Sweathead, A Strategy Podcast
Episodes
Work The Angles - Tony Effik, Strategist
05 Jun 2018
Contributed by Lukas
Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/...
Planning Is For Punks - Gareth Kay, CSO
01 Jun 2018
Contributed by Lukas
Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he's or...
Respect Words, Respect Writers - Vikki Ross, Copywriter
31 May 2018
Contributed by Lukas
Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki R...
Why You Aren't Getting Ahead - Dr Kasey Windels, Academic
29 May 2018
Contributed by Lukas
Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984...
You Can't Growth Hack Your Way Out Of Being F&*ked - RG Logan, Strategy Head
24 May 2018
Contributed by Lukas
Know Vice? RG Logan works for their agency Virtue. He's worked in advertising, social, and digital agencies, but now spends his days helping brands to...
Is Advertising For You Anymore? - Jocelyn Lai, Consultant
23 May 2018
Contributed by Lukas
Jocelyn Lai has assembled teams at Droga5, R/GA, and GSD&M. She now does this for companies all over the place through her own consultancy in Pittsbur...
Advertising Is Up For Grabs - Bennett D. Bennett, Writer
23 May 2018
Contributed by Lukas
The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which th...
All Your Socials Look The Same - Adam Pierno, CSO
19 May 2018
Contributed by Lukas
CSO Adam Pierno thinks you think too much, not too well. This was Hamlet's problem. Adam also thinks all your social media looks the same. Hamlet woul...
Got A Gang? Every Advertising Career Needs One - Chelsea Coleman, Rachelle DiGregorio, Strategists
18 May 2018
Contributed by Lukas
Meet Chelsea Coleman and Rachelle DiGregorio. They recently formed Flock, a community of women from the University of Oregon that helps each other get...
An Executive Strategy Director Who Grew Up Digital - Rachel Mercer, Strategy Boss
17 May 2018
Contributed by Lukas
Rachel Mercer is an Executive Strategy Director at R/GA in New York City. In fact, she just started the job. Three weeks ago. And we discuss this but ...
"I Want To Do Work With More Meaning" - Malaka Gharib, Writer
16 May 2018
Contributed by Lukas
Whenever someone working in strategy or marketing says, "I just want to do work that has more meaning," Malaka's face is one of the faces that rushes ...
Your Career Needs Your Confidence - Lexie Perez, Strategist
06 May 2018
Contributed by Lukas
How do you grow your confidence? Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, digi...
Do Your Ads Even Work, Bro? - Tom Roach, Data Boss
04 May 2018
Contributed by Lukas
Yeah! Tom! Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective wo...
How A Production Company Runs (Hint: No Legs!) - Jason Prohaska, MD
03 May 2018
Contributed by Lukas
How does a production company even work? Whether you live in an agency or not, it's so important to spend time understanding how your industry works. ...
Strategy Jobs. What's Going On? - Erin Noel, Recruiter
01 May 2018
Contributed by Lukas
Have you ever wanted to ask a recruiter... "Like, come on now, could you tell me what's really going on?" Well, I just did. And - BONUS - Erin Noel wh...
Working Through Cultures (Social Media, Agencies, Countries) - Maura Tuohy, Marketer
26 Apr 2018
Contributed by Lukas
Maura Tuohy is the Global Head of Social Content & Experiential Marketing at Mozilla (think the Firefox browser) in San Francisco. She has an MBA, she...
Data And The Right Side Of Creepy - Mark Cripps, CMO
23 Apr 2018
Contributed by Lukas
Mr Mark Cripps is CMO at The Economist in London. Mark grew up around advertising and direct marketing and then spent his career in agencies in roles ...
What You Learn When You Learn Advertising - Prof Deborah Morrison
19 Apr 2018
Contributed by Lukas
Deb is a Shogun. A professor at the University of Oregon, she doesn't just teach, she doesn't just hold down a job, she gets people careers. She does ...
What's On Strategists' Minds? - James Lees & Arthur Perez
18 Apr 2018
Contributed by Lukas
Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members. Here's an interview...
The Philosophy of Strategy - Rob Estreitinho, Strategy
15 Apr 2018
Contributed by Lukas
Philosophy is dope. Sure, some of the books are dense and the words longer than a giraffe, but we all have philosophies and can improve our lives by l...
Starting Out In Strategy - Natalie Kim
10 Apr 2018
Contributed by Lukas
Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs...
Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO
10 Apr 2018
Contributed by Lukas
Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at ...
What Makes People Buy Things? - Richard Shotton, Data Boss
26 Feb 2018
Contributed by Lukas
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases...