Success With Jewelry
Episodes
68 - Laryssa and Liz on Hiring for Your Jewelry Business
29 Jan 2024
Contributed by Lukas
Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024...
67 - Laryssa and Liz on Jewelry Social Media Tips and Trends for 2024
22 Jan 2024
Contributed by Lukas
Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How c...
66 - Laryssa and Liz on Top Priorities for Jewelry Marketing in 2024
15 Jan 2024
Contributed by Lukas
Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We'll what we think will be important to focus on ...
65 - Laryssa and Liz on How to Plan Jewelry Content for 2024
08 Jan 2024
Contributed by Lukas
Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We'll share how to get s...
BONUS - Happy Holidays and Happy New Year From Laryssa and Liz!
25 Dec 2023
Contributed by Lukas
Hello! We're off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! Thank you for an amazi...
64 - Laryssa and Liz on Setting Marketing Goals For the New Year
18 Dec 2023
Contributed by Lukas
Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We'll share tips for setting your 2024 goals We...
63 - Laryssa and Liz on Allocating Marketing Resources for 2024
11 Dec 2023
Contributed by Lukas
Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to s...
62 - Laryssa and Liz on Brainstorming Jewelry Content for 2024
04 Dec 2023
Contributed by Lukas
Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the...
61 - Laryssa and Liz Share a Content Challenge for 2024
27 Nov 2023
Contributed by Lukas
Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, n...
BONUS - Happy Thanksgiving 2023 From Laryssa & Liz!
20 Nov 2023
Contributed by Lukas
We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!
60 - Laryssa and Liz on How to Get the Most out of Jewelry Events
13 Nov 2023
Contributed by Lukas
Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips ...
59 - Laryssa and Liz on Adjusting Your Mindset for Jewelry Marketing
06 Nov 2023
Contributed by Lukas
Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get o...
58 - Laryssa and Liz on Holiday Gift Guides for Jewelry Brands
30 Oct 2023
Contributed by Lukas
Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide? Tip...
57 - Laryssa and Liz on AI in Jewelry Marketing
23 Oct 2023
Contributed by Lukas
Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we th...
56 - Laryssa and Liz on Using Customer Testimonials in Jewelry Marketing
16 Oct 2023
Contributed by Lukas
Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testim...
55 - Liz and Special Guest Robin Kramer on Wholesale for Jewelry Brands
09 Oct 2023
Contributed by Lukas
Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. T...
54 - Laryssa and Liz on How to Share Your Passion
02 Oct 2023
Contributed by Lukas
Welcome to episode #54. In this episode, we'll cover why it's important to be passionate about your brand and share that passion with your target audi...
53 - Laryssa and Liz on How to Promote a Promotion
25 Sep 2023
Contributed by Lukas
Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need ...
52 - Liz and Special Guest Sarah Rachel Brown on the Perceived Value of Marketing
18 Sep 2023
Contributed by Lukas
Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We'll cover… Why is ma...
51 - Laryssa and Liz on How to "Sweeten" the Holiday Season
04 Sep 2023
Contributed by Lukas
Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering:...
50 - Laryssa and Liz Recap the NYC Trade Shows August 2023
28 Aug 2023
Contributed by Lukas
Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts We also w...
49 - Laryssa and Liz Prep You for Holiday Planning 2023
21 Aug 2023
Contributed by Lukas
Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We'll cover… When to s...
48 - Laryssa and Liz Share How to Audit Your Brand
14 Aug 2023
Contributed by Lukas
Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: Why's it important to audit your brand, and how often sh...
47 - Laryssa and Liz Help You Take Your Brand to the Next Level
07 Aug 2023
Contributed by Lukas
Welcome to episode #47. This week, we're going to help you establish or level-up your branding. Is your brand strong enough? Should you establ...
46 - Laryssa and Liz Answer the Question, "What Is a Jewelry Brand?"
31 Jul 2023
Contributed by Lukas
Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand We also offe...
45 - Laryssa and Liz on Threads, the Latest Social Media Platform
24 Jul 2023
Contributed by Lukas
Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions...
44 - Laryssa and Liz Discuss What's New on Instagram
17 Jul 2023
Contributed by Lukas
Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates: What's new on Instagram? How to use Broadcast...
43 - Laryssa and Liz Answer Listener Questions
10 Jul 2023
Contributed by Lukas
Welcome to episode #43. This week, we're answering all your marketing and sales-related questions! We cover: How are designers who have one o...
