Strategy Hour | Online Marketing for Business Growth

400: No Sales Page. No Email List. 10k in Sales a Month

21 Jan 2020

Contributed by Lukas

We’ve been getting a lot of questions about our side hustles, the things we work on outside of Boss Project. Since we’re right back at the beginni...

399: Setting Financial Goals and Budgeting for Your Business with Justine Nelson of Debt Free Millennials

16 Jan 2020

Contributed by Lukas

Today on the show we welcome Justine Nelson, founder of Debt Free Millennials. Justine is on a mission to advocate for a debt-free lifestyle, and toda...

398: The One Thing Your Business Needs to Do Every Week

14 Jan 2020

Contributed by Lukas

Today we get to talk about one of our favorite things — meetings! While most people hate them, we are going to share a few things that might change ...

397: Should You Ditch Instagram and Create New Habits in 2020?

09 Jan 2020

Contributed by Lukas

Welcome to our very first episode of 2020! As we all know, ’tis the season to set new goals, make resolutions, and ditch those nasty habits that wer...

396: Huge Announcement: Our Secret Project is Revealed!

07 Jan 2020

Contributed by Lukas

Spoiler alert! This whole episode is a giant spoiler alert because you are finding out something before it launches – and we are stoked! We are seve...

395: Four-Step Formula for Higher-Converting Copy with Jennifer Turner

02 Jan 2020

Contributed by Lukas

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher...

394: 9 HUGE Lessons from 2019 and What they Mean for Your 2020

31 Dec 2019

Contributed by Lukas

Can you believe it? The year 2019 is over and we’re starting 2020 in just a few hours! We’re talking about our New Year’s Eve plans and how Emyl...

393: Are You a Be-er or a Do-er With Jessica Eley

26 Dec 2019

Contributed by Lukas

Today on the show we are joined by the wonderful, the amazing, the multi-talented, Jessica Eley. If you do not already know Jessica, well you should! ...

392: November Profit Report: Would You Take a Short Term Loss for a 5X ROI?

24 Dec 2019

Contributed by Lukas

Welcome to the November profit report! Businesses all experience ups and downs – we do too – and sometimes what at first seems like a minor thing ...

391: Brand Marketing vs. Direct Marketing: Why Your Goal on Social Media Should Not be an Immediate Sale with Claire Diaz-Ortiz

19 Dec 2019

Contributed by Lukas

Today our guest is Claire Diaz-Ortiz! Claire is an author, renowned speaker, and startup investor. She was an early employee at Twitter and has taken ...

390: Our 2020 Words of the Year and How They Apply to Your Business

17 Dec 2019

Contributed by Lukas

It’s that time of the year again — we’re sharing our favorite words for 2020 and how they relate to your business! This past year, Abagail’s w...

389: How to Get Over Self-Sabotage and Increase Your Take Home Pay by 20 with Claire Pelletreau

12 Dec 2019

Contributed by Lukas

Today on the podcast our guest is Claire Pelletreau, a Facebook add and conversion optimization expert. Her genius involves brainstorming, strategizin...

388: Lego is more Profitable than Louis Vuitton and Other Fun Facts You Didn't Know About Business

10 Dec 2019

Contributed by Lukas

So Emylee has been following a new Instagram account and just wanted to share some of the amazing data that she has been geeking out over for the last...

387: Why Your Business Needs to Start with a Brand Strategy with Rachel Green

05 Dec 2019

Contributed by Lukas

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we ...

386: Design & Branding Tips for the Non-Designer

03 Dec 2019

Contributed by Lukas

In the creative entrepreneur world, there are so many talents and you guys are doing great! But the one thing we’re seeing, and we’ve done the sam...

385: Top Tips to Be a Better Communicator and Add Humanity to Your Brand with Alexis Teichmiller

28 Nov 2019

Contributed by Lukas

This week on the Strategy Hour, we welcome a great friend of ours. Alexis Teichmiller is here on the show for the first time, which is kind of weird a...

384: Crocodile Tears and the 3 Biggest Mistakes You are Making in Business

26 Nov 2019

Contributed by Lukas

Ya’ll now that we’re on a mission to turn you into a full-time creative entrepreneur who earns a sustainable income from your passion. Because we’...

383: Hiring for Growth Positions in Your Company with Jill Stanton of Screw the Nine to Five

21 Nov 2019

Contributed by Lukas

Today on The Strategy Hour we are so happy to be joined by our friend Jill Stanton! Jill is the co-founder of Screw the 9 to 5, where she helps ambiti...

382: October Profit Report: How We Nearly Tripled Our Profit

19 Nov 2019

Contributed by Lukas

It’s time for another profit report! These are not an excuse to talk about our business – we truly want to arm you with helpful information that y...

381: Is LinkedIn a Social Media Platform You Should Be Paying Attention To with Cassandra Thompson

14 Nov 2019

Contributed by Lukas

Joining us for Strategy Hour today is networking ninja, Cassandra Thompson, who helps businesses extend their network through LinkedIn! But before you...

380: What We are Thinking About for 2020 and How to Prep for Your Next Planning Session

12 Nov 2019

Contributed by Lukas

We cannot believe we are about to enter into a new decade! It's crazy but it's true, so get ready! This is a bit of an unplanned episode, which is wha...

379: Running a Simplified Business and Bangin' Black Friday Sales with Abbey Ashley

07 Nov 2019

Contributed by Lukas

Our guest on the show today is Abbey Ashley, the founder of The Virtual Savvy! After running her own successful VA business for a few years, she has g...

378: 4 Highly Effective Sales Techniques & How We Are Using Them in Our Businesses

05 Nov 2019

Contributed by Lukas

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking ou...

377: How to Scale to 6-Figures and Leave Your 9-5 in Under 12 months with Taylor Slango

31 Oct 2019

Contributed by Lukas

Welcome back to the show all you lovely listeners! Today we have a great guest who we cannot wait to share with you. Taylor Slango is an online busine...

376: How to Get Unstuck if You’re a Perfectionist or an Over Achiever

29 Oct 2019

Contributed by Lukas

Our whole mission is to help you transform your passion into a full-time business that provides you with a sustainable income, while also giving you t...

375: Increase Engagement and Grow on Instagram in 2019 with Joelle Bradfield

24 Oct 2019

Contributed by Lukas

Today we are so lucky to host Joelle Elizabeth on the show! Joelle is a boudoir photographer and marketing strategist for other ambitious photographer...

374: September Profit Report: What We’re Doing to Avoid Losing $4k Each Month

22 Oct 2019

Contributed by Lukas

Today we’re sharing with you our profit report for September. This is such a great opportunity for us to reflect on our business while also giving y...

373: The Secrets Behind Scaling Your Service Based Business with Amy Northard and Parker Stevenson

17 Oct 2019

Contributed by Lukas

Today we have our first roundtable discussion of sorts! We are joined by Parker Stevenson of Evolved Finance and Amy Northard of Amy Northard CPA! Bot...

372: Seasonal Marketing Strategies and Conquering 2020 with the Boss Project Summit

15 Oct 2019

Contributed by Lukas

Welcome to the Strategy Hour, everybody! Today’s show is all about our upcoming summit! Yup, it is our fourth summit, can you believe it? This time ...

371: Using NLP to Perfect Your Sales Language, Change Your Deep Beliefs and Rewire Neural Pathways with Jen Casey

10 Oct 2019

Contributed by Lukas

Today we are super glad to welcome business and NLP coach Jen Casey to the show! Hailing from NYC, Jen is focussed on helping coaches sell profitable ...

370: The Side Hustle Epidemic

08 Oct 2019

Contributed by Lukas

We did a survey to find out where you guys are currently at in your businesses, the areas you are struggling in, what kind of profits you are making a...

369: Unf*ck Your Biz Framework with Braden Drake

03 Oct 2019

Contributed by Lukas

Today on the podcast we have Braden Drake, a California licensed attorney with a master’s degree in tax law joining our conversation. He runs an edu...

368: The Truth About Employees Vs. Contractors

01 Oct 2019

Contributed by Lukas

We’ve heard from a lot of people that going from contractors to employees is complicated, expensive and overwhelming, so for a long time, we avoided...

367: Your Sales Fix with Aandra Bohlen

26 Sep 2019

Contributed by Lukas

Today we welcome Aandra Bohlen, sales guru, inspiring friend, and all-round badass! She is here to demystify the sigmas around selling and the ways it...

366: August Profit Report: How We Made 24% of our Income from a $29 Product

24 Sep 2019

Contributed by Lukas

Income reports can be super distracting and set you on a road of comparison, so instead of focusing on the exact dollars, it might be more useful to l...

365: Becoming a Full-Time Creative Entrepreneur

19 Sep 2019

Contributed by Lukas

Today we talk about what it means to become a full-time creative entrepreneur. Scary thought? Maybe, but we’re here to tell you that starting your o...

364: Is a Course, Group Program or One-on-One Coaching Your Next Step in your Business with Christine McAlister

17 Sep 2019

Contributed by Lukas

Today on the show we are so happy to welcome back Christine McAlister! If you are not already familiar with Christine, she helps high achievers replac...

363: Busy versus Productive: How to Stop Spinning Your Wheels and Get Some Traction with Lauren Goldstein

12 Sep 2019

Contributed by Lukas

Today on the podcast we are joined by the fabulous Lauren Goldstein, CEO, and founder of Golden Key Partnership, a strategy consulting firm that helps...

362: What Does it Really Cost to Grow a Million Business

10 Sep 2019

Contributed by Lukas

Welcome back to the show, everybody! Today we are going to be letting you in, even further into our business lives! As we continue to grow we are cons...

361: We Almost Deleted Our 39k Follower Instagram Account

05 Sep 2019

Contributed by Lukas

Would you ever consider deleting your Instagram account if you had nearly 40 000 followers? Businesses go through different seasons and for a long ti...

360: Marketing to Millennials & the Generational Divide

03 Sep 2019

Contributed by Lukas

Today we talk about a fascinating topic, one that affects every single one of you in one way or another in your business. When we think about marketin...

359: Think Inside the Box - Constraints Drive Creativity

29 Aug 2019

Contributed by Lukas

If you have not already heard of the law of diminishing returns, it states that everything we do is on a bell curve and as we do more work so the resu...

358: Owning & Changing Your Deeply Rooted Beliefs

27 Aug 2019

Contributed by Lukas

Welcome back to another episode of the Strategy Hour Podcast! Today, we dive into the topic of owning and changing your deeply rooted beliefs. We are ...

357: Life Updates: What Really Happens Outside of Boss Project

22 Aug 2019

Contributed by Lukas

Today on the show we are giving you a little break from the norm and offering a few updates on things besides Boss Project. That's right, this episode...

356: Tips to Structure Your Work Day for Productivity

20 Aug 2019

Contributed by Lukas

Today we’re excited to be talking about a number of awesome productivity hacks. We know this is a popular topic many have covered, but it’s becaus...

355: How to Get People on Board with Your Business

15 Aug 2019

Contributed by Lukas

This is an episode that can apply to any of our listeners, no matter where you are currently at with your biz! There are always times that you need to...

354: 8 Steps for Growing Your New Business

13 Aug 2019

Contributed by Lukas

On today’s show, we will be answering our most frequently asked question: How did you get from point A to point B? We will be sharing what to do, wh...

353: Boss Talk: What Failure Really Means

08 Aug 2019

Contributed by Lukas

Today on the podcast we have a Boss Talk about a topic that’s been on our minds a lot lately, probably because we’ve been going through all these ...

352: What You Need to Know Before Starting a Podcast

06 Aug 2019

Contributed by Lukas

We’ve previously done an episode about what you need to consider before starting a podcast, and we admit that it was a bit of a Debbie Downer, so to...

351: How to go from Stuck to Taking Action in your Business

01 Aug 2019

Contributed by Lukas

Ever been stuck with ideas and you just didn’t know if they were right for you or how to put them into action? We’ve been getting tons of question...

350: 7 Things You Didn't Know About Us Starting Our Business

30 Jul 2019

Contributed by Lukas

With all these transitions going on lately, we’ve had to do some reflection because as we move forward. It’s important to figure out what we want ...

349: 4 Lessons About Business From The Bachelorette

25 Jul 2019

Contributed by Lukas

So as you may or may not know, Abagail is completely addicted to The Bachelorette and all the associated shows! She has been following them for ages a...

348: Living Beyond Society's Standards: Working Mom Life & Working With Your Spouse

23 Jul 2019

Contributed by Lukas

As you know, all of our lives are ever-evolving and the schedules and routines that organize our days are constantly in motion. A big part of this, fo...

347: The Boss Project Summit Is Back

18 Jul 2019

Contributed by Lukas

Guess what’s back? Another Boss Project Summit! For those who have not yet joined us for one of these events, it’s basically an amazing, free busi...

346: Our Favorite Systems, Tools and Apps for the Creative Entepreneur

16 Jul 2019

Contributed by Lukas

So, we get questions all of the time about which app is the best for each task. On today's episode of The Strategy Hour, we thought we would give you ...

345: Quick Tips to Hire Your Next VA

11 Jul 2019

Contributed by Lukas

As your business is growing, you might find the need to hire a virtual assistant. How we approach hiring now is very different from what it used to be...

344: How to Have A Simple Automated Business that Creates Consistent Income with Haley Burkhead

09 Jul 2019

Contributed by Lukas

Welcome back to the show everyone out there! So happy to have you and also so happy to have a great friend with us today! None other than Haley Burkhe...

343: How to Communicate Clearly with Your Team or in a Partnership

04 Jul 2019

Contributed by Lukas

Today we are carrying on with listener questions, so do not forget to send yours in if you have any! You can do this on Instagram or on the Facebook G...

342: What Not to Do When Pivoting from Services to Courses

02 Jul 2019

Contributed by Lukas

Something that we repeatedly get asked about is content, specifically around what should be free and what should come at a cost, which platforms shoul...

341: Inclusivity and Diversity: Inviting More People To Your Table

27 Jun 2019

Contributed by Lukas

Today we are talking about a really hot topic and something we should all be talking about more often! We will be unpacking inclusivity and diversity ...

340: How to Increase Your Personal Income: Focus More on Profit and Less On Revenue

25 Jun 2019

Contributed by Lukas

Welcome back to the Strategy Hour Podcast! Today’s episode is mostly for the listeners out there whose businesses are under the $500k a year earning...

339: Lame House Analogies and Business Advice

20 Jun 2019

Contributed by Lukas

Many times people come to us and ask where they should start with their business. They’re overwhelmed and feel like they’re having to do so many d...

338: How to Have Deeper Relationships Even if You're An Introvert

18 Jun 2019

Contributed by Lukas

Welcome back to the Strategy Hour ya’ll! A couple of weeks ago we had a workshop and we got a few comments that caught us totally off guard. This ca...

337: Minna & Jacqueline The Product Boss

13 Jun 2019

Contributed by Lukas

Today on the show we are so happy to welcome the combined force behind the The Product Boss Podcast, Jacqueline and Minna! Through their show, they te...

336: It's Easier Than You Think to Make $100k from Your Services

11 Jun 2019

Contributed by Lukas

Today on The Strategy Hour we’re diving deeper into what exactly we mean when we say that is should be easy and fun to make $100k from your service ...

335: What We're Digging: In Life, Health & Home

06 Jun 2019

Contributed by Lukas

Hey, everyone! Welcome to another episode of the Strategy Hour Podcast. Today's show is dedicated to chatting about all the latest things we are addic...

334: Boss Talk: Did You Have Any Fears When You First Started Your Business?

04 Jun 2019

Contributed by Lukas

We’re pumped to do another Boss Talk episode today! Our question for today is, “Did you have any fears when you first started your business?” Be...

