Talking Insights
Episodes
From Qualitative to Quantitative: Validating Personas
01 Apr 2026
Contributed by Lukas
Most teams struggle to turn rich qualitative insights into scalable, actionable business strategies — but what if you could transform deep research ...
The Art of Building Superfans in Latin America’s Digital Music Era
18 Feb 2026
Contributed by Lukas
In this conversation, our host, Antonio and Ariana Arciniega (Intercept Music) discuss the transformative impact of technology on the music industry i...
The Future of Consumer Insights
11 Feb 2026
Contributed by Lukas
The conversation explores the integration of AI in research methodologies, emphasizing its potential to enhance understanding of consumer behavior and...
Exploring Africa in Focus: Turning Insights into Action
29 Jan 2026
Contributed by Lukas
The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the c...
Unlocking Innovation: The Edge Framework Explained
21 Jan 2026
Contributed by Lukas
In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a met...
Emotional Connections in Marketing
05 Jan 2026
Contributed by Lukas
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance ...
Cognitive Demand: The Key to Effective Ads
05 Jan 2026
Contributed by Lukas
In this conversation, Antonio and Jori van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing...
Unlocking Marketing Success with Movable Middles
05 Jan 2026
Contributed by Lukas
In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He...
The Psychology of Consumption
05 Jan 2026
Contributed by Lukas
The conversation explores the development and implications of a global feelings toolkit designed to understand emotions across cultures. Tara Howes an...
The Role of Media in Shaping Social Norms
05 Jan 2026
Contributed by Lukas
The conversation explores the evolving public perception of military forces in Ukraine, highlighting the initial appreciation for their bravery but al...
Unlocking Human Motivation Through Language
05 Jan 2026
Contributed by Lukas
The conversation explores the significance of language in understanding human motivation, focusing on motivational analysis and lexical analysis as to...
Navigating the Future of Research Careers
17 Dec 2025
Contributed by Lukas
In this episode, host Antonio discusses the evolution of the Insights Career Network (ICN) with Kahren Kersten and Brian Fowler. They explore the impa...
Bridging the Gap: CMO and CFO Collaboration
12 Dec 2025
Contributed by Lukas
In this new season of the Talking Insights podcast, we celebrate the best of the year at Esomar.For this episode we discuss the collaboration between ...
The Future of Surveys: Engagement and Personalization
12 Dec 2025
Contributed by Lukas
We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into...
Driving Change: The Impact of Food Labeling
12 Dec 2025
Contributed by Lukas
In this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at t...
Building Community Relationships
12 Dec 2025
Contributed by Lukas
This conversation with Beth Bleathman focuses on understanding customer experiences and building relationships with local communities, emphasizing the...
The Power of Sound in Branding
03 Dec 2025
Contributed by Lukas
This conversation explores the significance of sonic branding in today's digital landscape, emphasizing its role in enhancing brand identity and ...
Reaching Youth: The Power of Social Media in Health
26 Nov 2025
Contributed by Lukas
The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. ...
The Significance of Colour in Branding
19 Nov 2025
Contributed by Lukas
This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss t...
Exploring the Gig Economy
12 Nov 2025
Contributed by Lukas
The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for diffe...
Normalizing Disability in Advertising
05 Nov 2025
Contributed by Lukas
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusio...
Evolving the Industry: A Call to Action
29 Oct 2025
Contributed by Lukas
In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing...
Esomar Academy presents: Foresight in Market Research
28 Oct 2025
Contributed by Lukas
En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.Hablan sobre la importan...
Exploring Market Research in Africa
15 Oct 2025
Contributed by Lukas
In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of i...
Exploring Human Connection in Market Research
08 Oct 2025
Contributed by Lukas
Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!In this episod...
Unlocking Creativity in Branding
24 Sep 2025
Contributed by Lukas
In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in...
The Shift Towards Inclusive Marketing
22 Sep 2025
Contributed by Lukas
In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that...
Embracing Our Inner Cyborg: The Future of Market Research
10 Sep 2025
Contributed by Lukas
In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley. They discu...
The Art of Communication in Research
08 Sep 2025
Contributed by Lukas
Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the res...
The Future of Experimentation: Insights from Heatseeker
03 Sep 2025
Contributed by Lukas
In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marke...
