Tagline
Activity Overview
Episode publication activity over the past year
Episodes
Amil Gargano
11 Jan 2023
Contributed by Lukas
This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Am...
Ted Lasso's Origin Story
14 Nov 2022
Contributed by Lukas
Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in an ad campaign, a decade ago, for NBC Sports...
Beats by Dre | You Love Me
25 Oct 2022
Contributed by Lukas
This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by D...
Volvo Trucks | The Epic Split
18 Jul 2022
Contributed by Lukas
This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bodenfors, including &qu...
Visit Iceland | Welcome to the Icelandverse
28 Jun 2022
Contributed by Lukas
The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For this episode of Tag...
Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf
20 Jun 2022
Contributed by Lukas
We're doing something a little different on Tagline this week. Instead of speaking with people about the ads they've made, we're asking...
Canal+ | The Bear
06 Jun 2022
Contributed by Lukas
It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BETC for the French TV ...
Tide | It's a Tide Ad
23 May 2022
Contributed by Lukas
How do you hijack all 53 ads in the Super Bowl while buying just 90 seconds of airtime? P&G's Tide and Saatchi & Saatchi managed that rem...
Sandy Hook Promise | Know the Signs
09 May 2022
Contributed by Lukas
After the shooting at Sandy Hook Elementary School in 2012, two parents who lost their children that day—Nicole Hockley and Mark Barden—founded Sa...
Bud Light | Real Men of Genius
25 Apr 2022
Contributed by Lukas
In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men of Genius." This week on Tagline, we...
Dove | Real Beauty Sketches
11 Apr 2022
Contributed by Lukas
Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time, "Real Beauty Sketches." Today on Tag...
Skittles | Blank the Rainbow
28 Mar 2022
Contributed by Lukas
This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We ...
Apple | Get a Mac
14 Mar 2022
Contributed by Lukas
We kick off Season 2 with a look at Apple's "Get a Mac," the episodic comedy series that ran from 2006 to 2009, with Justin Long as a p...
Season 2 Trailer
28 Feb 2022
Contributed by Lukas
We're back and ready for Season 2! Tim gives a sneak peek of the 10 campaigns we're covering this year. We'll have comedies and dramas,...
Manuel and Patricia Oliver, Change the Ref
02 Aug 2021
Contributed by Lukas
On Valentine's Day 2018, Joaquin Oliver, 17 years old, was killed along with 16 others in a mass shooting at his high school in Parkland, Florida...
Ikea | Dining Room
28 Jun 2021
Contributed by Lukas
To close out Pride Month, we look back at the charming 1994 Ikea commercial that was the first mainstream ad ever to feature a gay couple. We chat wit...
David Kolbusz, Droga5 London
07 Jun 2021
Contributed by Lukas
On this bonus episode, we chat with David Kolbusz, chief creative officer of Droga5 London, who’s brought a consistency and level of creative excell...
Motel 6 | We'll Leave the Light On for You
24 May 2021
Contributed by Lukas
This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and continued, practically unc...
Procter & Gamble | The Talk, The Look, The Choice
03 May 2021
Contributed by Lukas
This week we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The Look” from 2019, and “...
Under Armour | Rule Yourself: Michael Phelps
26 Apr 2021
Contributed by Lukas
This week we unpack one of the great sports ads of the past decade, Droga5's Michael Phelps spot for Under Armour, made for the 2016 Olympics. We...
Johnnie Walker | The Man Who Walked Around the World
19 Apr 2021
Contributed by Lukas
This week we time-travel to 2009 to revisit BBH London’s five-minute brand-history film for Johnnie Walker, starring Robert Carlyle in a virtuosic p...
California Milk Processor Board | Got Milk?
12 Apr 2021
Contributed by Lukas
This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign from Goodby Silverstein ...
Fernando Machado, Activision
07 Apr 2021
Contributed by Lukas
On this bonus episode, we catch up with Fernando Machado, who made waves this week by announcing his exit from Burger King and RBI after seven years t...
Metro Trains | Dumb Ways to Die
05 Apr 2021
Contributed by Lukas
This week we unpack another megaviral ad, McCann's "Dumb Ways to Die," the little Australian train safety video that became a global se...
Always | Like a Girl
29 Mar 2021
Contributed by Lukas
We close out Women's History Month with a look back at one of the great female-empowerment anthems ever made by an advertiser, "Like a Girl&...
Volkswagen | The Force
22 Mar 2021
Contributed by Lukas
This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the VW commercial that Force-choked all rivals into submission...
Dos Equis | The Most Interesting Man in the World
15 Mar 2021
Contributed by Lukas
In our inaugural episode, we look at the making of the iconic "Most Interesting Man in the World" campaign from Dos Equis, from the creative...
Welcome to Tagline
16 Feb 2021
Contributed by Lukas
Tim Nudd explains how Tagline came about, and what to expect from the first season. Tagline premieres March 15.