Streamlined Solopreneur: Systems for Solopreneurs to Take Time Off Worry-Free
Episodes
Building a Successful Content Empire in a Crowded Field with Christine Pittman
07 Feb 2022
Contributed by Lukas
Finding time as a busy creator or small business owner can be tough. But what about being a single mom, running a content business, in a competitive s...
Say it Again: Your Business NEEDS to be on TikTok with Alex Rossman
31 Jan 2022
Contributed by Lukas
More and more, we're hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do i...
Leveraging YouTube to Build Trust and get Leads with Jessica Freeman
24 Jan 2022
Contributed by Lukas
Word of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model...
How to Pitch the Media to Grow Your Audience with Brittney Lynn
17 Jan 2022
Contributed by Lukas
They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping ...
Why You Need to Publish Content to Have an Expertise with Rochelle Moulton
10 Jan 2022
Contributed by Lukas
How do you become an authority in your field? What's the key to unlocking rewarding work and more sales with less selling? According to Rochelle Moult...
My 2022 Yearly Theme: The Year of Retreat
03 Jan 2022
Contributed by Lukas
In 2021, there was a lot of good, but there was also a lot of stress. In fact, there was a lot of everything. Seems like a year or less would do me go...
Generosity and the Future: My Favorite Christmas Story
20 Dec 2021
Contributed by Lukas
I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a band, heavy quotes, ...
Faceoff: Should Speakers be Paid for Virtual Events with Nathan Wrigley
13 Dec 2021
Contributed by Lukas
Back in October, I wrote a blog post called, "We Need to Talk About Speakers and Virtual Events." I outlined how I believe speakers should be treated ...
How I Ended Up Having My Best Black Friday Sale Ever
06 Dec 2021
Contributed by Lukas
This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promot...
How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos
29 Nov 2021
Contributed by Lukas
Sometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where should we, as s...
How to Properly Niche and Grow Your Membership with Corey Haines
22 Nov 2021
Contributed by Lukas
A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really we...
The 2021 Gift Guides Episode!
15 Nov 2021
Contributed by Lukas
It's the 2021 Gift Guides episode! This year I revamped the guides to be clearer, including more tools for people who work from home and podcasters, a...
How to Actually Sell to Your Email List with Samar Owais
08 Nov 2021
Contributed by Lukas
Something I (and perhaps you) feel I do terribly is email marketing. I'm worried I'm not segmenting my list the right way, that I email them too much,...
Why Subscriptions are Crucial to Your Business with John Warrillow
01 Nov 2021
Contributed by Lukas
Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to re...
Growing a Multilingual Newsletter (on the side!) with Maciek Palmowski
25 Oct 2021
Contributed by Lukas
You've heard me say time and time again - build your list! If you want to grow your business, whether you sell products, services, or are a creator, y...
Why Businesses are Missing out on TikTok with Rebecca Simon
18 Oct 2021
Contributed by Lukas
As an elder millennial, TikTok as a platform scares and upsets me. I’m not really sure how to use it to grow my audience (if it even can) and I’m ...
Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley
11 Oct 2021
Contributed by Lukas
It's another live coaching call! This time I have podcaster and WordPress site builder Nathan Wrigley. We chat about how I format this show, record th...
Building a People First Business with Lauren Kennedy
04 Oct 2021
Contributed by Lukas
Sometimes you know you're destined to run your own business. You work for companies and realize that you can't really work within the confines of a co...
How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone
27 Sep 2021
Contributed by Lukas
Often, when it comes to launching, writing, recording, building funnels, or whatever else it is we need to do, it's easy to start because we're motiva...
The RIGHT Way to Run Ads and Build Funnels with Jason How
20 Sep 2021
Contributed by Lukas
Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors a...
How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso
13 Sep 2021
Contributed by Lukas
Look. I get tons of backlinks and cold outreach every day. It’s frustrating and annoying. It’s frustrating and annoying because it’s blanket col...
Answering YOUR Questions about Podcasting
06 Sep 2021
Contributed by Lukas
It's a listener questions episode! I thought it would be fun to round out the summer by answering some questions you've asked about how to run and gro...
