Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product
Tue, 10 Sep 2024
In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and why he made a course as opposed to a new book, or a YouTube series. They also discuss the pricing strategy, hosting platforms, accountability, community, and more. If you’re trying to take your SaaS from zero to one, purchase The SaaS Launchpad before September 30th to get access to a live Q&A with Rob. Topics we cover: 2:00 – Why a course? 4:35 – Who is it for? 9:37 – Breaking down the pricing behind the course 14:32 – Choosing a platform to host the course 17:47 – Enabling action from those who enroll 27:33 – Course topics that help founders get early traction 30:26 – The biggest problems early-stage founders face Links from the Show: The SaaS Launchpad Craig Hewitt (@TheCraigHewitt) | X Castos The Rouge Startups podcast Craig’s YouTube Channel Episode 606 | The Podcasting Landscape, Keeping Your Saw Sharpened, and Scaling Your Team with Craig Hewitt The SaaS Playbook MicroConf Connect MicroConf Mastermind Matching The MicroConf YouTube channel TinySeed Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure) Circle.so Ruben Gamez (@earthlingworks) | X Lianna Patch (@punchlinecopy) | X Derrick Reimer (@derrickreimer) | X Ross Hudgens (@RossHudgens) | X Episode 628 | The 5 PM Pre-Validation Framework If you have questions about starting or scaling a software busines...
Full Episode
It's another episode of Startups for the Rest of Us. I'm Rob Walling, and today on the show, Craig Hewitt is actually the host. Craig graciously accepted my invitation to come on the show and interview me about the new course that I'm putting out through MicroConf. It's called the SAS Launchpad, and it's at saslaunchpad.co.
And it's an early stage course that focuses on finding ideas, pre-validating, doing some validation, building an MVP, building a launch list, and Finally launching and knowing when to quit as well. And this course is something that me and my team have been working on. It's almost a year now. And it's hundreds and hundreds of person hours dedicated to this. I would love to tally it up.
And just because you put a bunch of hours into something doesn't mean it's good. But I'll just say I don't put that much time into something if it's... if it's not good. And the course has launched as of today. So that's launched by .co if you want to check it out. But we don't just talk about the course. Obviously, we do talk about what's in it. But Craig asked me, why do a course versus a book?
Why do a course now? Why cover this topic? You know, it's a lot of the thought process. We even get into some kind of business stuff of like behind the scenes, thinking through the role that free content plays into the ecosystem, the startup ecosystem as education versus courses. Why not just give it away for free? You know, there's all this thought process that I hope you hear.
It's two experienced founders who've been in the game a long time. kind of talking about the thought process of why launch the course at this price point instead of making it a book or instead of putting it up for free, you know, just all of that stuff. So if you are an early stage SaaS founder or an aspiring SaaS founder, obviously the course is designed for you.
Even if you are not, I think this episode is still a good conversation to walk you through the thought process of two veteran SaaS founders and entrepreneurs. And with that, let's dive right into our conversation.
Hello and welcome back to Startups for the Rest of Us. I'm your host this week, Craig Hewitt. You may have heard me on the show before. I'm the founder of Castos. I'm the host of the Rogue Startups podcast. Been on this show as a guest a few times. And I'm sitting down with Rob this week to talk about his new course.
Rob, let's dive in and kind of like set the stage for why I think there's a good place to start, right? You've written a few books, very active in the community, 730 episodes of this podcast have given so much to the kind of SaaS and startup community. Why a course and why now?
It's a good question because what I've said since I launched my first course in 2009 called the Micropreneur Academy, I said, no more courses for me. I'm all done. They are so much work. Like people think books are a lot of work. Courses are kind of write the book and then... turn it into a lot of videos and audio and edits and visuals and, you know, so it is a tremendous amount of work.
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