The 8-Figure Product CEO
Episodes
How to Bootstrap and Build a Lasting Company - Steven Hong - EP51
10 Jul 2020
Contributed by Lukas
How to Bootstrap and Build A Lasting Company The e-commerce world is a very competitive one, which means you need a strong brand strategy to establish...
Chicken Health & Egg Farm Secrets – John Brunnquell – EP50
03 Jul 2020
Contributed by Lukas
What Does It Take to Be A Giant Egg Retailer? Do you know how egg farming works? The process that comes before you get it from your nearest retailer? ...
Female CEO of 3 Niche D2C Brands - PE investor backed - Alix James - EP49
26 Jun 2020
Contributed by Lukas
Are you familiar with the process of companies joining private equity or being acquired instead? In this episode of the Page One Podcast, Luke Peters ...
The Amazon alternative that protects your brand - Jules Pieri – EP48
19 Jun 2020
Contributed by Lukas
What you'll learn: In this episode of the Page One Podcast, your host Luke Peters talks with Jules Pieri, the co-founder and CEO of The Grommet, a man...
Disruptive Brand Marketing From A Consumer Lens – Hannah Robbins – EP47
12 Jun 2020
Contributed by Lukas
How seriously are you taking your branding strategy? Are you consistent and authentic with it? In this episode of the Page One Podcast, Luke Peters sp...
PPP Loan Forgiveness & making the most of the Cares act for businesses – Frank Kaufman – Moss Adams - EP 46
05 Jun 2020
Contributed by Lukas
Have you applied for the PPP fund? Did you know there's still time for you to apply? But wait, before you apply, there are some things that you need t...
Corporate Gifting and Employee Appreciation During COVID-19 – Tom Romine - EP45
04 Jun 2020
Contributed by Lukas
What you'll learn: Have you tried onsite gifting for your company events? In this episode of the Page One Podcast, Luke Peters speaks with Tom Romine,...
How to negotiate with your Target and Walmart Buyer and leverage your power – Daniel Duty – EP44
29 May 2020
Contributed by Lukas
What you'll learn: As businessowners and entrepreneurs, we've all negotiated with someone—whether that be buyers, clients, or manufacturers. Just tw...
How a Husband and Wife Team Sold Their House to Build A Startup. Then The COVID19 virus Hit – Karina Rabin – EP43
22 May 2020
Contributed by Lukas
What you'll learn: If you own a small business or startup, you most likely cut your marketing budget to extend you cash flow through this COVID-19 pan...
China Supply Chain & OEM Manufacturing – protect your brand and stay competitive globally - Bruce Kaminstein - EP42
15 May 2020
Contributed by Lukas
What you'll learn: One of the most glaring issues we have faced during this pandemic is a shortage in supplies, such as protective face masks for thos...
How Newton Baby bootstrapped to profitability with performance based marketing – Aaron Zagha - EP41
08 May 2020
Contributed by Lukas
What you'll learn: Our guest today is a marketing maverick. Aaron Zagha, CMO of Newton Baby, has his finger on the pulse when it comes to the latest t...
Great CEOs are lazy- Remove kinks in your business - Jim Schleckser - EP40
01 May 2020
Contributed by Lukas
What you'll learn: Jim Schleckser, best-selling author and business growth guru, has a candid conversation with us about the challenges mid-sized b...
Coronavirus & women-owned businesses plus the best time to Negotiate in China is NOW – Mei Xu – EP39
24 Apr 2020
Contributed by Lukas
What you'll learn: In today's episode, we get right into it: how has the pandemic impacted women-owned businesses and how are they responding? What ca...
COVID-19 Cash Flow Runway Plan & Forecasting: Strategic Planning Process - Shannon Susko 3HAG Way Author - EP38
17 Apr 2020
Contributed by Lukas
What you'll learn: On today's episode, we do a deep dive analysis on how CEOs and business leaders can reimagine their business plan template to adapt...
