Talking AI in Market Research
Episodes
Bethan Blakeley on Client-Side Insights, AI Overwhelm, and Knowing What's Inside the Black Box
08 Dec 2025
Contributed by Lukas
Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why...
Bethan Blakeley on Client-Side Insights
08 Dec 2025
Contributed by Lukas
Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why...
Embedding AI at Scale: Heineken’s Playbook with Tony Costella
30 Oct 2025
Contributed by Lukas
Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on i...
Conversational AI and the Future of Market Insights with Tanya Berlina
15 Sep 2025
Contributed by Lukas
Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, ...
Revolutionizing Insights: Steve Phillips on AI, Automation, and the Future of Market Research
02 Sep 2025
Contributed by Lukas
Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always...
Innovating Market Research with AI: Karlien Kriegler of Hello Ara on Talking AI
27 Aug 2025
Contributed by Lukas
Karlien Kriegler, co-founder of Hello Ara, joins Ray Poynter to explore how AI is transforming market research, uncovering creativity, practical innov...
Transforming Market Research with AI in Emerging Markets: An Interview with Dharmendra Jain of Actnable AI
04 Aug 2025
Contributed by Lukas
Join Ray Poynter and Actnable AI’s founder Dharmendra Jain as they explore how emerging markets in Africa are leapfrogging AI in market research—f...
AI-Powered Qualitative Pharma Research: PJ Quinn’s Structured Protocols
28 Jul 2025
Contributed by Lukas
Discover how Laura Quinn of PJ Quinn leverages AI to accelerate and deepen qualitative pharmaceutical research insights.
Mastering AI-Driven Research: Depth & Quality with Reveal’s Alok Jain
21 Jul 2025
Contributed by Lukas
Discover how AI can supercharge qualitative research depth and quality—compare general LLMs versus specialized platforms with Reveal CEO Alok Jain.
Taming AI Hallucinations in ResearchTech: 5 Pitfalls and Solutions with Scott Swigart
14 Jul 2025
Contributed by Lukas
Discover the five hidden sources of AI hallucinations in research technology and learn actionable, human-augmented strategies from expert Scott Swigar...
Talking AI: Leveraging LLMs for Cultural Insights with Ramona Daniel
02 Jun 2025
Contributed by Lukas
Host Ray Poynter sits down with cultural insights consultant Ramona Daniel to explore how she uses ChatGPT, Claude, Gemini, Perplexity, and NotebookLM...
Deep Research with LLMs: How ChatGPT, Gemini & Perplexity Super-Charge Insight Gathering
20 May 2025
Contributed by Lukas
Ray and Will Poynter demystify the new Deep Research mode in leading LLMs. Learn how ChatGPT, Gemini and Perplexity run multi-step web searches, analy...
Rethinking Vibe Coding: AI Pair Programming & the Future of Development
06 May 2025
Contributed by Lukas
Explore how AI-driven 'Vibe Coding' is transforming software development workflows. In this Talking AI episode, co-founders Ray and Will Poynter discu...
Behavioral Science Meets AI: Elina Halonen's Deep Dive
14 Apr 2025
Contributed by Lukas
Discover groundbreaking insights on AI, behavioral science, and LLMs with Elina Halonen on Talking AI. Learn how culture, ethics, and strategy drive d...
AI Assistants and Evolving Trends with Dr Paul Marsden
07 Apr 2025
Contributed by Lukas
Tune in to Talking AI with host Ray and guest Paul Marsden as they explore breakthrough AI trends, future tech innovations, and digital transformation...
Discussing where personas are going with Andrew Jeavons
31 Mar 2025
Contributed by Lukas
Join Ray Poynter and Will Poynter from ResearchWiseAI as they explore AI personas and synthetic data with Andrew Jeavons of Signoi. Discover how these...
Creating your own AI with Custom GPTs
24 Mar 2025
Contributed by Lukas
This week, Ray and Will dive into the growing trend of Custom GPTs—tailored AI assistants that can be created with minimal coding. They explore how ...
What different types of synthetic data are there?
17 Mar 2025
Contributed by Lukas
This week, Ray and Will tackle that is one of the most discussed of the last few years, synthetic data. They will discuss the different types of synth...
What is a RAG AI and its journey from magical to mundane?
10 Mar 2025
Contributed by Lukas
In this episode, Ray and Will discuss the basics of RAG (Retrieval Augmented Generation). What is RAG? What is a RAG AI good for? And why are some peo...
Advanced Qualitative Analysis: How to embrace generative AI
03 Mar 2025
Contributed by Lukas
In our fourth installment, Ray and Will discuss how to embrace generative AI to boost your qualitative analysis. Ray shares his experience with the la...
Gemini: Google's AI
24 Feb 2025
Contributed by Lukas
What is Google's answer to ChatGPT? Ray and Will discuss Google Gemini and its implications for the market research AI landscape.
Agents and AI: What they are and where they are going
17 Feb 2025
Contributed by Lukas
In our second episode, Ray and Will discuss AI agents, what they are, where we see them going in the future and why people are excited about them.
How & Why to Download AI Models on to Your Computer
10 Feb 2025
Contributed by Lukas
This is the first episode in a series we are calling Talking AI. In this episode, Ray and Will discuss how and why you might want to download AI model...