The AgencyHabits Podcast
Episodes
Your Agency's ICP: Defining Who You're Built to Serve | EP33
31 Mar 2026
Contributed by Lukas
Your ICP isn't just who you target. It determines your sales cycle, your margins, and the quality of your clients. And most agencies get it complet...
How to Scale Business Development Beyond the Founder | EP32
24 Mar 2026
Contributed by Lukas
You can't scale your agency because everything still runs through you. And until that changes, no hire is going to fix it. In this episode, we brea...
Service Offering: What You Actually Sell vs. What You Think You Sell | EP31
17 Mar 2026
Contributed by Lukas
Most agencies think their service offering is just a list of capabilities. Branding, web, SEO, paid media. But that's not what clients are actually bu...
A Deep Dive into Agency Working Capital
10 Mar 2026
Contributed by Lukas
Most agency owners obsess over revenue, margins, and utilization, but the thing that determines whether your agency feels financially strong or consta...
The Importance of Leadership Offsites
03 Mar 2026
Contributed by Lukas
Leadership offsites aren't a quarterly review. They're where your leadership team has the conversations you keep avoiding — and leaves with decision...
Mapping and Leveraging Your Agency Ecosystem | EP28
24 Feb 2026
Contributed by Lukas
If your ideal client asked for a recommendation today, would your agency's name come up? Today, we break down ecosystems, what they are, what they ...
Why Most Agencies Misunderstand Profit | EP27
17 Feb 2026
Contributed by Lukas
Most agency founders think they understand profit. Many are looking at the wrong numbers. Today, we break down gross margin, gross profit, and EBIT...
How Agencies Should Actually Use Data | EP26
10 Feb 2026
Contributed by Lukas
Most agencies already collect plenty of data, but very few use it well. Instead of clarity, leaders end up with dashboards, noise, and gut decisions. ...
Turning Every New Client Opportunity Into an Agency's Compounding Asset | EP25
03 Feb 2026
Contributed by Lukas
Most agencies treat client work as a series of one-off transactions. But the most successful firms treat every engagement as an investment that compou...
Why Peter Wrote a Book on Holding Companies | EP24
26 Jan 2026
Contributed by Lukas
In this special episode, host Sei-Wook Kim interviews Barrel Holdings co-founder Peter Kang about his new book, The HoldCo Guide: How Entrepreneurs St...
Breaking Down Agency Employee Compensation | EP23
20 Jan 2026
Contributed by Lukas
Compensation is more than just a number. It's a strategic tool for attracting, retaining, and motivating talent. In this episode, hosts Peter Kang and...
Annual Checkup: 9 Markers to Diagnose Your Agency's Health | EP22
14 Jan 2026
Contributed by Lukas
Most agencies only seek help when something is broken. But by then, the problems are often systemic. In this episode, hosts Peter Kang and Sei-Wook Ki...
Evolving from Managing Projects to Growing Accounts | EP21
07 Jan 2026
Contributed by Lukas
Growing from single-project engagements to managing multiple, concurrent work streams is a major turning point for any agency. In this episode, hosts ...
The Six Levers of Profitable Client Engagements | EP20
30 Dec 2025
Contributed by Lukas
Running an agency is an exercise in risk management. In this episode, hosts Peter Kang and Sei-Wook Kim break down the most significant threats that c...
Learning From Other Agency Owners | EP19
24 Dec 2025
Contributed by Lukas
Great agencies are not built in isolation. In this episode, Peter Kang and Sei-Wook Kim explore the transformative power of community and peer learnin...
Why Agencies Rely on Referrals But Few Treat It as a System | EP18
17 Dec 2025
Contributed by Lukas
Most agencies say they rely on referrals, but few treat them as a system. In this episode, Peter Kang and Sei-Wook Kim dismantle the "hope-based" appr...
How Agencies Should Think About and Manage Risk | EP 17
09 Dec 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim break down the six fundamental levers that drive profitability across all client engagements, wheth...
Scaling Your Agency Beyond $2M | EP 16
03 Dec 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim tackle a common agency pitfall: treating marketing as a short-term, reactive effort only when leads...