Importance of digitalization of your sales strategy and personalized marketing during the COVID-19 pandemic - Jean-Philippe Persico - EP37
10 Apr 2020
Contributed by Lukas
What you'll learn: In a world where social distancing is government mandated, businesses must change the way in which they interact with their cu...
COVID-19 & Small Business cashflow, Inventory Planning, Ecommerce Trends, and future supply chains - EP36
09 Apr 2020
Contributed by Lukas
What you'll learn: On today's episode, host Luke Peters commandeers the mic to lead us through actionable ways businesses can fix cash flow in these u...
How to strengthen customer relationships and maintain a strong brand through a pandemic - Kevin Walker - EP35
03 Apr 2020
Contributed by Lukas
What you'll learn: What is your brand promise in wake of a pandemic? What is your brand relationship to your customers and the market in the time of a...
CPG sales opportunities in Latin America and digital marketing strategies for a global marketplace - Catalina Moscoso - EP34
27 Mar 2020
Contributed by Lukas
What you'll learn: On today's episode we talk about how CPG brands can find their way in Latin America. We give a breakdown of the best store and glob...
Coronavirus effects on Walmart's supply chain — Amazon and Walmart account management - Scott Bowman - EP33
20 Mar 2020
Contributed by Lukas
What you'll learn On today's episode, we look at the impact of the coronavirus on businesses, especially on big box retailers like Amazon and Walmart....
PhD Virologist talks China Coronavirus precautions and health advice – Vishal Khairnar - EP32
13 Mar 2020
Contributed by Lukas
What you'll learn: Is the coronavirus outbreak over hyped or is the recent cancellation of the Inspired Home Show Chicago 2020 (IHS) and other trade s...
Demand generation digital marketing strategies and the value of pretesting products before a new product launch - Helen Fu - EP31
06 Mar 2020
Contributed by Lukas
What you'll learn: What is the first thing you think of when you hear 'Artificial Intelligence'? Machine learning, big data, or Siri may be top of min...
Amazon account management - new product launches - supply chain management - John Holby - EP30
28 Feb 2020
Contributed by Lukas
What you'll learn: CPG.IO is a one-stop-shop for eCommerce. The Amazon agency and eRetailer management firm does the distribution for direct to consum...
New product launch formula and the Danby Appliance purchase and digital growth story – Jim Estill – EP29
21 Feb 2020
Contributed by Lukas
What you'll learn: We all have our own leadership style, but what is leadership? Jim Estill shares his secrets to successful leadership and nonhostile...
Housewares gender gap and succeeding in sales as a woman in a male dominated industry - Global Amici - EP28
14 Feb 2020
Contributed by Lukas
What you'll learn: On today's episode, our guest Stacey Reid the VP of sales at Global Amici talks about how low overhead cost can be a big manufactur...
What is the coronavirus? A Virologist talks infection rate, treatment options, travel precautions and Supply Chain delays – Dr. Marylou Gibson – EP27
07 Feb 2020
Contributed by Lukas
What you'll learn: The Coronavirus is at the center of the news cycle. If you do business in China, you're probably wondering if you are taking the ri...
How the Father Daughter Duo of The Companion Group utilizes private label & patent protection to avoid channel conflict – Leah Belzer-Adams – EP26
31 Jan 2020
Contributed by Lukas
What you'll learn: This week on the Page 1 Podcast, we're breaking down the IP process—from how to decide when to get a patent to building it into a...
The 13 Billion Dollar Industry – Marketing and sales for the Builder, Architectural, and Home Design Sales Channels – Premier Group – EP25
24 Jan 2020
Contributed by Lukas
What you'll learn: This week on the Page 1 Podcast, Jason and Jamie take us on a guided tour of Custom Electronic Design & Installation Association (C...