BONUS - Happy 4th of July! Last Chance to Join Insider Community for $5
03 Jul 2023
Contributed by Lukas
July 4, 2023 is the LAST DAY to join the Success With Jewelry Insider Community for just $5/month. When you join, you get access to extended episodes,...
42 - Laryssa and Liz on the State of Trade Shows for Jewelry Brands
26 Jun 2023
Contributed by Lukas
Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are i...
41 - Laryssa and Liz on Jewelry Wholesale for Beginners
19 Jun 2023
Contributed by Lukas
Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: ...
40 - Laryssa and Liz on "When's It Time for a Jewelry Brand Refresh?"
12 Jun 2023
Contributed by Lukas
Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it impo...
39 - Laryssa and Liz on Clienteling for Jewelry Brands
05 Jun 2023
Contributed by Lukas
Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs: Why it's important How to get started Tips ...
38 - Laryssa and Liz on Planning for a Collection Launch
29 May 2023
Contributed by Lukas
Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a produc...
37 - Laryssa and Liz on the Jewelry Marketing Content Calendar
22 May 2023
Contributed by Lukas
Welcome to episode #37. This week, we'll be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of cont...
36 - Laryssa and Liz on Planning and Scheduling Your Jewelry Content
15 May 2023
Contributed by Lukas
Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content....
35 - Laryssa and Liz on Pinterest Marketing for Jewelry Brands
08 May 2023
Contributed by Lukas
Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms. Why does Pinterest ...
34 - Laryssa and Liz on Instagram Verification for Jewelry Brands
01 May 2023
Contributed by Lukas
Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically: What is it? What are the pros and co...
33 - Laryssa and Liz on Direct Mail Marketing for Jewelry Brands
24 Apr 2023
Contributed by Lukas
Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically: What is it, and how does it w...
32 - Laryssa and Liz on SMS Marketing for Jewelry Brands
17 Apr 2023
Contributed by Lukas
Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically: What is it,...
31 - Laryssa and Liz on Using ChatGPT for Jewelry Marketing
10 Apr 2023
Contributed by Lukas
Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically: What is ChatGPT? What are the pros and cons of u...
30 - Laryssa and Liz on How Much to Invest in Jewelry Marketing
03 Apr 2023
Contributed by Lukas
Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage ...
29 - Laryssa and Liz on the Best Social Media Platforms for Your Jewelry Brand
27 Mar 2023
Contributed by Lukas
Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best p...
28 - Laryssa and Liz on Content Marketing for Jewelry Brands
20 Mar 2023
Contributed by Lukas
Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically...
27 - Laryssa and Liz on Jewelry Marketing Tactics That Work Today
13 Mar 2023
Contributed by Lukas
Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically: A look at Q1 so far an...
REISSUE - Laryssa and Liz on How To Grow a Jewelry Email List
06 Mar 2023
Contributed by Lukas
This episode is a RE-ISSUE of Episode #9, which went live on October 24, 2022. Now that we've completed our series on email marketing, we thought it w...
26 - Laryssa and Liz on Advanced Email Marketing Tactics for Jewelry Brands
27 Feb 2023
Contributed by Lukas
Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider ...
25 - Laryssa and Liz on How to Be Consistent in Email Marketing
20 Feb 2023
Contributed by Lukas
Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More speci...
24 - Laryssa and Liz on Email Automations for Jewelry Brands
13 Feb 2023
Contributed by Lukas
Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to co...
23 - Laryssa and Liz on Getting Started With Email for Jewelry Businesses
06 Feb 2023
Contributed by Lukas
Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically: Why email marketing is so important How ...
22 - Laryssa and Liz on Ecommerce Product Pages for Jewelry Brands
30 Jan 2023
Contributed by Lukas
Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically: Why product pages are so import...
21 - Laryssa and Liz on Ecommerce Conversion Strategies for Jewelry Brands
23 Jan 2023
Contributed by Lukas
Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically: What to do abo...
20 - Laryssa and Liz on Optimizing Your Ecommerce Homepage
16 Jan 2023
Contributed by Lukas
Welcome to episode #20. This week, we'll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically: Why is...
19 - Laryssa and Liz on Best Practices for Ecommerce Navigation
09 Jan 2023
Contributed by Lukas
Welcome to episode #19. This week, we'll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navig...
