Technical Marketing Handbook
Activity Overview
Episode publication activity over the past year
Episodes
TMH #13: Take Care Of Your Expertise with Simo Ahava
14 Dec 2021
Contributed by Lukas
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field. The post TMH #13: Take Care Of Yo...
TMH #12: Missing Motivation with Simo Ahava
30 Nov 2021
Contributed by Lukas
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it. The post TMH ...
TMH #11: Product Analytics with Adam Greco
16 Nov 2021
Contributed by Lukas
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry. The post TMH #11: Product A...
TMH #10: Communication Struggles with Simo Ahava
01 Nov 2021
Contributed by Lukas
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies, The post TMH #10: C...
TMH #9: Experimentation with Matt Gershoff
19 Oct 2021
Contributed by Lukas
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimenta...
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
05 Oct 2021
Contributed by Lukas
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like. The post TMH #8: Serv...
TMH #7: Browser Tracking Protections with Simo Ahava
20 Sep 2021
Contributed by Lukas
Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we ca...
TMH #6: Web Browsers with Simo Ahava
07 Sep 2021
Contributed by Lukas
In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter. The post TMH...
TMH #5: Tag Management with Adam Halbardier
24 Aug 2021
Contributed by Lukas
In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of ...
TMH #4: Search Intelligence with Dawn Anderson
08 Aug 2021
Contributed by Lukas
Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world inters...
TMH #3: Online Analytics with Paul Boocock
27 Jul 2021
Contributed by Lukas
Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics. The post TMH #3: Online Analytics...
TMH #2: Ad Blockers with Pete Snyder
13 Jul 2021
Contributed by Lukas
This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers. The post TMH #...
TMH #1: Core Web Vitals with Philip Walton
27 Jun 2021
Contributed by Lukas
In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals. The post TMH #1: Core W...