TACOS Tuesday - Amazon Ads Tactics
Episodes
Ep 76 - 10 Years In The Queue
31 Mar 2026
Contributed by Lukas
On this episode of Tacos Tuesday, Sebastian Hargreaves sits down with Hamish Conway for a rare, behind-the-scenes conversation marking 10 y...
Ep 75 - The 3 Phases of Customer Analytics with AMC - PART 3
17 Mar 2026
Contributed by Lukas
Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Ama...
Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2
10 Mar 2026
Contributed by Lukas
In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusi...
Ep 73 - The 3 Phases of Customer Analytics with AMC - PART 1
03 Mar 2026
Contributed by Lukas
Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian ...
Ep 72 - How to Set Quarterly Objectives for Amazon Growth (Part 2)
09 Feb 2026
Contributed by Lukas
This is part two of How to Set Quarterly Objectives for Amazon Growth, where the focus shifts from planning to execution. Hamish Conway and Sebastian...
Ep 71 - How to Set Quarterly Objectives for Amazon Growth
02 Feb 2026
Contributed by Lukas
In this episode of TACOS Tuesday, Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wis...
Ep 70 - Quality Creatives for Optimal Results
12 Jan 2026
Contributed by Lukas
Creative quality is one of the biggest levers behind strong Amazon ad performance and in this episode, we dig into exactly why. Drawing on insights fr...
Ep 69 - 2025 in Review - Lessons and Insights on Amazon
15 Dec 2025
Contributed by Lukas
Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions...
Ep 68 – Black Friday Final Results
09 Dec 2025
Contributed by Lukas
Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing sur...
Ep 67 – Amazon AU Black Friday Update
01 Dec 2025
Contributed by Lukas
In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest...
Ep 66 - Amazon Agency Ownership - 5 Challenges and 5 Joys
24 Nov 2025
Contributed by Lukas
In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that ...
Ep 65 - 3 Stages of a Successful Product Launch
17 Nov 2025
Contributed by Lukas
In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, sho...
Ep 64 - Agentic AI and Amazon - How to Prepare with Mark Gray - Crescodata
10 Nov 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway is joined again by Mark Gray from CrescoData (https://crescodata.com/) to explore how agentic AI and ...
Ep 63 - What To Do When Sales Are Down
03 Nov 2025
Contributed by Lukas
Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process ...
Ep 62 - Big Deals Day - Data & Lessons
27 Oct 2025
Contributed by Lukas
This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data...
Ep 61 - Amazon Channel Profitable Growth-Mode
20 Oct 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway pulls back the curtain on what separates thriving Amazon brands from those just treading water. He re...
Ep 60 - Surprising Sponsored Brand Video Results
13 Oct 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What t...
Ep 59 - Amazon AU AMC Use Cases
06 Oct 2025
Contributed by Lukas
In this episode, Hamish and Sebastian dive into the latest updates to Amazon Marketing Cloud (AMC) and how its new no-code use cases are tr...
Ep 58 - How to Prepare for Prime Big Deals Day
29 Sep 2025
Contributed by Lukas
In this episode of TACOS Tuesday, Sebastian Hargreaves dives into how to prepare for Amazon’s Prime Big Deals Day, running 7–13 October. With Hami...
Ep 57 - Why Rule Based Automations Don't Work
22 Sep 2025
Contributed by Lukas
Sebastian Hargreaves takes the mic solo this week while Hamish Conway enjoys a well-earned break, unpacking why rule-based automations ofte...
Ep 56 - Amazon v Meta
15 Sep 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the debate of Amazon vs Meta advertising and what it means for...
Ep 55 - TACOS v ACOS - Both Matter For Different Reasons
08 Sep 2025
Contributed by Lukas
In Episode 55 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most confusing yet critical debates in Amazon ...
Ep 54 - How to Use Harvesting to Maximise Your Ads Return
01 Sep 2025
Contributed by Lukas
In Episode 54 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most powerful yet overlooked levers in Amazon advertising...
Ep 53 - Amazon Ads USA v AU - How They Differ
26 Aug 2025
Contributed by Lukas
In Episode 53 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down the key differences between Amazon Ads results on Amazon USA and Ama...
Ep 52 - How To Control ACOS By Measuring Revenue Per Click
19 Aug 2025
Contributed by Lukas
In episode 52 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal how to take control of your Amazon ACOS by shifting focus from ad spend ...
Ep 51 - Benchmarking Your Brand’s Ads Performance
12 Aug 2025
Contributed by Lukas
In Episode 51 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack three revealing insights from their Amazon ads audits—insights that c...
Ep 50 - TACOS Tuesday Birthday - Observations and Forecasts for Amazon
04 Aug 2025
Contributed by Lukas
In this special 50th episode, we celebrate one year of our TACOS Tuesday Podcast - it’s our first birthday! Hamish Conway and Sebastian Hargreaves r...
Ep 49 - Amazon Ditches Google Shopping. What Now?
28 Jul 2025
Contributed by Lukas
Amazon has pulled the plug on Google Shopping ads - so what does that mean for brands? In this episode, Hamish and Sebastian break down why Amazon may...
Ep 48 - Prime Performance Recap - 2025
21 Jul 2025
Contributed by Lukas
In this short and sharp solo episode, Sebastian Hargreaves breaks down the key takeaways from Prime 2025, unpacking the data behind ad performance dur...
Ep 47 - Amazon AU Sponsored Products Ad Placement Stats - 6 Month Review
15 Jul 2025
Contributed by Lukas
Ready to stop guessing where your Amazon ad dollars are going? Hamish Conway and Sebastian Hargreaves reveal what six months of real Sponsored Product...
Ep 46 - Reduce Risk and Maximise Margins in Global eCommerce
07 Jul 2025
Contributed by Lukas
This week on TACOS Tuesday, Hamish Conway sits down with Jim Vrondas from WorldFirst for a timely dive into the world of international payments, curre...
Ep 45 - From Traditional Distribution to Amazon Success
30 Jun 2025
Contributed by Lukas
This week on TACOS Tuesday, Hamish Conway sits down with Timothy Malakou, Brand Manager at Sheldon and Hammond, one of Australia’s most respected...
Ep 44 - Prime Day Preparation
23 Jun 2025
Contributed by Lukas
In Episode 44 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down exactly how to prepare for Amazon Prime Day - whether you...
Ep 43 - Setting Objectives for Amazon Ads - The Secret Sauce
16 Jun 2025
Contributed by Lukas
In this episode, Hamish Conway and Sebastian Hargreaves break down the “secret sauce” to setting effective objectives for Amazon Ads. T...
Ep 42 - Understanding & Optimising for RUFUS
09 Jun 2025
Contributed by Lukas
In Part 2 of this deep dive into Amazon’s evolving search algorithm, Hamish Conway is joined again by Viktoriya, Sell Global Account Director, to ex...
Ep 41 - The Changing Amazon Algorithm - From Keywords to Intent
04 Jun 2025
Contributed by Lukas
Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon se...
Ep 40 - Your Amazon Prime Ads Strategy Preparation Analysis
26 May 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into a strategic analysis of Amazon Prime Day advertising performan...
Ep 39 - Managing Your Margin With Amazon AU
19 May 2025
Contributed by Lukas
In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a v...
Ep 38 - Middle Months - What We Are Doing For Our Clients Right Now
12 May 2025
Contributed by Lukas
In this episode of Tacos Tuesday, “Middle Months – What We Are Doing For Our Clients Right Now,” Hamish and Sebastian break down the strategies ...
Ep 37 - Setting and Controlling Ad Budgets
05 May 2025
Contributed by Lukas
In Episode 37 of Tacos Tuesday, we dive into the art and strategy of setting and controlling ad budgets to drive better performance without overs...
Ep 36 - Jamie Paros - Controlling Supply Chain Complexity and Cost
28 Apr 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway sits down with Jamie Paros, co-founder of SKUdrop, to explore how smart supply chain strategies can un...
Ep 35 - From Confusion to Clarity : The Amazon Ads Game Plan for Smart Growth
21 Apr 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity wi...
Ep 34 - Navigating the Impact of Trump's Tariffs
14 Apr 2025
Contributed by Lukas
In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon...
Ep 33 - Negative Matching - When and How to Use It
07 Apr 2025
Contributed by Lukas
In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break dow...
Ep 32 - Amazon Ads Australia Case Study - Fast Wins
31 Mar 2025
Contributed by Lukas
In Episode 32 of Tacos Tuesday, hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Au...
Ep 31 - How to Find and Fix Wasted Ad Spend
24 Mar 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend....
Ep 30 - Amazon Ad Creative Impact on Results
17 Mar 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make ...
Ep 29 - Deep Dive on Amazon AU 2024 Filing Results
10 Mar 2025
Contributed by Lukas
Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, De...
Ep 28 - The Hidden Growth Formula on Amazon
03 Mar 2025
Contributed by Lukas
In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon bus...
Ep 27 - Cleaning Up on Amazon - Carl Pronti from Combined Group
24 Feb 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world o...
Ep 26 - Look Inside an Amazon Ads Audit
17 Feb 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it ma...
Ep 25 - Amazon New to Brand Customers Deep Dive
10 Feb 2025
Contributed by Lukas
In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They di...
Ep 24 - Fundamentals: Metrics that Matter
03 Feb 2025
Contributed by Lukas
Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode ...
Ep 23 - Fundamentals: Targeting and Bidding Strategies
27 Jan 2025
Contributed by Lukas
In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from ...
Ep 22 - Fundamentals - 101 Understanding the Basics of Advertising
20 Jan 2025
Contributed by Lukas
In Episode 22 of Tacos Tuesday, Sebastian Hargreaves kicks off a new series on the "Fundamentals of Amazon Advertising." Going solo this week, he dive...
Ep 21 - Predictions for Amazon in 2025
13 Jan 2025
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reveal their top predictions for Amazon in 2025 and what they mean for your b...
Ep 20 - Amazon AU Ads 2024 Year in Review
15 Dec 2024
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reflect on the year in Amazon AU advertising for 2024. You’ll get a look at...
Ep 19 - Black Friday - Amazon AU Black Friday 2 Week Deal - Full Time Show
09 Dec 2024
Contributed by Lukas
In episode 19 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive deep into the results of the Amazon Australia Black Friday deal window. Th...
Ep 18 - 7 lessons from 10 Trips to Australia in 2024
02 Dec 2024
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway shares key lessons learned from his commitment to traveling to Australia each month in 2024. From win...
Ep 17 - Amazon Australia Black Friday Half Time Results
25 Nov 2024
Contributed by Lukas
In episode 17 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the early trends of Black Friday 2024, breaking down key metrics from...
Ep 16 - Why You Need Single Keyword Campaigns
18 Nov 2024
Contributed by Lukas
In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the b...
Ep 15 - Ad Placement Modifiers - What are They and When to Use Them
11 Nov 2024
Contributed by Lukas
In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They bre...
Ep 14 - What Amazon Suggests You Do v's Sebastian : The Uber Episode
04 Nov 2024
Contributed by Lukas
In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy se...
Ep 13 - Q4 Holiday Season Advertising Strategies
28 Oct 2024
Contributed by Lukas
Welcome to Tacos Tuesday. Join Hamish Conway and Sell Global’s Head of Advertising, Sebastian Hargreaves, on Episode 13 as they discuss how to both ...
Ep 12 - How to Look Under the Hood of Your Amazon Ads
21 Oct 2024
Contributed by Lukas
In episode 12 of TACOS Tuesday, Sebastian walks through how he looks at an Amazon Ads Account from when he first gets to look under the hood. There’...
Ep 11 - How to Increase Conversion Rates for Improved Ad Performance
14 Oct 2024
Contributed by Lukas
Join Sebastian Hargreaves and Hamish Conway from Sell Global, Australia’s leading Amazon Ads agency, as they share the latest insights and tactics t...
Ep 10 - How to Set Your Amazon Ads Objectives
07 Oct 2024
Contributed by Lukas
Join Hamish Conway and Sebastian Hargreaves on TACOS Tuesday as the best tactics and strategies for Amazon ads. In episode 10, we tackle the crucial t...
Ep 9 - Amazon Ads Breakdown - Keyword Harvesting
30 Sep 2024
Contributed by Lukas
Join Hamish Conway and Sebastian Hargreaves in episode 9 of TACOS Tuesday as they dive deep into the fundamentals of Amazon ads, focusing on keyword h...
Ep 8 - Confessions of an Amazon Agency Owner
23 Sep 2024
Contributed by Lukas
Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the jo...
Ep 7 - How Great Creatives on Amazon Improve Your Ads Performance
16 Sep 2024
Contributed by Lukas
In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how...
Ep 6 - 5 Amazon PPC Fundamentals Explained, What are They and How to Get them Right
09 Sep 2024
Contributed by Lukas
In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know...
Ep 5 - How to Use Amazon Ads for a Product Launch
02 Sep 2024
Contributed by Lukas
In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launchin...
Ep 4 - 9 Common Questions Brands Ask About Amazon Ads
26 Aug 2024
Contributed by Lukas
In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They d...
Ep 3 - What Does A Full Marketing Funnel Look Like
19 Aug 2024
Contributed by Lukas
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of...
Ep 2 - 9 Easy Mistakes Smart Brands Make with Amazon Ads
12 Aug 2024
Contributed by Lukas
From Auditing hundreds of Amazon Ads accounts, we've seen the most common mistakes brands are making with Amazon Ads. Some of these mistakes may be o...
Ep 1 - The Number Metric for Success with Amazon Ads (MP3 - Audio Only)
06 Aug 2024
Contributed by Lukas
In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric...
Ep 1 - The Number Metric for Success with Amazon Ads (video)
01 Aug 2024
Contributed by Lukas
In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important m...