333: Many Businesses You Recognize Today Started with Services

30 May 2019

Contributed by Lukas

Here at Boss Project we remember being young in the game; it was not that long ago! It is easy to look around and feel frustrated at everyone else's s...

332: Introducing Start with Services - A Course Guaranteed to Get You More Leads

28 May 2019

Contributed by Lukas

Hey everybody and welcome to a really, really epic episode! We are so excited to share some amazing stuff with all of you today, we can barely control...

331: The 3 Biggest Mistakes You Are Making in Your Service Based Business Right Now

23 May 2019

Contributed by Lukas

Last time we shared a lot about our personal journey and the mishaps we had. Everybody makes mistakes, but we hope to learn as we go. So today we’re...

330: Lessons from Getting Laid Off Twice and a Failed Cupcakery

21 May 2019

Contributed by Lukas

Welcome back to the show everyone, today we are talking about the lessons we have learned in the failed businesses from the past and giving you the sc...

329: Grow Your Business on Pinterest using Tailwind with Melissa Megginson

16 May 2019

Contributed by Lukas

Today on the show we welcome Melissa Megginson! She is the Community Manager and resident Cat Lady at Tailwind, a company that is dedicated to helping...

328: Why We Started Another Facebook Group

14 May 2019

Contributed by Lukas

We did this kind of crazy thing and started up yet another Facebook group, while everyone else is shutting them down left and right! What we’re talk...

327: How to Get Your Website on the 1st Page of Google with Melissa McGraw

09 May 2019

Contributed by Lukas

Today on The Strategy Hour we are joined by the amazing, the wonderful, the gifted, Melissa McGraw! Melissa is the founder of The Creative Potential, ...

326: Crafting an Experience Your Clients Can't Stop Talking About

07 May 2019

Contributed by Lukas

Gift giving might not be your love language, but you should pick out any opportunity to dazzle your client with something special! Sometimes the bigge...

325: How to Get Booked on More Podcasts with Jessica Rhodes and Margy Feldhuhn

02 May 2019

Contributed by Lukas

We have yet another awesome duo on the show today! Jessica Rhodes and Margy Feldhuhn are equal co-owners of the company Interview Connections, the fir...

324: How to Perfect Your Pitch without Icky Sales Conversations

30 Apr 2019

Contributed by Lukas

We remember our first good sales experiences so well! It can be one of the best feelings in the world and it does not have to have that slimy and slea...

323: Own Your Everyday and Show Up for What You Were Made to Do with Jordan Lee Dooley of Choice Publicity

25 Apr 2019

Contributed by Lukas

Looking for a fantastic opportunity to flourish in your personal and professional life? On the show today we have the amazing Jordan Lee Dooley with u...

322: How to Beat Imposter Syndrome

23 Apr 2019

Contributed by Lukas

Today's episode is all about the required step that you need to take in order to successfully sell what you do. That's right we are giving you the too...

321: Creating Margin and Make More Money with Emily Benson

18 Apr 2019

Contributed by Lukas

Our guest today, Emily Benson, is an expert in everything retail, working for companies like Abercrombie & Fitch and Club Monaco. For those who aren’...

320: Your Next Client Isn't Online So Stop Looking There for Her

16 Apr 2019

Contributed by Lukas

So we have been propagating some pretty scandalous ideas lately and they have got some of you thinking and moving! Today we are dropping the full know...

319: Learning to Focus So You Can Achieve More with Jonathan Cronstedt President of Kajabi

11 Apr 2019

Contributed by Lukas

Today is all about learning to focus and just doing the actual work! We often play work, procrastinating, doing the fun little things and walking circ...

318: Why You Don't Need a Blog Website or Instagram to Get Clients

09 Apr 2019

Contributed by Lukas

Hey everybody! Today on the show we are giving you a very important lesson, so listen up! We learned this lesson just the same, so the sooner we can g...

317: Tackling Pinterest for the Newbie with Kali Rogers

04 Apr 2019

Contributed by Lukas

Joining us today on the podcast is Kali Rogers, the Founder of Blush Online Life Coaching, a life coaching business aimed at female millennials. Kali ...