How Agencies Can Be Better at Marketing Themselves | EP 15
25 Nov 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim tackle a common agency pitfall: treating marketing as a short-term, reactive effort only when leads...
[REPLAY] Why & How to Prune Your Client Roster for Agency Growth | EP 19
11 Nov 2025
Contributed by Lukas
Holding on to the wrong clients can stunt your agency's growth, drain your team's morale, and cripple your profitability. This statement holds value f...
[REPLAY] How Much Cash Should Your Agency Keep on Hand? | EP 18
11 Nov 2025
Contributed by Lukas
Profit on paper doesn't pay the bills. Learn the best practices for designing payment terms and invoicing cadences to create a smooth, predictable cas...
[REPLAY] How Specialization Impacts Your Agency's Growth, Margins, and Valuation | EP 16
29 Oct 2025
Contributed by Lukas
Is your agency a "jack-of-all-trades, master of none"? In this episode, hosts Peter Kang and Sei-Wook Kim dive deep into the transformative power of a...
[REPLAY] Are You Calculating Your Agency's Profits Correctly? | EP 15
22 Oct 2025
Contributed by Lukas
Agency profitability isn't always what it seems. In this episode, Peter Kang and Sei-Wook Kim break down how to really evaluate your agency's profit. ...
The 6 Types of Agency Buyers: Who They Are and What They Really Want | EP 14
13 Oct 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim break down the complex landscape of agency acquirers. They map out the six primary types of buyers,...
How We Exited Our Agency Without Selling It | EP 13
08 Oct 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim pull back the curtain on one of their most significant career transitions: stepping away from the d...
A Lightweight Agency Partnerships Program That Actually Works | EP 12
01 Oct 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim dive into the practicalities of building a partnerships program for resource-constrained agencies. ...
Key Metrics for Agencies: What to Track for Better Decisions | EP 11
26 Sep 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim cut through the noise of data overload to share the essential metrics every agency should track. Mo...
Why Agencies Lose Clients (and How to Stop It) | EP 10
24 Sep 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim dive deep into one of the most painful but inevitable aspects of running an agency: client churn. D...
How to Design Your Agency Org Chart for Sustainable Growth
10 Sep 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim pull back the curtain on one of the most critical yet often overlooked aspects of scaling an agency...
Why & How to Prune Your Client Roster for Agency Growth
02 Sep 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim dive into one of the most challenging but necessary decisions agency leaders face: when and how to ...
10 Essential Habits for Running a Successful Agency
26 Aug 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim dive into the core habits that have driven their agencies’ success over the years. From structure...
How Much Cash Should Your Agency Keep on Hand?
19 Aug 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim talk about the critical yet often overlooked topic of cashflow management for agencies. They share ...
How We’d Generate Leads If We Started Our Agency Today
12 Aug 2025
Contributed by Lukas
In this episode, hosts Peter Kang and Sei-Wook Kim take listeners on a journey back to their agency's origins, sharing hard-won insights about buildin...
How Specialization Impacts Your Agency’s Growth, Margins, and Valuation
05 Aug 2025
Contributed by Lukas
In this episode, Peter Kang and Sei-Wook Kim dive deep into agency specialization and how narrowing focus has become a key driver of growth across the...
Are You Calculating Your Agency’s Profits Correctly?
15 Jul 2025
Contributed by Lukas
In this episode, Peter Kang and Sei-Wook Kim tackle one of the most confusing aspects of agency financials: how to properly calculate profitability. T...
Our Approach to Agency Acquisitions: Valuation Drivers and Deal Breakers
15 Jul 2025
Contributed by Lukas
In this episode of Agency Habits, Peter Kang interviews Sei-Wook Kim on the inner workings of agency acquisitions and valuations at Barrel Holdings. T...
The Barrel Holdings Origin Story: Building a Portfolio of Agencies
15 Jul 2025
Contributed by Lukas
In this inaugural episode, Peter Kang and Sei-Wook Kim share the unfiltered origin story behind Barrel Holdings. From their humble beginnings building...