18 - Laryssa and Liz on Ecommerce Analytics for Jewelry Businesses
02 Jan 2023
Contributed by Lukas
Welcome to episode #18. This week, we'll be sharing an intro to ecommerce analytics. More specifically: How to access your website's analytics. What ...
BONUS - Happy Holidays From Laryssa & Liz!
26 Dec 2022
Contributed by Lukas
We're taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. Laryss...
17 - Laryssa and Liz Share an Intro to Ecommerce for Jewelry Businesses
19 Dec 2022
Contributed by Lukas
Welcome to episode #17. This week, we're sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definite...
16 - Laryssa and Liz on Last-Minute Holiday Marketing
12 Dec 2022
Contributed by Lukas
Welcome to episode #16. This week, we're talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be cover...
15 - Laryssa and Liz on Jewelry Content Planning Tips
05 Dec 2022
Contributed by Lukas
Welcome to episode #15. This week, we're talking all about content planning for jewelry brands. We'll be covering: Where should you be sharing conten...
14 - Laryssa and Liz on Their Favorite Marketing Tools
28 Nov 2022
Contributed by Lukas
Welcome to episode #14. This week, we're talking all about our favorite time-saving tools and platforms. We'll be covering: Why it's important to emb...
13 - Laryssa and Liz on Planning Tips for Jewelry Brands
21 Nov 2022
Contributed by Lukas
Welcome to episode #13. This week, we're talking all about planning to optimize your marketing efforts. How to get started Setting goals and objectiv...
12 - Laryssa and Liz on Influencer Marketing for Jewelry Brands
14 Nov 2022
Contributed by Lukas
Welcome to episode #12. This week, we're talking all about influencer marketing for jewelry brands. What does the influencer marketing landscape look...
11 - Laryssa and Liz on Public Relations for Jewelry Brands
07 Nov 2022
Contributed by Lukas
Welcome to episode #11. This week, we're talking all about public relations for jewelry brands. What is public relations? How do you get started? S...
10 - Laryssa and Liz on the Difference Between Sales and Marketing
31 Oct 2022
Contributed by Lukas
Welcome to episode #10. This week, we're talking all about the difference between sales and marketing. What's the difference between sales and market...
9 - Laryssa and Liz on How To Grow a Jewelry Email List
24 Oct 2022
Contributed by Lukas
Welcome to episode #9. This week, we're talking all about email marketing for jewelry brands. We cover: Why is email marketing important? How to st...
8 - Laryssa and Liz on the Jewelry Brands That Catch Their Eye
17 Oct 2022
Contributed by Lukas
Welcome to episode #8. This week, we're sharing one of our extended episodes so you can get a preview of what we offer to insiders! In this episode, w...
7 - Laryssa and Liz on the Importance of Merchandising in Jewelry Marketing
10 Oct 2022
Contributed by Lukas
Welcome to episode #7. In this episode, we'll be talking about merchandising and its role in building a successful jewelry business. In this episode, ...
6 - Laryssa and Liz on TikTok Tips for Jewelry Businesses
03 Oct 2022
Contributed by Lukas
Welcome to episode #6. In this episode, we'll be talking about TikTok and its role today in a comprehensive digital marketing strategy for jewelry bra...
5 - Laryssa and Liz on Instagram Strategies for Jewelry Businesses
26 Sep 2022
Contributed by Lukas
Welcome to episode #5. In this episode, we'll be talking about Instagram and its role today in a comprehensive digital marketing strategy for jewelry ...
4 - Laryssa and Liz on Being a Jewelry Entrepreneur
19 Sep 2022
Contributed by Lukas
Welcome to episode #4. In this episode, we'll be talking about entrepreneurship and how a business can (and should) evolve over time. You'll learn the...
3 - Laryssa and Liz Share Tips for Holiday Planning
12 Sep 2022
Contributed by Lukas
Welcome to episode #3. In this episode, we'll be talking about holiday planning. You'll learn the following things: Holiday Planning: Why is it so im...
2 - Laryssa and Liz on the State of the Jewelry Industry
05 Sep 2022
Contributed by Lukas
Welcome to episode #2. In this episode, we'll be talking about the state of the industry. In this episode, you'll learn the following three things: W...
1 - Welcome to "Success With Jewelry" With Laryssa + Liz!
29 Aug 2022
Contributed by Lukas
Welcome to episode #1. In this episode, we'll be sharing the "why" behind our Success With Jewelry podcast and community. In this intro episode, you'l...