Live Coaching: Launching a Course & Growing a Podcast with Alastair McDermott
30 Aug 2021
Contributed by Lukas
Today's Episode is a little bit different. See, my friend Alastair McDermott has a couple of problems he'd like to solve: launching and promoting an o...
The Incredible Journey from Agency to Solo Business Owner with Paul Lacey
23 Aug 2021
Contributed by Lukas
All too often, we hear only the success story. The Olympian who won the goal. The successful millionaire who launched a business from her dorm room. I...
How to Improve Site Speed (and your Google Page Rank!) with Andy Schaff
16 Aug 2021
Contributed by Lukas
Google has recently rolled out a new set of metrics to help website owners create better websites. They're called Core Web Vitals and understanding ho...
The Framework You Need to Take Back Your Time with Reinart Bacalso
09 Aug 2021
Contributed by Lukas
If you're anything like me, you feel like there's not enough time in the day. Maybe you're take on too much, or maybe you're doing things you don't ne...
What You Need to Know About Contributing to Open Source with AmyJune Hineline
02 Aug 2021
Contributed by Lukas
AmyJune Hineline has lots of perspectives. Not only does she have a background in nursing that she's brought to the open-source world, but she also ac...
How Your Content Strategy can Grow Your Business with Jean Perpillant
26 Jul 2021
Contributed by Lukas
Let me tell you something: I'm not great at social media. I KNOW...totally shocking. But you know who is? My friend Jean. In fact, we had a SUPER long...
Creating and Growing Your Community with Authenticity with Michelle Frechette
19 Jul 2021
Contributed by Lukas
Michelle Frechette knows a thing or two about building a community. Not only does she do it for multiple WordPress businesses, but she's cultivated qu...
Welcome to How I Built It [2021]
27 Jun 2021
Contributed by Lukas
New to the show? Start here. Subscribe: https://howibuilt.it/subscribe ★ Support this podcast ★
6 months in, how are memberships going?
21 Jun 2021
Contributed by Lukas
In January, I rolled out the Creator Crew, a membership that allows people to support the show directly in exchange for more, ad-free content. 6 month...
How to Write Email Copy that SELLS with Matthew DeFeo
14 Jun 2021
Contributed by Lukas
You've heard multiple guests on this show talk about the importance of building your email list...but what do you do with that list once you have it? ...
How to Achieve Financial Freedom with Travis Hornsby
07 Jun 2021
Contributed by Lukas
Continuing a series on finances this year, today we tackle how to handle debt and invest in yourself and your business. Travis Hornsby took himself fr...
Why Speakers Should Start a Podcast
31 May 2021
Contributed by Lukas
Podcasting can be like your own personal stage. If you're a speaker, you have the opportunity to create your own portfolio of work, allowing potenti...
How to go From $200 to $16K in 3 months with Kelsey Kerslake
24 May 2021
Contributed by Lukas
The feast and the famine are two staples in running your business, right? It's doesn't have to be! That's the message from Kelsey Kerslake, who went f...
How to Audit Your Website for Accessibility with Bet Hannon
17 May 2021
Contributed by Lukas
A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you create more accessible cont...
GiveWP Acquired by Liquid Web! Interview with Matt and Devin
11 May 2021
Contributed by Lukas
Big news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web. I got to int...
Why Now is a Good Time to Build a SaaS with Jason Meller
10 May 2021
Contributed by Lukas
If you've ever worked for a bigger company, you know that it's easy to get bogged down by software and other restrictions in the name of security. Hec...
Why Authors Should Start a Podcast
03 May 2021
Contributed by Lukas
Promoting your book can be a tough road - I know because I'm currently on it. On top of establishing trust, you need to demonstrate that you're worth ...
Solving the Pricing Problem with Stephen King
26 Apr 2021
Contributed by Lukas
Pricing is one of the biggest issues that freelancers and small business owners face. The worry that pricing too high will lose sales tends to outweig...
What Apple Podcast Subscriptions Means for Podcasters
23 Apr 2021
Contributed by Lukas
Apple has officially announced Apple Podcast Subscriptions, a way for podcasters to offer paid podcasts directly through the Podcasts app. We’ll cov...
