Stories and Strategies with Curzon Public Relations

PROTECT Your Organization from Misinformation with Blockchain Tech!

12 Nov 2024

Contributed by Lukas

We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication a...

The Human Element of Crisis Management in PR

05 Nov 2024

Contributed by Lukas

We want to hear from you https://podcast.storiesandstrategies.ca/surveyOur World faces a lot of big problems all at once right now. Wars, disinformati...

Why Communications Strategy is NASA’s Secret Weapon

27 Oct 2024

Contributed by Lukas

We want to hear from you https://podcast.storiesandstrategies.ca/surveyWhy is strategic communications so important to NASA? And what strategies do th...

Regulating PR. What Three African Nations are Doing

20 Oct 2024

Contributed by Lukas

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the Presiden...

Accreditation vs Certification for Communications Pros

13 Oct 2024

Contributed by Lukas

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certificat...

AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity

06 Oct 2024

Contributed by Lukas

We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantl...

Throwback Thursday - Oh the Things We Can Do With Generative AI

03 Oct 2024

Contributed by Lukas

This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessibl...

The Influential Power of Audio

29 Sep 2024

Contributed by Lukas

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection ...

Public Relations Strategies When Companies Hire Controversial Leaders

22 Sep 2024

Contributed by Lukas

How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of han...

How CEOs and Other Senior Executives Are Using Digital Media

15 Sep 2024

Contributed by Lukas

As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platfo...

The Disinformation Playbook

08 Sep 2024

Contributed by Lukas

There is an anatomy of a disinformation campaign.  In this episode we reveal the tactics that make false narratives so dangerously effective. From th...

Throwback Thursday – When Lies BUILD Trust

05 Sep 2024

Contributed by Lukas

This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we can all agree lies and dece...

The AI Solution for Navigating Reputational Risks

01 Sep 2024

Contributed by Lukas

Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is cruc...

Marketing For a Tough Industry

25 Aug 2024

Contributed by Lukas

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.  Tobacco, alcohol, adult entertainment, pharmac...

The Hidden Costs of Cutting Corners in PR and Marketing

18 Aug 2024

Contributed by Lukas

It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a ...

How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

11 Aug 2024

Contributed by Lukas

Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping billing pra...

Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success

04 Aug 2024

Contributed by Lukas

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Sav...

Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything

01 Aug 2024

Contributed by Lukas

This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cogni...

Networking: Effective Communication at Big Events

28 Jul 2024

Contributed by Lukas

Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are ...

Top Instagram Trends in 2024

21 Jul 2024

Contributed by Lukas

Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. Socia...

As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?

14 Jul 2024

Contributed by Lukas

The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now”...

Why Public Relations Shouldn’t Abandon Controversial Industries

07 Jul 2024

Contributed by Lukas

The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossi...

Throwback Thursday - The ORID Method for Structured Conversation

04 Jul 2024

Contributed by Lukas

This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into a meeting on something important ...

Shifting Leadership Communication from Command to Curiosity

30 Jun 2024

Contributed by Lukas

Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige William...

How Digital Media is Redefining Consumer Behavior

23 Jun 2024

Contributed by Lukas

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the ...

Does the C-Suite Still Not Understand Public Relations?

16 Jun 2024

Contributed by Lukas

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive pu...

Embracing AI as a Stakeholder in Public Relations

09 Jun 2024

Contributed by Lukas

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?AI has the power to influen...

Throwback Thursday - The Ethics of AI in PR

06 Jun 2024

Contributed by Lukas

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we&a...

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

02 Jun 2024

Contributed by Lukas

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Lind...

So… You Want to Be a Professional Voiceover Actor?

26 May 2024

Contributed by Lukas

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importanc...

How a Ban on TikTok Might Impact PR and Marketing Pros

19 May 2024

Contributed by Lukas

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’...

Travel Marketing Strategies

12 May 2024

Contributed by Lukas

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new bo...

PRSA’s Strategy to Out-Communicate Misinformation

05 May 2024

Contributed by Lukas

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge...

A Close Examination of Each of the Major Social Media Channels in 2024

28 Apr 2024

Contributed by Lukas

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which ones are we engaging the mos...

The Rise of Virtual Influencers and Global Engagement

21 Apr 2024

Contributed by Lukas

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate c...

Exploring the Agile Framework for Communications

14 Apr 2024

Contributed by Lukas

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demon...

Beyond the Script: Effective Customer Service Communication

07 Apr 2024

Contributed by Lukas

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digita...

Setting the Rules: Why and How to Regulate AI in Public Relations

31 Mar 2024

Contributed by Lukas

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical con...

The Power of Podcasts for Developing Brand Affinity

24 Mar 2024

Contributed by Lukas

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local l...

The Strategic Storyteller

17 Mar 2024

Contributed by Lukas

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Na...

The Legal Implications of Employee Reviews

10 Mar 2024

Contributed by Lukas

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their onli...

The Ukrainian PR Army

03 Mar 2024

Contributed by Lukas

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us on...

The Evolution of Royal PR

25 Feb 2024

Contributed by Lukas

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health c...

PRovoke Media Asia-Pacific Comms Leader Study

18 Feb 2024

Contributed by Lukas

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising...

How to Forgive and Accept an Apology

11 Feb 2024

Contributed by Lukas

Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human ...

Saying Sorry: Why is it so Hard?

04 Feb 2024

Contributed by Lukas

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry if you were offended”“We’re sorry if wh...

Muck Rack’s 2023 State of Marketing and PR Leadership Report

28 Jan 2024

Contributed by Lukas

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happ...

