That's What I Call Marketing
Episodes
S3 EP23: Building A Legacy Series, Part 2: Creativity Matters
11 Jun 2024
Contributed by Lukas
Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications...
S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros
04 Jun 2024
Contributed by Lukas
The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers...
Top of the Marketing Charts - May 2024
02 Jun 2024
Contributed by Lukas
Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tang...
S3 Ep21: Building A Legacy Series Part 1, Building An Agency
28 May 2024
Contributed by Lukas
Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communicati...
S3 Ep20: Out-Thinking the Competition
21 May 2024
Contributed by Lukas
Peter Field said “Any brand with ambitions beyond its budget needs to see this”. He was referring to Bountiful Cows IPA data fueled study which an...
S3 Ep19: Inclusion In Action, Panel Discussion Part Two
14 May 2024
Contributed by Lukas
In the 2nd part of the series Inclusion in Action I am joined by guests Dr. Camille White, Chloe Davies, and Anike Mlemchukwu shared their unique...
S3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media
08 May 2024
Contributed by Lukas
Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes o...
Top of the Marketing Charts - April 2024
01 May 2024
Contributed by Lukas
Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discu...
S3 Ep17: IAPI Cannes Young Lions
30 Apr 2024
Contributed by Lukas
Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next gener...
S3 Ep16: Curiosity United, with Ellie Norman
23 Apr 2024
Contributed by Lukas
Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges,...
S3 Ep15: The Mindless Marketers Series
17 Apr 2024
Contributed by Lukas
The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration...
S3 Ep 14: Inclusion in Action - Part 1
09 Apr 2024
Contributed by Lukas
In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega...
S3 Ep13: The Magic of Numbers with Dr. Grace Kite
02 Apr 2024
Contributed by Lukas
Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practic...
Top of the Marketing Charts - March 2024
01 Apr 2024
Contributed by Lukas
This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in ...
S3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion with the Indie List CMO Collective and Business Plus
26 Mar 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Carolin...
S3 Ep11: Unlocking Marketing with Empathy & Experimentation with Jessica Gilmartin
19 Mar 2024
Contributed by Lukas
Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun...
S3 Ep10: The Power of Marketing Effectiveness, with Tom Roach
12 Mar 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing,' I get to interview Tom Roach. Tom is a highly respected figure in the marketing world, renowned for...
S3 Ep09: It Depends with Dentsu COO Ian McGrath
05 Mar 2024
Contributed by Lukas
Newly appointed Chief Operating Officer of Dentsu Ian McGrath took time out before starting his new job to reflect on his career to date and his persp...
S3 Ep08: Live with Prof. Karen Nelson-Field: The Attention Economy
27 Feb 2024
Contributed by Lukas
Prof. Karen Nelson-Field, the leading authority in the area of attention, joined That’s What I Call Marketing to record Live Vol.2. The episode cove...
S3 Ep07: Drinks, Data & Decisions
20 Feb 2024
Contributed by Lukas
Today’s guest is Mark Sandys, Chief Innovation Officer at Diageo. The conversation covers so many aspects of marketing that Mark has seen throughout...
S3 Ep06: The Super Bowl 2024 Ads Special
13 Feb 2024
Contributed by Lukas
Panel: Kerri Martin is CMO of Goosebumps Brand Advisors and previously held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. Dave Horton and M...
S3 Ep05 At The Pendulum Summit
06 Feb 2024
Contributed by Lukas
Attending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and ...
S3 Ep04 Frankly Speaking with Michael Corcoran
30 Jan 2024
Contributed by Lukas
When Michael Corcoran, the former head of social at Ryanair, left his role in 2023 it sent shocks through marketing circles. Guillaume Huin, the head ...
S3 Ep03: Mastering Simplicity with Margaret Molloy
23 Jan 2024
Contributed by Lukas
Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from N...
S3 Ep02 AI and Marketing with Maryrose Lyons
16 Jan 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and...
S3 Ep01 Proper Marketing with Dom Dwight
09 Jan 2024
Contributed by Lukas
Season 3 kicks off with the fantastic Dom Dwight of Bettys & Taylors of Harrogate. You may know Bettys and Taylors for their brand Yorkshire Tea a...
S2 Ep38: 2023 A Year In Review
19 Dec 2023
Contributed by Lukas
As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing mark...
S2 Ep37: The Christmas Special
12 Dec 2023
Contributed by Lukas
Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Luc...
S2 Ep36: Building BBH with Creativity and Kindness
05 Dec 2023
Contributed by Lukas
Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness. K...
S2 Ep35: Unmasking The Family Fallacy
28 Nov 2023
Contributed by Lukas
Today’s episode features Laura Daley and Eimear Fitzmaurice from Folk Wunderman Thompson, a Dublin-based advertising agency. Laura and Eimear join t...
S2 Ep34: The power of podcasts for brands
21 Nov 2023
Contributed by Lukas
If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and on...
