Taste Radio
Episodes
Saving The Best For Last... Our Recap Of Expo East 2023
22 Sep 2023
Contributed by Lukas
It was fun while it lasted... The hosts shared highlights from the final edition of Natural Products Expo East, including new brands, standout collabo...
The Two-Word Phrase That Helps Celsius Generate Over $1 Billion Annually
19 Sep 2023
Contributed by Lukas
For the leader of a company that is generating $1.5 billion in measured retail sales annually, Celsius CEO John Fieldly is remarkably frugal. He insis...
Big Deals, Big Impact? Plus, Hilton's Top F&B Exec Tells All.
15 Sep 2023
Contributed by Lukas
Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery's alignment with Hoplark and what it means for the emer...
The Secret To Winning At Target, Whole Foods & Costco? It Starts With 'Honey.'
12 Sep 2023
Contributed by Lukas
When Christy Goldsby launched Honey Mama's in 2013, her vision for the brand was simple: make better-for-you, delicious snacks accessible to more peop...
The Competition You Didn't See Coming. Plus, The Redemption Of Premium.
08 Sep 2023
Contributed by Lukas
When legacy brands start looking like startups, should entrepreneurs be worried? The hosts discuss. They also highlight several new and notable produc...
This Life-Saving, Anti-Brand Entrepreneur Is A Lucky F*ck
05 Sep 2023
Contributed by Lukas
Richard Laver's first beverage brand is named after his daughter Kate. He named the second one, Lucky F*ck, after himself. A former professional tenni...
Creators Are Fading. That's A Good Sign. And, How Investors Start & End Relationships.
01 Sep 2023
Contributed by Lukas
The hosts discussed the rise of high-profile creator-led brands and their transcendence beyond celebrity ties. They also reflect on a PSL season that ...
When The Sustainable Path Is A Billion-Dollar Opportunity
29 Aug 2023
Contributed by Lukas
The term "white space" is often used by entrepreneurs as a reason for launching a new brand. A void exists in a particular food or beverage category, ...
It's Controversial… Till It Makes Money. Plus, A Sip Of Slane And Eggo Cream.
25 Aug 2023
Contributed by Lukas
Is it groundbreaking or headed for infamy? The hosts sample several new products made with controversial (or, perhaps, objectionable) ingredients and ...
Dan Aykroyd Is (Probably) A Better Salesman Than You
22 Aug 2023
Contributed by Lukas
Sketch comedian. Ghostbuster. Vodka entrepreneur. It's all in a life's work for the remarkable Dan Aykroyd. An original cast member of "Saturday Night...
Do Gen Z Consumers Shop The Way We Think They Do?
18 Aug 2023
Contributed by Lukas
They talk the talk, but does Gen Z walk the walk? The hosts discuss the generation's complicated relationship with food and whether their values actua...
Build A Great Business, Champion A Social Mission. In That Order.
15 Aug 2023
Contributed by Lukas
Hakki Akendiz, an immigrant who became a successful entrepreneur and lauded philanthropist, is living the American Dream. He also for years experience...
A $2.7 Billion Deal Is Good For Everyone. And, The Challenger Brand Keeping It '100.'
11 Aug 2023
Contributed by Lukas
What does Campbell Soup's planned acquisition of Rao's owner Sovos Brands suggest about the M&A environment for food and beverage CPG? The hosts discu...
'Wild' Concepts Create Loyal Consumers. This Is Why It Works.
08 Aug 2023
Contributed by Lukas
How do breakout brands, particularly those that operate in trendy categories, build sustainable businesses? They cultivate authentic relationships wit...
New Or Exciting? It Helps To Be Both, But If We Had To Pick One…
04 Aug 2023
Contributed by Lukas
The hosts discussed a celebrity foodie's new glitzy brand of $10/box pasta, the debut of a black-owned and gastronomic-inspired brand of toaster pastr...
The Best Way To Think Outside The Box? Get Rid Of The Box.
01 Aug 2023
Contributed by Lukas
Juliet is the result of two entrepreneurs who thought outside the box… by getting rid of the box. Launched in July 2022, Juliet is a first-to-market...
Gen Alpha & A Holy Grail Sweetener. Oh, And, Canada!
