The new wave of pop is here, and it’s feral
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What is the main topic discussed in this episode?
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Welcome to Switched On Pop. I'm producer Rihanna Cruz. I'm musicologist Nate Sloan. And I'm songwriter Charlie Harding. Charlie, Nate, I'm here to talk to you guys today about a new sound coming up in pop music right now.
Let's go.
Some could call it digipop. Others could call it post-hyperpop. But it's a sound that I think is going to take over the charts in the next few years. And I've personally come to label it feral pop. Feral pop. Feral pop. And the thing is, feral pop can sound like many things. It could sound like this.
But it could also sound like this.
And the wild thing is, it could also sound like this. Come here. What's making you feel feral?
Well, I think there's a few things going on here. It's music that is a little bit obtuse. There's a little bit of a barrier to entry. It's not really connected to the big ticket pop artists in mainstream music, the way that like Chapel Roan is indebted to Lady Gaga or Gracie Abrams is indebted to Taylor Swift. It's like the biggest artists in the world are influential folks like Skrillex.
Imogen Heap. The late producer, Sophie.
things like that. And the music is more instinctual. I find it to be pop music at its most primal. And the definition of feral is to be undomesticated and reverted back to a wild state of being. And I think this music is feral because it's making pop exciting and unpredictable, even if it doesn't immediately present itself as pop music. And it sounds like a cat without a home shrieking in heat in the dead of night. Remixed. It makes you feel feral. Yes. Okay, there we go. And those songs that I just played are by three artists that I find really embody the feral pop ethos. Nina Jirachi, Underscores, and 2Hollis. And I'm guessing each of these artists' names is stylized in lowercase letters with no spaces.
Just going out on a limb there. Nina's properly capitalized. But the other two, you're right on the money there.
I stand corrected. Okay.
This week, I want the three of us to listen to the artists that I find to be the three most important in this scene and figure out why is now the time that everyone's getting farewell. Fun. And we are ready to be schooled. And to do that, I want to start by defining what we're hearing in the feral pop sound. There's a love of dubstep and EDM. As I said earlier, the DJ Skrillex is more or less the North Star to everything in this microgenre.
There's also a devotion to the Internet, technology, the sounds of the digital world with lyrics that tend to be a little bit meta about said technology. the discomfort of fame, even music itself. And last but not least, there's a tendency to amalgamate genres within feral pop. Even amongst the three artists that we're going to be talking about this week, all of these things I mentioned result in an overall extremely online sensibility when it comes to feral pop, which makes sense considering the fan bases that love them are Gen Z and younger, groups that have essentially come of age on the internet. So I feel like the place to start would be with your first artist, Nina Jirachi. Absolutely. Speaking of being extremely online, there's no better place to start with her and her album aptly titled I Love My Computer.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–6:23
2
What is feral pop and how is it defined?
6:23–20:15
3
Which artists are leading the feral pop movement?
20:15–23:49
4
What influences can be found in the sound of feral pop?
23:49–29:37
5
How does Ninajirachi embody the feral pop ethos?
29:37–33:59
6
What role does technology play in feral pop music?
33:59–34:04