Why Your Business NEEDS Financial Planning to Succeed with Kathy Svetina
19 Apr 2021
Contributed by Lukas
When just starting your business, it feels like the only financial question you're asking is, "How can I make enough money to stay afloat?" And while ...
Why Course Creators Should Start a Podcast
12 Apr 2021
Contributed by Lukas
One of the most important things a course creator needs to do to sell courses is establish trust. Indeed you've probably heard that a customer needs t...
Pivoting an Events Plugin During a Global Pandemic with Hazel Quimpo and Zach Tirell
05 Apr 2021
Contributed by Lukas
When you run a company focused on software for live events, you have no choice but to pivot when live events cease basically overnight. Hazel and Zach...
Automating Paperwork with Anvil and Mang-git Ng
29 Mar 2021
Contributed by Lukas
I LOVE automation, so when Mang-Git Ng reached out and wanted to talk about what he learned by launching a start-up fully focused on digitizing paper ...
How to Make Your eCommerce Store Even Better with Patrick Garman
22 Mar 2021
Contributed by Lukas
One thing the global pandemic taught us is we need to have a great online presence. This is especially true if you need to sell online - and let's fac...
Why Having a Personal Brand is SO Important to Your Success with Michelle Knight
15 Mar 2021
Contributed by Lukas
Have you ever wondered why your product or service didn't get much traction on social media even though you post all the time? According to Michelle K...
Using Amazon Fulfillment to Grow Your eCommerce Business with Michael Begg
08 Mar 2021
Contributed by Lukas
Starting an eCommerce just a few years ago was a hard task. You needed to set up a website, figure out how to accept payments, manage inventory, figur...
How to Hire a VA That Actually Helps You with Matthew Yahes
01 Mar 2021
Contributed by Lukas
In my experience, starting out, hiring a Virtual Assistant(VA) can take up more time than you're saving. While this is true for any employee, part of ...
How to be an Effective Podcast Guest with Kristin Molenaar
22 Feb 2021
Contributed by Lukas
Going on podcasts can be a great opportunity for small business owners. You're getting in front of a new audience to tell your story and show your exp...
How to Build a Podcast Membership: Looking at the Creator Crew
15 Feb 2021
Contributed by Lukas
There are a lot of aspects to consider when creating a membership site. Aside from the tech stack, you need to determine what you're going to offer an...
My Failed Patreon Experiment
08 Feb 2021
Contributed by Lukas
Back in 2017, I tried launching a Patreon for this very show, after hitting 50,000 downloads in 9 months. It was an epic failure! As a relaunch member...
Making Your Website Accessible with Amber Hinds
01 Feb 2021
Contributed by Lukas
Accessibility is an important of often overlooked aspect of web development. While some view it as an added expense, many don't even know they're doin...
How to Win Virtual Pitches with Alex Price
25 Jan 2021
Contributed by Lukas
The global pandemic has forced a lot of businesses to change their processes and practices. One major drawback of not being able to meet in person is ...
Buying and Selling Blogs with Chelsea Clarke
18 Jan 2021
Contributed by Lukas
We've heard about flipping houses, but what about flipping blogs? Chelsea Clarke has built an entire business on just that. She teaches us what to loo...
Building and Evolving Profitable Project Plan with Jennifer Bourn
11 Jan 2021
Contributed by Lukas
Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several year...
2021: The Year of Opportunity
04 Jan 2021
Contributed by Lukas
One of my favorite things to do at the end of each year is plan my Yearly Theme. It’s becoming a bit of a tradition and I’ve even got my wife in o...
Favorites of 2020
15 Dec 2020
Contributed by Lukas
It’s that time of year again! I round up my favorite media and tech picks of 2020 - but this year I’m doing it a little differently. Over on Casab...
Season 9 Recap
08 Dec 2020
Contributed by Lukas
Well 2020 was unlike any year I’ve lived through, and I’m sure it’s the same for you. When I decided to come up with a theme for Season 9, which...
How I Wrote My Book
01 Dec 2020
Contributed by Lukas
In September 2020, my 4th book published by a publisher (6th overall) came out. It's called HTML and CSS: Visual QuickStart Guide and it's a (very) be...
Writing What You Know with Winstina Hughes
24 Nov 2020
Contributed by Lukas
Winstina Hughes is an Assistant Regional Planner for the Maryland Department of Transportation but she's coming to us today as a member of the wordpre...
Building Good Web Forms with Naomi C. Bush
17 Nov 2020
Contributed by Lukas
Throughout this season, we’ve talked about create content to build an audience. And the best way to build that audience and interact with them is fo...
Making Resource Sites for Fun and Money with Jase Rodley
10 Nov 2020
Contributed by Lukas
Jase Rodley has A LOT going on. In fact, since we recorded this episode, he stepped down from Rank Defender to run Dialed Labs. His energy and drive a...
2020 Gift Guides
03 Nov 2020
Contributed by Lukas
It has become a bit of a time-honored tradition for me to do gift guides around the holidays. I often get asked for recommendations on office, podcast...
Building a WordPress Meetup from Scratch with Joe A. Simpson Jr.
27 Oct 2020
Contributed by Lukas
Joe Simpson did something that, in my opinion, is very difficult to do. He created a local community out of virtually nothing. Living in Castilla, CA,...
Running Virtual Events with Dave Shrein
20 Oct 2020
Contributed by Lukas
Virtual summits are all the rage these days, but my friend Dave Shrein was doing them before they were cool. I participated in his event last year for...
One Great Way to Build Your Email List with Bud Kraus
13 Oct 2020
Contributed by Lukas
Lately on this show we've been focusing on big picture stuff, but it's really the small changes that make a big difference. Proof of that is Bud Kraus...
Evolving Membership Offerings with Brian Krogsgard
06 Oct 2020
Contributed by Lukas
I love talking to Brian Krogsgard. And if you need proof, we had a SUPER long pre-show that I'm going to release as bonus content when I roll out the ...
4 Ways to Monetize Your Podcast
29 Sep 2020
Contributed by Lukas
Monetizing your podcast doesn't just mean sponsors. There are methods you can employ to generate income from your show - whether it's direct dollars o...
Using Webinars to Grow Your Audience with Emily Hunkler
22 Sep 2020
Contributed by Lukas
Webinars can be a great way to grow your audience, but are a tough business. Today's guest, Emily Hunkler, is a pro! She is able to host consistent we...
Creating Field Guides with David Sparks
15 Sep 2020
Contributed by Lukas
I have a confession that won't be much of a confession once you start listening to this episode. I'm a big fan of David Sparks. I think he does great ...
Creating Content for LinkedIn Learning with Tracey Larvenz
08 Sep 2020
Contributed by Lukas
I'm really excited to take to Tracey Larvenz today - he's my content manager over at linkedIn Learning and he's so great to work with! Being a Content...
Creating an Army of Advocates with Tessa Kriesel
01 Sep 2020
Contributed by Lukas
Let me tell you about my friend Tessa. She is very passionate about her work. And what's her work? Well she finds people who are passionate about prod...
Why You Need to be on Voice Search with Chip Edwards
25 Aug 2020
Contributed by Lukas
Voice Search! Amazon Echo! Google! Chip Edwards knows a thing or two about all of these topics and let me tell you what I learned: We are all sleeping...
The Past and Future of Podcasting with Lisa Laporte
18 Aug 2020
Contributed by Lukas
Lisa Laporte is the CEO of TWiT.tv and after a few weeks of talking about how to podcast and what it can do for your content, I thought she'd be the p...
Hosting a Daily Podcast with Harry Morton
11 Aug 2020
Contributed by Lukas
One of the hardest things to do is put out daily content…and on top of that, making it helpful, timely, and in podcast form! This sounds like a ton ...
Find the Right Podcast Membership Benefits with Stephen Hackett
04 Aug 2020
Contributed by Lukas
Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hu...
Better Audience Engagement for Your Content with Taylor Waldon
28 Jul 2020
Contributed by Lukas
Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Tay...
Trending on LinkedIn with Cara North
21 Jul 2020
Contributed by Lukas
A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem f...
Managing Social Media for a Government Agency with Joseph Galbo
14 Jul 2020
Contributed by Lukas
Just because you're a government organization doesn't mean you can't have a little personality. That's what my friend Joe Galbo proves day-in and day-...