The Science of Joy in the Workplace
27 Aug 2025
Contributed by Lukas
In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace...
Beyond the Buzz: What Synthetic Data Really Means for Research
20 Aug 2025
Contributed by Lukas
In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They dis...
Unlocking Insights: The Mintel and Black Swan Collaboration
13 Aug 2025
Contributed by Lukas
In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications ...
The Power of Patient Voices in Market Research
06 Aug 2025
Contributed by Lukas
In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of pat...
Sustainability Insights: Understanding Urban Indian Consumers
29 Jul 2025
Contributed by Lukas
In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainabili...
Bridging the Data Decision Gap
23 Jul 2025
Contributed by Lukas
In this insightful conversation, António Almeida and Adele Jolliffe (from Kantar) delve into the data decision gap in marketing. They discuss the cha...
Bonus Episode -- Breaking the Noise: A New Era in Storytelling
17 Jul 2025
Contributed by Lukas
This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 AugustIn this conversation,...
Synthetic Data Beyond the Hype: What It Is, What It Isn’t, and Why It Matters
16 Jul 2025
Contributed by Lukas
In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Be...
Navigating the Future of Consumer Research with Jason Cohen
09 Jul 2025
Contributed by Lukas
In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in c...
Unlocking the Secrets of Pricing Power
02 Jul 2025
Contributed by Lukas
In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitab...
Navigating Multimodal Market Research in the Age of AI
25 Jun 2025
Contributed by Lukas
In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and mu...
The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025
19 Jun 2025
Contributed by Lukas
In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's...
Innovations in Translation Services from Singapore | ESOMAR Renewal Tour 2025
11 Jun 2025
Contributed by Lukas
In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes acro...
Navigating Market Research in Japan | ESOMAR Renewal Tour 2025
04 Jun 2025
Contributed by Lukas
In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presen...
The Indian Insights Industry Challenges | ESOMAR Renewal Tour 2025
28 May 2025
Contributed by Lukas
This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while add...
AI Revolutionizing Market Research | Talking Insights
15 May 2025
Contributed by Lukas
In this re-run episode of Talking Insights, host Nikki Lavoie engages with Dharmendra Jain (DJ) to explore the foundations of AI and its transformativ...
Talking Insights explores the AI Revolution in Market Research
08 May 2025
Contributed by Lukas
Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impa...
Unlocking the Power of Synthetic Data | Talking Insights
30 Apr 2025
Contributed by Lukas
In this conversation, Scott Worthge and Kyle Hope from Quest Mindshare discuss the concept of synthetic data, its applications in market research, and...
Unveilling the 2026 ESOMAR Latam Conference!
23 Apr 2025
Contributed by Lukas
In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss ...
Talking Insights Live - Insights Driving Sustainable Change
14 Apr 2025
Contributed by Lukas
🌎 LIVE from ESOMAR Latam 🌎In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brenn...
The Power of AR: Transforming Consumer Engagement
02 Apr 2025
Contributed by Lukas
In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR...
Voices of Market Research - Elise Misse
26 Mar 2025
Contributed by Lukas
In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at R...
Voices of Market Research - Karin Lieshout
20 Mar 2025
Contributed by Lukas
In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading co...
Voices of Market Research - Kahren Kersten
12 Mar 2025
Contributed by Lukas
In this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insight...
Voices of Market Research - Bel Kerkhoff-Parnell
05 Mar 2025
Contributed by Lukas
In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the chal...
Voices of Market Research - Constanza Cilley
26 Feb 2025
Contributed by Lukas
In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy....
Exploring the World of Synthetic Data
19 Feb 2025
Contributed by Lukas
In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data...
Polling Around the World | Ep. 5 - Middle East and Africa
14 Feb 2025
Contributed by Lukas
In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polli...
Polling Around the World | Ep. 4 - Latin America
05 Feb 2025
Contributed by Lukas
In this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion...
Polling Around the World | Ep. 3 - Asia & India
29 Jan 2025
Contributed by Lukas
In this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India. ...
Polling Around the World | Ep. 2 - UK and Europe
15 Jan 2025
Contributed by Lukas
In this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov. ...
Polling Around the World | Ep. 1 - The US System
09 Jan 2025
Contributed by Lukas
Welcome back to Talking Insights; we start 2025 with a new series! Join us as we kick off our Polling Around the World series with Kathy Frankovic, o...
Insights on the Brink: How curiosity can drive you business forward with Brett Townsend
17 Dec 2024
Contributed by Lukas
In this engaging conversation, António and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his j...
The Future of Data Quality in Research with Stefan Boom
15 Dec 2024
Contributed by Lukas
In this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic...
Thought leadership on AI with Ramanathan Vythilingam
13 Dec 2024
Contributed by Lukas
In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintainin...
Enhanced creativity in research with AI
12 Dec 2024
Contributed by Lukas
This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu ...
Client Side and value of ESOMAR with Bea Dy
11 Dec 2024
Contributed by Lukas
In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in B...
From Offline to AI: Navigating Asia’s Market Research
10 Dec 2024
Contributed by Lukas
In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing ...
Focus on brand values, sustainability and branding with Makiko Kobayashi
09 Dec 2024
Contributed by Lukas
In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolv...
Maintaining Original Voice in the Age of AI with Dave McCaughan
06 Dec 2024
Contributed by Lukas
In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in ...
Tracking the Evolution of Insights: Key Shifts in Recent Years
06 Dec 2024
Contributed by Lukas
In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on th...
Navigating Consumer Insights in Regulated Markets with Srinivasan Mohan
06 Dec 2024
Contributed by Lukas
In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, p...
CEO Networking at ESOMAR
03 Dec 2024
Contributed by Lukas
The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from re...
The human element in AI development with Joven Lee
02 Dec 2024
Contributed by Lukas
🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!Kicking off our December series, Rhiannon...
Transforming Market Research with AI ft. Jonas Nielsen
20 Nov 2024
Contributed by Lukas
In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behavi...
Building Trust in Brand Sustainability with Denise Hicks
13 Nov 2024
Contributed by Lukas
Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The con...
The Future of Sustainability Regulations with Liviu Micu
06 Nov 2024
Contributed by Lukas
In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. L...
The Asia-Pacific landscape with Pravin Shekar
04 Nov 2024
Contributed by Lukas
Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearle...
How insights changed laws in Czech Republic
30 Oct 2024
Contributed by Lukas
In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing...
The future of the Industry Standards with Xabier Palacio
28 Oct 2024
Contributed by Lukas
In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document uph...
Empowering Women Through Storytelling
23 Oct 2024
Contributed by Lukas
In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project ...
Evolution of the Data, Analytics and Insights Industry
21 Oct 2024
Contributed by Lukas
In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical contex...
Navigating the Cost of Living Crisis
16 Oct 2024
Contributed by Lukas
Welcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the ...
The Role of Anonymity in Market Research
09 Oct 2024
Contributed by Lukas
This week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the S...
Understanding Africa's Diverse Markets
04 Oct 2024
Contributed by Lukas
Welcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportu...
Embracing Originality in an AI World
26 Sep 2024
Contributed by Lukas
In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding ...
Go Beyond Storytelling and create impact within organizations
19 Sep 2024
Contributed by Lukas
Welcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from t...
Integrating Sustainability into Banking
02 Sep 2024
Contributed by Lukas
Welcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking Syst...
Diversity in Market Research
19 Aug 2024
Contributed by Lukas
Welcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in marke...
EXTRA - The Price Whisperer Interview
05 Aug 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In ...
EXTRA - The Importance of Curating Meaningful Content
02 Aug 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In ...
EXTRA: The Potential Applications of AI and Biometrics
31 Jul 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. I...
EXTRA - Using Hip-Hop to Discover Innovators
29 Jul 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. W...
The Power of Diversity in Research
26 Jul 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. T...
How to use AI Prompts to get Insights
24 Jul 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. T...
Methodologies for your brand
22 Jul 2024
Contributed by Lukas
In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They in...
The Numerious Story
22 Jul 2024
Contributed by Lukas
Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic co...
The La-Z-Boy most ambitious transformation yet
17 Jul 2024
Contributed by Lukas
Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. ...
AI, Algorithms and Research
15 Jul 2024
Contributed by Lukas
Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real ...
Fraud in Research
12 Jul 2024
Contributed by Lukas
Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Case...