Succeed in Medicine: Practical Knowledge for Busy Physicians

Prescribing Change with Steve Vargo, OD, MBA

07 Oct 2020

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Steve Vargo, OD, MBA, is an optometrist and author, who recently published the book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy into Change. He wrote this book in order to give clinicians the tools to be more impactful with getting patients to make changes that improve their vision, health, and quality of life. He discusses how to engage our patients through what he calls “non-sale selling” in order to gain their trust in order to influence their decision-making. He makes a case for the importance of using persuasion rather than just giving facts without guidance. We also discuss the importance of establishing our brand in terms of our authority, capability and results and how we communicate that. He teaches us why it is critical to be interested in aspects of our patients beyond their chief complaints so we can identify pain points in their lives that may help us help them. Dr. Vargo graduated from the Illinois College of Optometry and got his MBA from the University of Phoenix. He practiced optometry for 15 years and now serves as an Optometric Practice Management Consultant for IDOC, an alliance of over 3000 independent optometrists, and advises members in all areas of practice management and optometric office operations. Find this and all episodes on your favorite podcast platform at PhysiciansGuidetoDoctoring.com Please be sure to leave a five-star review, a nice comment and SHARE!!! This medical podcast is your physician mentor to fill the gaps in your medical education. We cover physician soft skills, charting, interpersonal skills, doctor finance, doctor mental health, medical decisions, physician parenting, physician executive skills, navigating your doctor career, and medical professional development. This is critical CME for physicians, but without the credits (yet). A proud founding member of the Doctor Podcast Network!Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Succeed in Medicine: Practical Knowledge for Busy Physicians

Prescribing Change with Steve Vargo, OD, MBA

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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