S2 Ep33: Ferocious Fame with Nils Leonard
14 Nov 2023
Contributed by Lukas
Nlis Leonard is co-founder of Uncommon Studios and while visiting Dublin he took time out to talk to That's What I Call Marketing, we met up at Windmi...
S2 Ep32: Brand Health For Everyone, with Connor Archbold
07 Nov 2023
Contributed by Lukas
If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term s...
S2 Ep31: Who won the World Cup, with Daragh Persse
02 Nov 2023
Contributed by Lukas
The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert...
S2 Ep30: Making the most of your media
30 Oct 2023
Contributed by Lukas
Today I am joined by Tom Ollerton founder of Automated Creative who use AI driven creative and social insight to optimise ad performance and tell bran...
S2 Ep29: The Culture of Marketing, with Aamir Allibhoy
24 Oct 2023
Contributed by Lukas
To mark our 50th episode we travel to Saudi Arabia to meet Aamir Allibhoy who is CMO of Tim Hortons Middle East. Aamir spent over 20 years agency side...
S2 Ep28: The Business of B2B Brand with Rachel Fairley
17 Oct 2023
Contributed by Lukas
Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with ...
S2 Ep27: Remaining Relevant with Richard Carr, Accenture Song
10 Oct 2023
Contributed by Lukas
Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new...
S2 Ep26: LIVE @HubSpot House with Paul Dervan of Miro
05 Oct 2023
Contributed by Lukas
This is a LIVE episode recorded at HubSpot House, Dublin. Paul Dervan joined this live show to reflect on his tenure as CMO of the National Lottery in...
S2 Ep25: LIVE @HubSpot House with Caroline Donnellan of Sky Ireland
03 Oct 2023
Contributed by Lukas
This is a LIVE episode recorded at HubSpot House in Dublin. This episode is with Caroline Donnellan, Director of Brand and Marketing of Sky Ireland. C...
S2 Ep24: There Is Nature & Everything Else Is Designed
26 Sep 2023
Contributed by Lukas
Design is everywhere, but we interact with it so seamlessly we forget. Image Now was founded 30 years ago and Dave Torpey and Darrell Kavanagh have sp...
S2. Ep 23: What is a Fractional CMO?
14 Sep 2023
Contributed by Lukas
Brooke Janousek has been working as a Fractional CMO for almost two years so who better to tell us what a fractional CMO actually is, what it does, wh...
S2 Ep 22; The Distinctiveness Episode
05 Sep 2023
Contributed by Lukas
In defence of distinctiveness Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a...
S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
24 Aug 2023
Contributed by Lukas
This episode is with Dr. Emmanuel Probst Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Ange...
S2. Ep 20: Leigh Barnes, How Brand is Performing
15 Aug 2023
Contributed by Lukas
Leigh Barnes is Chief Customer Officer at Intrepid Travel and joins to discuss how he turned his back (sort of) on decades of performance marketing, w...
S2. Ep.19: The Marketing Academy with Sherilyn Shackell
03 Aug 2023
Contributed by Lukas
Sherilyn Shackell Founder & CEO of The Marketing Academy. The Marketing Academy is an international not for profit organisation dedicated to inspi...
S2. Ep 18: Tooheys, a new lease of life with Chris Allan.
25 Jul 2023
Contributed by Lukas
Chris Allan is Head Marketing Core Beer at Lion in Australia and part of his role is owning the Tooheys Brand. I recently saw that this classic Austra...
S2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
13 Jul 2023
Contributed by Lukas
Modern Marketing Dilemmas with Mary Kyriakidi Global Thought Leader, Insights by Kantar.Mary and the team at Kantar recently released Modern Mark...
S2. Ep. 16: 10 Years on: Peter Field & The Long and Short Of It.
04 Jul 2023
Contributed by Lukas
Peter Field discusses 10 years of the Long and Short Of It. Peter is known as one of the two Godfathers of Effectiveness - along with Les Binet. And t...
S2. Ep 15: Live at the European Sponsorship Association
25 Jun 2023
Contributed by Lukas
This episode was recorded live at the European Sponsorship Association event. Speaking to Aidan McLaughlin Director of ESG Brand at Indeed. This conve...
S2. E.14: "I absolutely love what I do" with Rita Kirwan, Marketing Director Aldi
20 Jun 2023
Contributed by Lukas
Rita Kirwan is Marketing Director at Aldi, and let’s face it a bit of Irish Marketing Royalty. The title of this episode says it all, Rita just love...
S2. Ep. 13: Sustainability Marketing with Maddy Cooper
08 Jun 2023
Contributed by Lukas
Maddy Cooper is Founder and CEO of Sustainability Marketing agency Flourish. With over 20 years of agency experience Maddy has designed sustainability...
S2. Ep. 12: Delusions of Brandeur with Dr Draper
29 May 2023
Contributed by Lukas
Dr Draper - author, Associate Creative Director and Head of Copy Ryan Wallman is todays guest. Ryan works at Wellmark, a Melbourne-based creative agen...
