Tech Talks Daily
Episodes
3458: Deepfakes 2.0 and the Psychology of Deception with Risk Crew
20 Oct 2025
Contributed by Lukas
Deepfakes used to be a niche curiosity. Today they have become a sophisticated tool for manipulation, persuasion, and exploitation. In this episode of...
3457: GITEX Global: The UN World Food Programme's AI Driven Fight Against Hunger
19 Oct 2025
Contributed by Lukas
What if artificial intelligence could help end world hunger? In this special episode recorded live from GITEX Global in Dubai, I sit down with M...
3456: How Living Homes Is Redefining the Meaning of Smart Living at GITEX Global
18 Oct 2025
Contributed by Lukas
This week has reminded me why I love what I do. I have spoken with people from the US, China, Dubai, Bulgaria, and South Africa, and even discovered t...
3455: From Prototype to Deep Tech Unicorn: XPANCEO's Journey at GITEX Global
17 Oct 2025
Contributed by Lukas
What if the next generation of computing was not something you held or wore, but something you looked through? In this special episode recorded live f...
3454: Why Pinecone Believes the Future of AI Depends on Data, Not Models
16 Oct 2025
Contributed by Lukas
What if the real breakthrough in AI isn't the model itself, but the data that gives it knowledge? In this episode of Tech Talks Daily, I sit down with...
3453: How Wolters Kluwer Is Building Trustworthy AI for Regulated Industries
15 Oct 2025
Contributed by Lukas
What happens when an AI strategy meets the real-world complexity of healthcare, law, and finance? That's the challenge at the heart of my conversation...
3452: How ServiceNow Turns AI Governance into a Strategic Advantage
14 Oct 2025
Contributed by Lukas
What does it take to build AI that enterprises can actually trust? That's the question I explored with Nirankush "Kush" Panchbhai, Senior Vice ...
3451: The Hidden Cost of Data: How NetApp Is Tackling the Sustainability Crisis in IT
13 Oct 2025
Contributed by Lukas
What if the biggest sustainability challenge in tech isn't hardware or cloud emissions, but the invisible mountain of unused data sitting in storage? ...
3450: Why Predictive AI Delivers Real ROI While Generative AI Struggles
12 Oct 2025
Contributed by Lukas
What if the next big leap in business AI isn't generative at all, but predictive? That's the question at the heart of my conversation with Zohar Bronf...
3449: How Urban SDK Is Using AI to Help Local Governments Save Lives
11 Oct 2025
Contributed by Lukas
What happens when artificial intelligence meets the everyday heroes of local government? That's the question driving my conversation with Justin Denni...
3448: Inside Kore.ai's Mission to Make Agentic AI Accessible for Everyone
10 Oct 2025
Contributed by Lukas
Agentic AI is only interesting when it leaves the lab and takes responsibility for real outcomes. In this episode, I reconnect with Raj Koneru, Founde...
3447: How DXC Is Using AI to Outsmart Cybercriminals
09 Oct 2025
Contributed by Lukas
In this episode, Mike Baker, Vice President and Global CISO at DXC Technology, says the cyber industry has been focusing on the wrong side of AI...
3446: How Atlassian Is Redefining Teamwork with AI at Team 25
08 Oct 2025
Contributed by Lukas
What happens when the future of teamwork collides with the power of AI? That's the question at the heart of this episode as Tiffany from Atlassi...
3445: Why AI Won't Replace Human Testers at Jalasoft
07 Oct 2025
Contributed by Lukas
As AI tools race into every corner of software development, a simple question keeps coming back to me. Will AI replace human testers, or will it force...
3444: Mews on Why Hotel Tech Underperforms and How to Fix It
06 Oct 2025
Contributed by Lukas
Here's the thing. Most of us still picture a hotel lobby with a counter, a queue, and someone typing furiously while we wait after a long flight. In t...
3443: euroNAS Simplifying Storage and Virtualization for Real World IT
06 Oct 2025
Contributed by Lukas
When a company quietly builds world-class storage and virtualization software for twenty years, it usually means they have been too busy solving real ...
3442: AI Realized - Practical Pathways From Pilot to Production
05 Oct 2025
Contributed by Lukas
AI hype has been loud for three years, but most leaders still tell me the real work begins after the demo. That was the starting point for my conversa...
3441: How Abacum Became the Fastest Growing Tech Company in Spain
04 Oct 2025
Contributed by Lukas
Finance leaders know the struggle of managing endless spreadsheets, juggling data from every corner of the business, and trying to plan for a world th...
3440 Blackline CIO and CTO on Governing AI Inside the Enterprise
03 Oct 2025
Contributed by Lukas
What happens when a CTO and a CIO of a global tech company sit down together to talk about AI? That's the starting point of today's episode, where I'm...
3439: Zeta and the Future of AI-Powered Marketing That Drives Real ROI
03 Oct 2025
Contributed by Lukas
Zeta Global's CTO, Chris Monberg talks about building AI that helps brands grow with repeatable, scalable programs without losing the spark that makes...
3438: Forter on AI, Autonomous Commerce, and Digital Identity
02 Oct 2025
Contributed by Lukas
I invited Michael Reitblat, CEO and founder of Forter, to unpack a reality many retailers are living with every day. Fraud is no longer a side issue. ...
3437: Accruent and the Rise of Autonomous Buildings
01 Oct 2025
Contributed by Lukas
Here's the thing. "Smart" has been the buzzword for years, but Richard Leurig argues we're on the cusp of something bolder. In our conversation, the A...
3436: Tanium on People-First Cybersecurity
30 Sep 2025
Contributed by Lukas
What if the biggest weakness in cybersecurity isn't a missing tool, but a cultural blind spot? That's the perspective of Dan Jones, Senior Security Ad...
3435: Pluralsight CEO on AI's Role in Rewiring Human Intelligence
29 Sep 2025
Contributed by Lukas
Some interviews stick because they take a noisy topic and bring it back to reality. This was one of them. I spoke with Erin Gajdalo, CEO of Plu...
3434: t3rn, Interoperability, and the Next Wave of Real Adoption
28 Sep 2025
Contributed by Lukas
Here's the thing. We have had brilliant ideas in Web3 for years, along with better tooling and plenty of enthusiasm, yet adoption still feels slower t...
3433: AI Trading Without Lag: EZ Trading Computers on Building the Right Setup342
27 Sep 2025
Contributed by Lukas
When we think about what separates winning traders from those who struggle, we usually picture strategies, indicators, or a bit of insider know-how. B...
3432: GoTo on Making AI Practical for Small and Mid Sized Businesses
26 Sep 2025
Contributed by Lukas
Most conversations about AI are still caught up in the spectacle. We see demos, marvel at copilots, and argue about the latest big model. But what hap...
3431: AI and Data-Driven Manufacturing with IDA Ireland and Eli Lilly and Company
25 Sep 2025
Contributed by Lukas
I wanted this conversation to do two things at once. First, ground the hype in real practice. Second, show how a small country can punch well above it...
3430: Broadridge AI, NYFIX, and the New Data Strategy for Financial Services
24 Sep 2025
Contributed by Lukas
What does it really mean to future-proof financial data? That's the question at the heart of my conversation with George Rosenberger, General Manager ...
3429: How Credit Karma Scales GenAI to Power 60 Billion Predictions a Day
23 Sep 2025
Contributed by Lukas
What does it take to deliver personalized financial guidance to more than 140 million people every single day? That is the question I put to Wan Agus,...
3428: Building Trust in AI: Hitachi Vantara's Vision for Governance
22 Sep 2025
Contributed by Lukas
AI is quickly moving from boardroom buzzword to boardroom headache. Enterprises are waking up to the fact that bringing large language models in-house...
3427: Can Smarter Compression Help Save the Planet? CompressionX Think so
21 Sep 2025
Contributed by Lukas
What if the way we store data is shaping the planet's future? That thought has been on my mind ever since attending the IT Press Tour in Amsterdam, wh...
3426: Aura Technology at TechSummit25: XDR, Secure Edge, Real Outcomes
20 Sep 2025
Contributed by Lukas
I recorded this episode at Barracuda TechSummit25 in Alpbach, Austria, a mountain village that looks like a postcard and hosts some of the most ground...
3425: Barracuda XDR: From Football Playbooks to Home Alone Tactics
19 Sep 2025
Contributed by Lukas
I recorded this conversation at Barracuda TechSummit25 in Alpbach, Austria, where the mountains feel close enough to touch and the discussions get ver...
3424: Barracuda TechSummit 25: Secure Today, Ready Tomorrow
18 Sep 2025
Contributed by Lukas
I recorded this conversation in Alpbach, Austria, a village that looks like a postcard and hosts a very serious tech gathering. TechSummit25 is Barrac...
3423: Johnson Controls Explains How to Cut Data Center Cooling Energy by 40%
17 Sep 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I'm joined by Todd Grabowski from Johnson Controls to unpack the physics, products, and design choices shaping th...
3422: Meet Symphion and the Print Fleet Cybersecurity as a Service
16 Sep 2025
Contributed by Lukas
I've spent years talking about endpoint security, yet printers rarely enter the conversation. Today, that blind spot takes center stage. I'm joined by...
Marketing Intelligence After Cookies: How Funnel Turns Data Into Decisions
15 Sep 2025
Contributed by Lukas
Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. G...
Why FeatureOps Might Be the Future of Software Delivery
14 Sep 2025
Contributed by Lukas
I invited Egil Østhus to unpack a simple idea that tends to get lost in release day pressure. DevOps gets code to production quickly, but user...
From Bots To Agents: Building Trustworthy Autonomy With Hakkōda, an IBM Company
13 Sep 2025
Contributed by Lukas
I invited Atalia Horenshtien to unpack a topic many leaders are wrestling with right now. Everyone is talking about AI agents, yet most teams are stil...
3418: Scaling IoT Security with Real Time Visibility at Wireless Logic
12 Sep 2025
Contributed by Lukas
Here's the thing. Connecting thousands of devices is the easy part. Keeping them resilient and secure as you grow is where the real work lives. In thi...
3417: Inflection AI and the Rise of Contextual Intelligence
11 Sep 2025
Contributed by Lukas
Here's the thing. Most enterprise AI pitches talk about scale and speed. Fewer talk about trust, tone, and culture. In this conversation with Inflecti...
3416: DEUNA: From One-Click Checkout to Intelligent Payments Infrastructure
10 Sep 2025
Contributed by Lukas
Here's the thing. Payments only look simple from the outside. In this Tech Talks Daily episode, I sit down with Roberto "Reks" Kafati, CEO and co-foun...
3415: Secure GenAI for SAP: Syntax Systems CodeGenie on BTP
09 Sep 2025
Contributed by Lukas
I sat down with Leo de Araujo, Head of Global Business Innovation at Syntax Systems, to unpack a problem every SAP team knows too well. Years of enhan...
3414: Self-Healing Machines and Robotics with Grace Technologies
08 Sep 2025
Contributed by Lukas
Drew Allen, CEO of Grace Technologies, shares real stories from the floor, the ideas shaping safer plants, and why culture matters more than slogans. ...
3413: Why Medium-Range Forecasts Could Save Millions: Lessons from Planette AI
07 Sep 2025
Contributed by Lukas
I spoke with Kalai Ramea at a timely moment. We recorded this conversation during a heatwave in the UK, which made her work at Planette AI feel very r...
3412: PuppyGraph at the IT Press Tour: Graph Power Without the Pain
06 Sep 2025
Contributed by Lukas
During the IT Press Tour, I had the pleasure of speaking with Weimo Liu, CEO and co-founder of PuppyGraph, and hearing firsthand how his team is rethi...
3411: Why The Browser Is The New Security Perimeter
06 Sep 2025
Contributed by Lukas
When I invited Or Eshed, CEO and co-founder of LayerX Security, onto Tech Talks Daily, I wanted to challenge a blind spot most teams carry into work e...
3410: Smartly CEO Laura Desmond on how AI is Rewriting the Rules of AdTech
05 Sep 2025
Contributed by Lukas
I invited Laura Desmond, CEO of Smartly, to make sense of what feels like the biggest shake-up in marketing since the mobile era. She has led through ...
How Fugro is Using Tech to Chart the Ocean Floor
04 Sep 2025
Contributed by Lukas
What does it take to map the oceans when most of the world's seabed remains unseen and unmapped? That's the question I explored with Mike Lidde...
3408: Lightricks, Open Source Video, and the Race for Faster Creativity
03 Sep 2025
Contributed by Lukas
Here's the thing. Generative AI for visuals has shifted from a party trick to everyday craftwork, and few people sit closer to that shift than Ofir Bi...
How Altair's AI Fabric Helps Businesses Move Beyond Pilot Projects
02 Sep 2025
Contributed by Lukas
Artificial intelligence is no longer confined to experiments in labs or one-off pilot projects. For many enterprises, it is becoming the backbone of h...
Arthur AI and the Future of Digital Co-Workers
01 Sep 2025
Contributed by Lukas
What if meetings stopped draining your time and instead became engines for action? That's the question driving Christoph Fleischmann, CEO of Arthur AI...
From Pinterest and Airbnb to Kumo AI: Reinventing Enterprise AI
31 Aug 2025
Contributed by Lukas
Here's the thing. Most enterprise AI talk today starts with chatbots and ends with glossy demos. Meanwhile, the data that actually runs a business liv...
VMware Explore 2025: Broadcom Showcases the Next Chapter of VCF Innovation
30 Aug 2025
Contributed by Lukas
When VMware Cloud Foundation 9.0 launched in June, it marked more than just another release. It was the clearest signal yet that Broadcom is betting b...
Private AI Takes Center Stage at VMware Explore with Broadcom's Tasha Drew
30 Aug 2025
Contributed by Lukas
At VMware Explore in Las Vegas, the buzz wasn't just about generative AI, but about where and how it should run. My guest is Tasha Drew, Director of E...
Inside Audi's Smart Factory Vision at VMware Explore
29 Aug 2025
Contributed by Lukas
Factories don't usually make headlines at tech conferences, but what Audi is doing inside its production labs is anything but ordinary. At VMware Expl...
Fear vs FOMO: Kantar's View on AI Adoption in Marketing
28 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I speak with Jane Ostler from Kantar, the world's leading marketing data and analytics company, whose clients inc...
AlgoSec on AI, Automation, and the Next Era of Network Management
27 Aug 2025
Contributed by Lukas
The enterprise network is under pressure like never before. Hybrid environments, cloud migrations, edge deployments, and the sudden surge in AI worklo...
Claroty on Combating Model Poisoning and Adversarial Prompts
26 Aug 2025
Contributed by Lukas
AI is rapidly becoming part of the healthcare system, powering everything from diagnostic tools and medical devices to patient monitoring and hospital...
From Deliverables to Outcomes: Emergn's New Playbook for Digital Success
25 Aug 2025
Contributed by Lukas
In November, Alex Adamopoulos, CEO of Emergn, joined me on Tech Talks Daily to talk about transformation fatigue and why so many well-intentioned chan...
3397: From Wallets to Agents: The Next Chapter for Magic Labs
24 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, Neil sits down with Sean Li, co-founder and CEO of Magic Labs, to explore the intersection of crypto wallets, art...
3396: How Boson Protocol Is Creating the Infrastructure for AI-Driven Trade
24 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I'm joined for the third time by Justin Banon, the founder of Boson Protocol. A lot has changed since his last ap...
3395: Communication Skills Every Tech Leader Needs
23 Aug 2025
Contributed by Lukas
What do you do when your technical brilliance doesn't translate into clear, compelling communication? That's where Salvatore Manzi comes in. With a ba...
3394: How Pet Media Group Is Using Tech to Protect Animals and Buyers
22 Aug 2025
Contributed by Lukas
The global pet industry has long been riddled with problems. From low-welfare breeding practices to online scams, the darker side of pet rehoming ofte...
3393: The Raiinmaker Model: Making Technology Work for the Many, Not the Few
21 Aug 2025
Contributed by Lukas
As AI tools become increasingly embedded in the workplace, the future of work hangs in a delicate balance between automation and opportunity. In this ...
3392: Rebuilding the Internet: The Web3 Foundation's Long Game
20 Aug 2025
Contributed by Lukas
David Hawig never set out to work in blockchain. He began his career in health tech, drawn to the potential of scaling impactful solutions. But it was...
3391: What Wikidata Reveals About the Good Side of the Internet
19 Aug 2025
Contributed by Lukas
When most people think of Wikipedia, they picture an endless scroll of human-readable pages. But there's another side to this ecosystem, one designed ...
3390: How Veritone Is Making AI Work for Media, Government, and Beyond
18 Aug 2025
Contributed by Lukas
What does it take to make AI actually work at enterprise scale? In this episode of Tech Talks Daily, I'm joined by Ryan Steelberg, CEO of Veritone, to...
3389: Plaza Finance and the Rise of Programmable Derivatives
18 Aug 2025
Contributed by Lukas
Is the future of finance programmable? In this episode of Tech Talks Daily, I'm joined by Ryan Galvankar, founder of Plaza Finance, to explore how pro...
3388: The Case for Digital IDs in Recruitment, Renting, and Beyond
17 Aug 2025
Contributed by Lukas
What if proving your right to work, rent, or even open a bank account didn't require digging out your passport or waiting weeks for manual verificatio...
3387: How Tableau's Srinivas Chippagiri Thinks About Responsible AI and Cloud Systems
17 Aug 2025
Contributed by Lukas
What does it take to build intelligent systems that are not only AI-powered but also secure, scalable, and grounded in real-world needs? In this episo...
3386: Kinsta on Why 93% of Customers Still Prefer Human Support
16 Aug 2025
Contributed by Lukas
AI is finding its way into almost every corner of customer service, but is it really what customers want? According to Kinsta's recent survey, the ans...
3385: How Vasion Balances Short-Term Wins with Long-Term Vision
16 Aug 2025
Contributed by Lukas
In a business climate shaped by rapid technological disruption, shifting geopolitical landscapes, and evolving customer expectations, strategy cannot ...
3384: MariaDB's Roadmap for Cloud, AI, and Performance Leadership
15 Aug 2025
Contributed by Lukas
MariaDB is a name with deep roots in the open-source database world, but in 2025 it is showing the energy and ambition of a company on the rise. Taken...
3383: Denodo Technologies on Balancing AI Innovation with Data Integrity
14 Aug 2025
Contributed by Lukas
In this episode, I am joined by Charles Southwood, Regional Vice President, Denodo Technologies, a company recognised globally for its leadership in d...
3382: Akamai CTO on Why Real AI Assistants Are Still Far from Iron Man's JARVIS
13 Aug 2025
Contributed by Lukas
In the movies, Tony Stark's JARVIS is the ultimate AI assistant, managing schedules, running simulations, controlling environments, and anticipating n...
3381: Cognizant AI CTO on Open Source, AI Trust, and the Road Ahead
12 Aug 2025
Contributed by Lukas
Multi-agent AI systems are moving from theory to enterprise reality, and in this episode, Babak Hodjat, CTO of AI at Cognizant, explains why he believ...
3380: EY Technology Pulse: The Shift From LLMs to Agentic AI in Enterprise Adoption
11 Aug 2025
Contributed by Lukas
AI adoption in the tech sector has reached a tipping point, and the latest EY Technology Pulse poll offers a fascinating look at just how quickly thin...
3379: How MachineQ, a Comcast Company, is Powering the Future of IoT
10 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I speak with Steve Corbesero, Jr., Senior Director of Products and Solutions at MachineQ, a Comcast Company, abou...
3378: Inside QuantumScape's Mission to Deliver Safer, Faster-Charging EV Batteries
10 Aug 2025
Contributed by Lukas
Electric vehicles promise a cleaner future, but battery performance remains one of the biggest bottlenecks. In this episode, Tim Holme, co-founder and...
3377: SentiLink on How Deepfakes and AI Are Supercharging Identity Fraud
09 Aug 2025
Contributed by Lukas
Tax season scams are nothing new, but David Maimon is tracking a worrying evolution. As head of Fraud Insights at SentiLink and a professor of fraud i...
3376: From Hoodies to Suits: Kadena's Blueprint for Digital Asset Adoption
09 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I speak with Annelise Osborne, Chief Business Officer at Kadena, former Wall Street executive, and author of From...
3375: How Dropbox is Helping to End Digital Clutter For Good
08 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I chat with Andy Wilson, Senior Director at Dropbox, to explore how AI is quietly but fundamentally changing how ...
3374: Concentrix CPO on AI, Trust, and the Next Generation of CX
07 Aug 2025
Contributed by Lukas
Customer service used to be seen as a cost center. Something to manage, streamline, and, if possible, outsource or automate. But what happens when AI ...
3373: From Developer to CEO: Kirill Skrygan on Leading JetBrains into the AI Era
06 Aug 2025
Contributed by Lukas
If you've ever used IntelliJ IDEA, PyCharm, or Rider, you've probably already felt the impact of JetBrains. But what happens when one of the world's m...
3372: Rapid7 Breaks Down the Business of Ransomware
05 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I caught up with Raj Samani, Chief Scientist at Rapid7, to unpack the rapidly evolving world of ransomware. Raj h...
3371: PwC on Driving Measurable ROI from AI-Driven Business Models
04 Aug 2025
Contributed by Lukas
n this episode of Tech Talks Daily, I'm joined by Mohib Yousufani, a senior partner at PwC who leads growth, turnaround, and digital transformation in...
3370: Vagaro is Helping Fitness and Wellness Brands Scale With AI Assistants
03 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I sat down with Fred Helou, founder and CEO of Vagaro, a platform reshaping how service-based businesses in the b...
3369: Precisely Explains Why AI Fails Without Data Integrity
02 Aug 2025
Contributed by Lukas
In today's episode of Tech Talks Daily, I sat down with Andy Bell, Head of Data Product Management at Precisely, to explore a challenge that many orga...
3368: Nerdio Builds a Remote-First Unicorn Focused on Azure Optimization
01 Aug 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I sat down with Joseph Landes, co-founder and Chief Revenue Officer at Nerdio, to explore how one conversation at...
3367: CGS Reinvents Workplace Training With AI-Powered Role Play
01 Aug 2025
Contributed by Lukas
The training room is changing, and it's not going back. In this episode, I sat down with Phil Friedman, the founder and CEO of CGS Inc., to explore ho...
3366: Harvard Medical School: The Promise and Peril of CRISPR With Neal Baer
31 Jul 2025
Contributed by Lukas
When we think about gene editing, the conversation often feels trapped between scientific journals and ethical debates too complex for public forums. ...
3365: BlackLine on Why AI Is Changing the Nature of Tech Leadership
30 Jul 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I welcomed back Sumit Johar, CIO at BlackLine, for a timely conversation about how AI is transforming finance ope...
3364: MongoDB Simplifies AI Development With Integrated Vector Search
29 Jul 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I sat down with Boris Bialek, VP and Field CTO at MongoDB, for a conversation that moved well beyond databases. A...
3363: ABB on Building a Smarter and More Resilient Power Grid
28 Jul 2025
Contributed by Lukas
When we think about innovation in technology, power grids rarely enter the spotlight. Yet, they are the foundation for everything from artificial inte...
3362: Inside LVT's Mission to Deter Crime Before It Happens With Tech
27 Jul 2025
Contributed by Lukas
In a digital-first world where cybersecurity often dominates headlines, the conversation around physical security can sometimes feel like an afterthou...
3361: Why AidKit Built a Tech Platform for Equitable Aid Distribution
27 Jul 2025
Contributed by Lukas
In today's episode of Tech Talks Daily, I connected with Brittany Christenson, CEO of AidKit, to explore how cutting-edge technology is being used not...
3360: How Certinia Is Bringing AI Agents Into Professional Services at Scale
26 Jul 2025
Contributed by Lukas
When we talk about the future of enterprise software, AI is front and center. But behind the buzzwords, real transformation is happening in how busin...
3359: Exploring Legal Innovation with the National Association of Licensed Paralegals (NALP)
26 Jul 2025
Contributed by Lukas
In this episode of Tech Talks Daily, I had the opportunity to sit down with Amanda Hamilton, patron and director at the National Association of Licens...