Challenging the Status Quo in PR Metrics

21 Jan 2024

Contributed by Lukas

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What ...

Exploring the Myths of Body Language Analysis on TV and YouTube

14 Jan 2024

Contributed by Lukas

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some s...

The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

07 Jan 2024

Contributed by Lukas

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and cre...

FEED DROP – Learning Real Communication With Your Kids

24 Dec 2023

Contributed by Lukas

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned their room although you’ve as...

How to Communicate – When People Won’t Evacuate

10 Dec 2023

Contributed by Lukas

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home....

Coaching Politicians to be Better Communicators

26 Nov 2023

Contributed by Lukas

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable...

Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

12 Nov 2023

Contributed by Lukas

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality...

FEED DROP: Six Presentation Tips for Advanced Speakers

05 Nov 2023

Contributed by Lukas

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throu...

The Four Traits of Inspiring Thought Leaders

29 Oct 2023

Contributed by Lukas

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may...

Finding the Four Minute Window

15 Oct 2023

Contributed by Lukas

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the...

Harnessing the Influence of Wikipedia for Your Brand

01 Oct 2023

Contributed by Lukas

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across t...

Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

17 Sep 2023

Contributed by Lukas

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect societal trends and values...

The Role of Marketing and Public Relations in Central Asia: Explained

03 Sep 2023

Contributed by Lukas

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. Al...

Cracking the Code to Low Journalist Response Rates

20 Aug 2023

Contributed by Lukas

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to t...

Change Your Mind = Change Your Brain

06 Aug 2023

Contributed by Lukas

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phe...

Exploring Trust in Media Brands Today

23 Jul 2023

Contributed by Lukas

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the...

Influencing Behaviors Through Social Marketing

09 Jul 2023

Contributed by Lukas

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to ...

How to Make Internal Communications More Inclusive

25 Jun 2023

Contributed by Lukas

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind...

The Best PR Campaign that Changed the World

11 Jun 2023

Contributed by Lukas

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three...

The Evolution of the Communications Engineer

28 May 2023

Contributed by Lukas

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to n...

Oh the Things We Can Do With Generative AI (including Chat GPT)

14 May 2023

Contributed by Lukas

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we...

How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

30 Apr 2023

Contributed by Lukas

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with...

FEED DROP – Micro Influencers – When Smaller is Better

23 Apr 2023

Contributed by Lukas

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first publ...

Social Media is OVERRATED!!

16 Apr 2023

Contributed by Lukas

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media c...

PR and Marketing for Web 3.0

02 Apr 2023

Contributed by Lukas

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decen...

Digging Deeper Into the Edelman Trust Barometer

19 Mar 2023

Contributed by Lukas

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it ther...

The Truth About Umms and Uhhs

05 Mar 2023

Contributed by Lukas

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. One out of every 60 w...

Headlines with Ragan’s PR Daily – Chat GPT and Other News

19 Feb 2023

Contributed by Lukas

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best pract...

Is the Person You’re in Conversation With – Faking it?

05 Feb 2023

Contributed by Lukas

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately tryin...

Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

22 Jan 2023

Contributed by Lukas

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either...

When Lies Build Trust

08 Jan 2023

Contributed by Lukas

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, econom...

Integrating the Newer Tools Into Traditional Marketing and PR

25 Dec 2022

Contributed by Lukas

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.”...

A Close Look at Today’s Social Media Channels With Grey Group

11 Dec 2022

Contributed by Lukas

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are ...

Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

27 Nov 2022

Contributed by Lukas

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of...

Building Reputation Capital Before the Crises

13 Nov 2022

Contributed by Lukas

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth…Several ...

Halloween Special: Those Career Moments That Terrify Us

30 Oct 2022

Contributed by Lukas

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone numbe...

The ORID Method for Structured Conversation

16 Oct 2022

Contributed by Lukas

You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, ever...

New Research Suggests We Each Have 6,200 Thoughts Per Day

02 Oct 2022

Contributed by Lukas

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and anot...

How to Pitch Micro Media (Like Podcasts)

18 Sep 2022

Contributed by Lukas

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs an...

The Behavioural Science Communications Firm That’s Changing Everything

04 Sep 2022

Contributed by Lukas

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, incl...

The Five Situations Your Senior Leaders Will See or Hear You

21 Aug 2022

Contributed by Lukas

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which tho...

Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

07 Aug 2022

Contributed by Lukas

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and...

How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction

24 Jul 2022

Contributed by Lukas

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-...

Finding Your Niche Skill or Authority to Future-Proof Your Career

10 Jul 2022

Contributed by Lukas

In the work world the true generalist is very different from the specialist.The specialist tends to have a deep understanding of a certain content are...

Four Tips for New PR Grads

26 Jun 2022

Contributed by Lukas

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.Th...

Stories and Strategies Podcast Trailer

21 Jun 2022

Contributed by Lukas

Our new trailer for Summer 2022Support the show

How Executives Use Social Media to Lead

12 Jun 2022

Contributed by Lukas

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 read...

A Look at the Personality Traits of Some in History Who Had Influence

29 May 2022

Contributed by Lukas

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowl...

Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

15 May 2022

Contributed by Lukas

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before t...

Making Communications More Accessible

01 May 2022

Contributed by Lukas

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail ...

Behavioural Economics and Public Relations

17 Apr 2022

Contributed by Lukas

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so ha...

How to Respond to a Reputational Crisis

03 Apr 2022

Contributed by Lukas

LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… th...

Exploring What the Metaverse Means to Marketing and Communications Strategies

20 Mar 2022

Contributed by Lukas

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, ...