28 Jul 2023
Contributed by Lukas
In this episode, the hosts shared CPG roundups from the Pacific Northwest regions of both the U.S. and Canada, discussed the controversy surrounding c...
Magnolia Bakery Doesn't Follow Trends. They'd Rather Set Them.
25 Jul 2023
Contributed by Lukas
Magnolia Bakery's famous banana pudding, an indulgent mash-up of fresh bananas, vanilla wafers and vanilla pudding, is the reason that you continue to...
Second Chances, And The Investor Obsessed With Outliers
21 Jul 2023
Contributed by Lukas
Can Coolhaus make a comeback? Although the beloved non-dairy ice cream brand is reportedly on the chopping block, the hosts discussed a potential salv...
'Top Chef''s Tom Colicchio Has A Few Thoughts About 'Good Food'
17 Jul 2023
Contributed by Lukas
Tom Colicchio is a gastronomic icon. He also likes his tomato sauce out of a jar. Colicchio, who is the head judge and an executive producer of acclai...
Can Tesla Conquer CPG? It's A Community Call.
14 Jul 2023
Contributed by Lukas
When car companies start making tequila and beer, all bets are off. In this episode, the hosts banter about Tesla's foray into beverage alcohol, what ...
Raising Capital? This Investor Wants To Hear Your Story.
11 Jul 2023
Contributed by Lukas
Here's a tip: if you're walking the floor of a spirits-related trade show with Dispact Ventures founder and CEO Andrew Merinoff at your side, be prepa...
Focus On What You Are, Not What You Aren't. And, The Genius Of WhistlePig's 'Single' Vision.
07 Jul 2023
Contributed by Lukas
Don't try to sell consumers on what's missing from your products; instead emphasize and celebrate the best attributes of your brand. The hosts discuss...
How Successful Leaders Raise Money, Build Lean Brands & Connect With Consumers
03 Jul 2023
Contributed by Lukas
This special edition of the podcast features actionable insights and advice from interviews with six founders, creators and leaders who joined us on t...
Our Faves From A 'Fancy' Fest. And, How O2 Regrouped After A Round Gone Awry.
30 Jun 2023
Contributed by Lukas
From sweet and savory salsa matcha and date-based energy snacks to craft cocktail tea bags and plant-based whale sperm tortilla chips (yes, we're seri...
How Challenger Brands Like Chubby Snacks Gain The Upper Hand
27 Jun 2023
Contributed by Lukas
Dillion Ceglio's journey as a food entrepreneur started with a simple question: why hasn't anyone created a healthier version of Uncrustables? Finding...
The Secret To A Smashing Debut… And A Sustainable Future
23 Jun 2023
Contributed by Lukas
This week on the podcast, the hosts discussed their smash-and-grab introduction to AriZona's new line of hard teas, a Ted Lasso sighting at BevNET Liv...
Why Sweetgreen Wants Your Brand In Its Stores
20 Jun 2023
Contributed by Lukas
Sixteen years ago, Sweetgreen set out to redefine how consumers perceive fast food by offering crave-worthy meals made with clean and traceable ingred...
We Had Drinks With An Academy-Award Winner. Only In New York…
16 Jun 2023
Contributed by Lukas
On location at BevNET Live Summer 2023 in New York City, the hosts reflected on an exciting first day of the event, along with that of bar industry tr...
Nothing Tastes Better Than Nostalgia. This Founder Is Proving It.
13 Jun 2023
Contributed by Lukas
In just two-and-a-half years, New York City bar Double Chicken Please has achieved iconic status. Located in Manhattan's Lower East Side, Double Chick...
The Surprising Trends Reshaping Back Bars & Pantries Alike
09 Jun 2023
Contributed by Lukas
There's big money flowing into emerging concepts… and we have the receipts. Within this episode, the hosts discussed canned wine, plant-based analog...
Empowering Millions Through Food. It's The Afia Way.
06 Jun 2023
Contributed by Lukas
Afia is on a hot streak. The Mediterranean-inspired frozen food company recently closed on a $3 million funding round and is on the cusp of opening a ...
The Links Between Music, Cocktail Culture & Innovation
02 Jun 2023
Contributed by Lukas
What parallels exist between music, food and beverage and how can they inform entrepreneurs about innovation strategies? The hosts look to legendary m...