316: The Secret Double Whammy Referral Engine for Service Based Businesses

02 Apr 2019

Contributed by Lukas

Ready for our drop-the-mic statement? Service-based peeps listen up: You already know your next client, and guess where she is not? Online. In this ep...

315: Three Golden Rules for a More Profitable Business with Kathleen Cutler

28 Mar 2019

Contributed by Lukas

Today on the show we are joined by the wonderful and inspiring Kathleen Cutler! Kathleen has worked behind the scenes on multiple million dollar onlin...

314: Utilizing a Street Team and Affiliates to Explode Your Launch

26 Mar 2019

Contributed by Lukas

Word on the street is that you want to do an epic launch! On today’s podcast we’re talking about three things that led to an incredible launch: us...

313: How to Listen to Your Audience So You Can Create Services That Sell with Sarah Peck

21 Mar 2019

Contributed by Lukas

Today on the podcast we are joined by our wonderful friend and all-round badass, Sarah Peck. Sarah is the founder of Startup Pregnant, a New York City...

312: The 9 Biggest Flops in Our Business Ever

19 Mar 2019

Contributed by Lukas

Today we are taking you through everything that we have messed up on! Products, launches, events, campaigns, everything! We have made a checklist of a...

311: Why Creating Community is Crucial for Your Brand and Happiness with Jordan Ellis

14 Mar 2019

Contributed by Lukas

Today we are joined by our great friend, Jordan Ellis, from Jordanené Clothing and she is here to talk about the importance of building a community i...

310: Introducing the Product Powerhouse Summit

12 Mar 2019

Contributed by Lukas

Hello again, you guys! Guess what? It’s time for another summit! In November 2018 we launched our very first summit and it was amazing. We started t...

309: How to 2x Your Income With Affiliate Marketing with Jill Stanton of Screw the Nine to Five

07 Mar 2019

Contributed by Lukas

Today on the show we welcome Jill Stanton who is the co-founder of Screw the Nine to Five and certified affiliate marketing badass! She and her husban...

308: The 20+ People It Takes to Run Our Growing Company

05 Mar 2019

Contributed by Lukas

Welcome back to another episode of your favorite podcast! Today we are answering your requests to break down the various roles we currently have at ou...

307: From Garage Startup to On Track to 100 Million with Jane Lu Founder of Showpo

28 Feb 2019

Contributed by Lukas

Hey everybody and welcome back to the Strategy Hour Podcast! Today we are very, very excited to have Jane Lu as our guest. Jane is the founder of Show...

306: How to Run an Effective Photo Shoot For Your Brand

26 Feb 2019

Contributed by Lukas

Hey, all of you strategists and biz queens! If you haven’t heard yet, we have been going through a big rebrand! All of our work will now fall under ...

305: Growing a Movement from a Blog with Nikki Porcher, Founder of Buy From a Black Woman

21 Feb 2019

Contributed by Lukas

Hey, everybody, we are super excited to have our friend Nikki Porcher on the show today! Nikki is the owner and founder of Buy From a Black Woman, whi...

304: Think Creative Collective is No Longer

19 Feb 2019

Contributed by Lukas

Today’s episode is a really big deal. We are bursting with excitement to share with you our motivation behind changing a key aspect of our business—...

303: Building an Audience that Sticks Working with Micro-Influencers with Erin Abernathy Steph Pulido of Out of Office Media

14 Feb 2019

Contributed by Lukas

Today we welcome Erin Abernathy & Steph Pulido from Out of Office Media. We are so excited to have them here on the Strategy Hour Podcast to talk abou...

302: Abbie Is Not An Enneagram 3 There I Said It

12 Feb 2019

Contributed by Lukas

Hi everybody! On today’s show, we are talking about one of our favorite things — personality tests! If you know us at all you know we can’t get ...

301: Using Your Dollars to Make a Difference with Bethany Tran of The Root Collective

07 Feb 2019

Contributed by Lukas

Welcome back to the podcast all of you wonderful listeners! Today we have a great show in store for you, one that is less about how you make money and...