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Technically Creative by KoobrikLabs

You Can't Automate Taste: Editing, AI, and Creative Survival

13 May 2025

Description

In this episode, Orlando Wood sits down with Jane Dilworth – co-founder of the award-winning post-production company Work Editorial – for a wide-ranging, honest conversation on longevity, leadership, and the invisible art of editing. From navigating the shift to remote collaboration during lockdown to building a post house grounded in trust and shared ownership, Jane shares what it really takes to run a world-class editorial company for over 20 years. They explore the subtle dance between director and agency, the editor’s role as storyteller and diplomat, and why real creative magic happens when ego steps aside. This episode is a deep dive into the evolution of the post industry – from DigiBeta machines and film negs to the rise of Evercast and AI-assisted workflows – and what’s been lost (time, trust, long lunches) and what still matters most (taste, care, and craft). Orlando and Jane cover: Why the best editors are invisible storytellers and emotional translatorsHow Work Editorial built a global company without losing its soulWhat the UK and US post cultures get wrong – and right – about collaborationWhy generosity and culture-building are the real secrets to longevityHow the economics of post are shifting, and why good work still leads the way Whether you're a creative leader, editor, or just someone fascinated by the craft behind great storytelling, this is a masterclass in what it takes to build something that lasts. 🔗 Learn more about Work Editorial:https://www.workeditorial.tv/ 🔗 Connect with Jane: https://www.linkedin.com/in/jane-dilworth-9713791/                                🔗 Visit KoobrikLabs: https://koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood/

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