How A Four-Letter Word Sparked Poppi's Billion-Dollar Trajectory
30 May 2023
Contributed by Lukas
It's been three years since we last featured Poppi co-founders Allison and Stephen Ellsworth on Taste Radio, and to say that their brand has grown in...
The Celebrity Dilemma. Plus, Netflix And… Utz?
26 May 2023
Contributed by Lukas
At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of t...
The Secret To Mario Carbone's Sauce
23 May 2023
Contributed by Lukas
Mario Carbone, the acclaimed chef and restaurateur, believes that if you're going to do something, you should strive to be the best at it. That's – ...
How To Prepare For Scale… And Imposter Syndrome
18 May 2023
Contributed by Lukas
It may seem counterintuitive, but successful founders are often stung by self-doubt, a topic the hosts discussed in this episode, along with Neil Patr...
How A 'Global' Perspective Yielded Deals With Post Malone, A$AP Rocky & Kevin Hart
16 May 2023
Contributed by Lukas
A sensational number from Post Malone. A$AP Rocky's critically acclaimed crowd pleaser. And an unexpected hit from Kevin Hart. What may sound like a S...
Michelle Obama's Foray Into CPG – On Target Or Missing The Mark?
12 May 2023
Contributed by Lukas
The hosts discussed the news that Michelle Obama has joined kids' food and beverage company PLEZi Nutrition as a co-founder and strategic partner and ...
This Grocer Might Be The Most Influential Retailer In America
09 May 2023
Contributed by Lukas
If Expo West and Whole Foods had a baby, it might look something like Pop Up Grocer. A non-traditional retailer in which brand discovery, not sales, i...
Could Bad PR Work In Your Favor? Plus, Lessons From A Raucous 'Slam' & Rave.
05 May 2023
Contributed by Lukas
The hosts assessed the fallout from a highly publicized claim of "copycat" branding (and the accuser's subsequent apology), recapped a raucous pitch s...
Be More Patient To Be Less Wrong. It's A Hella Good Strategy.
02 May 2023
Contributed by Lukas
The story of how Eddie Simeon and his two best friends turned a hipster hobby into a multi-million dollar business is, dare we say, hella good. Simeon...
It's All About That 'Aha' Moment... And The Lifetime Customers That Follow
27 Apr 2023
Contributed by Lukas
Setting the trajectory of your company can often begin with a single pitch. And with just six weeks until BevNET Live Summer 2023 in New York City, th...
Modern Bud: Cann's Path To Becoming A Next-Gen Billion-Dollar Brand
25 Apr 2023
Contributed by Lukas
Cann co-founder and CEO Jake Bullock saw entrepreneurship as a way to break free from what he described as the path dependency of corporate life, but ...
A Controversial 'Tok-ic.' Mission Impossible? Not For Ziba Foods.
21 Apr 2023
Contributed by Lukas
What food and beverage brands stood out at Coachella 2023? Jacqui Brugliera reported back from the annual music festival, including how most festival-...
A Niche $100 Million Brand? The Coconut Cult Has A Plan.
18 Apr 2023
Contributed by Lukas
The example of a duck is often used to express abductive reasoning: "If it looks like a duck, swims like a duck…" etc. If one were to use the term "...
Inside The Mind Of An Active Investor. And, A $200 Revamp? Yep.
14 Apr 2023
Contributed by Lukas
Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn't drink alcohol, getting into the booze business? Who is Blob Guy? The h...
Yes, You Can Plan For Breakout Success. Example? Fishwife.
11 Apr 2023
Contributed by Lukas
Chic is not typically a word associated with fish. But it is fitting for Fishwife. A modern, super-premium brand of tinned seafood, Fishwife is the br...
So Much Potential, But What Makes It Investable?
07 Apr 2023
Contributed by Lukas
Taste Radio's hosts pondered the potential of innovative, yet imaginary, concepts; examined why discontinued brands and products – including a line ...
How OWYN Went From DTC Upstart To An $85M Omnichannel Giant Killer
04 Apr 2023
Contributed by Lukas
Founded by professional athletes, OWYN is rooted in the concept that vegan and allergen-free ingredients are "only what you need" from protein and spo...
Fleeting Fads, Lasting Trends And The Wisdom Of Seth Goldman
31 Mar 2023
Contributed by Lukas
This week, the hosts discussed the relevance and sustainability of consumer trends and how to identify fads versus lasting concepts, extolled the virt...
Padma Lakshmi Dishes On 'The Most Exciting Aspect Of The Food Business'
28 Mar 2023
Contributed by Lukas
Padma Lakshmi, the host of Emmy-winning TV reality competition "Top Chef" and creator of the critically acclaimed Hulu series "Taste the Nation," is o...
A Cult Hit Makes A Comeback, And Cultural Disruption Rules The Day
24 Mar 2023
Contributed by Lukas
A bursting-at-the-seams episode of Taste Radio includes the hosts' arguments for and against online grocery shopping, a brief report on a permanent po...
From A $6,500 Investment To A Brand Worth Over $200 Million. How Chomps Bootstrapped Its Way To The Big Time.
21 Mar 2023
Contributed by Lukas
In 2012, Pete Maldonado and Rashid Ali each invested $3,250 to launch better-for-you meat stick brand Chomps, money they used for the brand's first pr...
Expo Bits, Bites… And A Ban. Plus, A Next-Gen Leader On Lessons Learned.
17 Mar 2023
Contributed by Lukas
Back home and in the studio, the hosts shared additional highlights — and unexpected sights – from Expo West 2023, including introductions to seve...
Hard Truths Must Be Told. Melissa Facchina Is Here To Do Just That.
14 Mar 2023
Contributed by Lukas
Straightforward advice can be hard to come by. Unless you're getting it from Melissa Facchina. An operations expert with over 25 years of experience i...
A Sampling Of The Best From A Wild Expo West
10 Mar 2023
Contributed by Lukas
On the ground in Anaheim, California, Taste Radio's hosts reflected upon the first two days of an exhilarating Natural Products Expo West 2023 and hig...
Make Better Food. You Might Save Millions. Plus, Investment In Women-Led Brands Is Shrinking. Why?
07 Mar 2023
Contributed by Lukas
Sometimes you just need to tell it like it is. Dr. Robert Lustig has no problem with that approach, especially if it will save lives. A professor of p...
Mr. Beast & Ed Sheeran Are In The Mix. Not So Sweet News For Some Brands?
03 Mar 2023
Contributed by Lukas
On the cusp of Expo West 2023, the hosts highlighted a handful of meetups that they'll be attending at the annual event, including the first for MENA...
The 'Remedy' For Modern Brands? Change, Not Compromise, Is The Way.
01 Mar 2023
Contributed by Lukas
Lots Of Questions. Most We Can Answer. A Couple, Not So Much.
24 Feb 2023
Contributed by Lukas
BevNET's director of community Melissa Traverse joined Taste Radio hosts Ray Latif and Jacqui Brugliera for a discussion about a new source for valuab...
Yes, Investors Love Healthy Brands. But All The Ingredients Matter.
21 Feb 2023
Contributed by Lukas
According to a 2020 health survey conducted by the U.S. Centers for Disease Control and Prevention, 41.9% of Americans aged 20 and over are obese. It'...
Identifying Next-Gen Prime Time Brands. It Starts Here… And There.
16 Feb 2023
Contributed by Lukas
Taste Radio's hosts discussed the value of attending CPG-centric community events and BevNET's new series of interactive open meetings that address co...
Why The 'Primal' Plan – Focus On The Basics And Your 'Why' – Works
14 Feb 2023
Contributed by Lukas
When we first profiled The New Primal founder and CEO Jason Burke in 2018, his brand was just over five years old and known for its grass-fed, pasture...
Everyone Is Talking About Profitability. There's No Hitch. But There Is A 'Hatch.'
07 Feb 2023
Contributed by Lukas
In recent episodes of Taste Radio, entrepreneurs in the midst of raising capital have noted that investment firms are increasingly emphasizing profita...
Why Transparency Wins & What Wary Investors Want
03 Feb 2023
Contributed by Lukas
This week, the hosts discussed a range of topics including BevNET's new partnership with CPG community Naturally San Diego, how Expo West 2023 exhibit...
Focus On Taste, Not Trends. It's What Makes This 'Goat' Great.
31 Jan 2023
Contributed by Lukas
Stephanie Izard, the founder of acclaimed restaurant The Girl and The Goat and a former winner of cooking competition TV show "Top Chef," doesn't spen...
To Unlock Their Brand's Potential, They Had To Get Uncomfortable
24 Jan 2023
Contributed by Lukas
Wholly Veggie co-founders John Bonnell and David Gaucher knew their brand of plant-based frozen foods needed a new look. But when they saw the design ...
More Than A Few Highlights From A 'Fancy' Feast
20 Jan 2023
Contributed by Lukas
Fresh off the conclusion of the 2023 Winter Fancy Food Show, Taste Radio editor Ray Latif highlighted new, innovative and better-for-you products from...
How 'Patient Urgency' Helped SmartSweets Land A $360 Million Deal
17 Jan 2023
Contributed by Lukas
As a child, SmartSweets founder Tara Bosch used to eat candy for breakfast. As an adult, the entrepreneur is eating her competitors for lunch. Launche...
Making The Hard Decision Can Be Humbling. But It Changed Everything For This Brand.
10 Jan 2023
Contributed by Lukas
Grind, persist, evolve, repeat. Greater Than co-founders Mark and Jon Sider lived the routine for over a decade, tenacious in the belief that their ...
What We Often Forget About Setting Goals
06 Jan 2023
Contributed by Lukas
Taste Radio's hosts discussed the relative value of making resolutions and shared advice from a highly successful entrepreneur on how to set achievabl...
How Trendsetters Build Profitable And Sustainable Businesses
03 Jan 2023
Contributed by Lukas
This special edition of the podcast features highlights from interviews with six founders, creators and innovators who joined us on the show during th...
Jack McGarry Chased Success, But It Came At A Cost. Here's What He's Learned About The Values Of Mission And Mental Health.
27 Dec 2022
Contributed by Lukas
At 26, Jack McGarry thought he'd reached the zenith of his career. Three years after he co-founded modern Irish pub The Dead Rabbit, the Lower Manha...
The Cyclical Certainties Of 2023. We Have Guarded Advice.
23 Dec 2022
Contributed by Lukas
With a new year on the horizon, the hosts shared their expectations for the food and beverage industry in 2023, including the most pertinent opportuni...
Category Leader. Highest Price On Shelf? Yep. How Serenity Kids Changed The Game.
20 Dec 2022
Contributed by Lukas
Their flagship products have a suggested retail price that is nearly double those of legacy and competing brands. And, yet, Serenity Kids is outpacing...
To Unlock The Extraordinary Power Of Design, He Put Humans Front And Center
13 Dec 2022
Contributed by Lukas
How do you measure, in financial terms, the value of design? PepsiCo chief design officer Mauro Porcini has been on the receiving end of the query doz...
The Common Threads Of Competition Winners. And, The Community That Bolsters Us All.
09 Dec 2022
Contributed by Lukas
Taste Radio's hosts reflected on the BevNET's Winter 2022 events through the first day of BevNET Live, and highlighted the winners of various competit...
When You Live The Vision, A Massive Opportunity Emerges. The Founder Of Lyre's Can Attest.
06 Dec 2022
Contributed by Lukas
For many consumers, mindful drinking is top of mind. A 2021 omnibus survey conducted by market research firm NielsenIQ showed that 22% Americans are c...
Meet The 'Cult Leader' Who's Forecasting The Future Of Food And Beverage
29 Nov 2022
Contributed by Lukas
Andrea Hernandez is one of the most respected influencers in food and beverage, but it's not a title she covets. She'd rather be called "cult leader."...
It's Time To Make It Happen.
25 Nov 2022
Contributed by Lukas
On the cusp of BevNET's winter conferences in Santa Monica, the hosts spoke about how attendees can utilize the variety of resources available at the ...
$35K To $35 Million In 3.5 Years. This Is The Story Of Bachan's.
22 Nov 2022
Contributed by Lukas
There are fast-growing brands, and then there is Bachan's. Launched in 2019, Bachan's markets a line of soy-based condiments that it describes as "J...
Consumers Crave An Immersive Experience, And All The Details Matter. Tacombi Has Shown The Way.
15 Nov 2022
Contributed by Lukas
When Tacombi founder and CEO Dario Wolos reflects upon the origins and development of his Mexican-inspired restaurant chain, he gets a bit nostalgic. ...
The Underestimated Value Of Showing Up. And How A Little Oomph Goes A Long Way.
11 Nov 2022
Contributed by Lukas
In this episode, the hosts explained why founders who regularly attend industry events are often better positioned to support their brands than those ...
Business IS Personal. And It's How Sahra Nguyen Is Reshaping An Industry.
08 Nov 2022
Contributed by Lukas
Sahra Nguyen is a born storyteller. Her latest opus is helping change the way the world perceives Vietnamese coffee – and a lot of people are listen...
The Most 'Outstanding' Advantage A Brand Can Have Is One That Many Overlook
01 Nov 2022
Contributed by Lukas
Founded on the belief that mindful eating shouldn't mean sacrificing on taste or texture, Outstanding Foods markets plant-based salty snacks that are ...
Be Different, And Be Wildly Successful. Just Have A Great Operations Plan.
28 Oct 2022
Contributed by Lukas
In this episode, the hosts reflected on the passing of legendary beverage entrepreneur and Red Bull co-founder Dietrich Mateschitz. They also reviewed...
Ghost Is A Rocketship. And Thanks To Its Fans, Getting Faster Every Day.
25 Oct 2022
Contributed by Lukas
Ghost co-founders Dan Lourenco and Ryan Hughes always knew they'd be playing the long game. Launched in 2016, Ghost markets sports nutrition powders...
JAJA's Social Strategy Is Subtle. And Highly Effective.
18 Oct 2022
Contributed by Lukas
How do you wield considerable social influence to authentically promote a consumer brand? That's the central question facing the five co-owners of JAJ...
Scaling Small? It's Hubs' Specialty. And, Our Take On The Bang Bankruptcy.
14 Oct 2022
Contributed by Lukas
This episode features an interview with Marshall Rabil, the co-owner of specialty peanut brand Hubs, who spoke about the brand's efforts to reach youn...
How 'Super' Successful Founders Ask For Advice, Build Value And Gain Trust
11 Oct 2022
Contributed by Lukas
It's one of the fastest-growing entrepreneurial beverage brands in recent memory, but while Super Coffee appears to be sprinting towards an exit, brot...
This VC Firm's Special 'Touch' Is Helping Founders Build Iconic Brands
04 Oct 2022
Contributed by Lukas
When evaluating funding pitches, Touch Capital founder and CEO Anna-Lena Kamenetzky doesn't pull any punches. Her straightforward style is shaped by...
The Best New Products And Brands We Saw At Expo East 2022 (So Far)
30 Sep 2022
Contributed by Lukas
On location at Natural Products Expo East 2022, the hosts shared their respective takes on standout products and brands exhibited during the first two...
How Do You Build A Profitable Business That Generates Millions In Annual Revenue? Think 'Petit.'
27 Sep 2022
Contributed by Lukas
The letter "p" carries special significance for Maxime Pouvreau. His last name, of course, begins with "p," as does his company, Petit Pot, a producer...
The Most Asked Question We Hear From Founders. Jacqui Has A Hot Take.
23 Sep 2022
Contributed by Lukas
In this episode, Taste Radio's hosts reflected on recent networking and live podcast events at BevNET's San Diego office and Super Coffee headquarters...
$1M To $8M In Less Than 12 Months. How Brazi Bites Thrived Under Pressure.
20 Sep 2022
Contributed by Lukas
When Junea Rocha launched Brazi Bites in 2010, she thought its success would hinge on being a first-to-market brand of frozen traditional Brazilian ch...
Brooklyn, She Did It. Her Way. And With No Outside Capital.
13 Sep 2022
Contributed by Lukas
Chitra Agrawal had no experience in CPG prior to launching Brooklyn Delhi in 2014. Nevertheless, she has built the brand of Indian-inspired pantry sta...
Networking Is Everything. And, It's Right In Front Of You.
09 Sep 2022
Contributed by Lukas
On the cusp of BevNET and Taste Radio networking meetups in San Diego and Austin, the hosts highlighted the value of industry connections and linking ...
Amberstone Has An 'Extraordinary' Plan. Investing $75M Is Just The Start.
06 Sep 2022
Contributed by Lukas
He Once Dreamed Of Disrupting Multi-Billion Dollar Categories. He No Longer Has To.
30 Aug 2022
Contributed by Lukas
Practically as soon as it got off the ground, Dream Pops was already under pressure. Founder and CEO David Greenfeld admits that launching the platfor...