Subscription League
Activity Overview
Episode publication activity over the past year
Episodes
Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data
04 Mar 2025
Contributed by Lukas
Episode OverviewTomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge locati...
Subscriptions: The Good, The Bad & The Overused
17 Feb 2025
Contributed by Lukas
Episode OverviewIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and ...
App Store: The Good, the Bad, and the Glitches
21 Jan 2025
Contributed by Lukas
Episode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic ...
Scaling Mojo: How to Build a Subscription App with 40M+ Downloads
17 Dec 2024
Contributed by Lukas
Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From ov...
Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton
21 Oct 2024
Contributed by Lukas
Timestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition...
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
07 Oct 2024
Contributed by Lukas
Episode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak ...
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
23 Sep 2024
Contributed by Lukas
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and ...
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
09 Sep 2024
Contributed by Lukas
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a ma...
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
28 Jun 2023
Contributed by Lukas
All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at He...
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
21 Jun 2023
Contributed by Lukas
In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares ca...
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating
14 Jun 2023
Contributed by Lukas
These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motiv...
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira
02 Jun 2023
Contributed by Lukas
Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatc...
The Washington Post - Transitioning to Digital: Insights from Michael Ribero
10 May 2023
Contributed by Lukas
In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise...
Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez
26 Apr 2023
Contributed by Lukas
Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down ...
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
12 Apr 2023
Contributed by Lukas
For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the foun...
How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
28 Mar 2023
Contributed by Lukas
Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new feature...
App Masters - How to Monetize Your App: Expert tips from Steve P. Young
15 Mar 2023
Contributed by Lukas
App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and genera...
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié
01 Mar 2023
Contributed by Lukas
With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In ou...
CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan
15 Feb 2023
Contributed by Lukas
In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our gues...
Pollen VC - A guide to financing your user acquisition with Martin Macmillan
01 Feb 2023
Contributed by Lukas
When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit ...
[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley
19 Jan 2023
Contributed by Lukas
Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplin...
Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay
04 Jan 2023
Contributed by Lukas
With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditatio...
Together Labs - Leveraging user research to maximize subscription app monetization with Jenny Pollock
21 Dec 2022
Contributed by Lukas
Named to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innova...
Appic - All about subscription app onboarding with Tobias Boerner
07 Dec 2022
Contributed by Lukas
Tobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remar...
MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz
23 Nov 2022
Contributed by Lukas
We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of...
Aperture - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz
09 Nov 2022
Contributed by Lukas
In today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million....
[REPOST] Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti
27 Oct 2022
Contributed by Lukas
Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to crea...
BlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller
12 Oct 2022
Contributed by Lukas
BlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand...
Jodel - Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz
28 Sep 2022
Contributed by Lukas
In the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale a...
Phiture - How to optimize mobile app subscription with Andy Carvell
14 Sep 2022
Contributed by Lukas
As a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizi...
GP Bullhound - What venture investors look for in subscription apps with Eric Crowley
31 Aug 2022
Contributed by Lukas
Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplin...
Uptime - How to build a successful user-first app strategy with Léa Samrani
17 Aug 2022
Contributed by Lukas
Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy a...
[REPOST] Babbel - How to create and launch a success in a crowded market with Belen Caeiro
03 Aug 2022
Contributed by Lukas
In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, ...
Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti
13 Jul 2022
Contributed by Lukas
Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to crea...
Rootd - How to bootstrap #1 health and fitness app with Ania Wysocka
06 Jul 2022
Contributed by Lukas
Rootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 mi...
Blinkist - Using transparency to increase your conversion rate with Eveline Moczko
22 Jun 2022
Contributed by Lukas
On the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blin...
The Guardian - Growing the user base The Guardian way with Jesse Wilkins
08 Jun 2022
Contributed by Lukas
The most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world ...
Mojo - Strategies you should focus on for a successful subscription business with Jean Patry
25 May 2022
Contributed by Lukas
Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community tha...
Babbel - How to create and launch a success in a crowded market with Belen Caeiro
11 May 2022
Contributed by Lukas
In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, ...
Phiture - All about Retention with Andy Carvell
27 Apr 2022
Contributed by Lukas
This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.User retention is the lifeblood of every app business. But wher...
Welcome to Subscription League, a podcast about app subscription business
31 Mar 2022
Contributed by Lukas
Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform....