2hollis is the underground’s genre-hopping vampire
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What is feral pop and how does it redefine music genres?
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Welcome to Switched on Pop. I'm producer Rihanna Cruz.
I'm musicologist Nate Sloan. And I'm songwriter Charlie Harding.
This week on Switched on Pop, we've been exploring the new sound of pop music through the lens of what I have come to dub feral pop for its uninhibited, experimental, genre-blending sensibilities. We've already spoken about the DJ Nino Jirachi and the pop star Underscores and how they both speak to this vibe through a palpable love for EDM and dubstep.
I want it.
And on that same vibe, there's digital sounds and textures and an approach that indicates no genre is off limits, often switching through multiple in the same song.
Yeah.
It's a very tactile genre and speaks soundly to younger listeners, think Gen Z and Gen Alpha, which is fitting because today we're going to be talking about the third artist I find to be firmly on the feral pop roster, the rapper 2Hollis, who is only 22 years old. So he's very much a young artist making music for young people. I know I'm talking to two elder millennials, so don't get scared. Here's his song, Poster Boy.
I'm shaking in my new balances. Shaking in my ahns. No, my hokas.
This song is off of his 2023 album, Title II, and in it you could hear a lot of the elements we've been talking about all week.
Dubstep beats, lots of electronic, digital, fragmented sounds, vocals which are almost unintelligible because of how highly they're processed. Same vibe.
Yeah, it's a hybrid electronic rap pop sound. I know you can't hear the lyrics too much, and that's by design. You know, it's so lo-fi, you can't even make out the words he's saying. But it's like Two Hollis here is his own instrument. You know, his voice is chopped and kind of ingrained into the mix in such a way that his vocal is not a disparate element.
Like the vocal is part of the overall texture of the sound, not something that is being accompanied by the other musical elements.
Totally.
Yeah, the vocal is just another instrument.
I appreciate you identifying us as elder millennials, Rihanna, because... Out of all the feral pop we've heard this week, this is the hardest for me to digest. The distortion, the unintelligible vocals, the harsh synths. It is a mix of elements that feel like they are designed to repel me.
I mean, what do you want out of feral pop, Nate? You want some Steely Dan, some highly produced, you know, beautiful hi-fi records where you can hear every harmony and instrument? No, if you want to be feral, it's got to be this messy.
This is the most feral thing we've listened to, in my opinion. This is like a cat that needs to be spayed. You know, this is deeply feral.
It's funny that you guys think this is the most feral because of all the music that we've talked about this week, of all the artists that I brought under the feral pop umbrella, I feel the most confident in asserting that Two Hollis is going to be the biggest deal very soon. Part of me says that because he is a nepo baby. His mom founded a music PR firm and his dad is a musician. So the press push that he's had has been absolutely unmatched.
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