Talk Commerce

True Classic Combines AI Innovation with the Human Touch in Customer Experience at eTail Palm Springs

20 Mar 2025

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In this conversation, Jordan Gesky, the Senior Customer Experience Manager at True Classic, discusses her role in overseeing customer service operations and enhancing the customer journey. She shares insights on leveraging post-purchase experiences to drive sales, the integration of AI in customer service, and the importance of maintaining a human touch in digital interactions. The conversation also covers True Classic's brand identity, customer demographics, and future expansion plans, including the introduction of women's and children's lines. Jordan expresses excitement about the company's growth and the evolving landscape of customer expectations in the age of AI.TakeawaysJordan Gesky is the Senior Customer Experience Manager at True Classic.True Classic aims to create a smooth customer journey from pre-purchase to post-purchase.The company uses Parcel Labs for post-purchase tracking and marketing.AI is seen as a tool to enhance customer service, not replace it.Maintaining a human touch in customer service is crucial, especially for upset customers.True Classic's chatbot, named 'Crew', is designed to assist customers with personalized recommendations.The brand targets a wide demographic, from young adults to grandparents.Customers are increasingly accepting of AI in their shopping experiences.True Classic plans to expand its product lines to include women's and children's apparel.The company is exploring new sales channels, including TikTok Shop and retail partnerships.Chapters00:00Introduction to True Classic and Customer Experience03:10Leveraging Post-Purchase Journeys for Sales06:00The Role of AI in Customer Experience09:13True Classic's Brand and Customer Demographics12:03Future Growth and Expansion Plans14:01Closing Thoughts and Personal Interests

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13:00H | 21 DIC 2025 | Fin de Semana

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Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Talk Commerce

True Classic Combines AI Innovation with the Human Touch in Customer Experience at eTail Palm Springs

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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