributed by Lukas
Emily Kraftman is the Managing Director, UK & Europe of Who Gives a Crap – the toilet paper brand founded in 2012 in Australia after learning th...
#26: How DAME builds authority through authenticity
04 Apr 2023
Contributed by Lukas
Alec Mills is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator in 2018. He co-...
#25: How Hertility create connections through their tone of voice
21 Mar 2023
Contributed by Lukas
Dr Natalie Getreu is the Co-Founder of Hertility, the company that's helping people to take control of their fertility. Using their at-home tests, ove...
#24: How Storyblok is changing the way big brands create and manage content
14 Mar 2023
Contributed by Lukas
Thomas Peham is the VP of Marketing at Storyblok – the platform that makes creating and managing your content in one centralised hub and publishing ...
#23: How Second Nature get granular with customer segmentation
07 Mar 2023
Contributed by Lukas
Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team...
#22: How Olio brought 7 million people together to tackle food waste
28 Feb 2023
Contributed by Lukas
Lottie sits down with Saasha Celestial-One, Co-Founder of Olio – the platform that gives people a hassle-free way to share their surplus food and th...
#21: How to automate retention with your e-commerce packaging with Penny Black
22 Nov 2022
Contributed by Lukas
A marketers job is so much more than social media. But we’ve got a bit lost, we’ve forgotten there are marketing opportunities at EVERY touchpoint...
#20: How MAGIC revolutionalised the home gym with just a team of three
29 Jun 2022
Contributed by Lukas
with Varun Bhanot, Co-Founder of MAGIC. Since the pandemic, parts of our lives have never been the same, including how we work out. MAGIC has taken th...
#19: How to manage the marketing budget for £22 million Test and Trace campaign
23 Jun 2022
Contributed by Lukas
with Victoria Hatcher, who was Marketing Director for Test and Trace. The role out of Test and Trace was phenomenal. Within weeks an entire country ...
#18: How CharlieHR used content to build a human B2B brand
15 Jun 2022
Contributed by Lukas
with Ben Gateley, Co-Founder of Charlie HR. Charlie HR automate your HR tasks and build a high-performing team that drives your business forward. It...
#17 How Trip Drinks use their cans to build a brand
08 Jun 2022
Contributed by Lukas
with Liv Ferdi, Co-Founder of Trip Drinks Trip make CBD infused drinks and oils, in stunning pastel packaging. You might have seen them in a super mar...
#16: How Mamamade beat the algorithm with organic social
01 Jun 2022
Contributed by Lukas
with Sophie Baron, Co-Founder of Mamamade Mamamade is a DTC brand you will definitely have heard of if you have young kids! They cater to the new ge...
#15: How Pasta Evangelists built innovation and experience into their brand
25 May 2022
Contributed by Lukas
with Finn Lagun, Co-Founder of Pasta Evangelists Pasta Evangelists delivers fresh pasta recipe boxes across the U.K. Founded in 2016 in a London ba...
#14: How Lucky Saint landed 4 major retailers in just 6 weeks
16 Sep 2021
Contributed by Lukas
with Founder, Luke Boase Lucky Saint are an alcohol free beer company, who were at the start of the low/ no revolution. Over the last year they have b...
#13: How this 20k+ community made kindness commercial
01 Sep 2021
Contributed by Lukas
with Griselda Togobo, Founder of Forward Ladies Forward Ladies is community first. It’s a business driven by a passion to help other women succeed. ...
#12: How Bol put purpose before profit & still grew fast
25 Aug 2021
Contributed by Lukas
with Founder, Paul Brown. Bol are driving people to do things differently. With a product that is making an impact in the category, and branding that ...
#11: How THIS do marketing that goes viral
18 Aug 2021
Contributed by Lukas
with Sophia Halberstam, Senior Marketing Manager at This! THIS is well loved by anyone in FMCG or marketing in general. They’re a brand who aren’...
#10: How this multi-million dollar start-up built a cult of followers, with Thomas Adams, Founder of Onepiece
11 Aug 2021
Contributed by Lukas
This week I chatted to Thomas Adams, the Founder of Onepiece who absolutely blew me away. Onepiece are a Norwegian found company who you need to know ...
#9: How Livia's built a Founder first business
04 Aug 2021
Contributed by Lukas
To kick off Series 2, Lottie chatted with Olivia Wollenberg, Founder of Livia's, who are mixing things up in free from treats. Livia is the face of t...
#8: How Motley created a unique business model
05 May 2021
Contributed by Lukas
This is the final episode of series 1 and for it Lottie chatted to Ilana Lever, Co-Founder of Motley London, who work closely with designers & cra...
#7: How HANX deliver remarkable results
29 Apr 2021
Contributed by Lukas
In this episode, Lottie spoke to Sarah Welsh Founder of Hanx - who make sexual wellness essentials that look good on your bedside table. In a male dom...
#6: How Callaly stop people from settling
21 Apr 2021
Contributed by Lukas
In this episode, Lottie spoke to Jody Elphick, Head of Brand at Callally, who are the innovators of period products and are removing the shame from th...
#5: How Butterfly Twists found product market fit
14 Apr 2021
Contributed by Lukas
In this episode, Lottie speaks to Emmanuel Eribo, Co-Founder of Butterfly Twists, the creators of the fold up shoe and recent Founder of Loci, who cre...
#4: How TEAREX make an impact
07 Apr 2021
Contributed by Lukas
In this episode, Lottie chats with Andy Walker, Founder of TEAREX - who make fresh teas, crammed with fresh fruits and roots, because the tea catego...
#3: How FRAME built a community
31 Mar 2021
Contributed by Lukas
In this episode, Lottie spoke to Jayne Robinson, Head of Brand & Comms at Frame - a chain of gyms on a mission to get more people moving their bod...
#2: How Sanctus created a culture of storytelling
24 Mar 2021
Contributed by Lukas
In this episode, Lottie Unwin speaks to James Routledge, Founder of Sanctus- who provide businesses with mental health support and are the creators of...
#1: How Innermost achieved organic growth
16 Mar 2021
Contributed by Lukas
In this episode, Lottie speaks to Shivraj Bassi, Founder of Innermost - a supplements brand that uses the power of nutrition to craft targeted solutio...