S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time
18 May 2023
Contributed by Lukas
Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to c...
S.2. Ep.10: The Power of storytelling and Intuition with Carmen Bryant, VP Marketing at WizeHire
08 May 2023
Contributed by Lukas
Speaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic bu...
S.2. Ep.9: Creatively Creating Future Demand with James Hurman
27 Apr 2023
Contributed by Lukas
James Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 20...
S.2 Ep.8: Influencer Marketing with Vanessa Sawyerr
18 Apr 2023
Contributed by Lukas
The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders tryi...
S2. Ep 7: Andy Nairn "The art and science of luck"
28 Mar 2023
Contributed by Lukas
Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regard...
S2. Ep.6: Debbie Millman "Why Design Matters"
13 Mar 2023
Contributed by Lukas
Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to...
S2. Ep5: Colin Lewis "Powering Through Your Marketing Career"
27 Feb 2023
Contributed by Lukas
With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zeal...
S2. Ep4: Superbowl 2023 - the ads episode
15 Feb 2023
Contributed by Lukas
The multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with pe...
S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
07 Feb 2023
Contributed by Lukas
Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Direc...
S2. Ep2: Judy Nam "Marketing For And To Small Businesses"
24 Jan 2023
Contributed by Lukas
With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be success...
S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
10 Jan 2023
Contributed by Lukas
With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the...
S1. Ep 21: End of Year Marketing Panel
13 Dec 2022
Contributed by Lukas
Cliona Hayes (Indeed, Brand Director), Trish Butler (Compliance and Risk CMO), Kevin Kent (Laya Healthcare, Head of Marketing) and Daragh Byrne (SoftC...
S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"
29 Nov 2022
Contributed by Lukas
With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement ...
S1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"
22 Nov 2022
Contributed by Lukas
With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement ...
S1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"
08 Nov 2022
Contributed by Lukas
With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Is...
S1. Ep17: Anthony Fletcher "From Graze to Glaze"
25 Oct 2022
Contributed by Lukas
With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent...
S1. Ep16: Loretta Dignam "Marketing & Menopause"
11 Oct 2022
Contributed by Lukas
With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods a...
S1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"
27 Sep 2022
Contributed by Lukas
With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 ...
S1. Ep14: Jonnie Cahill "There Was No Masterplan"
13 Sep 2022
Contributed by Lukas
With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill beca...
S1. Ep 13: Lessons In Leadership
06 Sep 2022
Contributed by Lukas
In this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn...
S1. Ep12: That Didn't Go Quite To Plan
30 Aug 2022
Contributed by Lukas
In this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, ...
S1. Ep11: How It Was Made
23 Aug 2022
Contributed by Lukas
In this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world ...
S1: Ep10: Richard Petrich "Its Web3, But Not As We Know It"
09 Aug 2022
Contributed by Lukas
This week, you can hear host Conor Byrne learn live as he delves into the world of Web3 and more with Richard Petrich founder of the agency 'The Value...
S1. Ep9: Damian Devaney "Transformers, Marketers In Disguise"
26 Jul 2022
Contributed by Lukas
This week, Conor is joined by Damian Devaney to talk about finding the right people and creating the right environments with the collective skills to ...
S1. Ep8: Diarmuid McSweeney "How This Brand Grows"
12 Jul 2022
Contributed by Lukas
In this week’s episode, Conor Byrne is joined by Diarmuid McSweeney, Co-Founder and CMO at Gym+Coffee. Created in 2017, the brand has achieved incre...
S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"
28 Jun 2022
Contributed by Lukas
Conor is joined by Paul Feldwick, author of two books, The Anatomy of Humbug and Why Does the Peddler Sing? He is a leading strategy thinker and forme...
S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"
07 Jun 2022
Contributed by Lukas
Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business...
S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"
24 May 2022
Contributed by Lukas
In this week’s episode, Conor Byrne chats to Doug Cameron, Founder and CEO of DCX. Doug, from his home in Brooklyn New York, reveals how he met adve...
S1. Ep4: Paul D'Arcy "Building an Army of Experts for your Brand"
10 May 2022
Contributed by Lukas
This week, Conor chats with Paul D’Arcy, CMO of Miro and named one of the top 100 most innovative CMO’s in the world. Paul has worked for highly i...
S1. Ep3: Kay McCarthy "How Brands Remain Relevant"
26 Apr 2022
Contributed by Lukas
In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, K...
S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"
12 Apr 2022
Contributed by Lukas
Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, int...
S1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity"
29 Mar 2022
Contributed by Lukas
Join Conor Byrne, Senior Marketing Director at Indeed as he interviews Jon Goldstone, Managing Partner of The Brand Gym, with 25 years of marketing ex...
Trailer: That's What I Call Marketing
21 Mar 2022
Contributed by Lukas
Welcome to That's What I Call Marketing with Conor Byrne, a new podcast all about the world of marketing. Episodes bi-weekly. Hosted on Acast. See aca...