Automating Your Life with James Rose
07 Jul 2020
Contributed by Lukas
Have you every wondered how some people seem to do so much? Well this week I sit down with James Rose to unlock some of the secrets of one of my favor...
Growing Your Audience on Instagram with Andrea Zoellner
30 Jun 2020
Contributed by Lukas
Wondering how to build a following on Instagram? I was! It's my favorite social platform and I'm trying to be more intentional about the content. So I...
Season 8 Wrap Up: Vet Clients and Build Your List
23 Jun 2020
Contributed by Lukas
We're at the half for 2020, which means the end of Season 8. I'm proud to say I learned a ton, and I hope you have too! There were three big topics of...
Tools Roundup for June 2020
16 Jun 2020
Contributed by Lukas
We're at the halfway mark for the year and I've been trying out a lot of new tools and processes. In this bonus episode, I wanted to talk about WordPr...
What to Focus on in a Recession with Brad Morrison
09 Jun 2020
Contributed by Lukas
With everything happening during the COVID-19 pandemic and the economic recession, it's easy to panic, cut costs, and coast until this all blows over....
Behind the Scenes: Building Podcast Liftoff: Launch
02 Jun 2020
Contributed by Lukas
Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the ...
Improving Customer Relationships with John Vuong
26 May 2020
Contributed by Lukas
John Vuong know SEO. But he knows relationships even more. AT a time where connecting with people face-to-face has become harder, John offers some fan...
3 Tips for Pivoting Because of COVID-19
19 May 2020
Contributed by Lukas
I know what you're thinking - another podcast doing another episode about COVID-19. But now that we're in the thick of it, and we know it's not just "...
Grow Your Business with a Mastermind
12 May 2020
Contributed by Lukas
Let me just tell you right off the bat: my business has grown from my mastermind group. And Ken Wallace…well he really knows what he's talking about...
Automating to Save Time and Money: My Automation Toolkit
05 May 2020
Contributed by Lukas
In August 2018 I was challenged to automate more. Now, nearly 2 years later, I've removed myself from core processes because of it. I'm saving lots of...
Understanding Customer Journey with Ronald Gijsel
28 Apr 2020
Contributed by Lukas
As more businesses are starting to do commerce nearly exclusively online, it's important to know how your customers are finding you and how they make ...
Productizing Your Service with Brian Cassel
21 Apr 2020
Contributed by Lukas
Last week we heard from Maddy Osman about how to make money on marketplaces - and at the core of that is being able to productize your services. Now s...
Making Money on Marketplaces with Maddy Osman
14 Apr 2020
Contributed by Lukas
Maddy Osman has a unique approach to her business and agency - and it’s mostly around getting gigs on FIverr and other marketplaces. When she firs...
The Importance of Niching Down, Part 2 with Sara Dunn
07 Apr 2020
Contributed by Lukas
Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following...
Growing Your Network through Community Involvement with Vito Peleg
31 Mar 2020
Contributed by Lukas
Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode w...
Growing from Freelancer to Agency Owner with Matt Adams
24 Mar 2020
Contributed by Lukas
I’ve known Matt Adams for the better part of a decade - we’ve worked on some interesting projects together, which we’ll reminisce about as we ...
Managing Client Relationships with Nathan Ingram
17 Mar 2020
Contributed by Lukas
Nathan Ingram is a fantastic freelancer, educator, and coach. I met him doing iThemes Webinars and he always manages to ask the right questions and ...
Optimizing Your Time While Running a Business with Erin Flynn
10 Mar 2020
Contributed by Lukas
Erin Flynn is one of my favorite people to talk to. We are in a Master Mind group together and her insight and approach is always appreciated. Today...
Using ConvertKit to Drive Business
03 Mar 2020
Contributed by Lukas
Last week, you heard from Angel Marie about the importance of building your list, and how you can use ConvertKit to do it. Today, I decided to pull ba...
Build Your List Using ConvertKit with Angel Marie
25 Feb 2020
Contributed by Lukas
I’m so excited to be talking to Angel Marie, the Creator Educator over at ConvertKit this week. And we’re talking about one of my favorite top...