Sell into Walmart, TJX, Costco, and others – CPG Marketing Strategies - get on shelves, and stay there - EP24 – Chris Rebsamen
17 Jan 2020
Contributed by Lukas
What you'll learn: Whether you are a CPG startup or established company, you've dealt with the challenges of getting in-store at National Retail Chann...
How Dansons innovative Wood Pellet Grills aggressively grew it from 12 to 200 staff in multiple distribution centers in 5 years - Jeff Thiessen - EP23
10 Jan 2020
Contributed by Lukas
What you'll learn: Dansons has seen massive growth in the last 5 years, scaling the company from 12 to 200 people. On today's episode, we learn about ...
Hacking Growth: Insights Driven Content Marketing Strategy & The Power of Customer Profiles - Coravin - Yvethe Tyszka – EP22
03 Jan 2020
Contributed by Lukas
What you'll learn: How do you market to consumers outside your target audience? How do you market to multiple audiences shopping at the same retailer?...
Product Information Management (PIM) the Salsify way – streamline product launches & enhance content with aggregated analytics - Jason Purcell EP21
31 Dec 2019
Contributed by Lukas
What you'll learn: How do you unify your online and offline presence? How do you merchandise your products online? How do you manage your sales assets...
How VHC Brands rose from the ashes and was shipping 10 days after a business destroying fire – Home Textile Industry & ERP Insights – Product Launch Strategies for 6,000 SKUs – Ken Kline - EP20
20 Dec 2019
Contributed by Lukas
What you'll learn: A fire destroyed the core business of VHC Brands just as they company was about to enter Q4. But this didn't stop Ken and his famil...
Lowe's - How to pitch products, get In-store, and drive sales – Merchandise Services Team & other improvements made over the last year – EP19
13 Dec 2019
Contributed by Lukas
What you'll learn: Tim Gilmer has worked with Lowe's for 25+ years as an expert in the hardware distribution industry. He gives valuable insight into ...
How ZLINE enforces MAP, manages channel and brand conflict and builds Customer Loyalty to Win Page 1 of Search Results — Galen Bradford, CMO ZLINE Kitchen and Bath – EP18
06 Dec 2019
Contributed by Lukas
What you'll learn: ZLINE Kitchen and Bath is an industry leader competing against other high-end, luxury brands. Team members Galen, Mason, and Drew t...
Inspired Home Show and IHA Rebrand - What makes a vendor successful at the International Home + Housewares Show? - Best Practices, Events & Booth Location - EP17
29 Nov 2019
Contributed by Lukas
What you'll learn: IHA, the International Housewares Association, just went through a major rebrand and is now called the Inspired Home Show. We talk ...
Promotional Products Industry Insights –Importance of Design Patents, Investor Partnerships, and made in the USA products – Mike Watts, CEO of LoveHandle – EP16
22 Nov 2019
Contributed by Lukas
What you'll learn: A 6-time serial entrepreneur, Mike Watts, joins us on the show to take us through the process of creating a promotional product. He...
How Tim Case founded BakerStone and scaled the business internationally, but then lost ownership control and what he learned - EP15
15 Nov 2019
Contributed by Lukas
What you'll learn: Today we hear an inspiring, yet cautionary, tale from a startup founder who lost his company from equity dilution. Tim Case shares ...
Home Depot Vendor Summit Takeaways – HD Online E-Commerce Sales - Geotargeting, Earnings, Sponsored Advertising, and Compliance - EP14
08 Nov 2019
Contributed by Lukas
What you'll learn: Did you know 90% of the US population lives within a 10-mile radius of a Home Depot? In today's episode your host shares key takeaw...
EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey's Inc.
07 Nov 2019
Contributed by Lukas
https://open.spotify.com/episode/6Cc2ZdUvmgI3MoGMFAnsyV What you'll learn: We had a fascinating conversation with Mark Dufilho on how a busines...
Amazon IP Accelerator – Protect your business trademarks & learn how to increase the value of your business with patents & IP from Tina Loza - EP13
01 Nov 2019
Contributed by Lukas
What you'll learn: What's the point in investing in IP? Tina Loza joins us on The Page 1 Podcast to talk about why brands can leverage Trademarks, Cop...
Turn customers into influencer marketers with Neel Grover, Founder of Indi.com and past CEO of Buy.com - EP12
25 Oct 2019
Contributed by Lukas
What you'll learn: A seasoned eCommerce leader and startup founder tells owners of consumer brands how they can take more ownership of their brand ima...
Home Depot Sponsored Product Ad Campaigns - Making the Most of your Marketing Spend - What to Expect from the new PromoteIQ Platform - EP11
18 Oct 2019
Contributed by Lukas
What you'll learn: In today's episode we dive deep into the new Home Depot Advertising Platform, PromoteIQ. Luke talks about the new PromoteIQ feature...
EP10: Amazon: Selling Strategies to Achieve Massive Growth, A Deep Dive on Reviews, and Advice on How to Combat Margin Erosion | Brian Beck, Managing Partner of Enceiba
11 Oct 2019
Contributed by Lukas
What you'll learn: Traditional selling and distribution will never be the same, thanks to Amazon. Our guest, Brian Beck, explains how brands have a hu...
EP9: Growing sales from Independent stores, to Home Depot, Amazon, and other big box retailers, stories from sourcing products in Europe, and surviving Tariffs with global brand expansion | Atul Vir, CEO of Equator Advanced Appliances
04 Oct 2019
Contributed by Lukas
What you'll learn: Atul Vir is resilient when it comes to facing adversity in business. Tariffs hit 70% of his product line. But that is just...
EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole
30 Sep 2019
Contributed by Lukas
https://open.spotify.com/episode/0FZQX6RzE9sqNHOn90gMnY This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods ...
EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey's Inc.
27 Sep 2019
Contributed by Lukas
What you'll learn: We had a fascinating conversation with Mark Dufilho on how a business owners of consumer product brands can raise their evaluatio...
EP7: How to grow your online sales + Tariff pricing strategies | Jamie Libregts, Direct of Sales and Marketing at Reliable Company
20 Sep 2019
Contributed by Lukas
What you'll learn: We asked Jamie Libregts to share the tactics that drove online sales to be 60% of revenue, how and why he differentiates SKUs acros...
EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole
17 Sep 2019
Contributed by Lukas
This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods and Chinese businesses aren't the only ones feeling the pain....
EP5: How to Sell on Wayfair + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band (Solo)
13 Sep 2019
Contributed by Lukas
What you'll learn: In today's episode, Host Luke Peters shares his personal experience using the Wayfair Sponsored Product (WSP) program and gives lis...
EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time
03 Sep 2019
Contributed by Lukas
What you'll learn: We sat down with Paul Cosaro of Picnic Time to discuss how he got into eCommerce, what his best product launching practices are ...
EP3: How to Sell on Lowe's Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP
30 Aug 2019
Contributed by Lukas
What you'll learn: Our guest Brandon Schmidt, eCommerce Account Manager for Visual Comfort Products, helps us understand Lowe's online digital platfor...
EP2: How to Globally Expand Your Brand + Solutions to China Tariff Channel Conflicts | Jim Hyman, CEO & Chairman of Hyman Inc.
28 Aug 2019
Contributed by Lukas
What you'll learn: Today's guest is Jim Hyman. He shares is wealth of knowledge from being a 3rd generation CEO and Chairman and gives us a special in...
EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at Newair®
23 Aug 2019
Contributed by Lukas
What you'll learn: Our first guest is Andrew Stephenson. He shares his story on how he used YouTube Influencers and Social Media to market a small bus...
Introduction to the Page 1 Podcast with Luke Peters
23 Aug 2019
Contributed by Lukas
Welcome to the Page 1 Podcast! Every week will be bringing you two podcasts about the consumer product world. We will be covering topics like channel ...